The only thing better than the energy of the live event? The exhilaration you feel just before you go.
Being an event marketer, your job would be to inspire that feeling in potential attendees—and then turn it into action (e. g., ticket sales and registrations).
Whether you’re promoting a conference, show, activity, or even a webinar, the rules are the same: if you can create a certain amount of antici— wait for it —pation for an upcoming event, you’re golden.
While building excitement regarding future events easier said than done, creating an awesome event landing page can assist you do just that. With the correct message and conversion-focused call to action (CTA), your event landing page can take visitors from “That looks kinda neat” to “I can’t miss out on this! ”
Why do you need event landing pages?
Probably you’re still wondering, “Should I bother with event getting pages? ” The short answer is yes, indeed you should (and with the correct landing page templates, it’s simply no bother at all).
Here’s why: Event landing webpages are the best way to drive solution sales and registrations.
You can find two main types of event landing pages:
- Event registration getting pages that will get visitors to sign up for an event. For free events, registration webpages are designed to drive signups plus reservations; for paid events, these pages are designed to market tickets.
- Lead gen landing webpages where website visitors can ask to receive more information. These pages are designed to develop interest and capture get in touch with information (typically an email address so you can contact them nearer to the event date or as soon as tickets go on sale, intended for example).
In either case, a meeting landing page can support your conversion goal much better than a web page on your website or a third-party listing. While the latter can certainly get bogged down along with irrelevant details and competing calls to action, a dedicated event landing page is built to do one thing: transform . Creating one helps you target specific segments and focus on messaging that gets them to RSVP.
Editor’ s take note: Though many events are usually paused temporarily, you can still plan ahead and construct anticipation (and your email list) for whatever activities are in your future. Part of navigating the “new normal” will be looking forward and reminding customers of better days ahead.
How to Create an Event Landing Page: Best Practices that will Convert
Simply having event landing pages isn’t enough to guarantee conversions. But if you follow these event landing page design guidelines, you can use your landing pages to produce a better first impression plus motivate attendees to RSVP.
Here are the main event landing page best practices to keep in mind when designing your own:
Focus on a single conversion goal.
Such as all landing pages, pages for your events should be built around one call to action: getting attendees to register. Everything from the headline to the design towards the event details provided need to support this goal.
Target specific types of attendees.
A major advantage of event landing pages is that you may use multiple variants to target particular types of attendees. For example , if you’re promoting a marketing conference, you might create a unique landing page to target founders specifically.
Give folks something to appear forward to.
Your landing page should layer upon elements of FOMO and can’t-miss excitement to make visitors itchiness to attend. Maybe you offer a put peek of the upcoming speaker lineup or a fun recap of last year’s event. You could also include quotes from past attendees or pictures and video clips of outstanding moments from a recent display.
Set very clear expectations.
Visitors need to find out exactly what they’re getting into prior to they’ll register to attend. It takes a lot to get people out there the door, so the best event getting pages highlight all the most important details. Depending on the type of event you’re hosting, your landing page might include an overview from the agenda, speaker details, place, and ticket prices.
Make it easy to RSVP.
For the same factors you wouldn’t give out complicated directions to your venue, a person don’t want your landing page or RSVP form to be confusing. Instead, you should ensure it is as simple as possible for attendees to sign up. Many of the best event squeeze page designs (including some of the illustrations below) feature easy-to-complete registration forms.
8 of Our Favorite Event Landing Page Good examples Built with Unbounce
Looking for a bit of event landing page inspiration? We picked these occasion landing page examples because they embody many of the principles described over. We hope you learn a matter or two about event landing page design that you can use to advertise your next event.
1 . Group Zoo
Cerebro Marketing created this site for Collective Zoo to advertise a UFO-themed concert. Men and women from all over America had been planning to storm Area 51, this landing page redirected several of that hype to a free event in downtown Las Vegas.
We love that the vocabulary is totally on theme (“Discover what to expect below”) and they carry the concept through to the event details with a “classified” lineup. In addition, if you step back to think about the overall design, you’ll notice how much this page looks like an actual event poster you might see plastered to a street pole.
