Ways to Design Your Ecommerce Web site for More Conversions

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To increase conversion rates on the ecommerce website, no area of the customer journey can be overlooked. From your landing page to your peruse page, every aspect of your e-commerce website needs to be carefully created.

But cultivating a user journey that successfully balances an enjoyable shopping experience with a clear way to conversion is easier said compared to done.

To help you design a more delightful and intentional conversion path on your ecommerce website, we’ve put together a list of a few best practices to follow.  

ten Ways to Design Your Ecommerce Website for More Conversions

When making your ecommerce website, think about the following tips to enhance its user experience for your visitors and customers.  

one Add clear CTAs.

Getting a clear call-to-action (CTA) is vital to convert website traffic straight into sales.

Ecommerce website CTAs are often “Buy Now” or “Add to Basket” control keys that stand out on a web page to grab the attention of guests and encourage them to click. This is typically done by using different colors and unique design components, among other tactics.   And like the examples mentioned above, the wording in the CTA should be kept short and sweet.

In addition , make sure your CTA is aligned with the intent of the web page it’s situated on. For example , the CTA in your product page may read through “Buy Now” whereas the particular CTA on a content web page may be”Read More. ”

2 . Create a sense associated with urgency.

Consider creating a feeling of urgency on your e-commerce site. One CXL study found that, by making a sense of urgency with an ecommerce site, conversation rates were increased by over 330%.

This can be done merely by changing the way you word your CTAs — for example , transforming the CTA from “Shop Here” to “Shop Now” may give your visitor the particular nudge they need to convert.

three or more. Offer simple, one-click checkout for all customers.

By implementing a one-click checkout procedure, customers can skip the particular “add to cart” step and check out quickly and efficiently while still on the product page. In fact , by doing this, one click checkout can shorten the particular checkout process by 90%.

This is important because by eliminating additional steps required in a conventional checkout process, cart abandonment is less likely due to the efficient and simple process.

Even though you choose not to implement the one-click checkout, streamline your own site’s checkout process as much as possible to boost conversions and reduced cart abandonment. You may do this by requiring the very minimal data input from your clients to make the process efficient to them.  

4. Add green-bar SSL.

It has been found that will shopping cart abandonment may reduce if you display the green-bar SSL on your website. This is what this looks like on different search engines:

greenbar ssl

The greenbar SSL assists convey a trustworthy and reputable website — it is not only a visual cue in order to customers but it also plays an important role in the security of your site as well.

Having a greenbar SSL encrypts the visitor’s payment information, which makes it more difficult for hackers and scam performers to steal their info. Simply put, users do not want to purchase from an unsecure website.

In a test, two types were created for customers to complete — one without a Verisign seal and the another from it.

greenbar ssl and trustworthy websites

There was clearly a 42% increase in conversion rate on the form containing the particular Verisign seal, demonstrating that will visitors are more inclined to share personal data and transform when they are confident that it can be secure.

5. Offer various payment methods.

There are countless different ways to pay online that will aren’t reliant on a credit card, including direct debit, bank transfers, digital wallets, e-invoices, digital currencies (like Bitcoin), and many more.

Although it is difficult to offer 100+ payment methods on your website, it is important that you simply understand your target market and are able to offer payment methods best suited for them.

For example , a web site where the average spend is usually $50 may benefit from providing mainly credit and charge card-style payments, whereas an internet site such as overclockers. co. united kingdom may want to push a financing option as the value of the items being sold is significantly higher.

Try to provide the top three payment methods in your sector — doing so has resulted in an increase in conversion rates associated with 30% for businesses.

Overclockers does a great job of the by showing all their available options to buy in the product description, and near the CTA.

overclockers example of offering different payment methods

6. Integrate product or company reviews.

Reviews are one of the most powerful tools to convert any desire for your product to a sale — potential customers want to listen to from other buyers like all of them.

Add customer reviews directly next to or below your own products to demonstrate your dependability. Customer recommendations drive purchasing decisions as customers often believe the reviews through customers they relate to. To do this, give customers opportunities to supply instant feedback on the high quality of your product or service.

Amazon handles their customer reviews well — in fact , one of the first things you see when searching for any product is a list of customer reviews.

amazon example of customer reviews next to products

7. Add well-selected imagery.

Excellent symbolism of the product or service you are selling is pivotal when trying to boost conversions online — as the old saying will go, “a picture is worth a 1000 words. ” 

Make sure you have high-quality photos of the product, covering all perspectives and details. This gives the buyer confidence in what the product is certainly, its quality, and what they are to expect when they receive this.

On the other hand, if you have low-quality pictures without a zoom function and also a lack of detail, you’ll depart your potential customers feeling stressed and wondering what you need to hide.  

Truthfully, only a fraction of your site visitors actually go through the entire page and read it word for word — meaning your images can make an impact on a customer’s understanding of your brand and product.

8. Optimize your site for mobile.  

Mobile accounts for approximately half of website traffic worldwide. With this in mind, it’s important that your ecommerce site is mobile-friendly.

Having a simple checkout process is even more essential on mobile than it really is on desktop. Users are working with a significantly smaller screen, so the less distractions the better. Keep it simple.

It’s also important to remember the unreliable nature of phone data. With phone signal dropping in a split second, reducing a user’s download speed (to a snail’s pace! ), it’s imperative that your site is mobile-optimized. This will allow for fast load times, even when on a slow internet connection. Simple steps like this could make the difference between a customer converting on mobile or visiting a competitor’s site.

9. Write concise and effective product descriptions.

Product descriptions are a key tool in your ecommerce trying to sell arsenal. Without effective product descriptions, you’re bound to miss out on clicks and purchases.

Focus on your ideal buyer and target them with words and descriptions of your products that relate to them, their goals, and their challenges. This will give customers the feeling that you understand who they are and what they need from you — which, ultimately, makes them feel more confident in choosing to carry out business with you.

Above all, the most important factor to consider when writing your product descriptions would be to keep them concise. As we talked about earlier, users will gloss over anything longer than a few lines. If you do have a wide range of information that you need to convey to your customer, you might consider hiding it behind a “read more” button or cutting it down in easy-to-digest bullet points or even incorporating an infographic.

10. Design a simplistic layout.

Creating a good easy-to-follow and cohesive journey from homepage to checkout is one of the most important factors when lowering your bounce rate plus boosting conversion rate.

Research shows that websites that have the clean look (meaning, more white space, bigger pictures, and less text) notice significantly higher user engagement rates than websites that not.

While it might seem daunting to think about redesigning your e-commerce site to be more minimalistic, it is actually relatively straightforward in case you follow a few simple guidelines:

  1. Concentrate on product imagery with fewer design elements and distractions on product pages.
  2. Immediate your customers to your CTA control keys and make sure they be noticeable.
  3. Test your website on various devices to ensure the shopping and checkout processes are efficient no matter how customers are going to your site.  
  4. Stay away from generating any distractions on your site — less is more. Usually, if the page works with out something, then you can lose it.  

Editor’s note: This post had been originally published in Sept 2018 and has been up-to-date for comprehensiveness.

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