Just as realtors need to learn about each individual client to find ‘em the perfect home, real estate marketing requires providing up the right digital happy to viable leads online.
Certain, that might sound like a tall order—especially when you don’t understand exactly who is visiting your site or browsing your listings.
But that’s the beauty of landing pages. By creating targeted real estate getting pages for specific viewers, you can present the right message to the right people at exactly the right time .
When someone clicks on your ad—whether it’s for a real-estate listing, platform, or service—they’re telling you that they’re interested in your offer. (Why would they click if they weren’t? ) All you need to do following is show ‘em more of the same with a dedicated real estate squeeze page.
Wanna get straight to the particular examples? All of us get it—let’ s just get the facts. Jump down to the first one in order to find a little inspiration for your next real estate landing page.
What’s a Real Estate Landing Page?
A real estate squeeze page is a dedicated web page built around one specific conversion goal . A landing page is separate from the associated with your website and leads can simply access it by clicking on a good ad or email link.
Whether you’re looking to trommel up leads, build your subscriber list, or schedule bookings, property landing pages are the best place to send someone who clicks on your own ad. “Why’s that, Unbounce? ” Well, because in contrast to your website or a generic property or home listing, a real estate landing page is built particularly to match your advertisement and drive conversions with a relevant call to action (CTA).
Why Do I Need Real estate property Landing Pages?
Unless you have real estate landing webpages yet, you’re missing out on a whole buncha benefits. Creating a conversion-oriented landing page will help you:
- Maximize your impact on targeted visitors. When it comes to generating conversions, a landing page works more effectively than a basic page on your own website. Think about it: if someone clicks on an ad for the Manhattan loft and it requires them to your home page, they could feel like you didn’t provide on your promise—so they jump. But if the ad takes them to a dedicated landing page built entirely around booking a private showing of that loft (i. e., around a single transformation goal), you increase your odds of closing the deal.
- Build and grow your email list. Using a simple lead generation form plus enticing offer, you’ll collect more contact information that’ll make it easier to follow-up plus nurture leads into clients.
- Showcase properties in depth. Highlight specific aspects of brand new builds, rental units, or your real estate services that will speak to a specific audience. Given that landing pages are extremely targeted and built about one CTA, you can concentrate on the details that appeal the majority of to a targeted group of site visitors.
- Create a sense of urgency. There’s nothing like an exclusive sneak peek at upcoming listings or early entry to pre-construction floor plans to get potential clients excited. Use property landing pages to present the time-sensitive offer that wouldn’t make sense to feature on the homepage—all without updating your site.
- Precisely measure campaign results. On a general listing site, you can’t tell just how effective your ads are usually because you don’t have access to all those metrics. With a dedicated squeeze page, on the other hand, you’ll see where your traffic is originating from and what percentage is converting—so you’ ll know just how well your ads are performing and can focus on the very best channels.
The essential Elements: How to Create a Property Landing Page
While each landing page should be unique plus match the campaign traveling that’s traffic to it, there are a few things all effective real-estate landing page examples have in accordance:
A single call to action
The one thing each landing page needs is a call to action (CTA). You’ve gotta inform interested leads what to do next . Your CTA should always support your conversion goal, so begin by thinking about what you want to achieve having a particular campaign.
For instance, if your main goal is to generate new leads within a specific house-hunting budget, your CTA may ask visitors to answer a few questions about their down payment (along with their contact information). Or, if you’re lookin’ to book more appointments, you might motivate leads to select a time slot from your calendar and distribute their phone number. Whatever the case, craft a single call to action that supports your conversion goal .
Real estate is all about selling a vision—so give your visitors something to feast their eyes on. Use visual happy to show leads what you have to offer. Include lots of appealing images, like professional photos of properties, videos and digital walkthroughs, and even GIFs (perhaps to showcase a panoramic view or preview your real estate tech).
Transparent vocabulary and benefits
Yeah, you want clients to get excited about a house, but it’s just as important to be transparent about your offer. By using clear, plain language to describe a listing, for example , you’re setting expectations and gaining the trust of your prospective customers. This is key when delivering details like cost, place, and square footage.
Legitimate social proof
Who preferable to convince leads to work with a person than your already-satisfied clients? Featuring reviews and recommendations on your landing page is a great way to highlight your reputation plus build credibility (as long as those reviews are usually genuine).
Even if you’ve developed a killer reputation in the industry, chances are that most of your prospects don’t know much about you yet. By including a combination of awards and social proof on your landing page, a person give potential clients a chance to learn about your expertise before these people contact you.
