While many landing pages look various and use a variety of fascinating strategies to pull in viewers, they all serve one major purpose. These pages obtain website visitors to convert to another stage in the buyer’s journey.
Rather than serving like a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company’s industry. When they fill out the form and receive a prize of interesting content, they may be even more likely to trust your own brand and become a customer.
Quick tip: Want a simple way to add a form to your squeeze page? HubSpot’s free form builder tool can help you fill your CRM with leads from your site.
Let’s talk through an sort of when a landing page can be especially effective. If a business would like to sell an AI product that helps salespeople, they might create a landing page that offers audiences a free video on how to use AI in the sales industry. Interested audiences might offer their contact information in exchange for your valuable information. If they enjoy the video they’ve received, they might be more likely to respond to or purchase a product from a company representative who calls them.
In another situation, a publishing company that will targets an audience of chief executives might develop a landing page that invites viewers to sign up for a webinar managed by an executive in a major company.
After giving their particular email address on the signup form presented on the landing page, the particular leads get an email with the webinar dates and sign in information, as well as instructions approach sign up for the publication’s e-newsletter or subscription. If the user is pleased by the web conferencing, they might sign up for the e-newsletter or a subscription to keep up with similar publication content.
Although their particular purpose is simple enough theoretically, actually designing a successful landing page requires some detailed preparing and creative testing .
Even after launching your landing page, you could pay attention to conversion rates to see how well it’s doing.
To determine your conversion rate, simply divide the number of conversion rate a webpage generates from the number of people who visited that will page.
In case your conversion rate isn’t near to the average just yet, don’t worry. Nailing those percentages can be a bit difficult at first, especially is you possess a lot of regular page website visitors. Luckily, there are a number of simple conversion rate optimization methods that can help you boost your present rate quickly.
Regardless of what your business is selling or the transformation action you hope to start, it’s helpful to get inspired by seeing what other great landing pages look like. And because there’s no one “right” method of designing a landing page, you check out examples from many different industries for different stages of the buying process.
Want to get inspired? Check out the great landing page examples below.
We don’t have entry to the analytics for each of these landing pages, so I can not tell you specifically how well they convert visitors, contacts, leads, and customers. But many of them do follow best practices while also implementing some new experiments that could give you ideas for your own landing web pages.
13 Great Examples of Squeeze page Design
1 . Lyft
All of us love that on Lyft’s landing page, they zero in on their drivers’ main motivation: earning money easily.
We furthermore love that, in addition to the “Apply Now” form, drivers may type their city as well as the number of hours they might generate for Lyft in a week to calculate how much they’d make. When visitors complete that information and press “Calculate, ” they usually are taken to a new page. Instead, they see a dollar amount followed by a new call-to-action button to “Apply Now” (which, once clicked, takes motorists up to the form).
By offering these two conversion paths, they can address two different types of people in the conversion path: those people who are ready to make the decision now and those who need a little more information before they convert.
2 . The Professional Wingman
Okay, so the whole concept of having a professional wingman to assist you find dates and a meaningful relationship is already pretty great. But when you’re faced with the prospect of hiring one, additionally, it raises questions. How does it work? How much does it price? Is this really going to help me?
That’s why we love this landing page for Thomas Edwards, the original Professional Wingman himself, which outlines exactly what a no cost coaching session is going to achieve. Plus, it’s clear it’s far complimentary, thanks to the boldly-colored call-to-action button above the collapse.
Once you click that button, you aren’t taken to a new page. Instead, an interstitial type appears right there. And while it does request a lot of information — a few of it a bit personal — it also sends the information that The Professional Wingman is going to take this seriously, but only when you do, too.
three or more. Muck Rack
This squeeze page design has it all. Really visually appealing and online, offers scannable yet descriptive headers about Muck Rack’s services, and uses quotes from industry professionals as social proof. Plus, the page is intuitive and easy to navigate.
The great part about this landing page is that it can appeal to both of Muck Rack’s audiences. The very best of the page is split into two, featuring their two different services side by side. Once a visitor moves his or her mouse over either of the “find journalists” or the “build free portfolio” CTAs, a very simple form appears — and that’s important, so as not to distract the user from the task at hand.
There are a few issues that make this Cigital landing page function. It has simple and relevant imagery. The headline is straightforward and the description of the ebook notifies viewers of the specific worth they will get by downloading it. There is certainly only one call-to-action — “READ THE EBOOK” — that will stands out on the page thanks to a bright yellow CTA button.
The only thing we’d modify about this landing page is that we’d remove the navigation bar at the top. They tend to distract website visitors and lead them far from the intended action. Not only is this a landing page style best practice, but we have also conducted A/B assessments that’ve shown removing navigation links from landing pages increases conversion rates.
5. Khan Academy
The hard part about using your homepage as being a landing page is that you have to focus on several different types of audiences. Yet Khan Academy’s homepage really does that very well. This page is clearly designed for three different types of visitors: those who want to learn some thing, those who want to teach, plus parents who are interested in using Khan Academy for their kids. Plus, how motivational is the emblazoned “You can understand anything” text at the top?
The rest of the page is designed for audiences who are not completely familiar with Khan Academy. It colorfully and largely spells away the key benefits of using the studying platform — all of which are super easy to scan and understand. Gleam recurring CTA: “Start studying now. ” As soon as viewers feel they have enough information, they can click the CTA to get taken back up to the type at the top of the page without needing to scroll.
