Running a blog is an attractive activity because it can be a creative outlet designed for sharing your unique perspective with all the world. Best of all, the possibilities are endless.
At the same time, you wish to add value for your visitors (and maybe even convert your passion into income).
In this post, we lay out how to monetize a weblog and provide examples of the most popular (and lucrative) types of blogs, most of with the goal of helping you find inspiration as you get started with your own blog.
How Do Weblogs Make Money?
Line any work of love, blogging continues to be labor. Good news is that there are numerous of ways to make money from that labor, including:
- Advertising : Advertising networks such as Google AdSense will pay to show ads to your visitors. You get paid a commission for the clicks you earn.
- Affiliate Marketing – You can get paid to advertise products to your audience by joining an affiliate program for example Amazon Associates. You make a commission from product sales generated by your blog.
- Lead/Demand Generation – You can always use your blog to promote your own business whether you provide a service, run an ecommerce store, sell digital products such as online courses, or run a subscription/ content design for exclusive content.
Keep in mind, though, that none of place work if you don’t first create valuable content that draws in an audience. The last thing you require is to make your blog a billboard in the middle of a wilderness.
With that said, there are some well-known niches that do really well with blog monetization when implemented effectively.
1 . Fashion
In this category, readers can find posts like fashion obsessions, back to school looks, makeup lessons, and more. A common practice would be to include sponsorships, like the 1 shown below with Vooray. The two brands collaborated on a gym bag in 2017, releasing it on the LSF blog and website:
With brand partnerships, companies usually look for heavy hitters in their market and offer the brand the opportunity to design a product exclusively pertaining to base pay and a portion of the profits. And, while this happens a lot in the beauty industry, it’s definitely not an industry-specific idea.
2 . Food
As a self-proclaimed foodie, food blogs are my favorite forms of blog. They usually follow a comparable content format of categorically-organized recipes. Some have movies to pair with those recipes, as well as social media stations that all connect to the blog in some way.
Above is an example of one of my favorite food blogs, Minimalist Baker. Note the way the title of the post includes information that might pull a foodie in — “5 minutes, ” and “plant-based”. This recipe will attract anyone who searches for easy, no-fuss cooking.
Minimalist Baker provides this value to draw in readers, and they use affiliate links to monetize their blog.
Sports activities blogs exist for every type of sport imaginable — also squash. If you have a passion for athletics and appreciate writing, this may be the perfect intersection for you. From covering video games to giving player information, sports blogs are an essential source for fans to cope up on what they missed.
Like this screengrab from ESPN, sports blogs also record on news going on in the industry — these two stories are usually about the Super Bowl. When you’re thinking about doing a sports blog, you have options. You can possibly focus on a specific sport, or take a more holistic method, like ESPN.
ESPN utilizes their website and blog being a companion for their media presence, to attract and keep viewers, but other sports blogs use banner advertising to monetize the visitors they earn.
If you love to go on trips and capture the moments, a vacation blog might be right up your alley. There’s something about travel blogs that are so relaxing, in my opinion — viewing pictures of gorgeous locations is always a treat. That’s why, if you’re thinking of launching a traveling blog, you might want to invest in a wonderful camera.
For instance, look at this vibrant, colorful photo of the Charles River. (I’m probably a little biased, considering I actually live in Boston and commute over this river daily). To rank highly for the SERPs, you’ll want to have top quality images so travel enthusiasts are compelled to view your posts.
Travel blogs can use several avenues to generate income. Most commonly seen are banner advertisements, native ads, sponsored articles, and affiliate links intended for products such as suitcases or airline tickets.
Way of living blogs are probably the most versatile of blog types. Aptly named, lifestyle blogs are about a person’s life. The actual like to do, where they prefer to eat and shop . think of a lifestyle blog as a website for influencers. Check out this lifestyle weblog, Love Taza, as an example:
A number of influencers use blogs as a way to market themselves and build a more solid subsequent. Oftentimes, businesses will look for an influencers’ blog or site to find out more information on them (as well as contact information) if they’re interested in augmenting a partnership. If you’re thinking about becoming an influencer or simply just want to share more of your life with friends and family, this might become the right blog for you.
You can monetize a lifestyle blog with affiliate links, native ads, and sponsored articles. Banner ads for advertisement networks also work well right here.
This is one more guilty pleasure blog type of mine, mostly because raising a child blogs have incredible interior design going on (another blog kind, FYI). Parenting blogs usually give advice and share relatable stories to other parents, or even those expecting.
Raising a child blogs can be a great reference to new parents, in addition to a way to branch out straight into other outlets. Plenty of raising a child blogs have added a YouTube channel to keep content material fresh, more engaging, and expand into new focus on markets For instance, Happily Eva After, the parenting blog shown above, now has a thriving YouTube channel.
Raising a child comes with a lot of opportunity for product purchases, so the opportunities pertaining to monetization are limitless.
Gaming has turned into an industry that now usually happens online. Between downloadable content (DLCs) and games that depend on an internet link, it’s hard to be a game player if you’re not online. Because of that, gaming blogs are extremely popular.
