Sales web pages are like the powerlifters associated with landing pages. Or, if team sports are more your own thing, they’re the MVPs.
Where most landing web pages provide immense value by setting a person up to rating a sale—perhaps by generating, vetting, or capturing leads—a sales page makes the touchdown by itself. (Am I doing this sports activities metaphor thing right? )
In other words, sales pages have loftier goals than your average product page or landing page. Rather than aiming for downloads, signups, or click-throughs (all of which play a role in finding plus nurturing leads), the purpose of sales pages is definitely turning ad clicks straight into paying customers .
Be sufficient it to say, the stress is on . Your sales webpages need to come through using the win, which means you need to know how to create a high-converting sales page for each campaign.
In this article, we’ll tell you what makes a great sales landing page and show you how to create a sales page that actually converts clicks into customers. Plus, we’ll look at what you can learn from a few of our favorite real-world sales page illustrations.
But first, let’s answer some of the most common questions related to sales pages for online stores and services.
Everything You Desired to Know About Sales Landing Webpages
What is a sales page, precisely?
A sales page is really a dedicated landing page built to transform ad traffic into clients . You can think of sales web pages as the modern sales letter, but more targeted plus data-driven.
A good web page is more than just a convenient place to send click-throughs. It’s the best place to send someone who clicks on a targeted ad, whether you are running paid ads upon Instagram or an email marketing campaign.
Why do I need a sales landing page?
Compared to online stores, sales pages convert much better in terms of volume and revenue. In fact , landing pages have already been shown to convert 2X as much visitors into customers plus increase average customer spend 2X. Whoa .
A big reason for this is that online stores have built-in distractions that can pull site visitors in multiple directions (things like links to associated products, promotions, shipping details, etc . ). You use a sales page when you wish to maintain momentum and ensure shoppers only have one thing on their thoughts: making the purchase .
What separates a sales page from a typical landing page?
As with any great landing page, a web page is built around a specific transformation goal. However , when it comes to web page design, the objective isn’t simply any old conversion—it’s getting visitors to actually buy. In order to close the deal, a sales page might be longer than the average landing page, especially for bigger purchases.
What about product pages vs . sales pages?
If you already have product webpages, do you still need product sales landing pages? Um, heck yes! Unlike product pages, which highlight features in depth, a sales landing page is built specifically to convert. Which means visitors see the exact details they need to make a purchasing decision, without the distractions typically available on a product page.
Plus, sales landing pages are more versatile than traditional product web pages. They can be tweaked and examined and updated before you could begin making changes towards the rest of your website.
How Do I Create a Sales Page That will Converts?
A sales landing page is a tool to push, well, sales. As such, it must be carefully designed to motivate results in take action. Whether you’re making a new sales page or looking to optimize an existing page, there are some key notes you need to hit. So , what goes into making a high-converting sales landing page?
Your sales page has to match the ad therefore visitors instantly recognize that they’re in the right place . Absolutely nothing derails a potential sale faster than a page that has little or nothing to do with whatever was featured in the ad (this is basically the e-commerce version of catfishing).
This really is perhaps the most important (and often underestimated) part of an effective web page, so here’s a quick instance.
Let’s say you’re marketing a subscription service for the range of fancy jams and jellies, but this month you’re using paid advertisements to promote lavender honey from a local farm. It’s in season and supplies are restricted, so it’s not something you want to add to your website’s regular catalog.
Whoever clicks upon that ad has already alerted you they’ re interested in the particular lavender honey (why otherwise would they have clicked? ). That means they don’t want to see that you offer ice wine jelly or canning products (at least, not here at that moment).
So , exactly what does your sales page need to do? Show them the honey—and, hopefully, they’ll show you the money. Sweet, right?
- Use persuasive copy. Your own sales page needs to do the job of a salesperson, which means compelling leads to open their wallets. The headline should convey immediate benefits and the body duplicate should be used to address product sales objections, answer potential questions, and compel visitors to click ‘buy. ’
- Show the product in action. Sometimes, simply showing the product in use is the best way to communicate value. Consist of visuals of the product for to get customers excited about their upcoming purchase.
