Greatest Real Estate CRM Software

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Wish to jump straight to the answer? The very best real estate CRM software for most people is Contactually or Streak.

A good real estate CRM software helps your business manage interactions with clients and prospects.

With one, you’ ll be able to:

  • Record client contact information
  • Deal with your sales pipeline
  • Maintain relationships with previous clients
  • Automate mundane tasks or even workflows

Whether you’re selling residential or commercial real estate, this guide contains the best real estate CUSTOMER RELATIONSHIP MANAGEMENT software for individual agencies to large brokerage companies and everything in between.

The Top 8 Best Real Estate CRM Software

  • Contactually – Best Overall Real Estate CUSTOMER RELATIONSHIP MANAGEMENT
  • Streak – Best Real Estate CRM to get Gmail Integration
  • Propertybase – Best for Real Estate Brokerage Firms
  • Wise Agent – Best Real Estate CRM for Little Teams
  • Real Geeks – Best Helpful Real Estate Marketing Solution
  • CINC – Greatest Real Estate CRM for Free lead generation
  • Rethink CUSTOMER RELATIONSHIP MANAGEMENT – Best Software intended for Commercial Real Estate (CRE)
  • Follow Up Boss – Best Communication tools

After exploring dozens of real estate CRM options, I’ve narrowed down the top eight that you should consider.

This guide contains the functions, benefits, use cases, prices, and potential drawbacks for each tool on our list.

#1 – Contactually — Best Overall Real Estate CRM

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  • Starts in $69
  • Portion contacts
  • Handle personalized messages
  • 2 week free trial

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Contactually by Compass is the top overall recommendation designed for real estate CRM software. Pertaining to single agents and small teams to large brokerages, this tool has everything you need to control client relationships at level.

The software makes it simple to segment contacts based on categories like current clients, new leads, network, casing criteria, and more. Contactually realizes that not all of your clients are the same. So customizing communication in between hot prospects, old buddies, and current clients is crucial for success.

It’s easy to create automated plus personalized messages using the custom made templates provided by Contactually.

You can also use Contactually to evaluate your sales pipeline, deal with your team’s productivity, plus automate tedious tasks.

Other top features and benefits of Contactually consist of:

  • Every day bulk messaging
  • Mobile app for apple iphone and Android
  • Integrations with MailChimp plus Zapier
  • Contact relationship insights

There are two Contactually plans—Professional and Accelerator. The particular plans start at $69 and $119 per month, respectively.

For brokerages, Contactually will help you build an agent-first tech stack to manage plus improve engagement and productivity for your team.

You can try Contactually for free with a two-week trial.

#2 – Streak — Best Real Estate CRM Designed for Gmail Integration

Visit Streak

  • Free for basic use
  • Compensated plans start at $15
  • Great for individual customers
  • Works within Gmail

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Streak is a basic CRM solution that’s perfect for person users.

It is a great way to manage leads directly from your Gmail account.

Unlike the other tools on our list, Streak is actually a general-purpose CRM. However , one of its most common use cases is for real estate agents.

The software enables you to do more with your Googlemail inbox. It’s a more effective way to group your connections and manage everything in one place.

In addition, there’s no learning curve. You’ll be using a program that will you’re already familiar with.

Manage and share documents, set permissions, track functionality, and aggregate your data. Using Streak’s intelligent outreach equipment, you’ll know exactly who to contact and when to contact them.

Streak does lack some automation features, such as drip campaigns and automated messages. However , you can still save time using message snippets for commonly used conversation, such as contract instructions, look at requests, or tour confirmations.

Streak CUSTOMER RELATIONSHIP MANAGEMENT for real estate is totally free for basic use. It comes with email tracking, postal mail merging, and all core CRM features.

If you would like advanced features like shared pipelines, unlimited data, concern support, or advanced CUSTOMER RELATIONSHIP MANAGEMENT tools, you’ll need to update to a paid subscription:

  • Solo — $15 per user monthly
  • Pro — $49 per user per month
  • Enterprise $129 per user per month

While Ability does have plans and solutions for larger teams, I’d only recommend it to individual users. For group collaboration and brokerages, that you can do better elsewhere.

#3 – Propertybase — Best For Real Estate Brokerage Companies

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  • Manage lead resources
  • Automate follow ups
  • Automated lead routing
  • 14 day free trial

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Propertybase provides a wide range solutions regarding real estate companies.

Not only do they have a great CRM solution, they also offer marketing, website building, and lead generation equipment.

More than 2, 000 brokerages and two hundred, 000+ agents across 60+ countries use Propertybase. Their own software fits the needs of any size business.

With the Propertybase real-estate CRM, you’ll have a centralized location to manage all of your contacts. The software connects with all of your lead sources as well, like Zillow, Trulia, your website, and more.

Use this device to automatically route brand new leads to the right team member based on unique rules plus pre-defined processes.

