Of the 1 ) 7 billion websites in the world, 600 million are blogs. And the number of US blog owners is set to reach 31. 7 million in 2020.
Clearly, blogging is competitive. Occur to be constantly vying for people’s precious online attention, which is around 15 seconds for more compared to half of readers. But for a lot of, the benefits of running a blog outweigh the time, cost, and effort included. That’s because in 2019, marketers who prioritized blogging received 13X more RETURN ON INVESTMENT than companies that put it at the bottom of the stack.
Beyond revenue, blogs are a great way to boost brand awareness, share appealing articles, and bring in new customers. Seems like an easy marketing win, right? Not quite. Before you strike ‘publish’ on that initial piece, it’s important to consider exactly why blogs fail.
To figure out the causes of blogs to flop, why don’t look at a handful of blog data — and simple ways to make sure yours is a success. But first, let’s answer that will nagging question in the back of your brain:
So , we know what percentage of marketers feel their own blogs aren’t successful, yet what might have contributed for this failure? And how do you avoid these mistakes? Let’s take a look.
Why Blogs Fail
1 . The blog lacks a articles strategy.
Do you know why your blog exists? If so, does your content material support that raison d’être?
One of the main reasons why blogs fail is a lack of purposeful, interesting content. In fact , “original written content” is the most important type designed for 58% of marketers. If you are wondering what exactly is really a purposeful post, Google defines it as “original content that adds value with regard to users. ” And that worth is “meaningful content or even features, such as additional information about price, purchasing location, or even product category. ”
The initial step to creating valuable content would be to make it a priority, like 72% of B2B content creators. Planning starts with a well-documented blog strategy, which you can jump into in our Business Blogging Course.
A strategy may seem like a simple solution — however it works. Sixty-five percent of the very most successful North American bloggers possess a well-documented content marketing strategy. Among the least successful bloggers, only 14% write down a strategy plus 39% admit they don’t have got any strategy.
Once your plan is in place, you aren’t ready to craft engaging content. It’s important to learn what works well for your buyer persona, but you can use these guidelines as a starting point.
- 55% of bloggers discover results from blog posts with 2, 000 words or more. (Orbit Media)
- 39% of consumers are irritated by content which is “poorly written” or “too wordy. ” (Adobe)
- Content with images get 94% more total views. (fundera)
second . The blog isn’t optimized to get search.
Let’s just state it — search engine optimization (SEO) can be frustrating. Just when you think you’ve done all you can to optimize your blog, the algorithms change. But ignoring SEO altogether is another reason blogs fail.
You need individuals to find, read, and share your website, yet that’s nearly impossible without any optimization. Across all industrial sectors, search is the top traffic source for blogs. In 2019, 68% of website traffic came from paid and search engines, beating out channels like display and social media.
Fortunately, certain SEO rules always ring true. So , in case you focus on the following practices, your website will be better poised for success:
- Research keywords. Keywords are a short chain of words that assist search engines understand what a web web page is about (e. g., “Why do blogs fail? ”). While experts debate whether keywords are still relevant for SEO, they do share the particular intent of your blog plus improve rankings. Take a look at our own SEO keyword research guide to pick up the best practices.
- Write descriptions for videos and images. Text is the foundation of search, so you’ll rank well if you create copy that algorithms can easily understand.
- Improve for voice search. With 62% of individuals in the US aged 12 and older using voice-operated co-workers, optimizing your blog for voice search is a way to succeed of the SEO game.
3. Your blog is not well-designed.
Imagine a person click on a blog you’ve never visited, only to become met with low-quality images, slow loading times, plus an unorganized layout. You’re likely not staying long — and you’re not by yourself. Ninety percent of people have left a website due to bad style.
While the look of your web site is important for reader retention, a well-designed site structures helps search engines organize and index your blog pages (Both benefit your SEO). If it’s tough for people to navigate your blog, they’re probably going to bounce … and never return. A bad experience makes 88% of consumers unlikely to return to a website.
The solution to keep individuals scrolling your site? A good experience.
User experience (UX) style is a speciality all its very own. So unless you want to dabble in the psychology of human being decision-making, it’s best to work with a expert or a templated web design software program like Squarespace, Wix, or WordPress. But you can improve the seem of your content by incorporating style elements from these blog stats:
- 40% of content material marketers say original visuals, like infographics, perform greatest in their posts.
- 90% of bloggers boost visual appeal by including images in their post.
- An infinite scrolling feature can reduce a website’s jump rate. (Think: Your Instagram feed).
- 52% of web traffic worldwide comes from a cellular device. And users are 5X more likely to leave a site if it’s not mobile-friendly.
4. Your blog manager posts inconsistently.
Upon day one of your blogging trip, you have big plans to post every day. Two weeks later, just one article is live. This scenario highlights another reason why weblogs fail: inconsistency.
Blogging takes time. In 2019, bloggers spent an average of three hrs and 57 minutes writing a single post. You then have to factor time to add images, edit, format, share, and promote. For small businesses, it can be too time-consuming to put out content every day. Posting one to four times per week is often enough for smaller sized teams. Large companies, on the other hand, usually have the resources to share a new piece every day.
Have a tendency worry if you can’t post seven times a week. The biggest challenge for 52% of bloggers is finding time to produce and promote content. Rather, try the following tips to get on the consistent blogging schedule.
- Use templates. You don’t need to always have to start from scratch. Post templates are guided describes to inspire creative thinking and help you format content.
- Get inspired. Writer’s block occurs everyone — even bloggers. To get ideas for your next post, look for interesting head lines, formats, and designs. Then, allow it to be your own by adding stats, images, examples, and thoughts.
- Create an editorial calendar. Psychology research has shown that in 90% of cases, specific, difficult goals led to higher overall performance than easy goals, “do your best” goals, or no goals. You can use goal-setting to your benefit by planning your blog articles for the next one, three, or six months with an content calendar.
There are hundreds of reasons why blogs fail. But if you prevent these four common pitfalls, you’ll have a better chance of making a blog that shows up in search results, offers engaging articles, and keeps readers coming back.