We’ve talked about it before, but diversity, inclusion, and belonging really should not about filling a subgroup. Instead, the goal should be to foster a true sense associated with belonging among your group, which is likely filled with people from all backgrounds.
A good way to do this is by using inclusive vocabulary.
Whether it’s intentional or not, we all carry implicit biases within our everyday language. However , you need to make a conscious effort to prevent this.
This isn’t just the perfect thing to do. It also makes good business sense.
In fact , more than 70% of students said they prefer a company that is diverse, inclusive and makes it feel included regardless of race, geographic location, ethnicity, sex, sexual orientation, disability, socioeconomic status, and appearance.
Additionally , creating a sense of belonging can lead to greater retention rates as well as result in higher customer satisfaction.
So , how can you use more inclusive language?
Below, we’ll evaluation the top tools that can automate this process for you and sources that can help you use more comprehensive language.
1 . Better Allies
During an allyship meeting at HubSpot, we discussed tools that help people use more inclusive language.
The colleague brought up a Slackbot, Better Allies. This Slackbot can help you shift your language to become more inclusive.
The device was inspired by the guide Better Allies by Karen Catlin. This book can help you spot situations where you can create a lot more inclusive culture.
The Slackbot will automatically flag non-inclusive language and make alternative suggestions. You can even customize the particular tool by adding your own terms to avoid and alternate recommendations.
For example , I want to remove the words “guys” and “crazy” from my vocabulary. With this tool, I can put those words and phrases in the Slackbot and then consist of suggestions for myself to use instead.
2 . Inclusive Language Guides
An inclusive language guideline is a document that will inform you on terms to avoid and alternative terms to use. The particular goal is to use more inclusive language that doesn’t have biases, slang, or discriminatory conditions.
While an inclusive vocabulary guide won’t help you automate this process, you can use this useful resource to inform your automation procedure. For example , you can add terms through an inclusive language facts your Better Allies Slackbot.
If your team doesn’t have an inclusive language guide, we all suggest you create one. Our inclusive language instructions at HubSpot have sections on Gender, LGBTQIA+, Race, Ethnicity, Culture, and Accessibility.
Here are some great examples to get you started:
- Buffer’s Inclusive Language Guide for Startups and Tech
- Business Insider’s Race and Ethnicity Inclusive Language Guide
- Daily Feminism’s Inclusive Language Guideline on Ableism and Homophobia
- NASAA Inclusive Language Tutorial
- HubSpot’s Guide on Gender Neutral Pronouns
- How to Discuss Socioeconomic Status
- Religion Stylebook
- Self’s Weight and Health Style Guide
- Google’s Instruction for Developers in Writing Inclusive Documentation
- Writing About Sexual Assault
- Gender-Based Violence Language Guide
- GLAAD Media Guide
3. Organization Bots
To automate your own inclusive language, you can create a bot that will alert a person when you use exclusionary terms.
While you saw above, Better Allies created one to help you on Slack. However , you might want the bot when you’re using Google docs or other systems.
In that case, you can create your personal. At HubSpot, we have a bot that HubSpotters may download on Chrome that will review content for HubSpot’s style guide.
As a company, you create a lot of content. Your employees have to write a lot. To automate your process, you can use Textio.
Textio is an augmented writing platform that can provide your team a rating on the content they compose. Plus, it provides suggestions on how to improve.
This includes bias interruption, expanded language insights, plus team analytics. The whole point is to help you write more insightful, inclusive content.
You may use this for recruiting reasons or just to review your company weblogs.
5. Gender Decoder
A fast way to check your language designed for gender bias is to use this particular gender decoder. You can simply copy and paste your content in it and get quick results.
Could was created to analyze job ads to ensure you use inclusive vocabulary, you can put any articles in there.
I even place this blog content in to view the results. The tool informed me, “This uses more words that are subtly coded because feminine than words which are subtly coded as masculine (according to the research). Thankfully, the research suggests this will have only a slight effect on exactly how appealing this is to men, and will encourage women. inch
6. TEDTalk with Kimberlé Crenshaw
While using tools to assist automate your inclusive vocabulary process is important, it’s also necessary to focus efforts on carried on learning.
That’s why we recommend watching this short (only 18 minutes) TEDTalk around the urgency of intersectionality. This talk discusses the reality associated with race and gender prejudice so we can understand how the two combine and create more harm.
Ultimately, the goal would be to broaden your understanding of intersectionality and implicit bias so that you can recognize it when it takes place and speak up for sufferers of prejudice.
7. MTV Decoded
For an even smaller way to continue your education (5 minutes), you can watch fantastic video from MTV on phrases that have a hurtful origin.
Again, this is an easy and quick way to continue learning about implied bias so you can adjust a foreign language to be more inclusive.
You can consider sending these types of brief videos to your employees in order to encourage them to use more comprehensive language and continue studying.
8. Implicit Bias Test
A great way to see if you’re making use of inclusive language is to test yourself on implicit biases. This test will measure unconscious bias.
This is an exceptional step to take so you can look at, understand, and recognize your own personal biases and when you’re using exclusionary language.
We recommend sending this to people in your team as well. This will help your whole team begin to understand plus use more inclusive vocabulary as a whole.
Taking active steps to use inclusive language is an important part of allyship. Additionally , you should try for your employees and customers to see that you participate in plus encourage others to continue learning about other people’s experiences.