- Build trust along with social proof. Address potential sales objections with real testimonials through existing customers. This helps potential customers see the value your item provides and adds reliability to your claims.
- Provide clear following steps. A person don’t want to pay for ads that lead to a deceased end. Maintain momentum simply by featuring a single, straightforward call-to-action on a prominent, clickable button so the next steps are 100% clear.
Ready to develop a high-converting sales page of your own? Check out our collection of 100+ ready-to-use web page templates and start selling more today.
High-Converting Web page Examples Created with Unbounce
1 . Dinnerly
From the makers of Marley Spoon, Dinnerly is an alternative meal kit service for the budget-conscious home chef. Their price for each meal is roughly half of typical meal kits, but their recipes still pack a full-plate, high-quality punch. They’re able to pull this away from by minimizing costs related to packaging and marketing.
With this campaign, Dinnerly advertised upon Reddit and sent click-throughs to the sales landing page shown above.
Why does this sales page convert so well?
This page is made specifically for leads from a single source: Reddit. From the topic to the CTA (“Claim The Reddit Discount”), everything concerning this page is tailored towards the leads who click through from a Reddit ad campaign. Greeting visitors with “Hi Reddit! ” immediately tells them they’re in the right place. Even as we scroll down, the web page continues to match both the supply and the brand.
So what can you learn from Dinnerly?
What can other internet marketers learn from this example plus apply to their own pages? The best takeaway here is to match the particular message and design of your own sales page to the ad . If you want to run comparable campaigns across several sources (say, Reddit, Facebook, and Instagram), you should consider building plus customizing variant sales pages for each one.
2 . Dark red
Ruby provides virtual wedding reception and chat services to a wide range of businesses. On this sales landing page, they’re speaking directly to business owners who need live cell phone support.
Why is this page so great at selling?
If you’re looking for inspiration on how to write a web page, this is it. Both the topic and supporting copy reinforce benefits in terms relevant to the particular audience.
All of the content (including benefits, visuals, and pricing information) is targeted towards businesses that need digital reception and are concerned about missing customer calls or not being able to handle after-hours conversations.
This particular landing page also wins since it:
- Frames customer testimonies as “Success Stories” to add clout to standard social proof.
- Features data from customer surveys to demonstrate proven outcomes.
- Emphasizes their money-back guarantee, which contact information some of the biggest sales arguments. (“Is it worth the cost? Will I regret this buy? ”)
- Reduces external distractions by concentrating on the receptionist services (rather than looping in their reside chat offering).
- Visually divides sections plus uses color-blocking to make it simpler to scroll for relevant details.
What can you learn from Ruby’s sales page illustration?
A good sales page provides answers to every thing potential customers need to confidently make an informed purchase. Even if you offer tiered services (like Ruby’s monthly packages of hundred, 200, or 500 receptionist minutes), you can leverage a single sales page to drive conversions for all of them. The key is to strive for transparency about pricing and packages, so leads have no to click away from your sales page to learn more.
If you want to provide extra information that doesn’t fit on the major page, you can use lightbox popups like Ruby does for his or her monthly plans. This is a clever way to keep visitors at the page without bogging over the main content with excessive details that might not be relevant to every visitor.
Thistle is a ready-to-eat food subscription service that focuses on nutritious, plant-based dishes crafted from local ingredients.
How come this sales page get results?
One of the easiest things that makes a sales page effective is focusing on the benefits instead of features. The headline shows what the visitor cares about most (meals that are “so deliciously easy”) and the rest of the copy uses language that says Thistle truly gets what their audience desires.
Even though text only takes up a third of the area above the fold (allowing that bright, veggie-filled salad to do much of the talking), all of these heavy hitters are usually visible prior to we scroll down: “ no more groceries, ” “ fill your own fridge, ” “ extremely healthy, ” “ gourmet meals, ” “ less cost. ”
How may you apply these lessons to your own sales pages?
