TikTok is quickly becoming the next big thing in social networking, both for individuals and for brand names.
Fortunately, the dance and lip-sync app can be a lot more than that if your brand name uses it strategically. As well as the first place to start with that strategy is in your TikTok biography.
As it is on any social media platform, your bio is your chance to introduce yourself and your brand to every potential follower.
You don’t have the time to re-introduce your self in every video you generate, so your bio gives you the opportunity to do just that. This is your own chance to tell your potential followers who you are and why they ought to follow you.
Here, we’ll cover how you can optimize your TikTok bio to increase fans and, ultimately, attract more qualified leads for your business.
5 Steps To Customizing Your TikTok Bio
Creating a converting TikTok biography doesn’t have to be difficult. In fact , you only have to follow 5 steps to create a bio which is sure to help you grow your following. Let’s dig deeper in to each of these five steps.
one Describe your account or brand.
Tell your followers who you are and exactly what you do. They might be able to put together some idea of what your profile is all about based on your own videos, but you don’t want to rely on that.
What if you decide to create a video that’s important to you but has nothing to do with your brand? Your visitors need to have another way to learn what your business is about.
This only needs to be a few words, therefore make sure you boil down exactly what you want people to know prior to they decide whether or not they’re going to follow you. Make sure your language is engaging, compelling, plus gets across your brand’s value or purpose effectively.
2 . Add emojis.
Nearly every TikTok bio has an emoji in it. An emoji can help you further emphasize your brand’s personality — additionally , it will help you showcase your brand’s products or services without taking up an excessive amount of space in your bio.
For instance, if you work for an ecommerce brand that sells clothes, you might include a t-shirt emoji (👕). Alternatively, if your firm sells video tools, you may include a video camera emoji (📹).
You can also add emojis to tell people what to do. If you want these to click the link below or hit the follow button over, you could add arrows to convey that without using extra heroes to ask your visitors to do this.
3. Add a CTA.
Like any good social media biography, you should have a call-to-action in your bio. This tells your visitors exactly what to do next so they know how best to interact with a person. For instance, you might include a CTA to direct followers to a blog post link, an e-commerce website, or another social channel like Instagram or YouTube.
At the very least, ask your visitors to follow you on TikTok. You want to get in the habit of adding a call-to-action in order to almost every single piece of content material or communication you present to your followers. This way they shall be more enticed to take action immediately after viewing your content.
4. Don’t exceed the character limit.
Naturally , TikTok has a character restrict for their bio, and it genuinely very big. You only possess 80 characters to communicate your entire bio. That’s just over half of the limit you might have on Instagram, which can currently feel tight!
This is a primary reason emojis are so useful. You wish to be able to save your characters and use them wisely to be able to completely communicate your brand quickly to your audience. Pick out the most important aspects of your brand and highlight those in your biography.
5. Add a link inside your TikTok bio.
TikTok offers you space for a link, when it’s currently available to you, you should definitely use it. This is a important way to direct traffic from TikTok off the platform to other pages you want to promote.
Following that, you might direct followers to a relevant e-book or landing page to capture their contact information and add them to your email list, you can also share the sales page for your most recent product you recommended in your video.
There are a couple of different ways you can optimize the link in your bio, and there is a couple of things you should be aware of before you decide to try to add one yourself. Let’s dive into those people, next.
Initial, when you’re putting a link in your bio, you have the option to send traffic to only a single LINK. You can pick your latest blog post, your homepage, an ardent landing page, social media profile, or any type of other page you’d like.
Another option is to promote multiple links through a link within bio service. With this kind of service, you can drive people to a web page that has a collection of page links they can go to.
You could include links for your blog, affiliate links, products, or even your other social networking sites. Using a link in bio service for your TikTok allows you to give your visitors more options of where to go and connect with you beyond TikTok. This also saves you the trouble of needing to edit your link every time you upload a new video promoting an alternative product or service.
Accessing the Link in Bio on TikTok
However , there is a caveat to the hyperlink in bio option: not really everyone has the ability to add a link to their bio yet. It seems like most, if not all, Android users have this option, while some iOS TikTok users are still waiting on their capability. If you want to check to see if you have this option:
1 ) Go to “Edit your profile”
2 . Check to see if you have an alternative that says “Website” beneath the section where you can edit your own bio
If you don’t have that capability yet, don’t worry. There is another way you can add a link for your bio, even if you don’t see that option in your app. You are able to join the TikTok Testers program.
To join the program, you should download a separate app called Testflight through the app store.
Following, open your existing TikTok app and go to the three dots in the upper correct hand corner of your profile page to access “Settings”. Then, scroll to the bottom and click on “Join TikTok Testers. inch
Follow the directions from there, and you’ll be able to entry the various Beta versions of TikTok as they release them. TikTok offers this program to make sure that only the best features achieve the primary app, and it helps keep the app as bug-free as possible.
TikTok Biography Examples
So now that you know all the elements you require for a fully-optimized TikTok biography, let’s take a look at some great examples so you can see these types of strategies in action.
1 . Fashion
There is no shortage of fashion influencers, accounts and people who just love fashion on TikTok.
Here, Shanda Rogers uses her bio to share that she’s a fashion, life style, and beauty blogger. She has emojis and her area, and she also has a link within her bio to her web site.
2 . Travel
Travel might be nearly as popular as fashion on TikTok. Whether you aren’t documenting your own travels or even sharing interesting things about your hometown for people who may check out, there are plenty of ways to showcase travel images and videos on TikTok.
This particular account, @movchai_travel, has a great bio that includes a brief description, location, emoji and then two different ways to reach out and either contact them, or peruse their Instagram user profile instead.
People are interested in all kinds of sports, so if you have a sports-based account, make it easy for people to find you and check out your own videos. BMX bike rider @yusufbmx has a well-optimized biography.
He shares what your dog is known for — including becoming India’s Gold Medalist — uses emojis, and has a link to his Instagram exactly where people can see more.
Food: something almost everyone likes to see. We’ve seen upon Facebook the popularity of meals videos like those made by Buzzfeed’s Tasty brand.
It seems sensible that TikTok users would love to see the same sort of matter. Perhaps one of the internet’s favorite and most loveable vegan’s, @iamtabithabrown, has made quite a name just for herself on TikTok.
The lady shares delicious-looking vegan quality recipes, and she does it with a lot of love. You can see that her bio is well-optimized, having a brief description of exactly who she is, an emoji, a web link to her website, and even the call-to-action encouraging visitors to buy merchandise on her website.
Putting Your TikTok Bio Together
Simply by combining these five elements of a great TikTok bio, current inspiration of these four various accounts, you should have a pretty great idea of the changes you might need to generate to yours.
Before you open TikTok, take out a piece of paper plus write out the few terms you would use to describe your own brand or profile, and also decide on your call-to-action.
Then, you can get into the app and work on the wording before you have your bio looking just the way you want. Make sure you add emojis, and a hyperlink if you can!
For more inspiration, check out How 7 Brands are utilizing TikTok.