To a prospect seeking out a brand new service provider, it can all become a little overwhelming. It’s easy to question: Who are the real people behind all the smoke cigarettes and mirrors?
Incorporating a “Meet the Team” page or section to your site is an easy, effective method to give your business the accessible face. It gives potential clients an idea of who precisely they’ll be working with, and displays potential employees that you’re happy with the people on your team.
For a few inspiration, see how these companies bring in visitors to their most important innovative assets: their people.
1 . Yokel Local
Yokel Local is a Platinum HubSpot Company Partner who positions by themselves as an extension of their customers’ marketing teams. For that reason, they will showcase the people on their personnel to highlight the people behind the brand.
Elaborate pleasing about this particular ‘meet the team’ page will be the matching blue backgrounds plus cool palette. The main grid design provides a modern really feel, and if you click on among the faces, a box will open with more information about the particular team member, including their bio, credentials, and interpersonal profiles.
2 . Digital Marmelade
Since most employee bios read a lot like a list of stats (“10 years in the industry… 4 years at the organization… Managed 80 website upgrade projects… “) the folks with Digital Marmelade decided to have a little fun with the file format.
Each employee at the London-based marketing agency has a investing card-style profile detailing their own actual marketing accomplishments and personal facts, as well as their fictional superhero abilities.
It’s a peculiar twist that gives visitors the colorful snapshot of the agency’s team, highlighting both their particular impressive experience and helpful culture.
CloudHorizon is a mobile product development company. On the about page, they say, “Some of the more rewarding projects we have had the honour to be involved in, started with simple ideas and grew profitable businesses from the floor up. ”
With this in mind, their particular ‘meet our team’ section is a great way to illustrate that idea. When you hover more than an image of a team associate, their thumbnail flips over in order to reveal a photo from their the child years with a small caption of what they wanted to be if they grew up. The idea being that it takes time and development to become great things.
Bolden’s team bios are more conventional compared to some of the others on this list, but what they lack in invention they more than replace with with style.
Hovering more than each team member’s picture produces a colorful stacked card effect, revealing short employee bios in coordinated fonts. This is a great example of a minimal, accessible “Meet the particular Team” page that handles to look cool and present the faces behind the agency without going over the top.
five. Rock Kitchen Harris
Stone Kitchen Harris, a full-service agency, decided to skip the particular photos altogether and showcase the cartoon versions of the employees instead.
Each worker at the English agency a new custom caricature drawn up, and every single one has a different character. While some employees opted for representations reminiscent of LinkedIn profile photos, others got a little innovative with it, dressing their toon selves up as Ewoks as well as other characters.
FCINQ, an innovative studio, introduces us to their team with a collage of colorful bubbles.
Hovering more than an employee’s individual group produces a zoomed-in effect, and clicking expands their particular headshot with their name plus social profiles. The splashy set up is a stylish substitute for the expected rows associated with team photos and titles.
seven. Zulu Alpha Kilo
This Canadian agency presents their particular founding team with refreshing comedic flair. While many company leaders choose to represent them selves with stoic business portraits, the three leaders of Zulu Alpha Kilo opted for lively photos and cheeky bios.
Here’s an excerpt from your bio of Marcus Alpha dog — the agency’s “Ultra Chief Creative Director Officer”:
Marcus has a reputation for pushing his creative teams further than any other innovative director. He makes them work day and night, work overtime nights, weekends and via holidays in pursuit of that one truly breakthrough creative idea. And when they’ve finally cracked this after weeks of gruelling and thankless work, Marcus will triumphantly stand in front of the client and present it as an idea he had in the shower that morning instead.
8. Stink Digital
We like this expertly color-coordinated video summary of team members form Smell Digital.
This creative company has offices in five major cities around the world — including New York, Paris, and Berlin — but creating a personable “Meet the Team” section helps give their own business an accessible edge. They don’t call themselves “a global company with a local feel” for nothing.
This “Meet the Team” area from Drexler is perfect evidence that you don’t necessarily need a whole page devoted to introducing your employees — just a little section can do the trick.
This simple but polished team member marquee appears at the end of the Baltimore, Maryland-based agency’s “About” page, and provides a welcome personal contact to their website.
Being a branding agency, Matchstic knows the importance of identity, creativity, and individuality.
Not only does their ‘who we are’ area on their About page provide that identity by featuring the human element of their brand name, but it also shows their creative side. When you hover over each thumbnail, a goofy illustration is overlaid onto the photo.
In addition , the custom cursor, which just shows up on the About page, is a strong callback to the Matchstic brand, implying a kinetic energy that begins with the lighting of a fit.
LiveChat, an AI customer service plus chatbot solution, approached their particular “meet the team” web page in a completely different way. Rather than just listing out each group member’s roles and experience, they created a photo for every team member that illustrates who they are in a conceptual, enjoyable, and metaphorical way.
This is extremely effective for showcasing the uniqueness of their team, also it compels the website visitor to take the team to look at every picture and read every bio, which results in longer time on page, an essential engagement metric.
Many large businesses forgo the “meet the team” page because there are so many team members that it doesn’t sound right to display them all.
At Etsy, though, they acknowledge all of the people that make the popular on the internet marketplace possible with a tiled “people board” that scrolls for days.
Atlassian, a company behind many of the software solutions used in companies worldwide, highlights photos of their team on their “people” web page, interacting at the office and hard at work.
Below, they showcase their leadership team with colorful headshots that rescue their life from colorful background boxes. When you hover over them, attractive vector graphics appear concerning the individual’s unique part. In addition , a popup shows up on click with social icons and a bio. Precisely particularly interesting is that you will also find the ability to download their headshot, making the “People” web page have extra utility just for media professionals.
fourteen. The Correspondent
The Reporter is an organization that offers information without fear-mongering or financial gain. In true journalistic style, the site features each team member in a beautifully made cartoon style, providing a good artistic feel to the web page.
Clicking on each thumbnail potential clients the website visitor to a location where they can subscribe to that particular writer and view a feed of their pieces. Best of all, the individual’s mission is definitely displayed across the top plus contact information in the sidebar.
15. SmartBug Press
SmartBug is a HubSpot Company Partner with a distributed team across the U. S. They demonstrate their embrace associated with remote work by which includes an interactive map with the locations of all their employees.
You can also browse through their group below, clicking on each headshot to get expanded bios that include 2 fun facts about each team member.
What better way to convey the personality of the team than to display their favorite gifs on mouse float? That’s what digital marketing and advertising agency Bluleadz does. You can almost imagine these folks in the scenarios their gifs represent.
Another unique feature of the “meet the crew” web page is the ability to filter Bluleadz employees by function. Each button at the bottom corresponds to a team and brings up the individuals who “make the magic happen” in that area of the business.
17. Media Junction
Bold blocky pops associated with color? Yes please. HubSpot Elite Agency Partner Press Junction displays their group thumbnails on solid backgrounds with vector shadows. Every photo is a little silly, and many of them bring their furry friends into the picture with them.
In addition , their leadership team’s thumbnails are clickable so that you can read more about them and even send them a message for more information.
“Meet the team” pages resonate because people like to purchase from real people, not faceless brands. Best practice is to determine what your brand represents and create a “meet the particular team” and About page that will conveys that in the most powerful possible way.
Editor’s note: This post was originally published in December 2016 and has been updated for comprehensiveness.