Whether your focus team is there to give feedback on a product or service or help you assess how your brand stands apart in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion.
Nevertheless , it’s easier said than done. What can a person ask beyond ” What do you think of our own product? ” that can trigger the most useful answers?
Right here, we’ve pulled together 53 questions you can ask in your next focus group to pull the most interesting and helpful insights you can out of your individuals.
Simply copy-and-paste the questions you like below into the notetaking template for a ready-to-go, printable document you can provide for the session.
Featured Resource: Market Research Concentrate Group Template
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Questions for Building Trust Among Focus Group Members
Before diving into much deeper questions, it’s best to warm up the girls with a couple of open-ended queries that allow participants to get at know each other a little bit. Participants should be able to decide how much they want to share with the group — shouldn’t force anyone to share something they may not feel comfortable revealing.
By including a question that allows people to talk about something tangential to the topic of the concentrate group, your participants will begin to build empathy for each additional. That empathy can grow into trust, which is key for eliciting honest insights out of your group.
Here are a few queries you might ask to build trust:
- Talk about an aspect of your work or even life experience that’s introduced you here today.
- Why did you decide to join our own focus group today?
- When and how did you 1st come across our brand/product/service?
Questions in order to Encourage Follow-up and Extension of Ideas
The most useful insights that come out of concentrate groups are often the most specific points. Challenge your participants to reflect more on the points they’ve made if you hear something that you’re interested in. For instance:
- That’s a fascinating point that [name] just said — what do a person all think of that?
- Do you agree or disagree with [name]’s statement, and why?
- [Name], you’ve been a bit noiseless recently. Did you have any thoughts on this topic that you wanted to share?
Questions for Knowing Customer Perception of Your Service or product
These questions will help you understand how people truly feel about your brand, product, or assistance. The focus here is on your business — not the larger business landscape or your competitors.
Prevent stopping conversation here unless the group gets completely distracted. Open-ended questions can be challenging at first. Participants may not understand where to start. However , hearing from the other participants will spark reflection on various aspects of your product or service. Be sure to permit each group member who has something to say to speak up before moving on to the next question.
- How would you describe our company to other people?
- Exactly how would you describe our product/service to other people?
- What phrases or feelings come to mind whenever you think about our company?
- Just how likely are you to recommend our product/service to a friend?
- How well do you feel all of us incorporate feedback from you, our own customers, into our service/product?
- What ultimately pushed you to definitely purchase this product/service?
- Where do you buy this product/service?
- So what do you like about this product that you may not find in a similar one?
- When you think about our own industry, which brands spring to mind first?
- Which other brands in our industry did you think about when you were shopping around?
- Exactly why didn’t you go with one of our competitors?
- What other products/services come to mind when you look at this one?
Queries to Learn What Your Potential clients and Customers Want to See From You
Listening to your customers’ suggestions and suggestions for improvement is vital to retaining customers and turning them into marketers of your brand. It may be difficult to hear the answers to questions, but turning client pain points around may elevate your product or service to another level.
Avoid defending your product or service or setting any kind of limitations on these queries. Instead, frame them in a way that allows anyone to voice anything more that they’re feeling. Recognize that it can be daunting for anyone (especially people with whom you’ve built relationships) to share negative feedback, so thank them for their candor.
- If you could wave a miracle wand and change one thing regarding our product/service, what would it be?
- What would you possib to add to or improve concerning this product?
- What do you imagine is the lifespan of this product/service before you upgrade or change it?
- Is there anything we all haven’t touched on today that you’d like us to know?
Queries for Understanding Your Buyer Personas
The following eight questions will help you understand what motivates your target buyer persona, their particular habits, their responsibilities and decision-making power, and their particular preferences.
These questions are written to spark dialogue about topics other than your company, product or service, and the competitive scenery.
Don’t worry if the discussion seems to stray far from your brand, as the insights that people end up sharing will likely reveal what’s significant to them in your daily course and work. However , it’s important you keep the group focused on the specific question you’ve asked.
- Describe your work title and your day-to-day responsibilities.
- What’s one task which you feel you spend way too much period?
- How do you define success within your role/your life?
- What is the biggest challenge you face in your role/when it comes to the problem that this product is a solution?
- Giving up cigarettes browsing online, on which internet sites do you spend most of your time?
- What are the first three applications you open on your phone in the morning?
- How do you prefer to get communications from our company? (Specify what type of communication here — product updates, renewal updates, product/service coaching, meeting simple guidelines, urgent alerts, etc . )
- Would you be the one using this product/service most in your household/job? If not, who would be?
Questions to get a Better Sense of the Competitive Landscape
These questions are intended to spark discussion in regards to the brands in your industry which are top-of-mind for consumers. These are helpful in removing any biases that you and your group might have as people who work in the industry and know different players very well.
To motivate honesty, avoid agreeing with any disparaging comments that your participants make about your competition. Instead, use the opportunity to request follow-up questions about exactly what the participants don’t like in regards to a specific product or brand name.
If you’re looking to do a complementary research-based analysis of your rivals, download our Market Research Kit to gain access to a T. W. O. T. evaluation template.
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Questions for Producing Content on Your Industry
You might be looking to develop a content technique for your brand, branch out there into a new content moderate, or simply generate new content ideas. Any successful articles strategy prioritizes what’s the majority of engaging and interesting for the target buyer persona, so a focus group is definitely an effective way to be sure that you will absolutely producing material on the correct topics and in the medium that your audience wants to consume.
- What is one recent trend you have noticed in our industry?
- What’s one strategy or technique you think is underrated in our industry?
- Where do you go to get a pulse on the issues going on in our industry?
- That are the people in our industry that you look to as specialists?
- What format of content material do you consume to keep up with the industry? Social media posts? Blogs/long-form posts? Podcasts? News stores?
- Which specific sources do you go to for information on the industry?
- What gaps do you see in the content about our industry online? What are the topics on which you’d like to see more education?
Questions for Knowing Product Demand for Something You Haven’t Yet Put Out in the Market
These eleven questions are intended to help you understand the requirement for a new product or service. These questions will find out buying habits for a product like the one you’re envisioning and whether there’s accurate product-market fit.
- What is/was your best reaction to the product?
- How often do you/would you use this type of product?
- Would you be the a single deciding to purchase this product/service? If not, who would be?
- When and where do you use our item?
- When you think about the product, do you consider of it as something you absolutely need, something you could perform without, or something that’s somewhere in the middle?
- How much can you be willing to pay for a product like this?
- How would you preferably like to buy this product? Could you talk to a sales rep, or even would you rather purchase it on your own?
- What do you think this product is missing?
- How can you describe someone who you think might use this product/service?
- If you ended up liking your experience with the product, could you see yourself repurchasing it? If so, how often?
- If you could either have this product/service or the equivalent buck value for you/your company, which would you choose? Why? (Specify the dollar value of your product/service when asking this particular question. )
Questions for Creating (or Re-establishing) Your Title and Branding
The following questions are helpful for running term association brainstorms and generating potential names or areas of names for a new product or even company.
- What words come to mind if you think of our product category? (Example: “What words come to mind when you think of food shipping? “)
- What words come to mind when you think of [insert a word that symbolizes the main value prop of your product/service here – for example, ‘efficiency,’ ‘speed,’ ‘health’]?
- If you have candidate names already:
- What exactly is your initial reaction to this particular name?
- What words come to mind when you hear this name?
- How would you pronounce this particular? (Spell out the name on the piece of paper or whiteboard. )
And there you have it! 53 questions you can ask inside your next focus group. In case you are unsure how to conduct an effective focus group, take a look at Tips on how to Run a Focus Group for Your Business.