Greatest Marketing Automation Software

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Wish to jump straight to the answer? The very best marketing automation software for many individuals is definitely HubSpot.

Marketing automation software streamlines your business’ s marketing processes.

How? Simple: Automation.

Automation makes it easier to generate leads, build consumer relationships, and drive sales at scale. Your customers move through your sales funnel easily.

Marketing automation software provides leads using a consistent experience across several digital marketing channels.

By leveraging advertising automation software, you can personalize the customer experience by providing one of the most accurate information and special offers to customers with different needs.

The Top 6 Best Marketing Automation Software

  • HubSpot – Best Overall Advertising Automation Software.
  • GetResponse – Best Functions for Marketing Automation.
  • OptinMonster Best for Squeeze page Lead Generation
  • ConvertKit – Best Marketing Automation Software for Beginners
  • ActiveCampaign – Best for Small Business
  • Salesforce Pardot – Best for B2B Marketing

After conducting extensive research, I have narrowed down the top marketing automation solutions on the market today. Here’s an in-depth review of each one of these on our list:

#1 – HubSpot — Best Overall Marketing Automation Software


Visit HubSpot

• Visual automations editor
• Starts at $50 per month
• $800 for complete automation features
• Up to 90% off for startups
Request a free demonstration

HubSpot is one of the most well-known names in the marketing globe. This inbound marketing software has everything you need to handle dozens of tasks at level.

It allows you to customize sophisticated and highly targeted workflows using a visual editor. You can use this tool meant for simple follow-up messages or perhaps complex campaigns with multiple touch-points throughout the customer journey.

HubSpot furthermore gives you pre-set triggers, situations, and customer actions. This particular makes it easy to automate your emails with drip promotions.

The HubSpot Advertising Hub starts at fifty dollars per month. However , that deal doesn’t give you the full software benefits.

Prices for marketing automation features from HubSpot starts in $800 per month, billed annually.

It’s a bit pricey, especially for smaller businesses with lower budgets. However when you buy a product from HubSpot, you’re getting more than just software. You’ll also benefit from HubSpot’s exceptional customer support team.

If you’re a startup company, you might be eligible for up to 90% off through the HubSpot to get Startups Program. Contact the HubSpot sales team to request a free demo.

#2 – GetResponse — Best Features For Marketing Automation


Check out GetResponse

• Starts at $15 monthly
• $49 for advanced automations
• Lots of features
• 30 day free trial
Get started for free

GetResponse is a powerful and affordable advertising automation solution.

It’ s used by small businesses and large organizations as well. More than 350, 000 companies across the globe use this software to automate marketing processes.

From capturing new leads to generating sales, recovering abandoned carts, and driving engagement from your site traffic, GetResponse offers tools to meet your needs.

It’s easy to set up an automatic customer journey by applying problems, actions, and filters which will automatically trigger users through a pre-defined journey based on their behavior.

You’ll benefit from advanced segmentation and guide scoring, which will ultimately enhance the effectiveness of your campaigns.

GetResponse helps you realize your customers’ buying behaviors, browsing behavior, and focuses on abandoned shopping carts. They will automatically recommend relevant products too.

Prices for GetResponse starts in $15 per month. This comes with basic automation features like welcome emails, drip advertisments, click and open followups, and contact tagging.

To get the most from GetResponse marketing automation, you will need to sign up for the In addition package, starting at $49 per month. The upgrade provides you with custom workflows, the software builder tool, lead scoring, abandoned cart recovery, web site tracking, event tracking, plus automated segmentation. However , you’ll be limited to just 5 custom workflows at this rate.

For those of you who require more than five workflows, you’ll have to upgrade to GetResponse Professional, which starts on $99 per month.

It’s worth noting that this feature-rich automation software from GetResponse can be a bit difficult to navigate through. For anyone who is just looking for simple automation tools, you might find GetResponse to be a little overwhelming.

But if you’re looking for as many software features as possible at an affordable price point, look no further than GetResponse. Try it free for 30 days.

#3 – OptinMonster — Best For Landing Page Leads


Visit OptinMonster

• Starts at $9 per month
• Best for lead generation
• Automated landing page campaigns
• 14 day money back guarantee
Test it risk-free

OptinMonster is a bit various compared to some of the other options on our list. This software is not really a full-service or all-inclusive marketing automation solution.

They offer a lead generation plus customer acquisition tool for your website that leverages marketing automation to grow your email list, reduce cart desertion, and increase sales. More than one million websites use OptinMonster, making it one of the most popular solutions on the market today.

