Trying to encourage people to click on a long, cluttered link is almost as bad as a door-to-door salesman trying to sell people financial services.
If your viewers sees a link they understand to be spammy in one of your social media posts, they’ll the actual digital equivalent of slamming the door in your face — scroll past it.
To prevent being perceived as spammy or even sloppy when you have a legitimate connect to share, check out our list of the seven best link shorteners that’ll clip your links into clean, consistent, and clickable URLs.
What are the benefits of using link shorteners?
Using link shorteners will benefit your brand in three main ways:
- When you post long links on social media, it can look like spam or deter users from clicking on some thing they don’t recognize. In particular, incorporating tracking parameters to your links can result in URLs that appear long and confusing in order to someone who’s unfamiliar with typical link tracking practices. Hyperlink shorteners can prune spammy-looking links into clear and concise links.
- Many link shorteners also let you monitor each of your link’s overall performance and analytics, which can assist you to understand which pieces of content material perform best on specific platforms.
- Every social media system limits the amount of characters you can in your posts. Twitter and LinkedIn have the shortest character limits at 280 plus 700 characters, respectively, if you need to squeeze a link or even an extra hashtag in one of the posts, link shorteners can help you stay within the limit.
1 . Bit. ly
Bit. off is a link shortener system that features a comprehensive dashboard showing your links’ performance metrics, such as click-through rates, funnel stats, and geographic info of the people clicking on your own links.
They also offer branded hyperlinks and have integrations with social media marketing management software, like Sprinklr, Sprout Social, Buffer, Hootsuite, plus HubSpot to help you seamlessly distribute your shortened links through your social media profiles.
Bit. ly’s free account offers up to 1, 000 unbranded links and link reporting regarding 30 days, which is ideal for small businesses. Their enterprise plan allows you to brand 3, 000+ links a month and provides all the data and metrics mentioned above, that is best for large businesses who want to brand and track every single link in their marketing strategies.
2 . Bl. ink
As one of the more robust link shorteners out there, Bl. ink provides smart branded links where you can create custom links which contain relevant words and not just the random string of characters.
They also provide analytic reports that can track clicks by date, time, language, referrers, device, and location and integrate with web discursive tools like Google Analytics and Adobe.
Bl. printer ink offers six subscriptions divisions from a free to an enterprise plan. Starting at $12 per month, they price their own plans based off the amount of links you’d like generate and track.
3. Rebrand. ly
Trusted simply by over 250, 000 customers, Rebrand. ly is a hyperlink shortener platform that can brand your links, track their own performance metrics, or integrate with over 50 some other platforms to seamlessly distribute your links.
With 3 plans for individuals and 2 plans for teams, Rebrand. ly offers link shorter form solutions for both small company and enterprise companies. For instance, their free plan offers 5, 000 tracked clicks, 500 branded links, plus 5 custom domain names, whilst their premium plan offers 1, 500, 000 monitored clicks, 150, 000 top quality links, and 20 custom made domain names for $499 monthly.
4. Ow. ly
Developed by the social media administration platform, Hootsuite, Ow. off is a link shortener that’s included in every free Hootsuite account. With Ow. ially, you can distribute your links and track their overall performance metrics directly in the Hootsuite platform, which allows you to reduce every single link you article to all your social media users. Ow. ly is a great approach to anyone who already uses Hootsuite as their social media management system.
5. Buff. ly
Similar to Hootsuite’s link shortener tool, Buff. ly can be integrated in Buffer, one more social media management platform. With Buff. ly, you can reduce your links, customize all of them, distribute them to all your social networking profiles, and track their own performance metrics right within the Buffer platform. Buff. ially is perfect for anyone who uses Buffer as their social media management platform.
TinyURL is a free link shortening platform that’s perfect for users that have one-off links they want to reduce.
Using TinyURL is simple. All you have to do is go to TinyURL. com and follow the instructions. You can quickly fill in the link you want a short URL for, as well as a custom alias. If nobody uses your alias, the hyperlink you will get will look something like “tinyurl. com/alias. ”
When you fill in the URL details and press submit, you may shown three types of URLs: the long link, the generated short link, and a third that can serve as a web page’s preview link. Here’s the:
7. Tiny. CC
Tiny. CC is another free of charge link shortener that allows you to create temporary short links by simply pasting your long link into a text package and pressing Shorten. Such as TinyURL, you can also customize these links.
If you register or become a paid subscriber, you can have non-expiring links and modify URLs later. If you’re a totally free user, the link will eventually expire and you cannot modify them once they’re created.
Navigating Link Shorteners
If you have to share a few ginormous links, there’s no harm within shortening them because the process is quick and simple. Aside from being easier to look at, shortened hyperlinks can also be helpful for print advertisements, physical signage, or locations where you can’t link to an additional site.
There are a handful of free or affordable link reducing websites out there. But you may be wondering which to choose. To help you, we’ll leave you with 2 quick tips:
- If you don’t use an analytics software, like Google, you might want to use a link-shortener that includes simple stats, like page sights.
- On the other hand, if you want to customize your own link, you’ll also want a shortener that allows you to do that.
After you learn shortening your URLs, you might also want to look into a similar procedure for creating QR codes. If you are, check out this guide for tips and tricks.
Editor’s note: This post was originally published in January 2019 and has already been updated for comprehensiveness.