a hundred and fifty Power Words to Add Some Oomph To Your Copy and Deliver Results

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I can guarantee you that this article will be absolutely eye-opening .

It will provide actionable , research-backed insight that’s proved to take your marketing copy from mind-numbing to mind-blowing .

I know what you aren’t thinking — “Wow! The language you just used was absolutely electric! Now i’m totally engaged and psychologically invested! I need to read this post and learn more about whatever it’s actual discussing! Wow! ”

Well, the words I utilized there — the ones that perhaps you have totally spellbound and fascinated — are designed to trigger emotional responses and capture attention. They’re known as power phrases, and they’re strong resources for getting more out of your marketing duplicate.

Here, we’ll explore the idea of power words a bit more and see a list of 150 of the very most effective ones.

Power phrases are evocative — that’s the key to their appeal plus efficacy. They subconsciously urge readers to take action. Words such as “amazing”, “definitive”, and “jaw-dropping” give some extra oomph for your copywriting.

They’re over-the-top enough to play on strong emotions and trigger high-arousal emotions. Taken together, those factors may put a certain urgency at the rear of your copy — one that consumers have been known to react to.

It’s also worth noting that will power words’ utility expands beyond traditional marketing duplicate. These words can be used within sales or marketing email messages, to urge consumers to see blog posts, or to flesh away successful CTAs. In all individuals cases — among a number of others — power words and phrases have been known to prompt actions and increase conversion.

Strength words tend to play upon emotions related to fear, encouragement, anger, lust, greed, protection, and taboos. For the sake of our list, we’ve condensed those components into three categories that are immediately relevant to business — urgency words, affirmation words, and security words.

With out further ado, here’s our own list of the most effective business energy words.

Urgency Words

Emergency words are meant to create the particular impression of an immediate, pressing need behind an providing. They’re used to push concepts like scarcity and value — to lead customers to believe they only have so much time to capitalize on an great deal.

1 . Bargain

2 . Prior to

3. Large

4. Big-deal

5. Huge Time

6. Billion

7. Bonus

7. Cash

nine. Cheap

ten. Deadline

11. Dollar

12. Double

thirteen. Exclusive

14. Expiring

15. Extra

16. Fast

seventeen. Final

18. First

19. Frenzy

twenty. Giveaway

twenty one. Huge

twenty two. Hurry

23. Immediate

24. Instant

25. Jackpot

twenty six. Limited

27. Luxurious

28. Massive

twenty nine. More

30. New

31. Now

thirty-two. Premiere

thirty-three. Prize

thirty four. Profit

35. Quick

thirty six. Reduced

thirty seven. Rich

38. Running low

39. Running out

40. Save

41. Savings

42. Scarce

43. Special

44. Surge

45. Ultimate

46. Value

Affirmation Words

Affirmation terms can be used in two major contexts — highlighting an item or service’s high respect or boosting consumers’ self-perception. They can show that an providing goes above and beyond its competitors or lead prospects to believe that a product or service will improve how they’re perceived by the globe around them.

forty seven. Amazing

forty eight. A-Plus

forty-nine. Astonishing

50. Astounding

51. Awesome

fifty two. Beautiful

53. Blissful

fifty four. Breathtaking

fifty five. Brilliant

56. Celebrate

57. Celebrated

fifty eight. Colossal

59. Courage

sixty. Daring

61. Delight

sixty two. Effortless

63. Empower

64. Epic

sixty-five. Excellent

sixty six. Excited

67. Extraordinary

68. Eye-Opening

69. Fabulous

70. Fantastic

71. Fearless

seventy two. Fierce

73. Flawless

74. Glorious

seventy five. Greatest

seventy six. Grit

seventy seven. Happy

79. Heart

seventy nine. Hero

80. Hope

seventy eight. Incredible

82. Jaw-Dropping

83. Life-Changing

84. Lovable

eighty-five. Magic

86. Mind-blowing

87. Miraculous

88. Next-Level

fifth there’s 89. Perfect

90. Phenomenal

91. Remarkable

92. Sensational

93. Spectacular

94. Splendid

ninety five. Staggering

96. Striking

ninety-seven. Stunning

98. Terrific

99. Thrive

a hundred. Unbeatable

tips. Unbelievable

Security Words

These words are generally used to put consumers at ease. They will show that a product or service is well-tested, trusted, and safe. Safety words are designed to show, first and foremost, that several other customers reliably use the product or service under consideration.

102. Above and beyond

103. Accredited

104. Anonymous

105. Approved

106. Authentic

107. Automatic

108. Authoritative

109. Authority

110. Best

111. Best-selling

112. Better

113. Bonafide

114. Cancel at any time

115. Licensed

116. Defined

117. Reliable

118. Comprehensive

119. Supported

120. Guaranteed

121. Expert

122. Fail-proof

123. Certain

124. Authentic

125. Guaranteed

126. Guilt-free

127. Genuine

128. Genuine

129. Obvious

130. Patented

131. Expert

132. Protected

133. Tested

134. Repayment

135. Reliable

136. Research-Backed

137. Results

138. Risk-Free

139. Medical

140. Safe

141. Sensible

142. Uncomplicated

143. Examined

144. Comprehensive

145. Reliable

146. Absolute, wholehearted

147. Validated

148. Well-beyond

149. World Class

150. Free of worry

If you want your duplicate to have some extra gusto plus impact, consider referencing this particular list when writing this. Because now that you have an unequivocal , bonafide , authoritative understanding of power words, you can use them to elevate your copy to remarkable , jaw-dropping , amazing , astounding heights.

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