Despite how many PowerPoint presentations I’ve provided in my life, I’ve often struggled with understanding the guidelines for creating them. I know they need to look nice, but figuring out how to make them aesthetically pleasing and helpful is tough.
I am sure my experience is not unique, as finding the right balance between content, design, and timing can be difficult. Online marketers know this more than anybody, as success in the role is often marked by being capable of create engaging campaigns that will tell a story and encourage audiences to take a specific motion, like purchasing a product.
However , PowerPoint presentations are different from advertisements. Understanding how to influence your marketing knowledge when making PowerPoints can be tricky. Nevertheless, there are various resources for marketers to use when creating presentations, one of which is the 10/20/30 rule.
Coined by Guy Kawasaki, the rule is a device for marketers to create great PowerPoint presentations. Each component of the formula helps marketing experts find a balance between style and conceptual explanations, so you can capture audience attention, focus on your points, and enhance readability.
Guy Kawasaki PowerPoint
Guy Kawasaki, one of the early Apple employees, championed the idea of a ‘brand evangelist’ to describe his position. He spent most of his time trying to generate a follower foundation for Macintosh, the family of Apple computers. Today he works as a brand evangelist intended for Canva, an online graphic style tool.
Given that he is had significant experience offering presentations to captivate viewers, he’s figured out that the 10/20/30 is a successful formula to follow along with. Kawasaki’s book, Art of The Start, is where he initial introduced the concept and referred to how it works.
Let’s include each part of the rule in more detail.
Kawasaki believes that it is challenging for audiences to understand more than ten concepts throughout a presentation. Given this, marketers ought to aim to create PowerPoints with no more than ten slides, i actually. e., ten ideas you will explain. Using fewer slides and focusing on the vital elements helps your viewers grasp the concepts you’re writing with them.
In practice, this implies creating slides that are particular and straight to the point. For example , say you’re presenting around the success of your recent strategy. Your marketing strategy was most likely extensive, and you took a series of different actions to obtain your own end result. Instead of outlining every aspect of your campaign, you would occurs slides to outline its main elements of your technique. This could look like individual slideshow for summarizing the problem you hoped to solve, your goals, the steps you took to reach your goals, plus post-campaign analytics data that summarizes your accomplishments.
It’s important to note that generally there shouldn’t be overwhelming amounts of text on your slides. You need them to be concise. Your audience should get the majority of the information from the words you’re speaking; your slides must be more supplemental than informative.
Right after you’ve spent time creating your ten key points, you’ll need to present them within 20 minutes. Knowing that you’ll only have 20 minutes also makes it easier to plan plus structure your talk, since you’ll know how much time to dedicate to each slip, so you address all related points.
Kawasaki acknowledges that will presentation time slots can often be longer, but finishing at the 20-minute mark leaves time for valuable discussion and Q& A. Saving amount of time in your presentation also leaves space for technical issues.
30 Point Font
If you’ve been in the target audience during a presentation, you probably know that slides with small font can be challenging to read plus take your attention away from the particular speaker.
Kawasaki’s last rule is that no font within your presentation should be smaller than 30 point size. If you’ve already followed the previous rules, then you should be able to screen your key points on your slides in a large enough typeface that users can read. Since your key points are short and focused, there won’t be considered a lot of text for your viewers to read, and they’ll spend more time listening to you speak.
Given that the average recommended typeface size for accessibility can be 16, using a 30-point typeface ensures that all members of the audience can read and interact with your slides.
Create Your Presentations More Appealing
The 10/20/30 rule of PowerPoint is meant to help entrepreneurs create powerful presentations.
Each element of the principle works in tandem with the other: limiting yourself to ten slides requires you to select the most salient points to present to your audience. A 20-minute timeline helps you ensure that you’re contextualizing those slides as you speak, without delving directly into unnecessary information. Using a 30-point font can act as a final check for your presentation, because it emphasizes the importance of only showing key points on your slides, instead of huge blocks of text. Font size then circles back around to the ten slides, as you’ll hobby sentences from your key points which will fit on your slides in 30-point font.
Being mindful of slide rely, text size, and display length ensures that your viewers are captivated by your words and phrases as you explain the value at the rear of your work.