In Come july 1st, nearly 41% of Australia’s population was on Instagram.
And, with Australia becoming one of the biggest internet and social networking growth regions, its Instagram audiences are likely to keep getting bigger.
Yes. No matter what nation you’re marketing in, Instagram’s platform is primed regarding brand awareness. You might think along with growth stats like this, Australian brands are rushing in order to Instagram. But that’s not the situation — many Australian companies are actually missing out on the possibilities Instagram offers. In fact , recent research reveals that just 32% of Australian SMBs use it in their social media technique.
Although Instagram sounds promising, SMBs with limited time, budget, or bandwidth could be hesitant to add any new social platform.
Why? Despite the fact that an Instagram account may majorly boost local and global brand awareness, creating a scalable strategy for it can appear intimidating and time-consuming to get smaller brands.
Luckily, Aussie businesses don’t just have to launch an Instagram account and hope it works. In 2020, there’s plenty of data that can help these brands determine if the platform is appropriate for their goals, and how to engage Australian audiences as soon as they’ve made a Business web page.
If you’re an Australian social networking marketer looking to improve your Instagram strategy or are working to improve a brand’s Australian presence from afar, here are twenty stats to know about Australian Instagram usage, marketing, and maximum engagement times.
Australian Instagram Usage Stats to Know
Australian Instagram Users
- There were 10. 45 million Instagram users in Australia in July 2020: roughly 40. 8% of its whole population. (NapoleonCat, 2020)
- Aussie Instagram users grew through just over 9 million to 10. 45 million in between May 2019 and This summer 2020. (NapoleonCat, 2020)
- 46% of Australian social media customers say they regularly use Instagram, making it the second most widely used channel in the region. (Yellow Sensis Social Media Report, 2018)
- Most Australian Instagram users are ladies, with the highest ratio of women to men being in the 45-to-54 age group. (NapoleonCat, 2020)
- More than 3. 2 million Australian Instagram users are usually 25 to 34, which makes them the largest user group. (NapoleonCat, 2020)
- Roughly 9. one million Instagram users are listed as over eighteen. (Laurel Papworth, 2020)
- 48% of Australian Instagram customers follow a brand on the platform. (Yellow Sensis Social Media Record, 2020)
- Instagram is the third-most-used non-gaming mobile app nationwide. (We Are Social, 2019)
Instagram User Behavior in Australia
- More than 51% of Australian Instagram users log on to the app at least three to five times a week. (Statista, 2018)
- Three regularly-trending Instagram hashtags in Australia are #photography, #Australia, and #Sydney, which have 400 million, 55 million, plus 28 million posts associated with them, respectively. (Talkwalker, 2019)
- 45% of Australian social media marketing users have taken a selfie for platforms such as Instagram. Selfies posts are more typical among men and 18 to 29-year-olds. (Yellow Sensis Social networking Report, 2018)
- Roughly 40% of Australian social media users have posted a picture associated with food on channels like Instagram. (Yellow Sensis Social Media Report, 2018)
Australian Business on Instagram
- 22% of Australian SMBs have advertised on Instagram (Yellow Sensis Social Media Survey, 2020)
- 32% of Australian SMBs have an Instagram accounts, compared to 90% and 33% respectively on Facebook and LinkedIn. (Yellow Sensis Social media marketing Report, 2020)
- Instagram influencers whose accounts were about yoga experienced 127% growth in overall Australian engagement in March 2020. (Statista, 2020)
- Also in 03 2020, hotel-related Instagram balances experienced a 100% decrease in Australian engagement. (Statista, 2020)
Maximum Engagement Times in Australian
- When using Instagram in any global area, the best time to post to get local post engagements is two PM and 3 PM in your brand’s timezone. (HubSpot, 2020)
- The best day to post on Instagram in Australia will be Thursday in the AEDT timezone. (ShareMyInsights, 2020)
- Weekday content on Instagram get more opinions from Australians than weekend posts. (ShareMyInsights, 2020)
- Whenever aiming for global post engagement, the best times to post on Instagram from Australia are 12 AM to two AM, 6 AM in order to 8 AM, and nine PM to 10 EVENING AEDT. (ShareMyInsights, 2020)
Growing Australian Brand Awareness with Instagram
From looking at the data over, it’s clear that Aussie businesses can benefit from Instagram, which has a huge pool of users that will follow, engage with, and potentially purchase products from all sorts of brands on the platform.
But , simply generating an Instagram account plus forgetting about it won’t improve your brand awareness. To truly gain audience engagement, you’ll want to develop an active account with articles that entertains users, holds their attention, and educates them about your brand and your products.
If this checklist has inspired you to succeed of the one-third of Australian SMBs missing out on Instagram, have a look at this guide or the free reference below for proven tips on building an effective Instagram technique.