It’s no issue that Australia is one of the the majority of visually stunning places on the planet.
And, for generations, Australian artists have embraced the particular continent’s colorful culture within their work.
When walking via a museum or historical area in Australia, you might find canvases protected with vibrant colors plus energetic images that think that they’re transporting you in to an intense or action-packed scene.
Take, for example , this 1994 painting by Emily Kame Kngwarreye, an Australian high-colorist artis. Here, the artist uses explosions of different colours to simulate the action-packed beginning of Earth.
But Australia’s colorful, energetic art visual doesn’t stop at art museums. Today, it can be seen in architecture, graphic design, and on-line. In fact , many Australian brands exemplify the region’s immersive or eye-popping artistic associated with web design and user encounter.
Whether you’re an international internet marketer learning how to design a unique web experience for visitors around the world, or an Australian developer hoping to get a leg up on the local competition, we’ve compiled a list of nine stunning Aussie company websites you can learn from.
Examples of Australian Websites
Vbreathe, which sells the high-tech, compact air cleansing system for homes, leverages a full video experience around the homepage of its website.
When you get into Vbreathe’s site, you immediately see a silent video that uses animations and effects to demonstrate how the detoxifier works. Then, when you click on the video’s overlaid play button, you enter a full-screen product demo video that points out how the product works and why consumers should consider this.
After viewing the quiet or full-screen video, website visitors can scroll down to discover more text-based product details and links to content material air detoxification.
All in all, Vbreathe’s site does a great work of combining stunning images, videos, and text-based content material that educate visitors regarding in-home air quality and give them the information they need to justify making a purchase.
Kua Coffee pulls visitors into its website with an interactive homepage scale that simply requests, “How many coffees do you have a day? ”
When you click on an amount of coffee you drink on the scale and push “GO, ” you’re sent through a slide show that calculates interesting measurements associated with the amount of coffee you drink and explains where that coffee would be sustainably found from if you purchase brews from Kua.
Once you complete Kua’s slideshow, you can scroll via a page that informs a person more about the impact associated with environmentally-friendly coffee brewing plus where Kua’s ingredients are sourced from.
Kua Coffee’s site is a great example of what sort of brand can create an online experience that allows a customer to think about how they use or consume a product, learn more about just how that type of product is produced, and find out why a particular brand’s product is better than its competitors.
While some designers might find it difficult to create a unforgettable site around something as logistical as financial planning, Slaven Torline — a good Australian firm that recommends struggling companies — sees whitespace and simple animated graphics to create an intriguing, efficient, and professional website.
Upon Slaven Torline’s homepage, all of the you’ll find a brief mission declaration, an image with a sphere along with a cube, and a headline requesting “How can we help? ”
When you hover over the sphere, you’ll see the word “Insolvency” show up with a few list what to the side explaining how the company can help. When you hover on the square, you’ll see something comparable around the word “Restructuring.
Whenever you click “Learn more” just for either Insolvency or Restructuring, the page expands with all the associated shape moving down to a lower corner. From there, the particular shape’s shadow will change based on where your mouse is usually moving, adding light interactivity to the page.
Overall, Slaven Torline’s a great example of how a corporate or B2B organization with less visual choices can still leverage a clever — yet professional — aesthetic to create a memorable, interesting, and smooth user experience for its visitors.
SeeMakePlay is really a company that coordinates plus teaches arts and projects to children in institutions or at parties. Whenever you visit the site, you’ll see the colorful SeeMakePlay logo encircled by colorful animated characters. And, on the lower-right, you are able to click a color as well as a pencil icon which enables you to scribble all over the page plus characters.
As you scroll down, a person continue to see playful animated graphics, testimonials, and images associated with happy children, as well as evidence of how the business works. You can also find an inquiry form enabling you to learn more about the brand.
Along with SeeMakePlay’s website, visitors can experience the fun and excitement associated with arts and crafts on top of the homepage, scroll for more information about the business, and ultimately find out where and how to schedule a class when they reach the bottom. This is an excellent way to pull a visitor with the flywheel as the design draws in, engages, and delights all of them.
PacVac, an Aussie vacuum company, offers the homepage visitors a highly visible and somewhat interactive encounter that highlights the major worth points of its Velo vacuum.
When you enter the site, the truth is a simple image of a woman cleaning her home. Then as you scroll, you begin to see product shots of the Velo, which usually pop in front of a whitened background.
Just when you think this is a standard product web site, you might notice that the product pictures are animated. For some of them, you can twist and shift the Velo in different instructions with a simple swipe of the mouse, allowing you to get a good interactive 360-degree view of the product.
From there, the animations always get more advanced with each scroll. At one point you can scroll to see how each piece of Velo’s inner machinery works.
Essentially the home-page of the site feels like a self-paced, interactive video demonstration that shows a visitor almost everything they need to know about a vacuum without completely overwhelming them. The more you scroll, the more complex the details and animations obtain.
