This post is written by Kerry Shearer, “The Livestream Expert”. Kerry is a conference loudspeaker, workshop presenter, online training course creator and smartphone movie trainer based in Sacramento, Ca.
In 2020, the way we work, store and entertain ourselves has been completely up-ended.
Work and school transitioned online, putting many people in unfamiliar situations with frustrating technical difficulties as they livestream from home.
The outcomes have sometimes been cringe-worthy.
On live webinar conferences, for example , we’ve been treated in order to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video.
Not the best way to make an impression!
The good news is that it’s actually fairly easy to give your viewers an outstanding experience, whether if you’re participating in an online meeting on Zoom or livestreaming upon popular platforms like Fb Live, Twitter Live, Periscope or Instagram Live.
If you have the right mindset, the right approach, and the right accessories, you are able to absolutely look and sound like a pro.
Here, I’ll discuss my best practices when it comes to live streaming, including the platform(s) you should think about when livestreaming, and all the device you need to get started.
But first — let’s dive into the benefits of livestreaming for businesses.
Advantages of Livestreaming
I’ve spoken numerous entrepreneur and communications colleagues, and months of lockdown have definitely taken an emotional toll.
Staying inspired when your lifestyle and habits have been disrupted means that it is more important than ever to get workout, eat well, and exercise self-care so you can be your very best self in these trying situations.
And it also means you need to put yourself in the place of your own customer or client.
When livestreaming, it’s critical to consider that it’s not about a person — it’s about the distinction you’re going to make in the existence of the person you’re affecting with the information you’re delivering!
Many of us are doing two varieties of livestreaming these days: online meetings or webinars with co-workers, and livestreams related to promoting our products or services.
For our reasons we’ll focus on the second type of livestreaming: promoting a product or service.
Livestreaming is a powerful tool to help business owners and small businesses differentiate them selves and connect with customers (or potential ones).
And doing it well can make a huge difference in your impact — and your income.
Vancouver therapist Julia Kristina, who holds a Master’s degree in Psychology, utilized live video as a springboard to create a thriving online business in order to compliment her existing in-person clinical practice.
She told me, “I began showing up survive Periscope and Facebook, virtually every day at first, doing brief talks about different mental well being topics. ”
“Doing all those unscripted livestreams, either from home or even from my office the downtown area, made me an even better public speaker. At the same time, it grew a loyal audience in whose lives were being impacted by what I was teaching. inch
Kristina eventually began creating plus selling live online group coaching and recorded movie courses on topics for example having healthy boundaries, beating anxiety, and building self-confidence.
Last fall, Kristina launched her membership program, “The Shift Society, ” which usually features both live video coaching and recorded video content for members.
“Livestreams don’t need to be perfect, inch Kristina says. “You just need to show up, be yourself, plus let your passion for that topic be the magnet that will draws your ideal viewers in. ”
Particularly within 2020 when many brick-and-mortar shops needed to shift mainly online, livestreaming can provide possibilities for small businesses to connect with their customers and prospects in real-time.
Miranda Pinto, owner of La Piccolina Child Boutique in Lincoln, CA, turned to Facebook Live in an effort to keep sales afloat right after having to close her doorways to walk-in customers.
Preliminary livestream attempts were affected by poor internet upload speeds at her store, so she and an assistant grabbed piles of clothes and headed to Pinto’s home to do their first large online sale.
“I experienced totally out of my component as a video host, but I know my product, so I just kept talking plus describing each item. inch
Pinto says the sales just kept coming in. “We use a subscription-based tool known as ‘Comment Sold’ to track sales and send invoices. ”
“I credit livestreaming with preserving my business and providing homebound moms an easy and fun way to shop regionally for baby clothing. ”
Pinto says each sale the lady conducts on Facebook Reside lasts 1-2 hours, and creates the income usually earned in 2-4 times of walk-in sales when the shop is open.
Live Loading Platforms
So if these tales have inspired you, is actually time to choose a livestreaming system to focus on. That involves figuring out where your potential audience can be (or, upon which platform you need to build a presence). There are more choices than ever, but it could better to get started with one.
Next, let’s go over a short overview of each popular livestreaming platform.