From game announcements to corporate sponsorships, gaming blogs can go a couple of different ways. They can include game evaluations, walkthroughs, cheat codes, or even content codes. Since gaming YouTube channels attract a lot of fans, this type of blog may also grow into a YouTube funnel all its own. Additionally , that is a good space for players to connect with each other, especially if you make opportunities for your readers to interact (like in the comments part of your blog).
You can profit from the blog with banner ads, or you can use the blog to operate a vehicle demand for streaming channel where more views suggest more money.
You might have perhaps guessed — this blog that you are currently reading is an example of the B2B/Marketing category. Since we offer marketing products included in our CRM platform, we use our blog to help thousands grow better, whether they make use of our products or not.
By creating content for marketers, a marketing blog can attract marketers, and that’s the target audience for a marketing software company. By providing worth, you can increase your trust and authority in the industry, which can assist the positioning of your items or services with that demographic.
I want to make it clear that marketing isn’t the only industry symbolized by B2B blogs. Rather, it’s more of an example of the type of B2B blogs you can find out there.
If you’re in a different industry, you can definitely use that as a cross-section for a B2B blog. For more information about B2B marketing and how a blog might look in that industry, take a look at our ultimate guide right here.
9. Heath and Health and fitness
You may have heard of “Fitstagrams” (Instagram accounts dedicated to fitness journeys), but fitness blogs are a dime and a number of. These blogs recommend workout tips, healthy recipes, and sometimes offer full exercise plans in a “How-to” format, like this post from Nerd Fitness.
Fitness blogs can be a great companion to those looking to embark on their physical fitness journey. They’re usually geared towards an alternative view on healthy living in general, not just working out. Readers might be interested on perfecting their particular fitness routine, finding new ways to make healthy consuming exciting, or looking for inspiration to stick to their health and fitness lifestyle.
This is not an extensive list. If you have an idea, notice what can come of it. The good thing about blogs is that you can take this wherever you want, and if the content is compelling for a specific readership, money and notoriety comes after.
Here are some examples of high-grossing blogs and the categories she or he is in.
1 . Love Perspiration Fitness
Fitness blog Adore Sweat Fitness, started simply by Katie Dunlap, is an extensive fitness blog offering articles ranging from workouts, healthy quality recipes, and more. The blog pulls in over 7, 000 organic (search) visits per month, and he or she uses her content to also promote the products in her ecommerce store.
2 . Grammarly
Grammarly is a niche blog that offers writing suggestions, articles on grammar, and also advice for writing projects such as resumes, professional conversation, and thesis papers. Their particular mission is “To enhance lives by improving conversation, ” and their useful content generates over 14 million organic visits each month. They use the brand awareness generated by this presence to promote their grammar application and extension, which has a free version and a premium (paid) version.
3. PERSONAL COMPUTER Gamer
PC Gamer is a blog that provides reviews, demos, and news updates upon gaming and gamer tech. Their content generates over 13 million organic visits per month, and they monetize this traffic with affiliate hyperlinks.
For example , it is a post about the best pcs to buy for gaming, updated for 2020. The publish brings readers suggestions about which computers are best designed for PC gaming, and nearly every product has an Amazon link.
Every time a user clicks to the Amazon link, the website makes a profit, as well as Amazon, that is one way the website can finance its expansive listicles.
4. Apartment Therapy
Apartment Therapy is a lifestyle blog that will highlights interior design and home living topics, covering from trendy furniture to cleaning hacks and even money matters. It generates more than 1 . 6 million organic visits per month. It monetizes this particular traffic with sponsored posts (like the one below), banner ad ads, and affiliate links.
5. PS Now i’m on my way
PS I’m on my method is a travel blog operate by Trisha Velarmino so that as she travels the world and learns about other ethnicities. Her content earns more than 1, 400 organic visits per month (and more through social media), and she actually is been featured on a variety of publications from Cosmo to Tripadvisor. She monetizes her blog by offering journey coaching services and electronic courses. In addition , the sidebar on her blog includes banner ads.
6. Lauren Conrad
Lauren Conrad’s blog is a lifestyle and fashion blog, and primarily reviews on trends and product launches, bringing in more than 57, 000 organic visits per month. Lauren Conrad is considered a good influencer, and this status helps her earn partnerships in order to monetize her content.
This piece highlights another fashion changer, Jessi Burrone, the model for the photos in this post. LC and Burrone partner jointly on numerous shoots for the website.
If noticed sporting a brand’s style, like Burrone is (she’s wearing LC clothes in the photos), some followers might see that and say to themselves, “Well, i need this sweater in the event that Jessi has it. ”
Nerdwallet is definitely an app for comparing bank cards and making smart cash moves. Pretty much their whole business model revolves around their particular content, which drives more than 11 million organic visits per month to their website. Their particular app is free, however they make money from affiliate partnerships along with lending institutions and credit card companies.
8. Rookie Mothers
Rookie Moms is a blog championing #MomLife and talking about all topics/issues related to raising a child. Their blog is a powerhouse that brings in over 22, 000 organic visits monthly and generates income from banner ads and affiliate marketer product links.
Should you have passion to share and a good audience ready to receive your insight, monetizing is definitely on the table once you start generating real interest. The hard part gets started and creating the value that will get people to come. With a content management program and some elbow grease, you’ll certainly be well on your way.
Editor’s note: This post was initially published in April 2020 and has been updated with regard to comprehensiveness.