In the world of social media marketing, there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can assist with social media marketing creation, collaboration, planning, scheduling, sharing, analysis, and more.
In this blog post, we’ll cover what social media management tools are usually, how your team can benefit from them, and 12 of the greatest options available today.
Let’s get started.
What is social media management?
Social media management is the process of managing (managing) your entire social media technique. This includes planning, publishing, appealing, strategizing, and analyzing your own social media content across the social platforms your business uses. Additionally, it entails understanding your social media marketing strategy’s level of success so that you can improve upon it.
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Social Media Management Tools
As mentioned above, there are a plethora of social media management tools available today. Some are meant to help with a wide array of social media management requirements. Meanwhile, other tools are usually meant for specific types of social networking management (e. g. tools for agencies) or areas of social media management (e. g. social listening or analytics). No matter your needs, goals, or even industry, there’s a social media management tool for you.
Why use social media management tools?
Social media management tools assist with your social media strategy — typically, they have scheduling, publishing, collaborating, listening, and/or confirming capabilities. They also often have the ability to streamline interactions with fans cross-platform, offer access to all your social accounts via a solitary dashboard, and analyze your own success. They may also incorporate with other tools your team uses such as your Advertising Software or CRM.
The particular 12 tools below are divided into categories based on what they’re meant for — while reading their descriptions, keep in mind that some of them overlap categories. For example , many of the general tools are great for small enterprises — and many of the free tools are too.
Best General Social Media Management Tools
The following tools are ideal for all social media marketing management teams — you can customize them to help you meet up with your specific needs and objectives.
1 . HubSpot Social Media Software
HubSpot monitors all of interactions, conversations, and audiences on your Facebook, Instagram, Twitter, and LinkedIn profiles. This allows you to effectively target specific audiences with personalized messaging using context from the get in touch with database in your CRM as well as data from your Marketing Software program. Meaning, with HubSpot, you can manage your entire social media strategy — from planning to posting to analysis — from the single and central place.
Here are some other notable functions you’ll get from using HubSpot’s Social Media Management software:
- Turn your content provides into social posts.
- Routine social posts weeks beforehand on all of your profiles.
- Maintain current trends by overseeing keywords that are important to your brand and audience.
- Answer anyone who commented on your profile or post through HubSpot.
second . Sprout Social
SproutSocial is a social media administration tool that assists along with social listening, publishing, wedding, and analysis. The tool streamlines the processes associated with sharing relevant content on social platforms as well as developing and sending personalized text messages to prospects, customers, and followers — all of this assistance frees up valuable time for social media managers.
Customer service features exist to help you offer help customers on social when they want and need it. With Sprout Social you’ll be able to create a better understanding of who your own audience members are and what they want from you on interpersonal as well as how you can improve upon your current strategy.
( Note : Sprout Social’s customer care functionality integrates with HubSpot. )
3. Falcon. io
Falcon. io is a social media marketing platform using a social media management solution that saves you time by assisting you maximize reach, impact, plus engagement among your audience.
The software has social listening capabilities to help you identify target audience members and prospects, determine what people are saying about your own brand on social media, recognize opportunities for engagement, and efficiently respond to any client comments or concerns.
There’s also a content calendar that makes cross-platform social media planning simple and fast. Plus, you can view and react to all customer messages plus questions on one dashboard so no queries go unresolved.
( Note : Falcon. io integrates with HubSpot so you can easily synchronize customer data for promotions, create custom audiences, and provide effective customer service via social networking. )
Best Free Social Media Management Tools
Here are some efficient free social media management equipment. It’s not uncommon for tools to have a free version in addition to paid plans that you can update to as you grow and require greater functionality from your tool.
1 . Hootsuite
Hootsuite is a social media marketing plus management tool. It has the dashboard through which you can control all aspects of your social media strategy. Although there are paid plans with more capabilities, Hootsuite offers a free plan functions well if you’re a small business. With all the free plan, you can plan up to 30 social content in advance.
You’ll also be in a position to manage three different interpersonal profiles from your dashboard along with Hootsuite’s free plan. Finally, this option works for smaller businesses because only one person has entry to the account.
2 . TweetDeck
Although TweetDeck is simply for Twitter users, it’s a powerful social media management device if you’re on the platform. This free tool allows you to concurrently manage multiple Twitter users via a central dashboard.
