25 Stats That Make the Case meant for Infographics in Your Marketing

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When we think about visual marketing content, it’s simple to default to popular mediums like television, web video clip, and social media. It’s there is a good reason, too. These channels do a great job of grabbing your audience’s attention and getting all of them familiar with the visuals related to your brand.

But , discover one type of visual marketing content material that’s sometimes overlooked by marketing teams. It’s not since flashy as high-end changer videos or Super Bowl commercials, but it’s one of the most effective and reliable forms of marketing content.

Infographics are an excellent marketing tool for educating customers and sharing details. They describe a product, service, dataset, or action in the visual way so that it might be easier to comprehend as the reader. Infographics have been used for marketing and advertising purposes since the 19th hundred years and they continue to be an effective tool for marketers to this day.

Read on for some additional stats you should know about infographics this year.

Infographic Stats to Know in 2020

Marketing Efforts

  • 32% of internet marketers believe that visuals are the most significant type of content that they’re company creates. (Social Media Examiner)
  • In 2019, 74% associated with marketing content contained a visual element. (Venngage)
  • 65% of brands use infographics for marketing purposes. (Xerox)
  • 56% of marketers make use of visuals in all of their marketing and advertising content. (Social Media Today)
  • Infographics can increase web site traffic by up to 12%. (One Spot)
  • Infographics are the 4th most-used type of content marketing and advertising. (HubSpot)
  • In 2018, 69% of marketers said that visual content was either “very important” or “absolutely required. ” (Venngage)


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Buyer Behavior

  • 90% of the info transmitted to the brain is visual. (Infographic World)
  • On average, people will remember 65% of the information they see within a visual. Whereas they will just remember 10% of the details that they hear out loud. (Cognition)
  • Infographics are 30 instances more likely to be read within their entirety than blog posts or even news articles. (Digital Info World)
  • 65% of buyers are visual learners — meaning they absorb the most information when they look at a picture, graphic, or video. (Pearson)
  • Web articles that contain images receive 94% more sights than articles that don’t. (Jeff Bullas)
  • When instructions are accompanied by visuals, visitors are 323% more likely to comprehensive the action described. (Springer)
  • Web content that includes images will get 650% more engagement compared to content that only contains text. (Webdam)
  • 84% of individuals who have used an infographic consider them to be helpful. (Infographic World)

Sales Engagement

  • Infographics as well as other colorful visuals can raise sales by up to 80%. (Xerox)
  • Consumers tend to focus on “information-carrying images” like infographics more than they read the page’s text. (NN Group)
  • Purchasers understand infographics better than they understand written instructions. (Springer)
  • The brain processes visual details 60 times faster than written information. (Content Stock 1)
  • Presentations with visual aides are 43% a lot more persuasive. (MIS Research Center)
  • In 2018, 42% associated with marketing teams spent less than 10% of their budget upon creating visual content. (Sproutworth)

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Social Media

  • Infographics are liked and shared more than any other type of content on social media. (NN Group)
  • Facebook posts including an image receive twice as a lot engagement than posts that will don’t include an image. (BuzzSumo)
  • 74% of marketers include visuals when posting upon social media. (Social Media Examiner)
  • Tweets that include visuals are usually 150% more likely to be retweeted. (Buffer)

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Using Infographics Along with your Marketing Strategies

Infographics are utilized in a variety of marketing campaigns. You can use them to educate buyers about new products or services, you can also use them to enhance your advertising content by adding an prominent visual element.

You can also use them to explain how to use an item or service effectively. Incorporating visuals to your onboarding procedure can make it a lot easier for new clients to learn how to use your service or product — which can make a significant difference in customer satisfaction and preservation. After all, your customers may be joyful when they buy your product, however they won’t be thrilled for lengthy if they can’t figure out how to utilize it.

If your looking to create occur to be own infographics, learn how to develop infographics with free PowerPoint templates.

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