In a highly competing space, you need something that enables you to stand out. Your sales page should balance speaking to your audience’s needs (which your competitors are most likely also doing) and emphasizing your unique selling point (which can be specific only to your brand). For Thistle, this means highlighting the traditional convenience and benefits of a meal delivery service, but also leaning into the health benefits that will set them apart.
Craving more inspiration for your sales page style? Take a look at just how Indochino and Packlane make use of Unbounce sales pages in order to fuel their digital online marketing strategy and online sales.
four. Solo Stove
This sales page is part of a retargeting campaign for customers who’ve already purchased the Solitary Stove and potentially various other accessories.
What makes this particular sales page a winner?
There are a few reasons why this web page is so effective. Not only would it appeal to the community that’s accumulated around their brand, but it also uses visuals that show the product in action.
Plus, by introducing the shield as their “most-requested item, ” Solo Stove implies that their customers already desire this. This serves 2 purposes.
First, for anyone who may have actually requested the protect, this page offers pure affirmation. If you even thought about wanting a shield for the Solo Stove and saw this campaign, you’re pretty much guaranteed to buy into it right away. As for the rest of Solo Stove’s customers retargeted by this particular campaign, the idea that it’s highly requested primes them to transform by building social proof directly into the offer.
This page also makes use of a clever CTA (“Claim your Shield” above the “Shop Now” button) that suggests Solo Stove customers are entitled to the protect after eagerly awaiting its release.
What can you learn from Solo Stove?
When you offer several products, using sales pages creates space to focus on just one item at a time. That said, you are able to play around with the formula to best serve your strategy. Unlike most of the other sales pages we’re discussing these days, this one breaks the form a little by linking out to three purchase pages instead of driving all traffic to 1.
Solo Stove integrated three separate “Shop Now” buttons to match the three sizes offered. However , splitting up traffic works here because anyone who clicks on this ad has already been a Solo Stove client. That means they already personal a fire pit in one of the sizes—and since the shields are usually named to match each dimension, there’s no question of which button each customer need to click.
5. The Coffee Network
The Coffee Network is an Australia-based coffee marketplace for bean lovers with an appetite intended for trying new blends.
What makes this sales page stick out?
Presumably, the audience here is already interested in coffee and likely searching online for the best coffee or, more specifically, the best coffee nationwide. That said, this sale page still has to sell —especially because the target audience is likely unfamiliar with the particular Coffee Network.
With a focus on benefits and customization (roasting method, strength, and flavor), the copy describes the coffee finder tool each clearly and succinctly. Three steps under “How It Works” are easy to understand at a glance. The call to action repeatedly urges coffee lovers in order to “try now” and the heading and body copy state how simple it is to make use of.
Aside from a single link within the footer that leads to their website (which prevents leads from bouncing if they aren’t quite ready to buy), this web page is free of external hyperlinks and distractions. Including minimum links, offers, and control keys helps keep leads on the page until they’re ready to “Try Now” or grab more details from the website.
What can you learn from this web page example?
Smaller landing pages work best for products that are simple, smaller purchases (i. e., products that don’t require as much deliberation or persuasion). For most of us, buying coffee isn’t all that complicated. So , in this instance, a short and simple sales page hits the spot. The ideal length of any sales page depends on exactly what you’re selling. However , when it comes to deciding what to include on your sales page, quality content constantly trumps quantity.
Need even more sales page samples in your life? Check out our list of twenty-seven landing page examples that drive online sales.
Put the Power of Sales Web pages to Work for Your Business
It’s easy to assume that whoever clicks on your ad is usually interested in your business—in which case, it would make sense to take them to your online store or even product page to learn more regarding your offerings. But , you may already know, that’s not why buyers click ads for person products or services.
They don’t care about the rest of your product line (at least, not at that will moment). They just want to learn more about what you promised them in the ad. So , delivering ad traffic straight to your website or product page most likely isn’t going to lead to the sale.
Even if you have products or services that practically sell on their own, creating a campaign-specific sales page prevents leads from getting lost on your website instead of subsequent through with the purchase.
In order to grow your online sales with no scaling your sales team (and costs), you need dedicated sales pages built to drive income. Discover how sales landing webpages can take your conversions to another level.