The truth (about occasion landing page design) is out there:
Your event landing page is a preview of your live occasion. If it’s boring or even dull, people will believe your event will be, too. That’s obviously not the case, so it’s important to create a meeting landing page that sets the right tone. Your copy plus design should reflect what your attendees can expect and make it impossible for them to resist signing up.
2 . Artist Task Contemporary Art Fair
Artist Project launched this event landing page to sell tickets for the Contemporary Art Fair, which ran in February 2020. The page creates a sense of FOMO and emergency to encourage guests to obtain tickets for the opening night time party. With an action-oriented proceeding “Don’t Miss Toronto’s The majority of Exciting Art Fair! ” and a time-limited offer to save 20%, the message is clear: if you want in on this, do something now .
To drum up fascination with an art fair, your design needs to be on point. You can not promote an art show without having, well, showing some artwork. This landing page does a good job showcasing a range of performers and mediums to emphasize the diversity featured within the fair. From mixed press reflections on war to vibrant social commentary in the form of collage, it’s clear that the huge variety of art and talent will be in attendance.
Along with previewing 2020 showcases, all of us also love that there are showcased highlights from previous yrs. If you’ve been running an event for multiple years, use photos of past exhilaration to encourage visitors to get involved on the fun.
Perhaps the biggest take away from this occasion landing page example is this:
Make a point to weave the very center of your event into your squeeze page design and copy. Make use of visuals to tell the story of the event and use CTA-focused copy to turn interest straight into action.
We’ve all heard some variety of the marketing adage: “When you talk to everyone, you speak to nobody. ” Well, in this example, Thinkific does a great job of talking with one specific demographic—women entrepreneurs in the digital space. More importantly, Thinkific highlights how the totally free virtual summit, Think in Color 2020, caters to this specific audience.
The images and video are particularly powerful because they show attendees which the speakers are diverse, younger, intelligent women who are capable to share their industry understanding and lift other women up.
Combined with inclusive messages (“stop settling for sameness in the online space”) and an emphasis on the unique issues that women face in creating an online business, this landing page gives attendees plenty of incentive to get in on the action.
Here’s an important reminder using this example:
When designing the registration form, for example , remember that less is often more. Get rid of potential barriers by maintaining forms short and special. Only ask for the essential information needed to get attendees within the list and make revealing additional info optional.
4. Netwrking. com
You’ve heard of speed dating, but what about speed networking? Netwrking. possuindo hosts online speed social networking events and created this event landing page to build a pre-launch list.
This approach makes sense for the target audience—since the idea of getting in on the ground floor interests those interested in making new business connections—but it can also work for other forms of highly-anticipated live events.
We love that the leading man image makes it feel like you are already on a video call with your new group of contacts. They use language that speaks to entrepreneurs and optimists (“You’ve got to have a fantasy, right? ”) and attracts the reader to participate (“We’ d like to have thousands of members on board before the end of 2020 and we require join us today! ”). Plus, the only piece of details required to sign up is your email address.
What you can take away from this event landing page example:
Any type of pre-event registration such as this will help you identify your most ideal customers. And since the objective is to drive interest, rather than get people to commit to buying, this type of registration page can be launched far in advance.
5. Paint Cabin
Created by agency Disruptive Advertising, this event landing page focuses on Paint Cabin’s virtual paint nights. The idea of this event is simple yet revolutionary: you can attend a reside paint night from the comfort of your own home. This might sound counterintuitive at first, but the landing page fills in all the blanks before you have a chance to request, “How does that work? ”
Who love the energetic topic and color contrast. “Create! Drink! Repeat! ” is definitely both descriptive, fun, plus paints a clear picture associated with what the event is all about. The design is fun and engaging in the way a paint night ought to be.
Plus, the content plays in to attendees’ sense of FOMO, urging them not to “miss a thing” by “book[ing] now. ” By adapting to offer personal streaming as part of this “stay at home series, ” Paint Cabin creates a hybrid live-virtual event to fit the times—and this example gives visitors hope that they can enjoy a favorite activity while still interpersonal distancing.
