“You’ve got mail. ”
At least, that’s what you’re hoping as a digital marketer — to show up in your audience’s inbox.
That’s because capturing emails is an important tactic marketers use to gather leads. To do this, you’ve probably created a lead magnets or content offer.
May tale as old since time for those in online marketing. And that’s because it works.
Right at the end of 2020, the number of e-mail users will grow to be 3 or more billion worldwide. Additionally , email has an average ROI of $38 for every $1 invested.
The fact is, email marketing is still a highly effective channel in digital marketing and advertising.
So , how do you capture emails? One tactic is a squeeze page.
Below, let’s review what a squeeze page is, some examples, as well as how to build one.
While squeeze pages are a type of landing page, it’s important to note that not all landing pages are a squeeze page.
Some getting pages have multiple transformation goals, such as offering a totally free trial. On the other hand, the only objective of a squeeze page is to obtain an email address.
After a consumer has entered their email address on your squeeze page, you should:
- Deliver your content offer immediately.
- Show customers a thank you page that will answers any questions and lets them know what the following steps are.
- Send a good automated message reminding customers why they gave a person their email address. Something that says thank you, gives users the content offer and lets all of them know what types of emails to anticipate from you and how often.
- Contact a drip-email campaign that will move them down the funnel and closer to a purchase.
Learn how to Create a Squeeze Page
So , what should a squeeze page seem like? Usually, squeeze pages are short-form landing pages with only a small amount of text to convince users to enter their email address.
But , how can you create a squeeze page that will generate prospective customers? Here are a few tips:
1 . Include one CTA: There should only be one CTA on a squeeze page: to enter a message address. Your CTA switch should clearly state the action and end result for the user. For example , “Claim My Spot” is actionable plus lets the user know that they shall be signed up for a course or webinar.
2 . Write crisp, compelling copy: The supporting text must be concise and interesting. It must be easy to read and provide important information which makes users want to enter their email address.
3. Apply social proof: You might consider including 1 or 2 short testimonials below your form fields. People love to see that your content offer offers helped others before.
4. Add excellent images: The imagery on your squeeze page should be clean and captivating.
5. Produce an enticing content offer: Your content provide should have high-value for your viewers. It can be something like an email program, templates, a webinar, or even an e-book.
Creating a productive squeeze page won’t always happen on the first try, although. To improve conversions, try A/B testing to see what variants your audience likes best. You can test headlines, CTA control keys, form positions, background pictures, or copy.
Squeeze Page Illustrations
One of the easiest ways to guide you in your squeeze page creation is to look at a few examples. These examples can inspire your own squeeze page design:
1 . Copyblogger
Copyblogger is a blog that provides content marketing resources and training. With this model in your mind, email marketing is crucial for creating an audience (of subscribers) and retaining relationships within the long-term.
Their squeeze page does this effectively by gating their free training offer and compelling website visitors to give over their email address to be able to access it.
Take note of ample white space with high comparison on the form. The copy is also fantastic:
- Want superior business results? (The goal)
- Start generating superior content. (The solution)
This produces a gap between where the audience is vs . where they would like to go while positioning the training as an answer.
2 . Drip
The email automation platform Drip furthermore creates a gap with their squeeze page, but instead of calling focus on the solution, they reverse the script and call focus on the goal:
- Send Better Emails (The solution)
- Make More Money (The goal)
By placing the goal at the end with regard to emphasis, Drip is producing the dream. The line that follows introduces themselves and what they do in order to make that dream a reality.
The best part of this landing page, though, is how just they’re able to set expectations meant for what happens next. The copy under the form is clear with out over-explaining, and it even manages an objection someone might have with a 14-day trial:
“Am I gonna have to fork over my credit card and after that go through a time-consuming procedure for cancelling once the trial has ended? What if I forget and obtain charged even though I made the decision I didn’t want the product? ”
In three easy words next to a checkmark, they remove this rubbing and make it more likely for your website visitor to transform.
a few. Backlinko
Some marketers choose to have a squeeze page act as their house page. That is what John Dean, founder of Backlinko does. Backlinko’s entire home page is a squeeze page attempting to obtain subscribers to Dean’s email list.
