Exactly what are Website Traffic Exchange Sites? (And Why You Shouldn’t Use Them)

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Traffic matters. The more traffic your site generates, the greater your chances of recording visitor interest, encouraging user action and generating product sales.

So it’s no surprise that traffic remains a top concern no matter what kind of site a person run. As noted with a recent Forbes piece, everything from specific search engine optimization (SEO) strategies to contextually-relevant content can help improve traffic volumes and raise key metrics, while a lot more technical traffic attractions such as reducing page load delays plus improving user experience upon mobile devices can also enhance your web site impact.

The potential downside? These types of traffic-boosting tactics aren’t quick fixes. They require time and effort to provide ongoing results — plus they’re not guaranteed.

Site traffic exchange sites offer a supposedly speedy solution to deliver increased impressions and help your click-throughs climb the graphs, but as noted simply by Google, they also come with substantial risk “because they may result in invalid clicks or impressions and result in your account getting disabled. ”

Here’s what you need to know about website traffic exchange sites, how they work — and the red flags that make them the non-starter for sustained traffic over time.

What is a Website Traffic Exchange?

The idea behind a website traffic exchange is straightforward: Quid pro quo — you do something, and you get something in return.

In this instance, what you’re doing will be visiting other business owners’ websites, and they’re going to yours in return. The theory holds that with enough appointments your site will start to climb appropriate search rankings and eventually drive more organic traffic your way.

At face value, this doesn’t seem like a bad idea: Since site owners all want the same thing — traffic — why not band together and use the power of the Web at large for collective gain?

But complications crop up as traffic styles away from the organic sights and user engagements that will search engines are now built to identify. Since you’re visiting sites as quickly as possible to generate their traffic and get the same in return, your website impressions are feather-light and fleeting; there’s no wedding with content and no context for the visit.

As search engines become more sophisticated, meanwhile they could detect this lack of legitimacy — and penalize your blog for it.

Understanding Web site traffic Exchange Sites

The most typical form factor for these traffic exchange options is as traffic trade websites. Do a quick Google search and dozens will pop up, all offering high-volume, low-risk services.

These websites are simply categories of website owners who all accept to visit the other sites in the list and in return have their own sites visited. Some are free to join and also have hundreds or thousands of websites listed; others come with a charge and may support millions of websites worldwide.

While smaller websites typically operate on a one-for-one model — you visit one website and get a trip in return — larger functions may impose a site-viewing ratio, especially if your site is just starting. For example , if your ratio is 0. 5 you should visit two sites just before getting one visit in exchange.

To help smaller companies increase their profile more quickly, many of these website traffic exchange sites now offer for-pay options that promise to deliver a certain amount of digital visitors in a specific time frame. They may also operate contests or promotions that will group members can get into (for free or just for pay) which will boost their own traffic multiplier and apparently get them closer to the top associated with relevant, front-page searches.

Red Flags: Why You Shouldn’t Use Traffic Exchange Services

So far, these traffic trade sites don’t sound like a terrible idea: You get traffic for free or for pay and supply traffic for other websites.

But here’s the problem: Because noted by Google, their own AdSense program specifically forbids any artificial means of producing impressions or clicks — if your website is found to be providing a few methods, your AdSense user profile may be suspended and your search engine ranking will drop. Although site traffic exchange sites use a somewhat different model to deliver click-throughs and visitor impressions, they might create similar red flags intended for popular search engines in turn leading to your site’s search ranking in order to crash.

There’s also the bigger problem of organic and contextual traffic. Your ultimate goal is to attract visitors with relevant website articles that drives specific motion — such as signing up for a newsletter, filling out a contact form or making a purchase. Achieving this goal requires two items: Organic searches that return your website as a top outcome and contextual, value-driven content that creates consumer wedding

Traffic exchange sites give the first part of this equation, since group members may be given specific keywords in order to enter which return your blog and boost search rankings. However they fall short on the second fifty percent, since these aren’t real visitors but other group members clicking through then bouncing away while waiting for you to return the prefer. This creates an issue intended for intelligent search engine algorithms that will notice your traffic enhance — and commensurate lack of engagement, in turn red-flagging your site and potentially damaging your ranking.

Green-light Options for Increasing Your Website Traffic

In the event that website traffic exchange services really are a non-starter, what can site owners do to increase traffic, drive a lot more leads and deliver ROI?

Some of the most effective options include:

  1. Creating relevant content
  2. Buying targeted ads
  3. Composing guest posts
  4. Capturing better backlinks
  5. Repurposing old resources

Curated, context-aware content matters to improve traffic metrics. This means creating website layouts plus resources that are relevant to your target audience and provide actionable details about your products, unique marketplace position or pricing.

Free of charge press is great, but it isn’t really always easy to find. As a result, it’s worth doing your research and purchasing targeted ad area on the social platforms favored by your buyer personas. For instance , if you find significant group numbers of Facebook dedicated to discussions of products or services in your industry, it’s worth considering some targeted advertisement spend to attract specific user interest.

Many website owners are experts in their field, making them ideal authors to get guest posts on more popular blogs or sites. Start by reaching out to site admins regarding writing a guest post with the caveat that they’ll include a link to your site. This lets you capitalize on larger traffic pools without paying for traffic exchange sites.

Speaking of back links, it’s worth trying to generate as many great backlinks as you can. Start with a quick search of your brand, product and services names — if you find them mentioned in search outcomes but unlinked, reach out to the author and ask for a backlink. It is also worth checking the most-searched terms in your market top to bottom; if you can capture these queries with on-site content, there are potential to secure backlinks upon popular “best of” posts and listicles.

You’ve got articles you’re no longer using, but that doesn’t mean it could useless. While simply reposting it won’t generate new traffic, you can repurpose popular resources into something else. For example , a well-performing blog post might be turned into a video or act as the jumping-off point for a discussion, while a whitepaper could see new lifetime as an infographic with updated statistics.

The bottom line? More traffic means better search rankings and improved user engagement on your website.

But not almost all traffic is created equal. While traffic exchange websites promise high volume and velocity, the value of this plan comes with risk — and can’t compare to value-driven, user-focused traffic building that will steadily boosts your search rank and helps turn first-page curiosity into a functional sales conversion.

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