Site Statistics and Facts: A 2020 Study

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It’s easy to obtain whiplash from how fast the Internet changes.

Just think: Merely 8. 2% of US households owned a computer in 1984. Now, 5 billion people across the world very own a cellular device . In just 30 years, we went from almost nobody owning a computer in order to nearly the entire world being connected via the Internet. That’s mind-boggling.

With how quickly and often the Internet adjustments, it’s more important than ever for bloggers, website managers, and digital marketers to keep up. Doing this gives you crucial context for the digital strategies and objectives.

We would like to help.

Below are more than 100 of the most important statistics and facts about the Internet. Use them to help guide your own digital marketing efforts this season.

Exactly what we’ll cover

  • General Internet Stats and Facts
  • Mobile Usage Statistics plus Facts
  • Running a blog Statistics and Facts
  • Ecommerce Statistics plus Facts
  • Website hosting Statistics and Facts
  • Social Media Statistics plus Facts
  • SEO Statistics and Facts
  • Domains Statistics plus Facts

General Internet Statistics plus Facts

These types of numbers and takeaways are high-level overviews of the Internet and websites as a whole.

More people are using the Internet than ever before

  • 4. 57 billion people use the Internet. That’ s a lot more than 65% of the entire world.
  • China and Indian rank first and 2nd respectively when it comes to number of users. There are 854 million Online users in China and 560 million Internet users in India. China easily outpaces the competition in users.
  • 313. 3 million individuals in the United States use the internet. The US rates just third-highest in Online users by country.

When it comes to users, Asia wins big… and by a great deal

  • In fact , Asia dominates the global market making up 50. 3% of most Internet users.
  • The united states makes up just 7. 6% of all Internet users across the globe. Fascinating considering Silicon Valley’ t tech dominance on the world stage.
  • Here’ s what the rest of the globe looks like when it comes to Internet usage:

    • 15. 9% in Europe
    • 11. 5% in The african continent
    • 10. 1% in Latin American and the Caribbean
    • 3 or more. 9% in the Middle East
    • 0. 6% in Oceania and Australia

  • Kuwait has a 99. 6% Web penetration rate – that’ s the number of their people who are online… which is virtually all of them.
  • The global total Internet penetration rate is just 58. 4%. This is a big jump from your year 2000 when global Internet penetration rates had been just 5% on average!

Internet use grows every day (but a lot of it comes from robots)

  • The average user spends 6 hours and 42 minutes on the Internet each day. That amounts to 100+ days online per year! I believe it’ s fair to express we all need to get outside more frequently (or maybe it’ t just me? ).
  • There are 1 . 8 billion websites on the Internet right now – and that amount grows by the second.
  • As of 2018, thirty seven. 9% of all online traffic comes from bots. That’ t a pretty staggering (and scary) amount compared to the 62. 1% of users being real humans. (On the Internet, nobody knows you’ re a robot… )
  • The Internet sees 88. 5 terabytes of information processed each and every second .
  • 306. 4 billion dollars emails are sent plus received each day. So our apologies to anyone who I’ ve been meaning to obtain back to!

Mobile Usage Statistics plus Facts

With regards to Internet usage, mobile will be king. That’s why it’s so important that digital entrepreneurs and website managers improve for mobile. Below are a few numbers and stats you should keep in mind to help guide your choices:

Smartphones tend to be more popular than ever (and drinking water is wet! )

  • 3. 5 billion people all over the world use smartphones. That number is anticipated to jump to 3. almost eight billion by the end of 2021.
  • Just for comparison, 2 . 5 billion dollars people used smartphones in 2016 – just a few in years past!
  • Americans tend to use mobile devices more often compared to they watch TV (see chart below).

Source: eMarketer

  • The standard US adult spends two hours and 55 minutes on their smartphones every single day. That quantities to more than 44 days per year browsing their smartphones.
  • People of most income and social strata use smartphones for their needs. According to a Pew research, “ smartphone ownership exhibits greater variation [than cellphone usage] based on age, household income, and educational achievement. ” (see chart below)

People make use of mobile devices to do the majority of their own web browsing

  • Internet users ages sixteen to 64 spend 50. 1% of their time online along with mobile phones.
  • Online users on mobile devices as a whole account for 92% of all Internet users. That number has grown by 52% since 2014. (see graph below)

Supply: Hootsuite

  • 53% of email messages are opened on mobile devices.
  • 61% of most Google searches are done via mobile devices.

