The structure users want is called taxonomy. Clinically, a taxonomy is a category scheme that dictates exactly how things are organized and classified based on their characteristics.
A website’s taxonomy may dictate the user experience, and may also influence search engine rankings. This awesome article will go over what a site taxonomy is, and give you the resources to create a successful corporation system for their site.
Site taxonomy is also related to WEB LINK structure, which is how URLs are organized to reflect content within specific web site pages. Every website domain name stays the same for every URL address, but subdirectories and URL slugs change as page content gets more specific.
For example , say your website’s primary domain is www.samplewebsite.com .
Your taxonomic structure will include subdirectories within your domain that are highly relevant to the page’s content. Therefore , if your samplewebsite has a ‘Contact’ or ‘Announcements’ page, the URLs would change to reflect the information displayed on each page. The URLs for these pages would be www.samplewebsite.com/contact and www.samplewebsite.com/announcements , respectively.
Why is a web site taxonomy important?
A well-planned taxonomy can transform how users interact with your site, specially when your content is organized realistically. If users can get for your site and find what they are looking for, they’ll view a person as a reputable source and they’ll stay longer.
Internet sites that don’t have a specific construction tend to be difficult for people to understand. In fact , an average of 38% associated with site visitors will leave a site if it’s poorly organized.
A carefully crafted taxonomy can also be crucial for search engine optimization (SEO), as a taxonomic organization is a lot easier for search engine bots to recognize as they analyze and index your site.
Let’s put all this in context with a theoretical website. Say you own www.recipes.com . Because you know that your visitors are coming to your site for specific recipes, you want to set up categories that help them find exactly what they’re looking for as quickly as possible. In case they’re looking for desserts, for example , they likely want to find those recipes through the related category page, not simply by browsing through a list of unrelated foods.
The URL for this web page would be www.recipes.com/desserts . A user knows exactly what they’ll find within this subcategory of recipes. For internet search engine bots, the URL subdirectory helps them understand what the page is about and when they should show the page in search results.
Best Practices for producing a Website Taxonomy
Ultimately, you need both users and research bots to understand your site. A person don’t want them to be bombarded with content that will isn’t going to fulfill their needs. While it may seem crystal clear cut, various factors get into creating a successful website taxonomy.
Know your audience.
The same as all types of marketing, the key to your taxonomy is knowing your users.
You’ll would like to know who they are, why they’re going to your site, and what they want to find on your site. It’s essential to understand what their specific requirements are so you can structure your articles accordingly. To better understand your users, you can do things like produce buyer personas.
Continuing using the recipes. possuindo example, whomever runs the site knows that their own visitors are coming because they want help with their cooking. It’s great to know this, but is there anything else they’ll want from your site? They might also want you to suggest kitchen supplies that will help all of them make these recipes, or recommend brands to buy elements from.
If you take the time to become familiar with your future users, you can design your site accordingly.
Conduct keyword research.
When you know which your users are and exactly what they want, you want to make sure you have the necessary information to keep them on your site.
You can use your own site’s primary purpose in order to rank in search results, but it’s essential to have multiple keywords for the additional groups you’ll create within your web site. These keywords should be directly related to the content that customers will find on those specific pages.
For instance, if you run a blog on travel tips, travel tips can be your major keyword. However , your research might show that users furthermore associate travel tips along with travel packing tips plus travel insurance tips. You’ll want to use that information when making your structure.
Consistency with categories and the content within those classes makes it easier for users to understand your site. It also makes it easier for those executing your articles strategy to create relevant content. For example , on the HubSpot Blog, we have four different attributes: Service, Sales, Marketing, and Website.
Blog posts are categorized based on their relationship to each property, and this organizational consistency makes it easier designed for visitors to find relevant information. For example , a user would know to search within blog. hubspot. com/website rather than blog. hubspot. com/service for a tutorial approach use WordPress.
Consistency can also be important for SEO, as bots dislike poorly organized websites, and sites with jumbled and unrelated content is regarded as spammy. Bots also acknowledge contextual relationships between groups and content, and they will learn how to index your site with regard to specific search queries.
Maintain it simple.
