I can distinctly keep in mind being extremely excited to go to a presentation from a speaker whose book I had examine and loved in course. Unfortunately, the speaker had not been as engaging as I’d hoped, and I found me personally getting bored and distracted.
Marketers know better than anyone who capturing audience attention will go hand in hand with keeping people engaged. If people are tired, their thoughts will move somewhere else, and you’ll overlook the opportunity to impact their actions. This is true regardless of the marketing medium, from advertisements to presentations.
That being said, marketers have to create effective ways to obtain audience attention during their delivering presentations — one of those is interactivity. According to the Oxford Dictionary, interactivity is defined as how two people work together and influence each other. Consequently , creating interactive presentations indicates using strategies that will capture and hold audience attention. It makes it easier to keep lasting, meaningful impressions concerning the content you’re sharing with them.
This post will outline the importance of interactive presentations and share suggestions from HubSpot experts regarding giving engaging, interactive delivering presentations.
Why are interactive presentations essential?
Interactive presentations are those exactly where audience members and presenters feel like they’re in discussion with each other. It’s a pivot away from the lecture plus listeners feel, as presenters entice audiences to take part and interact with them.
The reason behind creating interactive presentations is simple: marketers who make a reference to their audience are more likely to have them leave feeling as though they’ve learned something from you.
All of marketers want to leave good impressions, so understanding how to try this during presentations is important. Beneath we’ve listed nine online presentation ideas that you can use preparing your next virtual or in-person events.
Use a PowerPoint.
PowerPoints help you incorporate various mass media into your presentations, like text, images, and even videos. This particular ensures that there is an aspect of your own presentation that appeals to each audience member, as everyone learns differently.
For example , somebody may have an easier time processing your content when they can see visual examples. In contrast, their neighbor may retain more information if they can follow along by reading a brief summary. When you tailor your presentation to satisfy the differing needs of the audience, it’s easier for everyone to interact with your content and learn from your talk.
Should you choose to utilize a PowerPoint, this HubSpot download gives you four different slide templates to choose from that can be used to generate high-quality presentations.
Draw comparisons for your passions.
It’s probably safe to say that the presentation you’re giving is about a topic you are an expert in. It’s furthermore probably safe to say that your audience isn’t necessarily as informed as you are, so they will need more context in order to catch up to your level of understanding.
Content Creation and Lead Buy Marketing Manager AJ Beltis says that drawing comparisons to your passions during delivering presentations can engage your audience and enhance their understanding of new concepts, especially if they are not contextually related. This could appear like drawing in references to sports, movies, and put culture.
Beltis says, “Help your audience better determine what you’re presenting by referencing something outside of the context — sports, movies, and pop culture references can work really well if they make sense. ”
This particular keeps your audience involved because you’re relating the data to real-life examples that may be more readily available to them. Reward points if you use a funny reference, which can cause your audience to create a positive organization with the information and keep more of what you’re stating. If you begin with a happy anecdote, you’ll set the particular tone for the rest of the presentation.
Use an ice breaker.
One way to ensure that your presentation is interactive would be to generate rapport with your viewers with an ice breaker.
Ice breakers are short actions that audience members can participate in that are meant to inspire a sense of community and assist audience members meet their neighbors. Ice breakers can also diffuse any sort of tension or even anxiety from being about unfamiliar people.
If you’re confused for ideas, you can always try out Two Truths and a Are located. Every audience member confronts two factual statements regarding their life and one lie, and the rest of the audience functions together to pick out the fake statement.
Ice breakers great because they are adaptable to each in-person and virtual meetings. For in-person events, for each safety regulations, presenters can pre-select an ice breaker, and small audiences go around the room responding to a question. For larger audiences, individuals can simply introduce themselves to some neighbor.
For virtual occasions with small audiences, you can use the same structure as in-person presentations, but larger viewers can be broken down into smaller sized, more intimate break-out areas. Either way, people are still breaking the ice, so to speak, and interacting with each other.
Tell a story.
Use your presentations to interact with your target audience by telling a story. It could be a personal anecdote, a story from the customer, or a well known-story that you adapt to illustrate your own presentation’s message.
Senior Advertising Director Emmy Jonassen recalls one of the most memorable presentations from a HubSpot Marketing Team preparing session: “There was a team that used Goldilocks and the Three Bears to demonstrate how they went about strengthening the perfect strategy. The story paired with the imagery kept the particular audience engaged, and people were listening and laughing. ” Jonassen says that, almost a year later, that was one of the most memorable presentations of the two-day session.
By telling a story, you’re using interactivity in order to influence your audience and help them remember what you’re sharing with them. A story gives your audience some thing to associate the information along with, which may make the information you are sharing easier to recall. You’ve used a story to influence their retention of the info you’re presenting.
