Recently, I was scrolling on the web and I came across an ad designed for Narcos. While I can very easily ignore most banner advertisements online, this one stood away. It included interesting video clips and animation.
This was a prime example of rich mass media ads. A rich mass media ad is an excellent, modern advertisement format for marketers to think about.
In fact , rich media advertisements outperform standard banner advertisements by 267%.
With data like that, it’s time to consider bringing your ads in to the 21st century.
Below, let’s talk about what rich media ads are and how they’re completely different from other ad formats. After that, we’ll review how to create one for your company and look at some examples to inspire your own ad campaigns.
Wealthy media ads usually consider much more time, effort, plus capital to create. So , precisely why do people use wealthy media ads?
Well, wealthy media ads are participating and dynamic in a way that various other ad types aren’t. They usually lead to more interaction, increased conversions, and a higher clickthrough rate.
Since many people have banner ad blindness like me, creating a good ad that your audience really wants to interact with isn’t easy. Rich media ads are a great way to produce a better user experience.
Therefore , how are these completely different from other ad formats?
Now, you might be wondering, “How do I go about making a rich media ad? ” Below, why don’t discuss how you can get started with wealthy media ads.
1 . Choose the strategy.
Before you can produce a rich media ad, it’s important to strategize. Decide what most likely advertising, how you want to reach audiences and the best way to engage them.
During this first phase, you’ll determine what type of innovative assets you want. For example , are you going to use video? If so, what will the video include?
Additionally , you might think about how to make the ad interactive. Will users be able to click on through to another slide on your own ad? What happens if they click the ad? It’s important to discuss plus plan these elements away before you create your advertisement.
2 . Plan the creative assets.
Once you know more about your own strategy, it’s time to list the creative assets you will have to get it done.
Then, you’ll want to either film or look through share footage if you aren’t making use of your own imagery. This step includes either hiring actors, filming videos, taking photos, plus writing text.
3. Make use of online tools.
At this point, you may your strategy and property all done. So , how do you actually build the advertisement?
If you don’t have a graphic designer on your team, you can use on the web tools to help you create a wealthy media ad.
For example , there may be Google’s Rich Media Photo gallery. On this site, you can create sophisticated rich media ads for free. While there are ready-to-use templates, you can also customize them by using your own creative assets.
However , if you have a graphic developer, you’ll want to meet with them at the start of your process so they know what you have in mind and can tell you if it’s doable.
4. Track and measure success.
When your advertisement is created, it’s time to start running it. You can use wealthy media ads on social media marketing platforms like LinkedIn, Fb, and Instagram. You can include all of them on search engines, as well.
Once you’ve started to run your ads, don’t forget to track and measure your success. Hopefully, you’ll see better results than your stationary display ads.
Now, you could be wondering, “What will this look like? ” Let’s review some examples of rich media ads in action below.
Examples of Rich Media Ads
1 ) Lincoln Aviator
When Lincoln chose to create an ad for that new Aviator car, they will wanted it to be interactive. When you click on this advertisement, you’ll be brought to a separate glide. This image is an interactive guide to the features of the car. You can click on different areas from the car to learn more about it.
This can be a great example of how rich media ads are joining and interactive. The target audience can click on the ad and learn more about the car without being brought to a new webpage.
2 . Jessica London
This Jessica London advertisement is another rich media advertisement that takes advantage of moving pictures. Moving images are a great way to create a static ad more dynamic and engaging.
Additionally , shifting ads are eye-catching in a manner that static images aren’t. This can be a great example of a simple way to consider your ads to the next level.
3. Netflix’s Narcos
This is the wealthy media ad by Netflix that I was talking about just before. This ad includes a unique video from the actors and it is presented almost like a trailer.
Then, if you hover over the image, the audience might find moving images that rotate. Additionally , if you click the advertisement, you can watch the actual trailer for your Netflix show. This is a great rich media ad which includes several media formats to engage the viewer.
Rich press ads are an amazing way to engage and interact with your own audience. In an age exactly where audiences have banner blindness, rich media ads are an easy way to get your audience’s attention.