His content provide? Exclusive traffic and SEARCH ENGINE OPTIMIZATION tips directly to your inbox.
The squeeze page includes brief, crisp copy, an interesting heading, great imagery, and only one form field. It’s a clean, simple page that utilizes most of our tips above. In case you scroll further, below-the-fold, there are plenty of social proof and one more content offer, if the initial one doesn’t appeal to you.
4. Marie Forleo
Marie Forleo, an online digital business owner, has a squeeze page directly on the girl website. Instead of being the girl home page like Backlinko, Forleo uses a “Get Started” web page right in the navigation among her squeeze pages.
This squeeze page offers a free audio training in exchange for a user’s current email address. It has great imagery, copy, and a clear CTA.
Distinctively, below the form fields, Forleo tells users what the can get by giving their email address and already lets all of them know they can unsubscribe. This is a great touch when users are worried about spam webpages.
5. Ramit Sethi
Ramit Sethi, an author and expert in making money, has a squeeze page on his website, by means of the “Free Tools” web page.
This squeeze page uses shortage and fear-of-missing-out (FOMO) to collect email addresses. The headline utilizes language including “Free Insider’s Kit” to make users feel as if they’re in the inner group.
Additionally , this squeeze page furthermore got rid of the top navigation bar when you click on it, eliminating any distractions. The only objective of this page is to collect email leads.
six. The Hustle
The Hustle is a subscription newsletter that delivers business and tech news via email every day.
Because they don’t provide any kind of online content, their viewers must subscribe in order to receive their content. This creates an air of exclusivity that drives action: Sign up or leave. No lookie-loos.
The squeeze page is effective because it previous exactly what they’ll obtain with an image of one of their issues. It also conveys the worth proposition: “business and tech in 5 minutes or less. ” Plus, the reddish form field with red button is stark and calls attention to the outcome of receiving value for free.
Best Landing page Builders
Now that we’ve discovered what a squeeze page is and what it looks like, you might be wondering, “How will i create one? ”
Luckily, there are a lot of squeeze page builders you can use for help.
However , it’s important to make sure that whichever squeeze page builder you use, integrates along with your email autoresponder service — whether that’s HubSpot, MailChimp, Constant Contact or other similar tools.
Below are a few of the top squeeze page contractor options:
1 . HubSpot
With HubSpot, you can create beautiful landing pages in the exact same tool you use for email marketing, your CRM, and your CMS – for free.
There is a built/in library of mobile-optimized layouts proven to convert, so you can include copy and insert images in minutes.
Additionally , you can create dynamic squeeze pages that will show different content depending on a user’s location, source, device, buying stage, or some kind of other contact detail stored in your CRM.
2 . Leadpages
Leadpages is an easy, DO-IT-YOURSELF landing page builder. With this device, you can drag-and-drop any components you want, giving you the ability to quickly create professional landing webpages. Plus, you can look through its top, mobile-responsive templates to get you started.
Additionally , you can easily A/B test your pages right in the device, so you create landing web pages that convert right away.
ClickFunnels is a quick, easy tool that can help a person create an entire funnel. For example , you can create your squeeze page, thank you page, and email and Facebook marketing automation. You can even create up-sell pages as well.
However , most of ClickFunnels tools are best used for other types of landing pages exactly where you’ll want more bells and whistles. But , if you need to create both squeeze pages and other landing pages, this can be a great option.
WordStream offers a conversion toolkit, that helps users capture a lot more leads using squeeze pages plus landing page templates.
It has an intuitive drag-and-drop builder to assist you build professional squeeze pages in minutes. You can sync your captured emails directly along with Constant Contact or Salesforce to streamline your workflow.
Whether you’re new to getting pages or you’ve produced them before, it’s important to know how squeeze pages can generate qualified prospects for your company — these people aren’t the same as every other landing page you’ve created. They need to become built with a specific audience in your mind.
Editor’s note: This post was originally published in January 2020 and has been updated for comprehensiveness.