All you need to Know About Landing Page Design

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Whoever mentioned “You never have a second opportunity to make a great first impact, ” makes a valid stage. You only get one opportunity to have got your first interaction with another person … and the last thing you desire is for that first conversation to be a bad one. After all, humans are known to keep in mind negative experiences more strongly than positive ones.

Excellent first impressions matter when conference someone, going to a new location, and even visiting a website.

Within a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. That’s because your squeeze page is your site’s “destination page”, or the 1st page that visitors land on when they open your site.

Also, in order to really put the pressure upon, you only have about 7 seconds to make that excellent first impression with your website before the average visitor decides whether or not they’re going to stay or bounce elsewhere.

Therefore , how do you ensure that the first discussion your target audience has with your website is a positive one particular?

The answer: Great landing page style.

responsive design, or responsive web design, prior to.

A web page with responsive design is automatically watchable via any device — meaning, web pages change because needed to fit any display screen or device (i. electronic. desktop, laptop, tablet, or smartphone).

responsive web design


Given that so many more people search the web from different devices and locations, responsive design is necessary to ensure visitors and clients have a pleasant experience on the site.

Although it’s suggested that your entire website is definitely responsive, it’s critical to have responsive landing page design — again, this is the first web page every visitor interacts with and sees when they open your website, so outstanding consumer experience (UX) is crucial.  

Web pages without responsive style can make for a frustrating experience for visitors — they’ll be dealing with images and text that don’t fit their screen. This can potentially cause visitors to abandon your internet site completely or even visit a competitor’s site instead.

Note : Depending on the landing page design software you choose to work with (we’ll cover some options shortly), responsive design might be an automatic feature for you. In this case, a person won’t have to worry about responsive style — when you design your own landing page, it’ll already be responsive.

creating and designing a landing page that impact your capability to convert visitors into customers and enhance UX. Therefore , let’s review some of the most typical and important steps so that you can take into consideration while designing your own landing page.

1 . Identify your target audience and their requirements.

No matter which part of your business you are working on, you should be thinking about who your target audience is and exactly how you can resolve their discomfort points — and creating your landing page is no exclusion to this rule of thumb.

While preparing your landing page design, consider what your target audience needs and needs to see when they open your site. Ask yourself these questions to help you with this:

  • What questions does the landing page instantly need to answer for your audience?
  • How can you brand your landing page so your audience knows they are in the correct place?
  • What attention-grabbing headline, relevant content, and CTA can you include on your landing page to effectively and effectively meet the needs of your audience?
  • How can you guarantee your landing page is unique compared to those of your competitors?
  • How can you prove the value that your company, items, and services provide for your audience?

If you need additional help thinking of who your target audience is usually, try creating buyer personas for your business.

2 . Guarantee the landing page has a particular purpose.

For your landing page design to be successful, it needs a clear purpose. When visitors come to your own landing page, they should immediately know why the page exists.

For example , you can use landing page design to clearly define the objective of your page in the following ways:

  • Increase conversions by sharing relevant CTAs
  • Enhance brand awareness by including an email newsletter sign-up type
  • Boost sales by displaying your own top-selling product
  • Create greater interest in your service or product by incorporating information about how they solve your visitors’ pain points

Without a defined landing page purpose, any visitors may feel confused about what to do once they’ve landed in the page or uncertain about whether or not they’re in the right place. This may cause them to lose interest and abandon your page completely. So , use your design to ensure your landing page has a apparent purpose.

3. Choose a landing page design software.

There are dozens of software options made to assist you to build and design the landing page. The key is locating one that works for you. Review the five software options we recommend below and the various features they each offer below.

4. Write enticing leading page headers.

The purpose of the header is to catch your visitors’ attention and/or get them to want to do something — which means, headers should be enticing, impactful, and action-oriented.

This is more than likely one of the very first (if not the first) things your website visitors will have read about your company. For this reason, your landing page headers should also complement the sculpt and copy everywhere otherwise on your site (and your meta description).

When you use tempting and value-driven vocabulary within your landing page headers, you make sure your visitors know they’re going to get something worthwhile out of transforming and spending time on your site.

