The particular 5 Best Ebook Formats for Marketers [Free Templates]

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Some argue that in the world of marketing, ebooks are dead. Other people say they are not. But the truth is that ebooks — when written, designed, and promoted properly — can generate thousands upon thousands of get in touch with submissions for your business.

Whether you just getting started with ebook creation as a marketing tool, or that you simply reconsidering the role of ebooks in your existing articles strategy, you’re likely wondering an important question: What is the best ebook format for the ebooks in my marketing library?

It’s important to note that this question can be answered in two different ways:

  • What is the best e-book format for content creation ?
  • What is the best ebook format just for content consumption?

Here, we’ll cover guidelines for both of these topics — and explain how HubSpot’s Ebook Templates can help you attain your marketing team’s lead generation goals.

Featured Resource: 18 Free Ebook Formatting & Creation Templates

Download Free Ebook Layouts

Need help formatting your ebooks? Our collection of 18 free of charge ebook templates will help you create and format your e-book content for an incredible reader experience in Microsoft PowerPoint, Adobe InDesign, and Search engines Slides so that you can format your own ebooks in the way that best suits your marketing team and your content readers.

The 3 Best Ebook Platforms for Content Creation

1 . Adobe InDesign

Adobe’s advanced style software gives content makers a myriad of options for creating plus formatting their ebooks.

These advanced features do come at a price, but experienced marketing designers rely on Adobe InDesign because of those features.

Click Here to Download 6 Adobe InDesign Ebook Templates.


Adobe is known for being feature-rich. As a result, you can expect your own ebooks to look their best when made with InDesign, as you can actually create and incorporate initial design elements right within your document.


For an inexperienced designer or even for the marketer who just needs to get a serviceable provide released, the bells and whistles that InDesign offers might not be required. InDesign’s interface and user friendliness aren’t the most straightforward, and may require you to put in more work than is needed for your final deliverable.

2 . Google Slideshow

Google Slides is really a simpler tool for making an ebook when compared to InDesign, and the fact that documents live online mean you can collaborate within real-time with your team members to create a fantastic deliverable. Oh — and it’s free, which is helpful if you have a limited marketing budget.  

Check this to Download 6 Search engines Slides Ebook Templates.


Google Slides is a great tool for marketers who need to produce a good ebook quickly — especially if you’re working together with team members and are sourcing suggestions from them. The interface of Slides is arguably a lot more straightforward than InDesign’s, which means you can move and modify creative elements faster in case you are new to both tools.


Because Google Slides will be primarily a presentation tool rather than an ebook development tool, you may miss out on a few necessary features that would help to make your ebooks the quality they have to be in order to warrant your leads’ attention.

Alternatively, you might need to make design components elsewhere, such as an Adobe software or Canva, plus later import these creative elements into your Slides outdoor patio. This could create an sporadic creation experience if you need to locate design elements after you’ve made them.

3. Microsoft PowerPoint

A slightly more advanced option than Google Slides — but not quite as sophisticated as Adobe software — PowerPoint is another presentation-making system that can be used to design an e-book.


PowerPoint has some functions that Google Slides does not, such as better effects with regard to designing. PowerPoint is also an offline software, meaning you can build your ebooks without wifi.


PowerPoint is a paid software, as opposed to a free device available in G Suite. You will also be in asynchronous communication with your team if you’re collaborating with them on edits and enhancements. Lastly, while it has much better creative features than 35mm slides, it doesn’t come close to the advanced features of InDesign.

Click Here to Download 6 Microsoft PowerPoint Ebook Templates.

The 2 Greatest Ebook Formats for Consumption

1 . Interactive PDF

The very best ebook format for e-book consumption is an interactive Transportable Document Format, or PDF.

PDFs are the go-to option for articles marketing ebooks for many reasons — among them the persistence of their design and legibility on different devices.

We at HubSpot use PDFs for our e-books because we can embed links to relevant pages plus sources in them, can add them right into our content material library and File Manager, and trust that the design will appear as intended if the leads open the e-book in Chrome, Safari, Preview, on their phones, or on a desktop.

The interactive character also means if we include an open text box for readers to complete an activity in the book (such in our Content Marketing Workbook), readers can complete the experience in whatever application these people consuming the content.

2 . EPUB

EPUB, short designed for electronic publication and saved with an. epub file expansion, is another way for you to save your e-books.

EPUBs rose in popularity right after becoming a prominent ebook format for e-readers, but given its accessibility on Apple macOS and iOS items via Apple Books, the particular format is also a viable — though somewhat limiting — option for content marketing e-books.

epub-3 One unique feature of the. epub file format will be its scrollability. To mimic the reading of an actual book, readers can look at one page at a time and must scroll or swipe horizontally, as opposed to vertical moving with PDFs, which gives your own readers the feeling of reading through a book as opposed to interacting with web site content. However , this also indicates readers might have to do more work to navigate the content and find the information they are searching for.

Additionally , video and audio files can be embedded in the. epub structure, unlike PDFs, which means your own readers can consume more interactive content without making the ebook.

If you’re tired of the PDF option and wish to spruce up your content format, it can save you your InDesign ebooks as an. epub file – you should be prepared for some readers being unable to read your content, which is something you likely avoid want to be the case.

Formatting Your own Ebooks

There’s no one ideal ebook format, but that will just means there’s more choices for your team to work with.

For anyone who is just getting started, we suggested using Google Slides – since you’ll be able to collaborate along with your team more easily, create your articles for free, and see how your own audience reacts to ebooks before you make a major investment in time and resources.

As you scale, and if you’re able to work with a designer, we all suggest formatting your e-books in InDesign.

When it comes to saving your own ebooks, it’s best to stick with the interactive PDF format for wider accessibility.

Either way, make sure you check out HubSpot’s 18 Ebook Templates at no cost InDesign, PowerPoint, and Slides templates to build, format, plus design your ebooks.

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