Plan Tweets ahead, monitor your competition, set alerts for your most significant Tweets and Twitter activity, and manage your listings with ease. You can also customize your timelines as well as view and respond to conversations and Twitter posts in real-time via your own dashboard.
Buffer has a free strategy that you can move to once you’ve completed your free trial with all the software. Similar to Hootsuite, Buffer’s free plan works well for those who have a small business with a small social networking presence. This plan offers the capability to manage three social stations. You can schedule 10 articles in advance and only one user has access to your Buffer dashboard.
Best Social Media Administration Tools for Small Businesses
Here are a few social media management tools designed for small businesses.
1 . Everypost
Everypost is a social media device that allows you to manage multiple profiles and accounts at once. Customize your social articles, schedule them in advance, and promote them all via a single system.
Tailor social content for various platforms and then cross-post it from Everypost to improve the process of sharing content throughout profiles. Use the tool in order to collaborate internally and control roles — this way, you are able to delegate content to certain individuals on your team as required.
2 . Agorapulse
Agorapulse is a social media management platform that helps you improve interpersonal engagement and relationship developing across your social profiles.
With this tool, you can routine your content, interact with followers, and get reports to determine the success of the strategy and ROI of the engagement. There’s also a one inbox through which you can view, share, and respond to customer comments and questions.
Real-time collaboration makes it easy to send different team members customer inquiries and focus on content together. Take advantage of the flexible scheduling features to either schedule individual posts or bulk schedule posts.
In addition , the Agorapulse CRM this tool automatically comes with songs followers and their interactions with your brand so you can learn from those engagements now plus reference them in the future.
a few. Content Cal
Content Cal is a social media management tool meant for planning and publishing content. There’s an easy-to-use visual calendar you are able to pair with approval moves to ensure specific posts are shared at the right period.
Pull in content from all other tools — such as Fb, Slack, Google Drive, or Dropbox — to share upon social. You can also collaborate along with team members and ask for their suggestions easily using the tool’s feedback feature.
Best Social Media Management Tools for Agencies
The next social media management tools are ideal for agencies.
1 . Sendible
Sendible is a social media management platform specifically designed for companies. The tool has an online and customizable content appointments so you and your team can view and collaborate upon all social posts which are created, planned, and distributed.
Use the content suggestion function to get new ideas for content that’s likely to resonate with your client’s audience. There are also a single-view inbox so you can look at all client text messages at once — plus a concern filter option which allows you to definitely filter and prioritize chats.
Lastly, set up user hierarchies and workflows to set permissions for certain team members — in this way, certain people have to sign off on client content prior to it going live.
2 . Nuvi
Nuvi is a social media management, marketing and advertising, and customer experience (CX) platform. It includes management tools for social listening, planning, publishing, engaging, reporting, and much more — all with an objective of creating an excellent experience for your customers and clients. Add permissions to your workflows therefore team members at your agency can collaborate and ensure all content material is reviewed by the essential people prior to it heading live.
Create, plan, plus schedule your content so it will go live when it needs to. After that, measure performance and keep a watch on competitors to understand exactly what social media strategies are working great for them.
The engagement function will make it easy to prioritize social media engagement and allow you to definitely organize, prioritize, and share these engagements internally with the proper team members. Plus social hearing features will ensure you do not miss a beat throughout any of your accounts.
HeyOrca! is a social media management tool for firms. The platform allows you to manage all of your social content and customers in a central location so you can offer a seamless and unforgettable customer experience.
The content work schedule allows you to share your plans for scheduled content easily with team members and/or clients. Create multiple content calendars — each with distinctive team members and social profiles — for each of your clients to keep things organized.
Develop mock ups of all content you plan to share on interpersonal so your team members and clients can give the go-ahead prior to it being shared. You can even easily share your content with clients via HeyOrca! to obtain their feedback (and you can choose which versions of that content you want your customers to be able to see or not see).
Lastly, offer clients easy-to-understand reports to show them exactly how successful the content you’re generating for their social media profiles is certainly.
The management tools all of us reviewed above have the power to help you reach (and exceed) your social media goals. Figure out what you need out of a tool to assist you identify which option has the capabilities and features necessary to help you achieve those targets.