While there are definitely hundreds of categories and subcategories you could come up with to kind content on your site, much less is more. The ideal web taxonomy is focused and straightforward.
Along with recipes. possuindo , there are so many different types of dishes that it would (and will) become overwhelming for customers to sift through hundreds of various categories.
Keeping it easy means creating fewer high-level categories that can house lower-level categories. You can have a high-level category page dedicated completely to baking recipes, as well as the content you post within that page will be particular to baking recipes.
The URL for this category will be recipies. com/baking rather than recipes. com/pie-recipies and recipes. com/scone-recipies . After that, if a user goes on your blog to find a blueberry pie formula, the page URL may be www.recipes.com/baking/blueberrypie .
Leave room for growth.
Taxonomy can, and should, change as your business scales.
In case you create new forms of content, you may need to shuffle categories to ensure that they still relate to each other and have room for new content.
Say you’re running a blog about content marketing, but you cover the topic generally. It is unlikely that you’ll have several page categories or subfolders within those pages. Nevertheless , suppose you decide to hire new team members who are experts in specific types of content creation. If so, you’ll want to create different taxonomic categories to distinguish between your different types of content.
You may also realize that certain categories and subcategories aren’t as intuitive because you’ve hoped, per user feedback. Taking the time to understand what exactly is and isn’t working for people who interact with your site is essential.
Types of Website Taxonomy
Knowing your audience and have produced your keyword-relevant categories, it’s essential to decide on the taxonomic structure that works best for your blog. Since taxonomy is a category system, it may seem like the reasonable structure is a hierarchical 1, organized by importance. Nevertheless , this isn’t always the case. Let us review the different types of web site taxonomies so you can select the one that works best for your site.
A flat taxonomy, sometimes called unlayered taxonomy, is a simple list of top-level types. All categories on this site have equal weight in comparison to each other. It’s a perfect structure intended for smaller websites that don’t have a large amount of content.
For example , the veterinarian’s office likely doesn’t have many needs to fulfill. Their homepage may only have 3 to 4 categories, like ‘About Us, ’ ‘Book an Appointment, ’ ‘Location, ’ and ‘Services. ’ Users visiting the site won’t need much more than that.
A hierarchical taxonomy is an arrangement of types by order of importance. Larger websites typically use it, and top-level categories are wide.
Moving down a hierarchical structure means getting more specific. This allows users to quickly identify and navigate between different sections plus categories. Search engines will acknowledge these relationships as well.
For instance , hubspot. com displays 3 main categories at the top of the page: Software, Pricing, plus Resources. Each of those types is broad and overarching. If a user mouses more than them, they’re then demonstrated more specific categories.
In turn, our own URLs for these categories look like this: hubspot. com, hubspot. com/products, hubspot. com/products/marketing, plus hubspot. com/marketing/seo.
It’s crucial to note that there shouldn’t be too many high-level categories or subcategories, as excessive groups can become confusing for users and SEO crawlers.
A network taxonomy involves organizing content straight into associative categories. The relationships and associations between types can be basic or irrelavent, but they should be meaningful to users.
For example , a ‘Most Popular’ category within a web site may contain lists various articles covering a broad selection of topics that are popular among that audience. Still, they’re all of similar in the sense that they are highly rated, viewed, and visited simply by others.
A facet taxonomy is used when topics could be assigned to multiple different categories. Sites that generally use this structure allow users to find content by selecting for specific attributes. It’s also great for users that will likely arrive at certain content material by different means.
For example , Nike sells a number of different products. While there are specific categories for shoes plus clothing, there are also subcategories pertaining to color, size, and price. A shoe that shows up on a search for ‘blue shoes’ may also show up on a listing of cheap shoes because they’re currently on sale.
Place time into your website’s taxonomy.
Creating and maintaining an effective website taxonomy that makes sense for users and search engines essential to your marketing strategy.
Another elements of your site are already optimized for other SEO position factors, the addition of a structured taxonomy will help your site rank highly in search query results, let alone, it’ll keep users in your site.
If you want to learn more about internet site best practices, consider taking the HubSpot Academy Website Optimization program!