Mobile users love to shop (and they such as different ways to do it)

  • Shopping can be increasingly becoming omni-channel. 82% associated with smartphone users look up items they’ re interested in on the phones before they make a good in-store purchase.
  • 67% of mobile customers in Australia say they use mobile devices for “ digital browsing. ” 77% of those customers end up making impulse purchases. That’ s a windowpane that allows you to capitalize on your own users window shopping experience.
  • 2/3 associated with Internet users use mobile apps to shop
  • 66% of all ecommerce shopping is performed on mobile devices

Optimize your site meant for mobile, and do it recently

  • 73% of mobile Internet users may switch out of a site in case it’ s poorly designed.
  • 52% of mobile Internet users are less likely to engage with a firm and brand if the cellular experience is bad.
  • 80% of the top websites are optimized for mobile users.

Running a blog Statistics and Facts

Blogging is one of the best ways you can draw in traffic to your website and business. Make sure you’re prepared to do it the right way with these facts and numbers:

People still love to read (and write) blogs

  • Over 2 billion blog posts are usually published each year. That’ s i9000 a staggering 4, 000 blog posts per minute (I’ ll become adding to that number soon hopefully).
  • There are 70 million blog posts released each month on WordPress (the most popular CMS out there).
  • Talking about WordPress, more than 409 million users read more than 20 billion pages of blog posts each month on the platform!
  • 6. 7 million people blog on blog sites.
  • There are more than 500 million blogs in the world.

Blogs are still a great way to gain leads

  • Brands that have blogs produce 67% more network marketing leads than those that don’ t have blogs.

  • 59% of B2B marketers believe that blogs are usually their most valuable marketing funnel.
  • 60% of users are inspired to buy or seek out a product after they view content about it.
  • 70% of people prefer to learn about a brand or item through an article than a conventional advertisement.
  • Content marketing (using content such as blog posts to promote your brand and products) produces three times more leads than conventional advertising.

Aim for longer blog posts

  • On average, content and blog posts with 2, 500 words tend to draw in more traffic than smaller articles.
  • According to a study from BuzzSumo that looked at more than one hundred million digital articles, longer articles also tend to get shared the most across most of social media platforms (see chart below).


  • HubSpot also do an analysis of nearly 6, 200 articles and discovered that articles with more than 2, 000 words typically got more backlinks (important just for SEO) and social gives.

Source: HubSpot

Source: HubSpot

  • Heck, even QuickSprout (i. e. the very website you’re on) shows this. Our blog posts lengthier than 1, 500 phrases tends to get 68% more tweets and 22% a lot more likes than shorter ones.

Ecommerce Stats and Facts

To create (and maintain) a great ecommerce website, you’ll have to keep up with the trends and data that reflect your own users’ purchasing decisions. Here are a few that might help:

Business is booming… online

  • Store ecommerce sales are expected to grow to $4. 9 trillion by the end of 2021 (yes, that’ s trillion having a T). As a comparison, overall sales were “ just” $1. 33 trillion in 2014.
  • The global pandemic accelerated the shift away from physical store shopping by about five yrs.
  • Because of that will, in-person department stores are expected in order to decline by 60% over-all of 2020. Meanwhile ecommerce is projected to grow simply by almost 20%.
  • In a Q2 2020 report, the U. T. Census Bureau found that will retail ecommerce sales hit $211. 5 billion in the usa alone. That’ s upward from 11. 8% in Q1 2020.

It’s Amazon’s globe and we’re all residing in it

  • Even before the pandemic, Amazon was dominating the global retail market. In 2018, they accounted for nearly half (49. 1% of all store ecommerce spending) and 5% of all retail sales.
  • During the most recent Amazon Prime Day, the business netted $10. 4 billion dollars in sales. That blew the doors off of 2019’s Leading Day by 45. 2%.
  • Bezo’s firm has also seen web traffic explode as the pandemic shut down retail businesses and states enforced lockdown measures to combat COVID-19. For example , their web site traffic was up twenty-eight. 1% in July 2020 compared with February 2020. It’s up 8. 7% year-over-year.