We used device learning to analyze the effectiveness of a large number of real estate landing pages. Wanna notice what we learned? Check out Unbounce’s Conversion Benchmark Report and find out how to create landing webpages that always make the sale.
8 Real Estate Landing Page Good examples from Unbounce Customers
Now that you know the basics at the rear of what makes a real estate landing page pop, let’s get into a few examples that show these concepts in action. These are all through Unbounce customers, selected for impressive conversion rates, sweet designs, and creative lead style efforts.
1 . Flyhomes
Our first example is through Flyhomes, an agency that takes an “integrated” approach to assisting clients buy and sell homes. Considering that their business model is a bit different than your typical real estate company, this landing page is chock-full of info that describes exactly what they do.
This page can also be closely tailored to a location-specific audience: clients who want to your high-demand Seattle market. By offering to help buyers “beat competing home offers within Seattle, ” Flyhomes talks directly to a major pain point impacting their clients’ capability to buy—namely, bidding wars driving up real estate prices.
Flyhomes offers three ways to become a more successful homebuyer and each of those three “superpowers” is visible over the fold as soon as you strike the page. As you scroll down, Flyhomes establishes credibility by showing off their background in the form of statistics, testimonials from clients (with names plus photos), and their five-star status on Zillow and Yelp.
Aside from an option to go to the homepage if the guest clicks “Flyhomes” in the best left (an alternative to bouncing for those who want more history on the brand), the web page is built entirely around a individual conversion goal. And by utilizing the exact same CTA above the particular fold and at the bottom of the page, there’s no doubt in regards to what next steps should be—visitors only have one choice to get how to proceed.
One of the biggest training to take from this example?
Consider the story your own landing page tells visitors as they scroll. Interlace social proof with benefits, providing additional information as the visitor explores the page in-depth. Most importantly, preserve consistent messaging throughout. Make sure every section of your landing page is totally aligned with your brand and campaign.
2 . Sectors
“Eyy, I’m convertin’ right here! ” This landing page to get Quarters transports visitors in to the heart of New York Town with a powerful shot of the city skyline. Not only does this get them excited about living in the Big Apple, but it also immediately verifies what the landing page is all about. Combined with a descriptive heading, crystal clear benefits, and inviting language that speaks directly to the prospective audience, there’s no question for leads that they’ve come to the right place.
The goal is here to appeal to individuals interested in co-living leases in NYC, then invite visitors to self-vet by selecting which of the four towns they’d like to explore. To help ‘em make a decision quickly, every option is presented together with an interior shot and appropriate details about the property, including the price, location, amenities, and community description.
What can you borrow from this real estate landing page example?
Get creative in how you highlight home details and characteristics. We especially love the “Why Live with Us? ” checklist with this page. It’s a quick, easy-to-skim overview of the perks plus benefits those looking at co-living spaces care about most.
This page does a fantastic job of positioning Sundae as a supportive resource for sellers that are in a tough spot. Through the simple tagline and the “Sundae promise” to the repeated advantages (“Sell as-is. Pay zero fees. Move on your timeline”), potential clients are continually reassured that they’ve found the helpful home-selling partner.
Network marketing leads are required to enter a home address to proceed, but Sundae does a good job of minimizin’ friction with a drop-down menu that makes it easier to fill in the form. Requiring this important piece of information helps be eligible leads by confirming they’re at least considerably serious regarding selling a property. And, simply by revealing specifically where the home is located, it gives Sundae a good address to research for simpler follow-up and lead nurturing.
How can you apply this particular lesson to your own property landing page design?
Get rid of any barriers that might prevent leads from converting. Keep the lead capture forms simple and short to avoid overwhelming prospective clients. In this example, Sundae is focused on discovery and requests the address of the house being sold. So , rather than trying to learn almost everything about leads right off the bat, start with a low-effort ask that can help move sellers through to the next stage of your sales pipeline.
TurnKey is a vacation rental platform, here they’re offering to review possible client listings to generate high-quality leads. This page is effective mainly because it’s built around one particular specific goal (building a list of vacation property owners who are currently listed on platforms such as Airbnb and HomeAway) and offers a single path forward just for interested leads (filling away the form to get a free listing review).
Even better, the CTA is stated in the main proceeding: “Schedule a Free Listing Review. ” Without scrolling in any way, visitors are greeted using the CTA, several well-known journals that have featured TurnKey, as well as a list of awards. To build on this name-droppin’ momentum, the web page also includes a testimonial with all the client’s full name, job title, and photo (to show that, yes, they’re a genuine person).