6. Club W
A little bit of delightful copy can go a long way on your landing page. We love the playful little aside — “(Hint: That it is Wine)” — that Membership W included below the particular header of their corporate giving landing page. It humanizes the particular brand and makes them likable, which could have a positive impact on their conversion rate.
The particular images below that header make a nice use of harmful space, showing the user precisely what his or her gift recipient might actually receive, should they choose to gift with Club W. And, of course , there’s that daring call to action — “Email Us”.
The one thing we’d change? The particular CTA prompts the users email software to open, which hard disks traffic away from the site and the browser entirely. A form might be more effective here — not just would Club W be able to dictate what information this wants to capture, but also, it will keep the user on-site.
I like this site because it’s simple both in copy and design. The above the fold is really a computer screen displaying an CODE bracket with a blinking cursor — a whimsical, clear visual to accompany the form on the right.
The form alone is simple and only requires an email address, username, password, along with a validation that you’re not a automatic robot to create an account. Or, you can just use your Facebook or even Google Plus login, shortening the conversion path even further.
For visitors who need more information before creating an account, the particular landing page also offers a video beneath the fold that points out their concept and worth by way of a real-life success tale. Again, this helps make the potentially intimidating world of coding more approachable for beginners.
People who need even more convincing may continue scrolling for additional recommendations and other forms of social proof.
I don’t think we’ve ever lived in a period when, culturally, we’ve been therefore food-obsessed. Poached has turned that into a B2B model with a platform to connect proprietors and culinary talent.
Whenever you visit the homepage, there’s no mystery about what you’re there to try and do — the giant “Post a job” and “Choose a city” calls to action help with that. And when you click on one of them, occur to be taken to a no-frills type to become a member or sign in, or a list of jobs within each city. It’s colourful and comprehensive — plus, it makes us hungry.
Here’s another example of clever, delightful design on a landing page. As soon as you visit Breather. com, there’s an instant call to action: indicate where you want to find a space. Plus, it uses location services to figure out in which you are, providing instant options nearby.
We love how Rest used simple, to-the-point duplicate to let the visitor know what the company does, followed instantly by the CTA to select a city. And if you need to scroll down for more information, you can see that will Breather played with the microcopy with personality (“no commitment, ever”), reminding us you can find real humans behind the look. That brings us a little nearer to the brand. The damaging space and soothing colour scheme are also aligned with the product — essentially, room to breathe.
10. Startup Institute
Visitors to your site won’t hand over their personal information without knowing what they’re going to enter return. On its landing page, Startup Institute makes abundantly clear what will happen after you apply by listing a Q& A right beside the form. It might prompt some people to express, “They read my thoughts! ”
To avoid hesitancy to fill out a form, use your squeeze page to set expectations upfront. That clears the air, and can also weed out the people who else don’t take your content, product or service seriously.
Who is your landing page’s target audience? While most of Edupath’s website content is instructed toward students, there are areas dedicated to advising parents upon helping their teenagers through college applications and SAT preparation. The landing page below is in one of these sections.
Whenever parents fill out their teenager’s name, email address, and cellular number, a link to down load the Edupath app is definitely sent directly to them. The people at Edupath know learners are likely to do something if their parents ask them to — especially if this means they don’t have to surrender their particular phones.
Plus, it’s a simple, one-click process. This entire conversion path is a smart and helpful way to have the apps on more students’ phones by way of their mom and dad.
12. Taster’s Membership
If there’s anything we all enjoy more than a fine rum, it’s a whiskey club homepage that makes it easy to either sign up for or learn more about membership. Just to illustrate: Taster’s Club, which instantly serves up those very 2 CTAs on its landing page — which also happens to be its homepage.
For those in order to wish to learn more, clicking that will CTA will immediately scroll the user down to colorful, image-rich details on what a Taster’s Golf club membership includes. Keep moving, and you get user testimonies.
But clicking the “Join Now” button is where the real fun begins. After performing that, you get to pick your own poison — that is, the type of whiskey you like the most — and view the membership or gifting options available for it. As soon as you make your selections, you will absolutely taken to an easy-to-navigate peruse page to enter your own payment information. Good design and ease of use? We’ll drink to that.
13. Microsoft IT Showcase
The squeeze page below has been used to marketplace and generate leads for one episode of Microsoft’s THIS Showcase webinar series.
This simple and straightforward style does a great job of presenting why the web conferencing being offered is important to IT professionals. Along with a quick blurb describing what the webinar will discuss, the page also consists of links to similar webinars, details on the speakers, and links to Microsoft resources that touch on the subjects that will be discussed.
An IT company which has access to thought leaders or experts in their industry could similarly use this webinar landing page strategy to produce both leads and potential customer trust. Audiences who have feel informed after reading through the landing page might sign up expecting the webinar to be insightful.
If the webinar seems informative and credible, these audiences will think that the IT company has an expertise in the product and may have quality product offerings. This will make them more willing to speak with a representative to learn more or buy a product.
Ready to build your squeeze page?
If these examples have got inspired you, but you’re not a design expert, we have also created a great listing of free, professionally designed squeeze page templates.
If you’re looking for more landing page design examples, have a look at some of our favorite HubSpot landing page examples. You can also check out this particular quick guide to landing page design.