The progression of VacPac’s homepage content lines up well with the average buyer’s journey. When a prospect is doing initial research, they might just skim a site for lighting product information. But , as they get more serious about purchasing a product, they’ll look for a longer listing of details and specifications before making an informed decision.
The Stones Markets
The Rocks Marketplaces is a retail and dining space in Sydney, Australia. While this business could quickly place static food pictures and basic information on the site and still get excellent foot traffic as a notable tourist destination, the web creative designers used the site to accept color, video, and a feeling of movement with each scroll.
When you land on the home page, you can see that the background is a video of delicious meals from different vendors in the Rocks Market. As you scroll, you’ll continue to see photos and notice that the web page navigation shrinks to give area to the beautiful food photography.
The particular Rocks Markets’ site is a good example of how a brand may highlight product videos and imagery, text-based content, an in depth navigation bar, and other details without making a homepage appear too busy or overwhelming to understand. When visiting this site, you feel like you’ve learned almost everything you need to know about the Rocks Market, but still know exactly where to click if you have remaining questions before your go to.
Australian Shopping Sites
Boyd Blue is really a women-fun ecommerce site plus store chain that sells a wide range of Australian-made home items — from furniture in order to decor.
While many other sites on this list have amped up interactivity, Boyd Blue’s designers aired on the side associated with simplicity by focusing every web page’s format close to large, high-resolution images of products in natural house settings.
Aside from its beautiful website, Boyd Blue’s website furthermore features an ecommerce store with a design and UX that’s also simple and easy to navigate for quick, frictionless purchases:
Rather than burying basic product shots in a page style with tons of descriptive text, the image-centered, light-text design allows users to get a precise idea of what products may be like in real life, while also enjoying a smooth, aesthetically pleasing internet experience.
Queen Garnet is an Aussie brand that sells plum-based health and wellness products such as dietary supplements, powders, and beverages.
Like a Queen Garnet plum, which has been dubbed a “queen of antioxidants, ” the QueenGarnet. com’s homepage is crimson, decorative, and uses regal-looking imager and fonts. Whenever you enter the homepage, you’ll see a short, but memorable automatic movie that presents one of Full Garnets products in a fortress with a moat surrounding this.
As you scroll down the homepage, you’ll see light animations that display each recent Queen Garnet product and basic information about it. With each product listing, visitors can click to buy it or learn more about it.
Visitors can also click to the Queen Garnet’s ecommerce shop, which has a similar violet aesthetic, and lists all its products:
Queen Garnet’s site is a superb example of how brands can benefit from light video, simple animations, and a consistent color and style aesthetic. The particular site’s royal-purple theme is not only fun and vibrant, but it is also very memorable to site visitors sifting through a handful of health and wellness sites for the perfect product.
Birdsnest is an ecommerce clothing site that allows you to skim through product listings or get automated product recommendations based on your interests.
The ecommerce brand’s web design balances whitespace with colourful product shots to give off a simplistic, friendly, care-free aesthetic.
What’s most memorable regarding Birdsnest’s site is its user experience.
If you’re the first visitor, you can browse products using search filters, or shop by categories including body type, occasion, and even character. You can also answer a few questions about yourself and your clothing interests to generate a Style Profile that can help the website send you suggestions.
As you complete your Style Profile, look at different products, or buy various outfits, the site will learn more about you and give you product suggestions in its Style Me section or through via an email subscription.
This is a great example of how designers and advertising teams can work together to create a highly-personalized shopping experience that may lead multiple groups of people with different interests to item purchases.
If you’re interested in creating a website and design that does something similar, there are plenty of affordable ecommerce tools that can help businesses in any region with personalization and ecommerce recommendations. Check out this guide to learn more information.
What Marketers Can Learn From Australian Web Design
Whether you in Australia or designing an internet site globally, the examples with this list have highlighted exactly how brands can use color, video, and other elements to make their websites (and brands) appear memorable and unique for all visitors.
Here are a few techniques you can test leveraging:
- Immersive or Interactive Experiences: Most of the sites above drop visitors into a video or online experience that makes navigating the particular homepage feel like an enjoyable journey. These experiences not just engage the visitor, but most are also memorable and allow potential clients to easily digest plenty of information about a brand in a short time.
- High-Resolution Imagery: All of these websites played up imagery, whether the graphics associated with products or stirring upward emotion. Regardless of the photo strategy, solid photos with great quality will be very unforgettable to your visitors.
- Vibrant Color Schemes: Although some websites on this list genuinely played with white space, all of the examples above had a design scheme that allowed colours related to their images or even brands to stand out.
To learn more about designing the best website just for achieving your brand’s attention or sales goals, have a look at this guide. Already have a website? Click here for redesign tips. You may also download the free source below for even more handy advice.