As online marketers, we’re often tasked along with designing, producing, and creating a variety of content to use across social channels, blog posts, plus email.
This often contains the use of a wide variety of design equipment — including Adobe Photoshop, Canva, and even Getty Images.
And yet, we often don’t pause to consider: May i actually use this software pertaining to business purposes?
More than likely, your team has ensured you have a commercial license to use the products you style for business purposes.
However despite it being a legal term, it’s actual still critical your acquainted with the concept of “commercial use” being a marketer, so you can ensure you will absolutely following the law when it comes to producing and distributing content.
Here, let’s dive into the differences between commercial use and non-commercial use.
Simply put, any kind of activity you conduct at the company would be considered with regard to “commercial use”, since the ultimate goal of that activity would be to increase sales.
As such, you will need to purchase the appropriate commercial license agreement with any design software or third-party tools you use to complete your project.
Commercial use extends to offline routines, as well. For instance, let’s say you utilize Adobe to design a billboard sign, and FontCreator to edit the font you’ll use for that billboard. In this instance, you’re using the billboard pertaining to business purposes with the desire to earn financial gain as a result of your own ad — which means it can for commercial use.
Prior to creating your billboard, you could ensure you have a commercial license agreement with both Adobe and FontCreator. Otherwise, these companies can take legal action against you.
For instance, in Adobe’s General Conditions of Use, they’ve stated the following regarding their NFR (non-functional requirement) licenses: “You may install and use the NFR Version only for the period and purposes stated when we give the NFR Version. You must not use any materials you produce with the NFR Version for every commercial purposes. ”
This means, if you’ve purchased the NFR version of Adobe, you can only use the software designed for non-commercial purposes. But exactly what does non-commercial use mean, anyhow? Let’s explore that, following.
Non-commercial use involves any activity you’ll conduct that you don’t plan on marketing or even selling for-profit. Common examples of non-commercial use are often related to education. For instance, let’s say you use the same Adobe and FontCreator design software, listed above — except this time, it’s utilized to create a presentation for your college history class.
Since you refuses to make money off your presentation, it falls under non-commercial make use of, and is fair game.
In addition , people often use particular software or even brand logos when designing gifts for family members. If your little brother is definitely obsessed with Disney, you might make him a homemade Disney-themed blanket, and use the Disney logo. Since you aren’t promoting that blanket for-profit, this really is allowed.
However , you wouldn’t be allowed to sell that same blanket on Etsy, because you don’t have a commercial license to use Disney’s logo, plus you’d be expecting money in swap for your design.
The final definition we should cover is “limited commercial use”, which falls into a gray area in-between commercial and non-commercial make use of.
Simply put, limited commercial make use of means you can utilize the software, design, logo, or even tool on products you wish to sell — but just for a limited amount. For instance, let’s say you have a Getty Image agreement which states you can use an image for limited commercial use up to 5, 000 times.
This means you won’t want to use that image if you intend in order to distribute the design to an target audience bigger than 5, 000. Nevertheless , if you’re planning on designing materials that will only be sent to 100 of your top clients, it’s acceptable to use that image on those components.
Of course , when in doubt, you’ll want to confer with your legal group to ensure you’re following lawful requirements when it comes to creating any marketing materials you’re looking to use at your company.