Source: DigitalCommerce360

Optimize your ecommerce site—or die! (okay, that’s merely a little dramatic)

  • A single second delay on the web page in your ecommerce web site might mean a 7% dip in conversions.
  • One study found that a 2 2nd delay in load occasions increases shopping cart abandonment price to 87%.
  • You’ll want to make sure your website looks good across different platforms too. Here are the average associated with online shopping orders by device:

    • Desktop: $128. 08
    • Tablet: $96. 88
    • Mobile phone: $86. 47
    • Other: $80. 06

Source: Statista

Web Hosting and CMS Statistics and Details

Your hosting company and CMS are the bedrock of your website and, therefore , your business. Here is the data to assist you:

There are a lot of web sites, but most aren’t doing anything

  • There are more than 1 . 8 billion dollars websites online today. The number of grows literally by the 2nd.
  • However , about 75% of all internet sites online aren’t actually doing anything. Rather, they’re parked domains.
  • Total global revenue through web hosting is expected to crystal clear roughly $66 million within the year 2021.
  • By 2023, it’s anticipated to reach a market valuation of $76. 2 billion. Which means that there’s a lot of money to be made in web hosting now and the very near future.

WordPress is the most well-known content management system (CMS) by far

  • The most popular CMS is WordPress—and it’s not even close. It accounts for 63. 6% from the total CMS marketplace.
  • That’s more than actually all the other CMSs combined.
  • Around 35% from the Internet leverages WordPress for his or her CMS.
  • Big names use WordPress too such as The New York Occasions, The New Yorker, and even the particular U. S. State Division.

The United States dominates the web hosting industry

  • The 3 most popular website hosting providers are GoDaddy, Cloudflare Hosting, and Google. All are US-based corporations.
  • 40. 5% of all sites are located in web serves based in the United States. That’s around 107. 62 million domain names – much more than any country in the world.
  • The second country (Germany) doesn’ t even arrive close with 7. 9 million. They help web host a mere 9. 6% from the websites in the world.
  • Here are the top three languages used on the Internet:

    • English: 60. 3%
    • Russian: 8. 6%
    • Spanish: 4%

  • If you want to reach a broader audience then, you definitely need to make sure that your website includes an option to translate it straight into English.

Social Media Statistics and Details

Social media much more popular and powerful than ever. Make sure that your brand knows the right moves to make using these facts and numbers:

Mostly everyone is on social media

  • Of the world’s population associated with 7 billion, 3. 8 billion of them are on social media marketing. That’s a little over half the entire world’s population.
  • Central The united states and Eastern Asia present the highest social media penetration prices with 84% each.
  • Northern America rests at 82% of active social media use.

Source: Hootsuite

  • Here’ s the breakdown of social media usage in the usa by age:

    • 90% of adults age 18-29 use at least one social media site
    • 82% of adults age 30-49 use at least one social media marketing site
    • 69% of adults age 50-64 use at least one social media web site
    • 40% associated with adults age 65 or older use at least one social networking site

Source: Pew

  • When it comes to gender (Pew performed it by binary), females tend to use at least one social networking site more than men along with 78% of U. H. women on the site compared to 65% of U. S. guys.

  • Here is a breakdown of social networking use by income:

    • 78% of U. S. adults who make use of at least one social media site create $75, 000+ a year
    • 83% of U. S. adults who use at least one social media site make $50, 000-$74, 999 per year
    • 70% associated with U. S. adults who seem to use at least one social media web site make $30, 000-$49, 999 a year
    • 68% of U. S. adults who use at least one social networking site make less than $30, 000 a year

Supply: Pew

  • 73% of all U. S. adults use YouTube, while 69% of all U. S. adults use Fb.
  • The following one is Instagram which views just 34% of U. S. adults using it.

We invest a TON of time on social media marketing

  • Customers typically spend 2 hours and 24 minutes of every day on social media sites. That’ s nearly half of our entire time on the Internet.
  • Younger people take more time on social media with people 16-24 spending an average of 3 hrs on social media.
  • The average user offers up to 8. 3 social networking accounts across different platforms.
  • Predictably, that number jumps when you get to people at 16-24 with nine. 4 social media accounts.

