When it comes to your site’s performance, page speed features the utmost importance.
However , until you understand how this metric works — and, more particularly, the factors that influence it — you may find hard to improve.
To reduce your jump rate and increase guest engagement, it’s essential that your web pages load quickly and seamlessly.
A site that is optimized for speed not only enhances the user experience (UX) but can also help to boost your search engine ranking positions.
In this article, we’ll explain what page speed is, precisely why it’s important, and how to measure it. Then we’ll provide you with nine quick solutions you can use to reduce page loading speed.
Take a look at get started!
What is page speed?
In a nutshell, page speed refers to how rapidly your content loads when someone visits a page on your web site. Not to be confused along with website speed, page quickness represents the loading moments of a specific page.
There are a variety associated with factors that can influence web page speed. Some of the most important consist of:
- The number of images, videos, and other mass media files are contained to the page
- What themes plus plugins are installed on your blog
- Your site’s (and the specific page’s) coding and server-side scripts
All of these elements affect your own page loading speed also your website’s UX. In the end, visitors dislike slow-loading webpages and are more likely to click away from them.
Why is web page speed important?
When it comes to page loading speed, every single second counts. In fact , Google research shows that when launching times increase from one in order to three seconds, the possibility of a bounce (the customer leaving right away) improves by 32 percent.
When the page takes five mere seconds to load, the probability of the bounce rises by 90 percent:
Quite simply, if your pages don’t insert within a few seconds, it significantly increases the chance that visitors will leave your site. Additionally , if your web pages are slow, that can hurt your capability to drive engagement and sales.
Page speed also plays a pivotal role in Search Engine Optimization (SEO). Google takes a wide variety of factors into consideration when deciding how to rank web pages.
However , speed is an important ranking signal for both desktop and mobile queries.
Another reason page speed issues is because it can influence customers’ perception of your brand. In case your web pages take too long to launch or anything goes wrong during the process, it can make you seem unprofessional, and your website untrustworthy.
If you want to run a highly-effective web site, therefore , it’s necessary to focus on optimizing page speed. The initial step in doing that is figuring out how your pages are performing.
How to Calculate Page Speed
Before you make any changes to your site, you’ll need to gauge your web pages’ performance. There are various tools you can use to test and determine page speed. Two popular solutions are Pingdom Website Speed Test and GTmetrix, that are both beginner-friendly options.
Nevertheless , we recommend starting with Google PageSpeed Insights. This is an straightforward tool that enables you to calculate and test the speed of your web pages on both desktop and mobile devices.
Plus, as a Google-supported tool, it can help you make certain you’re hitting the performance benchmarks required for high search result placements.
To use PageSpeed Insights, simply enter the URL of the internet page you want to test to the text field, and select the Analyze button:
Google PageSpeed Insights.
PageSpeed Insights will then analyze the content on your page, and score it on a scale of 0 to 100. Below your score, you’ll find a list of suggestions on ways you can reduce web page loading speed:
Suggestions for improving performance.
It’s worth noting that you’ll get a individual score and list of recommendations for both the desktop and cellular versions of your site.
These details gives you a solid starting point just for gauging how fast your own web pages are, and offers tangible actions you can take to improve page loading speeds.
9 Quick Ways to Reduce Web page Loading Speed
Since you understand the importance of page speed and how to test your site’s functionality, it’s time to work on improving this key metric.
With that in mind, let’s take a look at nine easy ways to make your web pages load faster.
1 . Select a performance-optimized hosting solution.
The particular hosting provider you use performs a major role in your home page’s management and performance. That includes its page speeds.
One of the worst mistakes you can make is definitely settling for mediocre hosting in order to get a lower monthly price.
Cheap hosting often means poor performance. It can mean sharing resources between multiple websites on an overloaded machine, which can end up straining your page loading times.
However, there are a handful of performance-focused web hosting solutions you can use that provide an effective platform designed for speed. Generally, these providers don’t provide shared hosting, which means you’ll never have to other websites draining your pool of potential sources.
2 . Compress and enhance your images.
Images help boost the appearance of your web pages and increase the quality of your content material. However , large images can also delay loading times.
Consequently , one of the easiest ways to decrease page loading speeds is to compress and optimize your pictures. This can include changing their file formats, enabling lazy loading, and compressing images through lossy or lossless compression.
By reducing your images’ file sizes, you can decrease their ‘weight’, ultimately helping your pages load more quickly. There are a variety of image optimization plugins you can use for this purpose, like WP Smush.
After you install and activate this plugin, it will automatically resize and compress your images without influencing their quality. It includes functions for lossless compression, lazy loading, and even optimizing pictures in bulk.
If you’re not making use of WordPress as your CMS, you might like to try with tinypng. com, which can reduce your image sizes anywhere from 25% to 80 percent, and a free website application called Squoosh.
3. Lower your redirects.
Too many redirects on the website can really hurt launching times. Every time a page redirects somewhere else, it prolongs the particular HTTP request and reaction process.