For example , look at HubSpot’s Purchaser Persona Generator landing page. The particular headline says, “Make Our Persona … A Buyer Persona Generator From HubSpot. ” Thanks to the header, website visitors know where they are and exactly what they’ll get out of visiting the landing page.

landing page headers


Visitors are then automatically directed to the second part of the landing page which furthermore includes enticing and value-driven language.

landing page ctas


The design includes 2 CTAs visitors can click on based on their needs and interests. The headers with this landing page are useful, relevant, prominent, and on-brand

5. Associated with landing page beautiful and helpful.

We’ve talked a lot about the fact your landing page could be the first thing your website visitors are likely to see when they open your website. So , in addition to compelling headers and language, you also really want your page to be beautiful and helpful .

Make your landing page beautiful by:

  • Integrating consistent, on-brand colors plus fonts
  • Keeping your page organized
  • Remembering less is more while designing
  • Including aesthetically-pleasing visuals (images and/or videos)
  • Designing obvious and interesting CTAs

Make your landing page helpful by:

  • Incorporating content material that pertains to your focus on audience’s needs and issues
  • Designing CTAs that provide website visitors with value
  • Including info that tells visitors why they should convert
  • Making sure site visitors know how to convert
  • Ensuring visitors have easy access to your contact information

6. Post and test your landing page style.

Once your design established, it’s time to publish plus test it among your market members. After your squeeze page is published, you can A/B test different design elements (e. g. colors, CTA buttons, phrases, font, etc . ) to see which choices lead to the highest number of conversion rate.

This way, you can ensure your landing page meets your audience’s needs while also ensuring you’re getting the best results that will impact your business’s bottom line.

HubSpot’s landing page:  

landing page design best practices example

one Remember your audience through the design process.

As we examined above, the first part of developing your landing page is determining your target audience — Make sure to keep them in mind throughout the style process. This way you’ll produce a design and incorporate articles that resonates with your target audience. By doing so, you’ll have a larger chance of increasing conversions among website visitors.

2 . Write a compelling and helpful headline.

Give a compelling headline to your landing page to immediately grab your own visitors’ attention. A great squeeze page headline should be eye-catching and helpful.

For example , HubSpot’s squeeze page says, “There’s a better way to develop. ” This headline will get visitors in the mindset associated with HubSpot being something they will need to improve and expand their business.

Additionally , “grow better” is a saying HubSpot uses throughout all advertising materials. It’s something the company works to do every day — to help other businesses grow better. This makes the heading on-brand too (which is usually another best practice we will talk more about momentarily).

three or more. Include unique and interesting visuals.

Include engaging visible content on your landing page. Whether it’s a photo, video, or even animation, you want your squeeze page design to somehow pique the interest of your visitors.

The particular HubSpot landing page’s visible content is unique to the organization — the animated design and colors are on-brand. They also don’t take interest away from the written content to the page.

4. Keep it easy.

Although you want to include a headline, written content, CTA, and visible content on your landing page, that will doesn’t mean you want your design to be too hectic. In fact , you want the opposite.

Remember: Less is more when it comes to the style of your landing page (and your whole website for that matter). This particular keeps things clean, structured, and simple to understand plus navigate for your visitors.

From this article you can see on HubSpot’s landing page, even though the visual takes up a lot of the page, the headline, written content, plus CTA are organized within a simplistic and aesthetically-pleasing method.

The navigation at the top of the page is minimalist and the live chat on the bottom level right can collapse to make the landing page appear even cleaner for visitors.

5. Make sure it has a responsive design.

Remember, the chances of your website site visitors, leads, and customers going to your website via a mobile device or tablet is higher. So , ensure your squeeze page has a responsive design that automatically changes format in line with the device it’s being seen on.

For example , here’s what HubSpot’s landing page looks like through my iPhone. As you can see, all the content is the same also it includes the same CTA and visuals, but it’s structured and formatted in a way that fits my screen.

responsive landing page design


HubSpot’s Brand Guidelines. The particular HubSpot logo lives at the top of the landing page.