Here’s a quick look at some of the various other top features and advantages of Propertybase:

  • Smart lists for databases
  • Automated and highly-targeted follow ups
  • Real-time dashboard reporting
  • Track broker commissions and KPIs
  • Manage listings
  • MLS integration
  • Automated workflows
  • Calendar integration

Overall, Propertybase goes above and beyond what you would get in a traditional CRM solution.

Pricing pertaining to Propertybase is not available online. You need to contact their sales team to request a demo plus custom pricing. Propertybase has upcharges and add-ons with regard to things like lead generation and deal management, which can add to your overall cost.

Designed for individual real estate agents and smaller firms, the software might be a bit too complex for your needs. But bigger brokerages will definitely benefit from using Propertybase.

Request a demo and receive 14-days free.

#4 – Wise Real estate agent — Best Real Estate CUSTOMER RELATIONSHIP MANAGEMENT For Small Teams

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  • Starts at $29
  • One-on-one onboarding
  • Free 24/7 support
  • 14 day free trial

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Wise Agent is really a simple and affordable solution for real estate CRM.

It’ s incredibly easy-to-use too but includes all the features any team might need to get work done.

I highly recommend this for small teams. The application provides you with a centralized database for client information. It is about with smart marketing automations and transaction management functionality as well.

All of the plans come with drip marketing and advertising campaigns, reporting tools, monthly newsletters, unlimited document storage space, social media integrations, lead software, and customizable landing web pages. Wise Agent also offers exceptional customer service, with unlimited instruction, one-on-one onboarding, and free of charge 24/7 support.

Top Wise Agent features include:

  • Commission rate reports
  • Prospect automation
  • Deal management
  • Landing page tools
  • Texting
  • Team features
  • Contact administration
  • Time management tools

The software integrates with anything. So you can easily incorporate Smart Agent with tools and software that you’re presently using.

Prices starts at $29 to get month-to-month pricing. You can get 8 weeks free with an annual contract. Your plan comes with 5 total users, which is ideal for small teams. Additional customers cost extra. Try Smart Agent free for fourteen days.

#5 – Real Geeks — Best All-in-One Real Estate Marketing Option

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  • Automatic lead routing
  • Website tools
  • Custom workflows
  • Attract and manage new leads

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For those of you who want a single solution regarding CRM and real estate marketing, Real Geeks will be a top option for you to consider.

The software has all you could possibly need to manage every factor of your real estate business. From website tools to social media marketing, and even home valuations, Genuine Geeks has it all.

With Real Geeks, you can set up customized landing webpages on your website. Add a house valuation tool to your landing pages as a way to attract new customers. After a visitor enters their house address, they’ll be motivated to provide contact information just before seeing the value of their property. The new lead will automatically end up being sent to your CRM and contact list.

Top features and benefits of Genuine Geeks include:

  • Lead routing
  • Automated drip promotions
  • Email blasts
  • Custom workflows
  • Lead supply tracking
  • Guide capture notifications
  • Agent activity reports
  • Social media marketing tools

The software combines with third-party solutions such as Zillow, MailChimp, Zapier, Trulia, Realtor. com, and more.

Real Geeks provides solutions for single agents, teams, and brokerage firms. To get started, request a demonstration and contact the Real Geeks sales team for custom pricing information.

#6 – CINC — Greatest Real Estate CRM For Leads

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  • Increase lead generation
  • Decrease cost for each lead
  • Engage with prospects
  • Product sales pipeline dashboards

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CINC is indeed a estate CRM designed to help agents capture and handle leads at scale. Agencies using this software typically boost lead generation by up to 30% while decreasing the cost per lead by 20% calendar year over year.

More than 50, 000 providers and 3, 000+ groups use CINC. The software produces 3+ million leads per year, which results in 177, 000+ homes sold.

The entire software is designed to appeal to both buyers and sellers who are actively in-market.

Once you capture the get in touch with information from that brand new lead, the CRM software has everything you need to engage along with those people, based on unique requirements.

Use CINC to nurture new prospects throughout the entire sales funnel. With CINC’s comprehensive pipeline dashboards, you’ll be able to track the process and ultimately generate more conversions.

Organize your leads directly into special categories, and benefit from team management tools with regard to firms with multiple real estate agents. CINC also has tools to assist you retain clients for life.

There are four various CINC software versions:

  • CINC Professional — designed for real estate teams
  • CINC Pro Agent — for individual agents
  • CINC Pro Enterprise — with regard to growing brokerages
  • CINC Pro Lender — allows lenders to switch the lead funnel, rather than waiting for realtors

Overall, CINC is a great tool for generating network marketing leads and managing those romantic relationships. But the software does lack some of the other features plus automations commonly associated with CRM software. It’s mostly a use-case specific software, as opposed to a general-purpose real estate CRM.

#7 – Rethink CRM — Greatest Software For Commercial Real Estate (CRE)

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  • Multiple rendering support
  • Manage commercial tenants
  • Pipeline management tools
  • Forecast revenue

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Meant for commercial realtors, Rethink CUSTOMER RELATIONSHIP MANAGEMENT will be the best option for you. Whether you’re a broker or CRE agent, this software provides everything you need to manage leads, potential customers, and clients for your commercial properties.