Of course , in some cases redirects may be necessary, such as for all those moving to a new area. However , eliminating unnecessary redirects on your site can result in considerably lower page loading times.
There are a few different ways to reduce diverts in WordPress. One is to avoid creating unnecessary ones when building internal links and menus. Another is making sure your Top-Level Domain (TLD) resolves with a maximum of a single redirection.
If you need help identifying redirects that are incorrectly setup on your site, you can use the particular Patrick Sexton Redirect mapper tool:
The Patrick Sexton Redirect mapper tool.
This will uncover any replicate redirects. You can also use a device such as Screaming Frog to distinguish all the redirects on your site and where they result in. This should make it easier to recognize redirects that aren’t providing a purpose. Then you can delete those you don’t need via your website’s . htaccess file.
4. Cache your web pages.
Caching is one of the most effective ways to speed up your own web pages. Caching stores copies of your site’s files, minimizing the work needed for the machine to generate and serve an internet page to a visitor’s internet browser.
Caching your web pages can sort out lowering Time to First Byte (TTFB), by requiring the server to use fewer sources to load a page.
There are various methods to cache your web pages. This can be done at the server level, meaning that your host handles it for you.
Another option is by using a caching plugin such as W3 Total Cache , which is a free WordPress plugin that makes caching your web pages quick and easy. After you install and activate it, simply navigate to General Settings > Page Cache and select the Enable option.
5. Enable browser puffern.
Similar to W3 Total Cache, WP Rocket is a powerful caching plugin you can use on your Wp site. It employs web page caching and cache pre-loading to optimize the speed of your pages, and create lightning-fast launching times. WP Rocket is a premium plugin, with a number of pricing plans to choose from.
Synchronously means that the data files load one at a time, in the purchase in which they appear on your web page.
With this method, when the browser encounters a screenplay, it will stop loading other elements on the page till that file has been fully loaded first.
Conversely, asynchronous loading enables multiple data files to load at the same time, which can speed up the page’s performance. Environment this up involves eliminating render-blocking resources.
Decreasing your files’ dimensions also makes it easier to combine them. The result is cleanser code, and leaner webpages that load faster.
Naturally , combing through every type of code for each of your website’s files isn’t exactly effective.
The Autoptimize Wp plugin’s settings.
Considering the wide variety of features and configurations it offers, configuring this wordpress plugin can be a bit overwhelming initially. To make your job easier, feel free to check out this guide on how to set up Autoptimize on your website.
eight. Leverage a content delivery network (CDN).
A Content Delivery Network (CDN), also referred to as a ‘content distribution network’, is a network of web servers that can help reduce page launching speed. It does this by hosting and delivering copies of your site’s static articles from servers located across the globe.
A CDN works with, rather than in place of, your host. Besides the server that hosts your primary website, you can leverage the CDN to distribute copies of your site’s files among strategically-chosen data centers.
This can maximize performance, by reducing the distance data requests have to travel between browsers and your host’s servers. By loading the content for a web page from the server close to each guest, a CDN helps decrease network latency and produce lower TTFBs.
You have a variety of CDN options to choose from, one of which is opting for a host that delivers a CDN you can enable it directly from your own dash.
9. Eliminate unnecessary extensions.
Not all plugins are created the same. Having too many plugins on your own site can cause unnecessary bloat that slows it down.
Additionally , plugins that are obsolete or aren’t well preserved can pose a security threat, and also introduce compatibility issues that hinder performance.
Therefore , it’s a smart idea to minimize the number of plugins you use on your WordPress site. Of course , one of the easiest ways to do this is by disabling and deleting any extensions you don’t currently use.
We also recommend reviewing the plugins you have installed, to judge whether they’re actually essential. There might be some tools that have overlapping functionalities and functions, and others that are simply no lengthier relevant to your needs.
Finally, specific plugins may slow your internet site down more than others. To recognize any plugins that are cutting your page speeds, you can try examining them individually.
First, disconnect all of your plugins (it’s most secure to do this on a staging site):
Deactivating WordPress plugins.
Then turn them back again on one by one. Each time you activate a plugin, utilize a speed testing tool such as PageSpeed Insights to see if your score and timings are affected.
Many plugins might increase your page speeds with a small margin. However , if you see a sudden large increase, it may be time to find an alternative tool that serves the same purpose (but is better optimized).
Ultimately, reducing page loading speed improves not only the entire performance and UX of your website but its SEO as well. Luckily for you, there are a variety associated with methods you can use to decrease your own loading times.
In addition to leveraging a CDN and puffern your pages, you can use extensions to optimize your images, delay loading scripts, and minify your site’s files.
Using a hosting solution optimized regarding performance can also have a major influence on your site’s velocity.
Remember, though — every second your web pages decide to use load drastically increases the possibility your visitors will leave. Just how long will you able to run your business while losing leads?