1 . Facebook Live
Facebook is undeniably the most popular social platform worldwide, with more than 2 . 7 billion monthly active users.
Facebook Live allows you to broadcast to the world in real-time, and reside video is more often prioritized by the algorithm and demonstrated in your news feed.
Facebook Live is an effective way of offering training and information within Facebook Groups, and many Business Pages use it to reach in order to followers with how-to presentations, product unboxings, trainings, plus sales events.
It’s easy to go live via the Facebook application on your phone, or via Facebook Studio on a desktop computer or laptop.
2 . Tweets and Periscope
Periscope is certainly Twitter’s live broadcasting application, which launched in March 2015. When you go live, a person broadcast to the app as well as your followers get a push notice that you’re live.
Your livestream is also shown in user’s Twitter feeds if your accounts are linked with the same username.
For this reason, use of hashtags within the broadcast title can result in a bigger audience.
You can also broadcast directly from the Twitter app using the “Live” button. Twitter is known as the place to go for “what’s happening now”, so livestreams involving timely events are popular.
3. Instagram Live
2020 marks Instagram’s 10 th year of operation, as well as the service has about one billion active users.
That will userbase could grow even more with Instagram’s recent discharge of Reels, its answer to Tik Tok for creating brief videos that can go virus-like.
Instagram Live also offers a feature that lets you bring 1 guest at a time into the transmit.
Instead of expiring after 24 hours, any Instagram Live broadcasts that you want to save can now be distributed to your Instagram TV channel.
Best Livestreaming Equipment
Once you’ve chosen the right platform to your requirements, you’ll need to ensure you have the gear necessary to create high-quality reside videos.
Livestreams don’t have to become perfect, but it is crucial to have good lighting, great audio, and a steady chance. Here are some of the options I suggest regularly to clients who want to put on a great broadcast.
Natural light on your face always looks great, so if your computer desk faces the window that lets in ambient outdoor light (rather than direct, harsh sunlight), it will provide a natural look.
If natural light isn’t accessible, you can add LED lighting. Dimmable LED ring lights are popular, and the better types are bi-color.
That means they have control knobs to allow you to “warm” the color of the light to match the tone of the room, or “cool” the colour to mimick the look of outdoor light.
Ring lamps, such as the Dracast Halo 180, come in a popular 18″ dimension, which generally requires installation on an aluminum light remain.
A smartphone or video camera can be mounted inside the band and set at eye-level, giving your face a nice, even shine.
There are also smaller desktop band lights available, such as the Neewer 10″ ring light, or GVM rectangular ring light, which can hold your mobile phone or serve as a web cam light by peeking over the top of your computer monitor.
The Lume Cube company has established LED lighting specifically for video clip conferencing, including a rectangular light with a suction attach that sticks to the back of your computer monitor.
2 . Audio
Viewers will often put up with less-than-perfect video quality, however, if the audio is poor, don’t expect them to hang around your own livestream for long.
Bad audio is an issue for either smartphone broadcasting — where the built-in microphone covers lots of annoying background noise — or for streaming from a laptop computer, where the inexpensive internal mic often produces thin-sounding audio that’s hard to listen to for long periods of time.
One particular solution for smartphones is a simple wired lavaliere smart phone mic, such as the YouMic.
The particular mic clips onto your t-shirt, blouse or blazer, as well as the cord connects to the audio jack on your smartphone.
If you have an iPhone 7 or newer, you’ll also need the Lightning-to-3. 5mm headphone adapter that will came with your phone.
Connect your mic to the adapter, and the adapter to the Lightning port.
If you’d prefer to go wireless, a dependable lightweight program like the Rode Wireless Move is a great solution. The recipient and transmitter are very small and operate for seven hours on built-in rechargeable batteries.
Additionally , the transmitter has a built-in mic, so that you can just clip it to your jacket.
Or, to be more discreet, Rode’s plug-in Lavaliere Go mic can be purchased individually so you can ditch the transmission device in a pocket and utilize the small clip-on microphone.
One more option is the similar -pixel wireless lavaliere microphone.
When you’ve had experiences sitting on a Zoom call for hours, you understand how hard it can be on the mind to listen to tinny audio through participants speaking from echo-y home offices.