Here’s the greatest lesson we hope you study from this example:
Movie content is always a great addition to your landing web pages. Whether it’s a montage of clips from previous events, a recap associated with last year’s convention, or even a promotional video for an upcoming headliner, videos make a huge impact without taking up a lot of space on your page. Use videos to help returning guests relive the magic and give first-timers a sneak peek of what’s to come.
At first glance, this page results in as fairly simple (especially compared to the last few examples listed above). But that’s not a poor thing. On the contrary, the thoroughly clean, no-frills design sets the perfect tone for the topic available: fraud protection and prevention.
Co-Op Financial Services created this particular landing page to drive registrations for the monthly webinar series, FraudBuzz. It’s short and succinct, but also informative enough to perform the trick.
In fact , it solutions just about every question attendee might have before signing up, including:
- Who? “Meet your host”
- What is it? A live webinar discussion regarding fraud and risk.
- Where and when? Displayed online, with the date, time, and duration listed.
- Why? “During the particular bi-monthly series, you will learn about…”
- How to attend? Fill out the form, which is easily visible above the collapse.
What other event marketers can learn from this example:
Your landing page doesn’t need to be long to become helpful; and it doesn’t need to be flashy to get your message throughout. By providing key details and the right amount of context designed for whatever event you’re hosting—whether that’s a quick overview or an in-depth agenda—you may ensure your page interests the right type of attendees.
Planning an upcoming webinar of your own? Learn more about making use of landing pages to get the word out and boost web conferencing attendance from our recent submit: “ Why You Require Webinar Landing Pages in 2020 [Best Practices & Examples] . ”
The retargeting advantages over at Shoelace built this event landing page for a webinar hosted earlier this year. They knocked this out of the park by informing attendees precisely what to expect—including who, what, where, when, and how to sign up.
First off, the heading and introductory blurb provide valuable context in regards to the topic itself. Next, core details about the event, like the time, time, and duration, are laid out; and the panel people are listed.
And that is all happening above the fold.
As we scroll listed below, we’re greeted with images of the panelists and moderator, along with their titles and businesses. For those who dig deeper for more info, Shoelace delivers with punchy, informative bullet points that elaborate on the topics being discussed.
Here’s your own key takeaway from Shoe lace:
Use your landing pages to highlight some of the worth attendees get from your occasion. If the main event is your speakers’ expertise, for example , make a point associated with introducing who they are and what they are doing. As we can see in the illustration above, including panelists’ photos, titles, and companies is a great place to start.
8. Twinwoods Experience
This use situation is a bit different than our additional event landing page examples. Twinwoods Adventure uses this squeeze page to drive bookings for interior skydiving. Although this isn’t a one-off, pre-scheduled event, the goal is still to get reservation and sell tickets in advance.
One of the best things about this page is that it is immediately obvious what the activity is, thanks to heavy-hitting pictures balanced with information duplicate. The price is listed in advance for transparency, followed carefully by a CTA with precise value (“Get My 15% Discount”).
On the live web page, that’s an animated hero—which really brings the subject (“Feel the Rush”) to life. Further down the page, there’s the video that shows the wind tunnel in action. This particular ticks a whole buncha containers: setting attendee expectations, presenting the activity, and creating enjoyment.
Plus, they play away from FOMO in a big method by:
- Boasting that they “attract over 100, 000 visitors per year”
- Showing off their higher ratings on Google, Facebook, plus TripAdvisor
- Including quotes from real guests (“Do it, you’ll love it. ”)
Here is a design tip you can borrow from this example:
Twinwoods knows people might want to learn more about the experience before reserving. So , they used on-page tabs to answer FAQ. Because this loads the information directly on the landing page, there’s simply no reason for interested customers to click away before reservation.
Turn Anticipation straight into Action with Event Getting Pages
We know exactly how difficult and time-consuming it is to create event landing web pages from scratch. If you hire outside devs to do the job, you may spend more than you’d like. Worse, building an event landing page from the ground up takes ages– and can prevent you from working campaigns with enough lead time before your occasion.
Thankfully, there’s a faster way to create wonderful, conversion-centric event landing pages. A landing page builder such as Unbounce makes it easier to begin promoting your event and accepting RSVPs. With more than 100+ templates to choose from, it’s never been easier to develop high-converting event landing web pages that get folks excited to attend.