OptinMonster gives you tools to help you design high-converting landing pages, popups, and website campaigns designed to generate leads.

Then you can create automated plus campaigns for website visitors depending on their behavior and activities.

For example , you can generate campaigns for new vs . coming back visitors. Trigger a pop-up or offer based on the amount of time that visitor has used on the site or the number of pages they’ve viewed.

Their tools allow you to activate landing pages based on user behavior.

OptinMonster is undoubtedly one of the best lead generation equipment on the web. But it lacks in other areas of marketing automation. You will need to integrate OptinMonster along with your email or CRM software—it does not offer these features.

But with prices starting as low as $9 each month, it’s a cheap add-on to your existing solution.

Try OptinMonster risk-free 14 days. If you’re unhappy for any reason, you’ll get a 100% repayment; no questions asked.

#4 – ConvertKit — Best Marketing Automation Software For Beginners


Visit ConvertKit

• Starts at $29 per month
• Simple visual editor
• Pre-built software templates
• 14 day free trial
Start for free

ConvertKit is a very simple marketing automation software.

If you’ re the beginner to digital marketing and advertising, ConvertKit should be near the top of your list.

ConvertKit is branded as an email marketing software, but its marketing and advertising automation features are much more complex than just basic email efficiency.

Create effective automated funnels that bring about after your subscriber will an action (e. g. downloads a file). This ensures that you send focused content to the right audience on the perfect time.

Unlike other marketing automation tools on our list, ConvertKit is simple. You can set up simple automation rules that bring about a specific campaign, without having to go through complex workflows and settings. The visual editor is easy for anyone to use, even if you have zero experience with marketing software.

Whether you’re running a content site, ecommerce business, or selling SaaS, ConvertKit has the marketing automation equipment that you need to succeed.

One of the best parts about ConvertKit is the pre-built automations. That means you don’t have to start from scratch.

For example , they have automations for hosting a webinar, launching a new product, and surveying your subscribers.

For new businesses, ConvertKit really does a free forever plan for up to 500 subscribers. But that will doesn’t come with any of the visible automation funnels.

To access all of the features and benefits of ConvertKit, paid plans start at just $29 each month. You can get two months for free in case you sign up for an annual contract. Try it free for 14 days.

#5 – ActiveCampaign — Best For Small Business


Visit ActiveCampaign

• Starts with $49 per month
• Trusted by 90, 000+ businesses
• Easy to use
• 14 day free trial
Start for free

More than 90, 000 businesses trust ActiveCampaign designed for marketing automation. It’s arguably the best visual automation builder with drag-and-drop functionality currently available.

ActiveCampaign makes it simple for anyone, regardless of technical level of skill, to set up both simple and complex marketing automations.

From site tracking to event tracking, attribution, split actions, and automation goals, ActiveCampaign has it all.

ActiveCampaign takes a complex subject and simplifies it with an easy to use dashboard plus management tools, which is why it is our top pick for small businesses.

Pricing pertaining to ActiveCampaign Plus with CRM and sales automation begins at $49 per month. The cost is based on the number of contacts within your list.

This particular subscription comes with email marketing, prospect scoring, ecommerce integrations, and much more.

If you want innovative features such as customer attribution, path to purchase, split automations, and machine learning features like predictive sending, predictive content, and win probably, you’ll need to upgrade to ActiveCampaign Professional. This package starts at $129 a month.

At these two price points, ActiveCampaign is an affordable option for small businesses. Try it free for 14 days.

#6 – Salesforce Pardot — Best For B2B Marketing

Salesforce Pardot

Check out Salesforce Pardot

• Starts at $1, 250 per month
• Best for B2Bs
• ROI reporting
• Sophisticated automations
Request a free demo

Salesforce is one of the most reputable plus well known CRM solutions on the market today. So it’s no surprise to see Salesforce Pardot rank therefore high on our list of the best marketing automation software.

With that said, Salesforce Pardot is not for everyone. This application is made specifically for B2B institutions.

Top functions include streamlined lead administration, smart lead generation, email marketing, plus sales integration. Salesforce Pardot leverages the power of AI to improve your marketing initiatives and sales strategy. You will also benefit from insightful RETURN ON INVESTMENT reporting to determine what advertisments are working and which ones require improvement.

Here is a quick look at the Salesforce Pardot pricing options:

Along with plans starting at $1, 250 per month, this software obviously isn’t the cheapest choice on our list. But with nevertheless, this type of pricing is expected for a B2B solution of this caliber.