A solution with this is to use a plug-in UNIVERSAL SERIAL BUS microphone with your laptop or even desktop computer so you can get your tone of voice closer to a microphone.
One particular option is the Fifine wired clip-on lavaliere USB microphone. Simply plug the connector into any available USB port on your computer, and then change the audio selection in your webinar software or livestreaming application to the new audio supply.
Another high-quality option might be a USB microphone typically employed for recording podcasts.
The Audio-Technica ATR-2100X, the Fifine PC Microphone, and the Rode NT USB microphones are all types of podcasting-style mics that connect quickly to your computer and can skyrocket the quality of your audio.
Note that although these microphones all come with small desktop computer stands, the best approach would be to mount them to an articulating boom arm that clamps to the edge of your table. That will prevent the mic stand from transmitting any thumps and bumps created by your hands or elbows tapping your desk surface.
Shaky video can be extremely distracting and frustrating when someone is watching the livestream.
Fortunately, there are lots of choices to help you have a steady photo. If you already have a video or camera tripod and will be livestreaming from a smartphone, you can simply attach a smartphone mount.
My top features are the Square Jellyfish metal smartphone mount, or the Arkon Road-Vise heavy duty smartphone install. If you don’t have a tripod, one place to begin is with a mini-tripod that sits on a desk and has an extendable middle column.
The Benro BK-15, when placed on a desk, will extend to the comparative of full standing height for standup presentations or even interviews.
The advantage to a small tripod like this is that you can certainly move it from area to room, walk by it while you talk, or toss it in your messenger handbag so you’re always ready to livestream.
For other utilizes, you might need a floorstanding tripod. The least expensive option is to buy a basic tripod like this Endurax aluminum tripod. It reaches 66 inches.
Tripods with this price range often have a plastic-type material pan/tilt assembly, which is good if your camera will be locked down and not moved, yet often doesn’t allow for clean camera movement.
If you can panning and tilting plus following the action during your livestream, go for a more expensive tripod that has a fluid head.
A liquid head mechanism gives very smooth camera movements which look professional. One of my own favorites is the Manfrotto Become Free aluminum Lever Lock video tripod. It is only 16″ long when folded for transport.
And for livestreaming on the go, there’s nothing like a 3-axis electric smartphone gimbal. A gimbal holds your mobile phone level and steady while you walk, giving you silky-smooth Steadicam-like results.
I use the Benro 3XS gimbal, and one from the main reasons I love it is because will not block the Lightning slot on a smartphone like several gimbals do — that is certainly important if you want to connect a microphone to the port perform to a walk-and-talk narration in your livestream.
A single push of the button rotates the phone from horizontal to vertical, as well as the mounting arm also folds for compact storage.
Brand new equipment is constantly coming out to get smartphone video shooting and livestreaming, allowing you to ensure that your movie will be wonderfully watchable.
Assuming you have selected your own platform, have a smartphone microphone, LED light and tripod, it’s time to curate your confidence so you come across well on video. Keep in mind the following suggestions:
- No, you don’t look weird or even sound weird on video clip, so stop judging your self!
- We usually need to increase our energy a bit with regard to video. If it helps, before you go live play a favorite track from your playlist that will get you pumped up. Dancing around like a crazy individual for a couple of minutes. Anything to get the blood moving and get the dose of energy!
- Remember, like I told you earlier, decades about you. Focus on individuals you’re helping.
- If you’re livestreaming from a laptop, do anything you need to do to get the webcam lens at eye level. That could require propping your notebook up on a box or a stack of books if you’re using the unit’s internal webcam.
- Make sure to smile (as appropriate). You need to appear open, approachable, plus authentic.
- If you normally motion wildly as you talk, reel it in so your movements are appropriate for a tighter web cam image.
- If you’re in charge of the particular livestream and are primarily the main one presenting information, do anything you can to keep people engaged. Ask questions and tell audiences to put their answers in the chat. You can also “flag” essential points, by saying such things as: “If you’re multi-tasking now, come back to me because I’m about to give you some important information. ”
Remember, livestreaming is a mix of using your best presentation skills and some smart tech to make sure that you’re communicating obviously and effectively.
It is also a skill that you can develop over time. If you’re looking for more tips related to livestreaming, take a look at our directory for getting started with your 1st livestream.