The Ultimate Collection of Free Content Marketing Templates

Posted on Posted in Blog

Does any aspect of your job intimidate you?

For content creators, sometimes the most stressful part of the role can be opening a completely blank document to begin a new project.

Whether it’s creating a blog post, designing an infographic, or creating a good ebook, it’s challenging to begin creating a new piece of articles from scratch, especially if you’ve never ever done it before.

Here in the HubSpot content shop, we want to take the work out from it for you. Instead of trying to master how to create every type associated with content in existence, cut down on the stress and inefficiency and find out about our collection of nearly 400 free, customizable content creation layouts.

We’ve broken this list down by each type associated with content marketing template represented. Jump ahead if you particularly want:

  • Content Management & Calendar Templates
  • Written & Editorial Content Templates
  • Design Content Templates
  • Social Media Content Layouts
  • Email Content Templates

Download the content planning design template here. )

HubSpot teamed up with Smart Insights to create a content planning template that will assist you put together an effective content marketing plan for either your business or those of your clients. These templates will help you complete a SWOT analysis on your content marketing efforts (and develop a plan to improve them), define the suitable objectives and KPIs for this plan, brainstorm content tips and map these across your funnel, and create a timeline for your content programs.

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A Content Mapping Template

(Download the content mapping template here)

You know you need a content marketing strategy in place to back up the success of your inbound advertising sales organizations. But how do you get started? We’ve created a content mapping template so you can walk through your target audience’s buyer’s journey. The template can help you identify buyer personas, their challenges and needs, and to brainstorm content that provides options. You’ll come away from the template with tons of focused blog post ideas to attract your audience to your site plus convert them into network marketing leads.


A Buyer Persona Template

(Download the buyer persona content design template here. )

Marketing along with buyer personas means advertising smarter. This buyer persona template will help you easily organize your research to create your very own buyer personas. Use it to create stunning, well-formatted buyer personas that you can share with your entire company, while learning best practices for character research along the way.

create-persona-templates-1-1 Blog Editorial Calendar Templates

(Download the blog editorial calendar web templates here. )

Having an editorial calendar for your marketing and advertising content will save you a whole lot of your time — not to mention sanity — as you plan your content release timeline. We realize there isn’t a one-size-fits all solution, therefore we’ve created three editorial calendar templates to use at your leisure: one for Search engines Calendar, one for Exceed, and one for Google Bedsheets. (Read this blog post for any step-by-step guide for utilizing the Google Calendar template. )

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Social media marketing Content Calendar Template

(Download the social media content calendar templates here. )

With so many different social networks to manage, the social media manager’s life turns into a lot easier when they can plan which content to share on each account — and when. This easy-to-use social media marketing content calendar for Microsoft Excel lets you organize your own social media activities far in advance. Use it to plan your own updates and learn how to properly format your content for the six most popular social networks: Facebook, LinkedIn, Twitter, Instagram, Google+, plus Pinterest.


On-Page SEO Template

(Download the on-page SEO template here. )

The more content you publish to your website, the greater traffic sources you’ll want to prioritize. One of those sources is natural traffic. To make on-page SEO easier, we’ve rolled out there a handy planning design template to help you create a website framework that organizes each web page, what its purpose is certainly, how long it should be, and how to optimize the metadata associated with every new page you post.

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Download the blog post web templates here. )

Here’s the thing with blogging: There isn’t one, easy template you can complete to produce a quality content offering. You need to spend some time brainstorming a title, outlining core content, and so on. Our templates will walk you through the critical steps for creating the following six blog post types:

  • How-To Post
  • List-Based Post
  • Pillar Post
  • Infographic Post
  • Newsjacking Post
  • What exactly is? Post

We’ve seen these types crush it on our weblogs, and we would love for you to use these to hit your own goals.

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18 Ebook Templates

(Download the ebook templates here. )

Every year, marketers cite lead generation as one of their top content marketing goals for the year. If you need to succeed at lead style, then you need content provides — like ebooks — to help you get there. Our internal creative design team went to work building 18, beautiful ebook templates — for use in either InDesign, PowerPoint, or even Google Slides — for you to download, customize, and make use of.


4 Free Memo Templates 

(Download the memo templates here. )

Memos are essential content material for effective internal conversation. While they might not be customer-facing, they can align your group to ensure better, more aligned content is created by everyone on your team.  


28 Call-to-Action Templates

(Download the call-to-action templates here. )

Redesigning your call-to-action buttons can improve clickthrough rates by 1, 300% or more. That means visitors may spend more time on your website, plus it’ll encourage them to become leads. To help you design clickable calls-to-action, we’ve built 28 pre-designed CTAs for you. These CTAs are super easy to personalize, so you don’t need to know any kind of fancy design programs — just PowerPoint or Google Slides.

Bonus: There’s also a helpful free tool in there that will lets you track your CTA clicks in real time so you can view the exact number of clicks that your designs are reeling in.

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The Press Release Template

(Download the press release template here. )

While public relations has adapted to be more lovable plus less spammy, press releases can be effective when used correctly. Our press release template requires this into consideration and provides a good inbound-optimized version. This means the particular template can help you script press releases and do so in a file format optimized for sharing on your own company blog. You can easily adapt and customize as needed for your PR needs.

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Download the visual marketing web templates here. )

Not a designer? Not a problem. We partnered along with graphic design software business Canva to create over 195 visual marketing templates that are easy-to-use, work for any business (finance, dentistry, agriculture, law — we’ve got ’em all), and are completely free. Best of all, most are ready to edit in Canva’s online design tool, that is included for free with this group of templates. The templates include…

  • Infographics templates
  • Facebook ad web templates
  • Facebook post templates
  • Twitter post templates
  • Email header templates
  • Blog title web templates
  • Facebook cover photo web templates
  • Twitter header templates
  • LinkedIn cover photos templates


15 Infographic Themes

(Download the infographic web templates here. )

We’ve created fifteen, pre-designed infographic layouts right in PowerPoint (+ five bonus illustrator templates). That way, marketers can by pass the frustrations and start producing the graphics right away. Inside each template, we actually provide guides to teach you how to use the templates efficiently.

Free Infographic Templates


Download the particular social media graphics templates here. )

Visual content is certainly 40 times more likely to be shared on social media than any other type of content. Yet we know well that developing visual content takes additional time and resources — which why we’ve created these types of 50 customizable templates to suit your needs. These templates are in Google Slides, so they’re super easy to edit — simply no Photoshop skills required. Basically customize the text on an image, save it, and publish it to social media.


11 Fb Cover Photo Templates meant for Businesses

(Download the Facebook cover photo templates right here. )

With how often businesses change and improve on their Facebook pages today, really crucial that you have new materials in the pipeline. Double-down on your own Facebook designs with these eleven templates dedicated to your Facebook cover photo. Get these types of designs by clicking the hyperlink above or the graphic beneath.

Download the email templates pertaining to marketing and sales here. )

Did you know that workers spend almost one third of their time at work reading and replying to email messages? There are many ways you can streamline your own inbox to save time, but you ultimately will still have to generate and send emails. Which is where these content layouts come in. We’ve written the copy for 15 email messages marketers and sales repetitions are likely to send over and over again to save you time and get a person results.


Email Marketing Planning Template

(Download the email marketing planning template here. )

Give objective to and set goals for your email marketing planning with this free template. Available via Excel and Google Sheets, this particular template can help your marketing team plan out an effective e-mail marketing campaign.  

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There you have it, content marketing experts: nearly 400 templates to assist you start creating content very easily and quickly and further your own inbound success.


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