It’s Facebook’s world and we’re most living in it.

  • Facebook is the most well-known social media platform in the world definitely with 2 . 7 billion dollars users.
  • Youtube . com and WhatsApp comes in second with 2 billion worldwide users.
  • Instagram boasts “ only” 1 . 1 billion customers (Oh how will they survive? )

Most popular social networks worldwide as of October 2020 (in millions)

Source: Statista

  • If you’re a B2B firm, though, it’s no question that you should be on LinkedIn. In fact , 97% of B2B marketers leverage the site with regard to content marketing.
  • This is all despite the fact that LinkedIn has a user base of 590 million.
  • However , Facebook is responsible for a big 60% of all e-commerce referrals. That means if you’re operating an online store, you definitely make sure your Facebook sport is strong.

SEO Stats and Facts

Search engine optimization (SEO) is a fantastic way to build an organic traffic motor and increase your brand’s recognition. Here are a few numbers and facts to keep in mind when you’re doing so:

It’s Google’s world and we’re many living in it.

  • Google continues to be the number one search engine in the entire world—and it’s not even close. As of 2020, they maintain approximately 86% – 90% of most search engine market share.
  • The next most popular internet search engine is Bing which only receives around 6% of total market share.
  • Google processes roughly 1 ) 2 trillion searchers per year. That amounts to greater than 3. 5 billion lookups per day!
  • Fun fact: In 06\, Google received its own definition in the Merriam-Webster Dictionary. They will joined the likes of Kleenex, Xerox, and Chapstick to have their own brand name become the generic term for their product.
  • Second fun fact: This used to take Google an entire month to crawl and index 50 million webpages in 1999. By 2012, this only took one minute.
  • According to Google, they will index hundreds of billions of websites and is more than 100, 1000, 000 gigabytes in size. Insane!

Globally desktop market share of search engines

Source: Statista

If you’re not first (page), you’re last.

  • 75% of search engine users don’t go past the very first page. That means if your write-up ranks beyond the first web page, you’re likely not going to benefit from your SEO efforts.
  • An average of 28. 5% of users click on the 1st result of a Google search.
  • That number falls off dramatically as you go listed below, with the second result receiving only 15. 7% as well as the last result receiving just 2 . 5%.
  • The average word count for an article on the initial page of Google can be 1, 447 words.
  • The average #1 outcome on Google averages 3. 8x more backlinks than every other position.

Source: Search Engine Journal

Domains Data and Facts

A good domain name is unforgettable and reflective of your brand name. Domains are also a flourishing industry you can take advantage of. Listed below are the numbers and specifics you should know to get started:

All the good domains are taken– but people nevertheless register domains by the large numbers.

  • The first domain name ever registered has been Symbolics. com—a now defunct computer manufacturer based in Ma that registered the website on March 15, 85.
  • Since then, the amount of registered domain names have erupted. In fact , there are more than 359 million domains registered since Q3 2019.
  • This means if you’re looking for. com domain names using common words and phrases, you’re going to become out of luck. They’re most likely already taken!
  • The most popular top-level domain names are. coms. In fact , there are currently more than 137 million. possuindo domain names out there.

Domain names might want to use a lot of money

  • About 1/3 or these. com domain names are usually unused. They are likely owned by someone who wants to sell them to prospective buyers.
  • The highest-selling website name recorded was Cars. possuindo, which sold for an eye-popping $872 million.
  • Sales of domain names is a booming industry. This currently has a market size of $6 billion.
  • The top domain registrar is GoDaddy, which controls about 24% of the market share.
  • Behind GoDaddy in second place will be NameCheap, which controls just 8% of the market share.


There you have this! More than 100 website data and facts to help guidebook your decision making process this year.

With all this mentioned, it’s important to remember an important tenet: The particular map is not the territory .

That means that, as helpful as these numbers and bits of data are, it’s not going to give you a full picture and understanding of reality. It’s also not going to give you a good idea of what is necessarily best for your brand and business.

To understand those details, well… you’re just going to have to do the work and get into the numbers yourself. No matter what though, we’ll be here to help you out every step of the way.

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