7. Improve your landing page with CTAs.

Your landing page should include one or more relevant CTA, located over the fold (meaning, website visitors don’t have to scroll to get to the form because it’s because as soon they hit the particular page), so visitors may come to your landing page and transform within seconds. This CTA might be used to learn more about your own product or service, purchase your item, sign up for a special offer, or even subscribe to your email e-zine.

HubSpot’s CTA button is one of the most obvious features on the squeeze page. The CTA button obviously states what visitors get out of converting. Since the CTA button has the word “free” inside it, it becomes even more enticing . who doesn’t love free of charge? Lastly, it’s located above the fold of the web page, so it’s visible to everyone the moment they open it up.

8. Add your contact information.

Your visitors may come straight to your site in search of your contact information or determine they would like to contact you for support or support after spending some time on your page.

To avoid throwing away their time and causing them any unnecessary annoyance while trying to locate your contact information, place these details on your landing page. This maintains the process of contacting you as simple and straightforward as possible for your visitors.

HubSpot has contact information listed under the navigation bar at the top of the squeeze page. This is a great option should you be looking to keep your landing page because minimalist as possible.

9. Include live chat on the landing page.

If possible, include a live talk function on your landing page. In this way, visitors can get the immediate assistance they want and require from the moment they open your page.

HubSpot’s landing page has a live chat feature designed for easy access to immediate assistance. The location of the collapsible chat box keeps the web page looking organized.

Once you’ve designed your landing page, don’t feel locked in — this is an iterative process. For example, feel free to test your designs among your target audience to determine which colors, CTA buttons, headlines, visuals, and written content speak out loud with them best (and result in the most conversions).

To do this, you may A/B test designs. After reviewing your results, you are going to know which design is most effective for your target audience and improves conversions — stick with that design until you have a new and improved design to talk about, your product line changes, or even your branding is updated — then, start this method again.

Next, let’s take a look at the software options you have to get your landing page up and running so you can begin converting more visitors in to customers.

HubSpot Free Landing Page Builder

HubSpot’s free landing page builder can help you create multiple landing page styles for free. The software includes a free of charge built-in library of responsive landing page templates and a good on-page editor for adding images and copy.

If you upgrade to a paid plan, you can also create personalized CTAs, content, and forms pertaining to visitors to help you boost sales. HubSpot also provides you with the opportunity to test and analyze the performance of your landing page design so that you can make improvements.

2 . Instapage

Instapage allows you to design and publish custom post-click landing pages with a variety of template options. The page constructor is easy to use and offers the ability to A/B test different styles to determine which works best for your audience. The software also helps you optimize your landing page along with dynamic text replacement so that you can automate the opt-in articles on your page.

3. Unbounce

Unbounce has a landing page originator with over 100 templates to choose from so your design matches your brand and content material. Templates are organized simply by business type and include options for SaaS companies, agencies, and e-commerce businesses. Unbounce landing web pages are responsive and completely customizable.

4. Mailchimp

Mailchimp allows you to design your squeeze page in minutes, thanks to their particular drag-and-drop page builder. You can also set up your other site content to populate your landing page, further simplifying the design process. Add custom CTAs in order to entice your target audience in order to convert or sign up. And, if you need help personalizing your own landing page, review and reference point the variety of tutorial videos Mailchimp provides users.

5. Leadpages

Leadpages is a landing page design software with a drag-and-drop constructor that makes it easy to customize your landing page to suit your brand, and you can A/B test your designs with the software program to efficiently determine which option converts the most guests.

As you begin thinking about your landing page design and working through the details we’ve provided in this guide, you may really feel as though you need additional style inspiration. If this is the case, check out our blog post on great landing page design.

Download dozens of free squeeze page examples to inspire your own business’s design.

Begin Designing Your Squeeze page

Your landing page is the very first thing any visitor who comes to your website sees and experiences. That’s why great landing page design is so important — it’s every visitor’s initial impression of your website . and possibly their first impact of your business as a whole.

A great landing page has the power to help you create more leads, close more deals, enhance your website’s consumer experience, impress visitors, and be sure your site has a professional, on-brand feel. Work through these squeeze page design steps and best practices above to ensure your squeeze page accurately represents your business plus makes your leads want to become customers.

Editor’s note: This post was originally published in August, 2017 and has been updated designed for comprehensiveness.

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