Use data representations.
Using data representations is really a valuable way to showcase your articles in a digestible format. Meant for reference, data visualization is definitely things like charts and diagrams to help viewers understand the importance of the information you’re showing them. It’s easy to say the words out loud, but making use of pictures gives the audience the visual representation of your words.
Say you’re a marketing expert giving a presentation within the benefits your business has found from advertising on different social media sites. You can certainly verbalize how Twitter was your best, but using a graph that shows the difference in exchange on investment (ROI) in between different platforms gives target audience members a visual rendering of your success.
If you’re the HubSpot user, Marketing Centre allows you to create visualizations in the data in your HubSpot analytics reports. The image below is a pie chart that was constructed with HubSpot reports.
All-in-all, data visualization increases the impact of your phrases because audience members get a picture of the significance from the information you’re giving them.
Breakaway from the “expected” format.
The disappointing presentation I pointed out earlier followed the typical structure of an introduction, content presentation, brief Q& A, and it was over. I expected more interactivity from the writer, but it really felt like a regular university lecture. I wish the author had mixed it up and varied their structure, probably by asking us queries about our interpretations of the book, but she didn’t.
Many presenters follow this particular structure, and there’s nothing wrong with it, but the construction can become boring to your audience. If you mix it up plus vary your style in a way that your audience wouldn’t expect, you can capture their attention simply by throwing them off (in a good way), and they are likely to stay attentive simply because they don’t know what’s arriving next.
Amanda Sellers, Historical Optimization Writer, says that breaking away from expected structure could mean playing a game, or subverting expectations. The lady recalls giving a presentation on a Monday afternoon exactly where she knew that the target audience would likely be a bit tranquil. For part of her display, she had the viewers stand up and repeat the words she was saying; “Standing up got their blood flowin’, and I encouraged them to participate at full volume. This shook up the display, and it helped with information retention because the attendees were listening and repeating back the information. ”
Breaking away from the particular expected format doesn’t necessarily mean that you should do something at the beginning that you’d usually do at the end — get creative with what this means to you personally and how it will benefit your presentations’ interactivity.
Have got Q& A or AMA sessions.
A great way to interact with your audience is to have question and answer (Q& A) or ask me something (AMA) sessions during your display.
When you do this, audience people can ask clarifying queries about what you’ve already said to gain a full understanding prior to moving on to the next concept. For instance , if you’re presenting your recent marketing campaign, consider stopping after each step of your plan (such plan goals, measurement, customers, etc) to allow the audience to ask clarifying questions before you move on to the next section.
You can also switch it up and inquire audience members questions, as they likely have valuable input into the topic at hand. Think about creating quizzes and forms where they can respond to this question and submit feedback. You may make submissions anonymous so audience members feel comfortable to share anything (within reason) that they have on their mind.
Weaving Q& A and AMA opportunities throughout your presentation is also a terrific way to re-capture audience attention whether they have become distracted, as it demands them to think critically regarding your content and their own information retention.
During virtual presentations, audience members may not feel as comfortable interrupting you to definitely ask clarifying questions, so purposely taking the time to ask participants questions or have them ask you questions will be worth considering. Becca Stamp, Senior Learning & Development Operations, says “It’s important to give everyone space to come away from mute and contribute through the entire session. The participants add so much value to the program, either through discussion or over the zoom chat. ”
Get off the stage.
During in-person presentations, getting off the stage plus quite literally leveling your self with your audience is worth considering.
Most people expect presenters to remain on stage and separated from them, so varying your delivery style and being nearer to your audience may inspire a sense of interaction that is totally different from simply standing in front of the podium for 20 moments.
If you employ this strategy, you can even have Q& As and where you walk over to market members and respond to their questions as if you’re possessing a one on one conversation. Referring returning to the definition of interactivity, you’re leaving an effect on your audience by being more approachable compared to they’d expect.
Share assets for later.
A useful way to inspire continuous interaction with your market is to leave them with something to take away from your demonstration. Depending on the content you’re posting, maybe you’ll hand out brochures to advertise your service, supply them with a link to your website, or have them sign up for an email list.
Whichever your desired action will be, giving them a way to remember you and your presentation is a great way to encourage continuous interaction with them.
Spend Time Making Your Presentations Interactive
All-in-all, the goal of creating interactive presentations is to influence your own audience members. Whatever your presentation content is, making use of strategies that center market engagement is a valuable way to connect with them and coach them something new.
Feeling like they’ve been in conversation together with you rather than being talked from can help you fulfill the ultimate goal of marketing: to leave a lasting impression.