YouTube is the second largest search engine in the world, so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Search engines.
Even if you’ve just made the next “Charlie bit my finger” video, you must remember that an algorithm dictates which videos YouTube will serve to its audience — and which ones it won’t.
Among the best ways to keyword-optimize your video clips for YouTube is using tags. Below, we’ve put together a guide that will explain precisely what YouTube tags are, precisely why they’re important, and some best practices to follow.
What are tags intended for YouTube?
YouTube Tags are words and phrases you can include in your YouTube videos’ description. They let your viewers, and YouTube, know what your videos are about and can help them rank higher in the platform’s search results.
Why are YouTube tags important?
YouTube tags functionality to help YouTube grasp your video’s content and context. This way, YouTube can understand your video’s topic and category, and associate it with similar content, which could amplify your video’s reach. The rise of semantic search has made YouTube tags less important over time, yet they’re still a strategic component you can use to your advantage.
Even though Youtube . com sites the title, thumbnail, and description as being essential for video SEO on their platform, studies do indicate that there’s a slight positive romantic relationship between keyword-optimized tags and ranking (Backlinko). Neglecting to use them isn’t a dealbreaker, but they can definitely help.
They’re even more essential in cases where your target key phrase is commonly misspelled because you may tag the misspellings without having including them in your title and description.
As a supplementary benefit, tags even assist you to organize and find your own articles if you do self-reference tagging (e. g. “Ireland trip 2019”).
YouTube Tags Guidelines
To leverage Youtube . com tags to their fullest potential, check out these tips and tips.
1 . Make your first tag your target keyword and order the rest by importance.
YouTube heavily accounts for your own video’s first few tags when ranking content in their search results, especially the first tag. So make sure your first label is the exact keyword you need to target.
2 . Use several broad keywords that explain the overarching topic your own video falls under since other tags.
Using broad keywords as other labels helps YouTube understand your video’s context. For example , if you’re creating a video called “How to Hit a Baseball”, you would want to add “Baseball” like a broad tag to indicate in order to YouTube that your video’s overarching topic is about baseball.
3 or more. Use some specific key phrases that describe the topics you covered in your video clip as other tags.
Making use of specific keywords that explain the topics you include in your video as some other tags helps YouTube realize your video’s content. For example, in the same “How to Hit a Baseball” video, including “hitting off a tee” or “hitting batting practice” as specific tags would certainly indicate to YouTube the actual topics your video covers.
4. Keep most of your tags between 2-3 terms.
While you should certainly include long-tail keywords and a few broad fit variations, YouTube seems to prefer 2-4 word phrases (Briggsby).
5. Do not go overboard along with tags.
The point of tags is to help the protocol understand what your video is all about so it can surface this to users that are looking for a like yours. Using a lot of keywords can cause confusion regarding what your video is in fact about. Research suggests that the optimal number of tags is between 31 and 40 (when used correctly, of course). More than that dilutes their own power.
6. Get inspiration from videos that are currently position.
If you know what you want to position for, take notes from those who are already ranking on the topic. Their keyword labels might give you a good starting point just for research and inspiration.
7. Get inspiration from YouTube auto-suggest.
Auto-suggest is a feature to help users find what they need. YouTube isn’t appearance these suggestions willy-nilly. Odds are, there’s a reason these keywords are suggested, so don’t be afraid to go straight to the horse’s mouth, so to speak, in order to draw inspiration.
Best YouTube Tag Generators
To discover the keywords you can tag in your video clips and help them better search engine positions in YouTube’s search results, listed here are three of the best YouTube Label Generators to try.
1 . Keywordtool. io
After plugging your target keyword into its YouTube search bar, Keywordtool. io will provide you with recommended keywords, their search quantity, how they’ve trended in the last 12 months, and questions, prepositions, and hashtags that also include your target keyword.
second . Rapidtags
Entering a seed keyword into Rapidtags and then hitting the button can generate a number of related tags for your YouTube video. Best of all, you will find a copy button for you to easily pull the text without entering it manually.
3. YTube Tool
This tool helps you extract the tags from a competitor’s YouTube video. All you have to perform is enter the URL, as well as the tool will then return your results.
4. Keyword Keg
Using Keyword Keg, you can enter your target keyword into the tool and it’ll serve up its research volume, cost-per-click, competition, on-page difficulty, off-page difficulty, SEARCH ENGINE OPTIMIZATION difficulty, CTR scope, keyword power, trends, and recommended keywords. You can also filter your own results by country and language.
VidIQ will display your own target keyword’s related key phrases, related score, search volume, search score, competition score, and overall score, that is a combination of a keyword’s related score, search score, plus competition score.
With these tools and types for generating optimized YouTube tags designed for SEO, you’re well soon on your way getting your content found on YouTube. Continue optimizing other aspects of the video as well and monitoring your channel’s growth.
Editor’s note: This post was originally published in Come july 1st 2019 and has been up-to-date for comprehensiveness.