You may already know, commercial listings can be complicated. There are lots of different players included throughout the process.

Rethink CRM understands these types of complex needs and developed the software to accommodate everything.

The software has solutions just for managing commercial tenants, industrial landlords, buyers, sellers, investors, commercial developers, and capital markets.

Here is a quick overview of Rethink CRM’s top features and advantages:

  • Pipeline management
  • Lease management
  • Customer requirements
  • Potential client management
  • GEO search
  • Comps database
  • Real-time stacking plans
  • Detailed reports
  • Custom dashboards

CRE databaseThese equipment can help you forecast revenue, calculate KPIs, reduce vacancies, monitor lease expirations, and more.

Overall, Rethink CUSTOMER RELATIONSHIP MANAGEMENT is the most robust CRE tool on the market today.

With that in mind, it’s designed specifically for commercial real estate. So if you’re selling residential properties, this software program will not be able to accommodate your requirements.

#8 – Follow Up Boss — Best Communication Tools

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  • Starts at $69
  • 200+ lead providers
  • 2 months free of charge for annual plan
  • 14 day free trial

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Follow Up Boss is a real property CRM software with a wide range of additional tools and functions for things like marketing and reporting.

The software combines with 200+ lead companies like Realtor. com, Zillow, Homes. com, Facebook, and more. By using Follow Up Boss, you can take your leads from these numerous sources and automatically disperse them to your team.

Once a new lead gets into the CRM, they will immediately be put into a predefined action plan. You can follow up with emails and texts to immediately interact with prospects. It’s a central location to manage all outbound calls, texts, emails, and voicemails.

Produce smart lists for very hot prospects and buyers. Easily pinpoint people who need to be approached. Set up custom templates for lunch meetings, home tours, new property recommendations, and more.

Additional features associated with Follow Up Boss CRM consist of:

  • 2-way email sync with Workplace 365 and Gmail
  • Google calendar synchronize
  • Customer support 7 days per week
  • iOS and Android mobile apps
  • Drip strategies
  • Dedicated onboarding

Follow-up Boss has plans to accommodate teams of all sizes.

The entry-level strategy starts at $69 per user per month, which is perfect for smaller teams. The next rate costs $499 per month, which includes up to ten users. Regarding larger teams, the top-tier plan costs $1, 000 per month for up to 30 customers.

While the pricing may initially seem high, it’s actually quite affordable in case you break it down on the per-user basis. All of the rates above are based on month-to-month prices. You’ll get two months free of charge with an annual contract. Try out any Follow Up Boss program free for 14 days.

How to Find the Best Real estate property CRM Software For You

Generally speaking, there is no “best for everyone” real estate CRM. There are certain factors that must be taken into account to find the best software for you.

This is the methodology i used to pick the winners in this tutorial. I’ll break down these elements in greater detail below, to help you determine what’s best for your situation.

Group Size

Have you been an individual realtor working on your own personal? Do you have an agency with multiple team members? Are you a large broker agent firm?

Each one of these scenarios will require different features plus tools for real estate CRM.

For example , automated lead routing to particular agents is definitely a top function for agencies and brokerages. How else will you determine which agent will be conntacting new prospects?

But an individual agent wouldn’t need that type of tool. Instead, they would just need new contacts to be organized simply by category, such as referral source.

Residential versus Commercial

The majority of real estate CRM is designed to deal with residential buyers and sellers. So if you’re in commercial real estate, you need to find a CUSTOMER RELATIONSHIP MANAGEMENT that’s specifically made for CRE.

Commercial real-estate CRM has tools pertaining to managing commercial leases, commercial buyer representation, commercial vendor representation, vacancy management, and more. The best CRE CRM software even has tools to control communications with commercial programmers.

So as you’re shopping around, just make sure you find software program that falls within the category of the properties you’re listing.


One of the best features of using CRM to manage real estate communication is automation. Follow up with qualified prospects automatically as they provide get in touch with information. Send custom messages based on actions or levels in the pipeline.

At scale, you want to handle as much as possible, while still maintaining that level of personalization in your way on the path to your clients.

So look for a real estate CRM that has automated features intended for communication and other workflows, with no making you sound like a robot.


As a real estate agent, you are likely using lots of other tools to manage your listings and clients.

It is important that you find a CRM that will seamlessly integrates with these other third-party tools. Or else, you’ll be forced to bounce back plus forth between different screens and software. Ideally, you need everything to be managed in a single dashboard. Avoid manual data entry at all costs. That defeats the purpose of using CRM.


What’s the best real estate CRM on the market today? Contactually is our top pick.

However , there are plenty of other property customer relationship management options for you to consider based on specific use cases and exclusive needs.

Propertybase is ideal for brokerage firms. Smart Agent is perfect for small groups. If you’re looking for a CRM plus marketing solution from a solitary source, use Real Geeks. Check out Rethink CRM just for commercial real estate. Other top picks include Follow Up Employer, CINC, and Streak.

Use this guide to get the perfect real estate CRM for the unique needs. I ensured to include something for everyone.

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