You can’t tell out of this screenshot, but the image halfway down the page is actually a short GIF playing on loop. It is really an easy way to show the woking platform in action so visitors can understand exactly what TurnKey offers and see how simple you should use.
So what can you learn from this example?
Videos, GIFs, plus interactive content can really elevate your real estate landing page. In this case, TurnKey created a GIF of the real estate platform in action, yet this is just one example of how moving visuals can catch a visitor’s eye and show off what you have to offer. For example, you could create something similar to survey a walkthrough, platform, or listing—and hopefully entice people to click n’ see the complete thing.
Roomeze knows exactly who their viewers is and what they care about most. That’s why this particular landing page by Snap Entries places such a heavy focus on value. Both the heading (“Looking for a room? ”) and the call to action are posed as questions, with the CTA hitting a extremely strong discomfort point for renters in NYC: “What can $1000/mo get you? ”
To anybody searching for a clean, comfy, affordable living space in Nyc, the idea of finding something underneath the $1K price mark is difficult to resist. Plus, the interactive lead gen form sets Roomeze apart from the regular text-only questionnaire most leasing companies ask tenants to fill out. It’s more fascinating and it seems like less of the barrier to entry.
Feeling inspired by this particular real estate landing page example? Here is how you can recreate some of the miracle on your own landing page:
Direct gen forms don’t have to be boring, static text boxes. Experiment with visual forms that need different types of interaction, like a slider bar or multiple-choice checkboxes accented with fun visuals.
In this illustration, MyLondonHome used Dynamic Textual content Replacement (DTR) to show various variants of the same landing page depending on the region they were focusing on. That means visitors in Main London would see various results than those from Canary Wharf or Vauxhall.
Simply because they wanted to show the same CTA (“Get a Free Valuation”) in order to visitors in different areas, using dynamic content was the most effective way to present tailored offers without actually having to produce and manage multiple pages.
Here is what you should remember from this example:
Don’t worry, a person don’t need to build five separate landing pages to focus on five different audiences. But you do need to tailor the knowledge to match the visitor’s expectations. Consider dynamically personalizing your own page with DTR, or using A/B testing to find out what copy converts perfect for different target audiences. The aim of your real estate landing page would be to convert visitors into network marketing leads by convincing them to take action, so the more specific your information is, the better.
One of the first things we noticed about this page from Minto is the high ratio associated with images to text. Not just does every description come with an accompanying visual, but images take up more real estate (heh) than text on this page. That’s important in an market where emotion is such a large motivation for potential clients.
Minto uses a combination of images to tell the whole story of condo living in downtown Toronto. This particular starts with a rendering of unit interiors (a smooth kitchen and modern living space; a sunlit bedroom with balcony access), an outdoor view of the building by itself, as well as the lobby, lounge, and shared outdoor space.
How can you apply this to your personal real estate landing pages?
The power of “showing” versus “telling” is never more obvious than in real estate advertising. Don’t be afraid to slim hard into visual happy to showcase your properties plus paint the picture your own clients are looking for.
Looking for even more real estate landing page design inspo? Browse the collection of customizable real estate squeeze page templates.
8. Destination Homes
We love this site from Destination Homes because of its simple copy and design. There’s a clear benefit to filling out the form (“Be the First to Know! ”) and you will find no competing links or distractions.
Below the fold, the messaging strikes all the right notes and speaks directly to potential buyers by highlighting “what you worth most. ” Plus, they are upfront about pricing (providing a range of $290-$320K, instead of just the particular minimum).
Though the development isn’t built yet, Destination Homes helps potential buyers get the full picture with a realistic object rendering of the exterior, brief look at cozy interior brick wall structure, and a bird’s-eye view from the site location.
Whatever you can learn from this example:
Landing pages can be used to drive interest well in advance so you can nurture leads prior to the build is even complete.
No photos? No problem. When the focus of your landing page is a pre-construction project, you can (and should) use other types associated with visuals to give visitors the glimpse of what’s to come. Renderings and maps could be super impactful when it comes to developing interest and getting leads to sign up for your mailing list.
Develop Beautiful Real Estate Landing Pages that Convert
At this point it’s your turn to place real estate landing pages to work for you. Borrow inspiration in the examples above to customize your own design—or get a within the by choosing from one of our 100+ landing page templates.