Everyone wants to be #1… especially when it comes to marketing.
Reaching the top of search engine results and creating content that gets to be viral is a marketer’s fantasy — but it’s often not that simple.
Creating good, high-quality marketing campaigns mean generating content that aligns together with your marketing goals, target audience’s interests, brand voice, and so much more.
Plus, it needs to be effective with no breaking the bank or surpassing the particular resourcing constraints your team might be up against.
Additionally , building a strong online presence requires time and patience. Advertising campaigns can only be effective once you have invested in properly defining your own value proposition, messaging, plus brand authority.
Fortunately, you can find three high-impact marketing strategies you can implement to see maximum results. Here, we’ll jump into three highly effective campaigns you might use for both quick wins, and amazing long-term results.
one It’s More Than Just LinkedIn: Account-Based Marketing
LinkedIn Advertisements are the leading tool designed for generating new leads in B2B and a great begin to any ABM campaign.
On LinkedIn you can target by company, location, job name, and more, which can help you achieve the right people at the correct time. You can even set it up right from your Hubspot Account!
However, you don’t have to stop there. You have to build the journey beyond the ads. For instance, how will you nurture leads, who will nurture them, and when?
To maximize engagement with your ABM campaign, mix it with an inbound campaign. Build an infrastructure of additional content and emails to nurture your new network marketing leads and keep them engaged. Be sure to constantly refresh your content to keep relevance and new curiosity.
Here’s a five-step plan to construct an effective ABM campaign with inbound tactics:
- Designate an proprietor of the campaign and ensure buy-in from all team members company-wide.
- Create a LinkedIn Lead Generation marketing campaign focused on your ideal companies’ industry with captivating advertisements.
- Create or update existing landing pages and articles that speak directly to the targeted audience. Customize the messages and design to really get their attention and create an association.
- Set up a workflow that will take the new leads plus nurture them with the above content material, as well as specialized landing webpages (for advanced campaigns, arranged a nurture for each business or industry with customized content and messaging to get each).
- Monitor the leads and their engagement so you can reach out with the right articles at the right time.
2 . Two is Better than One: Relationships
An often untrained source for high-impact marketing and advertising is partner collaboration. Finding a partner with whom to create a bit of content is highly effective both in terms of engagement and costs.
Partners will have an alternative perspective and can provide insights that you might not have considered. Plus, the backlinks is valuable from an SEO perspective. The assets you produce with your partner can be distributed to both of your brand’s systems, expanding your exposure plus enabling you to reach new audiences.
Simple ways to create these partnerships include offering a guest blog post, inviting a speaker to join you on a web conferencing, or creating an infographic that showcases both companies’ expertise.
Make sure to choose your own partners wisely. Your partner must have shared values, a strong subsequent, and provide value to your potential audience.
For instance, in early 2020 our own company planned on hosting a Hubspot User Group (HUG) in the Google Campus in Tel Aviv. Following the pandemic plus subsequent social distancing, most of plans were canceled plus companies were forced to adapt at lightning speed. Instantly, physical meet-ups were out of the question.
To solve for this, we decided to host a virtual event in less than three weeks. Because of a dedicated staff and strong partnerships, some of the industry’s best marketing leaders reached out to us about how they could indulge in the event.
These leaders’ involvement brought on a snowball effect of leads from their networks thinking about joining the event. Plus, even though our HUGs are normally limited to 300 registrants due to space limitations, we were able to accept over 1, 200 registrants to the virtual event.
3. Actions Speak Even louder than Words: Customer Evangelism
Customer evangelism might be one of the most impactful tools with regard to generating high-potential leads. You can create amazing campaigns, but nothing compares to a freely provided recommendation by a satisfied customer.
The inbound flywheel comprises of three sections; Attract, Engage, and Delight. If you don’t pleasure your customers, then your flywheel can’t reach maximum speed.
A customer evangelism program is not the linear campaign. You must pleasure your customers at all touchpoints, when an opportunity arises they will happily recommend you to their network.
Moving beyond impeccable company and outstanding results, consider other creative ways to connect with clients and build your relationships. This can be anything from shout-outs on social media for benefits, to sending new season wishes to show you are considering them. Ultimately, a little generosity can go a long way.
Recently, among our customers was upon LinkedIn when he came across a post from a link who hadn’t heard of us. Because he was delighted with the services, our customer commented that the connection should check out us out — one day later, he was talking to a sales rep in the initial step to becoming a brand new customer.
You are already continuously in touch with your customers, and they have countless potential to bring in new business — don’t let that go to waste.
These strategies are just the first step in building a high-impact marketing strategy. They must be coupled with a full strategic plan aligned across your entire company, from marketing to sales in order to customer success and beyond.
Each campaign is only 1 block inside a larger marketing and advertising plan that needs to cover most stages of the flywheel. No campaign can live on its.
Additionally , it’s important to remember the significance of monitoring old campaigns to collect insights and ensure you’re optimizing each future campaign for better results.