While it might seem like people use postponed media (like streaming services or podcasts) more often, real-time media hasn’t come to a halt.
Real-time marketing is still a great way to enter front of and transform your audience.
In fact , a brand new report from Monetate plus Econsultancy concludes that UK marketers report a 26% increase in conversion rates from real-time marketing.
Additionally , a study discovered real-time marketing not only positively impacts standard marketing goals — word-of-mouth, attention, choice, likelihood to try or buy — but it also turbocharges additional marketing initiatives, including paid and owned media performance.
As marketers, those statistics are impossible to ignore.
Below, let’s learn more about current marketing, and then we’ll notice what it looks like in action.
This type of marketing occurs when your business reacts, instead of planning or strategizing a marketing plan for months. That’s not to say which you won’t have a real-time marketing plan, but it’ll be the quicker turnaround.
The objective? For connecting with your audience and communicate your brand position.
You might be able to plan real-time marketing and advertising if there’s an event or even ongoing trend. For example , in case you strategize an ad in regards to current fad, your company may become more appealing to your market because you understand them.
Current marketing helps you provide relevant messaging that is tailored to your audience’s wants, interests, and needs.
One way for marketing experts to implement a current marketing strategy is to have an energetic social media presence.
Your social networking team will often be the first people to know about a current fad or even trend if they’re implementing social listening (which they should be).
Additionally , you can learn more about your audience and their current interests by looking at your own data.
For instance, you can look at your website or social media analytics to discover the most popular topics of conversation. You can also learn what questions your audience can be asking through social hearing tools.
Having a team actively look at this information every day can be helpful in planning and strategizing a real-time marketing plan.
When you want to implement the paid real-time marketing ad, you can use social media and search engine targeting tools to ensure you achieve the right audience. That type of personalization in marketing offers elevated real-time marketing efforts.
Ultimately, to effectively apply a real-time marketing strategy, you should always listen to your audience, monitor industry trends, and know where the conversation is certainly taking place.
Then, you need to react. Respond to your audience on social media and create assets to talk about what’s going on.
Before you implement the real-time marketing campaign, think about your own audience and what you want to obtain with your reaction. Once you know the particular goal, you can create your own message, whether it’s a social media marketing comment, an email, or a good ad.
Now that we know more about real-time marketing, let’s review some examples.
Real-Time Marketing Examples
1 . ALS Ice Container Challenge
One of the greatest lessons within real-time marketing is the snow bucket challenge from 2014. This phenomenon went around the globe and every company or superstar who took part within the challenge was participating in current marketing.
Taking part in the challenge was obviously a way to raise awareness plus money for ALS. Consider it was a current event plus trend, companies were able to boost brand sentiment and attention by participating.
2 . INBOUND
Every year, INBOUND attracts thousands of business professionals from almost every industry to learn more about advertising, sales, and customer service.
In this three-day event, businesses and professionals are active on social media and commenting on the live events, such as HubSpot item updates and the keynote speech.
All of these social media posts plus comments about the live large sessions or speeches are real-time marketing in action.
3 or more. Taco Bell
Taco Bell has built a reputation like a great company to follow on social media through their crafted brand messaging.
The reason? On social media, Taco Bell’s technique is to take part in enthusiastic real-time marketing. They respond to text messages on Twitter almost twice an hour every day.
The company made it a priority to listen to their particular customers online and to interact and connect with them, regardless of what is happening that day.
Real-time marketing is a great strategy to interact with your customers right now. However , to implement this type of marketing, you need to measure conversations and emotion to determine how real-time applications will develop. To get started, you can use free monitoring tools, or spend money on one of the many paid social media overseeing technologies.