Pardot makes it easy for you to create data-driven promotions with a powerful and versatile visual builder. Simply chart out each touchpoint inside your funnel to improve the customer experience and identify gaps in the process.

Salesforce Pardot gives you detailed reports and analytics so you can improve software campaigns based on real results as opposed to guesswork.

For B2B organizations searching for marketing automation software, Salesforce Pardot is second to none. The biggest drawback is the price, especially considering that you need to commit to a one-year contract. But you will not have to worry about performance. Salesforce Pardot has everything you could possibly require and more in terms of software in this particular category.

Contact the Salesforce Pardot sales force to request a free demonstration.

How to Find the very best Marketing Automation Software For Your Business

For the most part, there is no “best for everyone” solution. The best marketing automation software for you will depend on your specific needs.

Finding the right marketing automation software for your business can be challenging if you don’t know where to look. Here is an overview of the methodology I did previously pick the options on our listing. Take these factors into account when evaluating the needs of the business.

Business Size and Type

Most marketing automation software is geared toward specific companies. SMBs and enterprises may have very different needs.

Smaller businesses and beginners should lean toward ActiveCampaign or ConvertKit, whereas a remedy like HubSpot is better pertaining to mid to large-sized companies.

If you’re within the B2B space, Salesforce Pardot is the best option for your situation.

For those of you who are working an ecommerce business, ensure that the solution you’re considering has ecommerce features and automations for sales built-in. The particular tool should also integrate with whatever ecommerce platform you are using to power your website.

Automation Setup

Your marketing and advertising campaigns will only be as good as the initial setup.

Regardless of the platform you’re using, you’ll have to create rules that will trigger a specific campaign or sequence. These are based on user actions, such as opening a message, subscribing on a certain squeeze page, returning to your website, or abandoning their shopping cart.

The best marketing automation tools allow you to set up advanced automations for multiple actions through the entire customer journey. Visual automation editors make this easy for you to set up.

Using that said, some of those editors are definitely easier to use than others. The best way to figure out how easy it is to set up an automation sequence is by starting a free demo or requesting a free demonstration.

CRM plus Email

Its not all marketing automation software is a good all-inclusive marketing solution. You need to determine if the tool you’re considering is a one-stop-shop for your needs.

Lots of the options on our list as dual CRM software and e-mail marketing software. So you can handle from a single dashboard. However , other solutions won’t be since advanced.

For example , OptinMonster is perfect for generating prospective customers on landing pages using marketing automation. But you can not use that platform to send emails or manage subscribers. You’ll need to integrate it with your existing email marketing software or CRM software.


Choose email automation software based on features that format with your goals.

Exactly what are you trying to achieve? Is it lead generation? Sales? Conversion rates? Is the software advanced sufficient to scale with you otherwise you needs change?

The best marketing automation solutions have advanced features for things like lead scoring, event tracking, sales integration, and more.

It’s worth noting that lots of solutions will certainly advertise lots of features, yet don’t actually offer all of those features with every plan. So look carefully at the plan you’re interested in. Don’t assume that it comes with every feature advertised on the software’s homepage.

If you’re looking for something simple, occasionally too many features can be overwhelming. It’s not worth paying additional for advanced features that will you’ll never use.


In most cases, the price for marketing and advertising automation software is based on the number of customers, subscribers, or leads in your contact list.

But with that said, there is a broad variety of price points in this area.

Basic basic plans typically start about $30-$100+ per month. Prices over the lower end of that range may not come with all of the advanced marketing automation features that you are looking for.

Top of the range marketing automation software just for mid to large-sized businesses and B2B organizations starts around $800-$1, 200+ monthly.

In some instances, you save money by committing to an annual contract. In other cases, an annual contract will be your just option. Month-to-month pricing is not available for every solution.


Marketing automation software can dramatically improve your marketing procedures as your business scales.

What’s the best marketing automation software for your firm? It depends on what you’re searching for.

We positioned HubSpot as the best overall because of its powerful features and benefits. But its high price point is definitely aimed at mid to large-sized organizations and businesses with substantial marketing budgets. However , startups can get up to 90% off a HubSpot plan.

Smaller sized businesses and beginners should lean towards options such as GetResponse, or ConvertKit or even ActiveCampaign.

Salesforce Pardot is the best choice pertaining to B2B companies. Any business can consider using OptinMonster as an add-on for landing page leads.

Regardless of your business size, type, or needs, you can use this guide to find the best marketing automation software.

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