According to the National Retail Federation, eCommerce accounted for 20. 9% of total holiday product sales in 2019, and that quantity seems to increase every year. Because of this, you have the opportunity to position your online shop in front of a huge bottom of consumers who are actively searching the web with intent to purchase goods.
The smartest marketing experts prepare for website traffic increases not only by prepping their website with regard to higher-than-normal traffic and customizing it for mobile devices, but also by giving their website design a dose of holiday cheer.
It all starts with the home page: The first page many people will see when they come to your website.
Vacation Homepage Designs to Get You within the Spirit
How have others redesigned their homepages for your holidays? Let’s take a look.
Note: Businesses change their homepages on a regular basis. The good examples below may not be current.
1 . Free People
Whenever your business has a loud character like American bohemian store company Free People really does, making a big first impression on your homepage can be a neat thing. Free People’s redesign is all-encompassing, starting with a large banner promising free express delivery, which appeals to any customers concerned about delivery times when carrying out their last-minute shopping.
Beneath the main banner are four navigational calls-to-action emphasizing gifts and festive products. This directs holiday shoppers towards the pages of their site the can find most useful.
second . PayPal
Who ever stated online money transfer internet sites can’t have fun at the vacations? After all, sometimes the best gift is a little more padding within your bank account, and PayPal appreciates this with the slogan: “Making Spirits Brighter: Spend, send out and see the savings for extra joy all season lengthy when you use PayPal. ”
This holiday design from PayPal works because it still appears like PayPal — just a little more festive. It’s still simple to navigate but adds periodic flair with a clever spin and rewrite on a lyric from “Jingle Bells” as its holiday slogan. The whitespace encourages people to focus on the happy versions in the image, putting human being faces to an industry which businesslike and technical.
Like PayPal, Sephora didn’t make numerous changes to the overall look plus feel of its website. What did do was have a holiday edition of its highest-rated products and editors’ picks, particularly curated for different gift receivers, price ranges, categories, and so on.
By putting editors’ picks front side and center, Sephora is reminding customers how much the company values customers’ success. In addition, we love the gold history color — it’s a pretty, festive way to make the home page cheery and bright.
While seasonal website redesign is often dominated by B2C companies, a number of B2B businesses have been proven to dress up websites a bit too. Baudville, an employee recognition solution, any.
While some web designers like to add a ton of new elements for their holiday designs, Baudville’s design below shows you don’t have to. Some thing as simple as adding a holiday gift shop slide for your homepage photo banner can be enough to warmly pleasant users to your site during this time of year.
5. La Colombe
La Colombe’s holiday homepage design functions soft, warm hues with festive red accents. Site visitors are greeted with an picture of La Colombe coffee items in boxes, a call-out to the idea that many consumers are sending gifts with the mail. The slogan “Give the Gift of Coffee” is a great example of a business staying true-to-brand with an additional holiday touch.
six. L. L. Bean
For the U. S. outdoor retail company like L. T. Bean, the holidays mean winter… which means cold. (For the majority of us, unfortunately. )
This design keeps the holidays out of the periodic redesign completely: The showcased photo on the homepage is a model wearing apparel in front of pine trees covered in show, which is in keeping with the brand’s outdoorsy theme.
D. L. Bean shares a list of holiday gift ideas featuring a few of its most popular and much loved products. The seasonal homepage slogan — “Gifts That will Last Beyond the Present” — reminds visitors associated with L. L. Bean’s incredible satisfaction guarantee.
If you’re a lot more attracted to a winter-themed periodic redesign, consider using winter-themed share photos for your homepage. You might also consider cooling down the color plan of your whole site for that holiday season. This means using chillier tones like blues, purples, and greens to give it a more “wintry” feel.
7. The Container Store
The Container Store’s homepage design below is a fantastic move for the holidays because it is chock-full of goodies for visitors. Every module on this website has something helpful to offer customers — stocking stuffers, gift ideas, luggage for vacation travel, party favors, plus DIY projects.
The various CTAs on the homepage are obvious and tell visitors everything they need to know about what’s around the rest of the site. The geometric shapes organize all of the articles cleanly, so despite the fact that the homepage has several different offers on it, it’s not cluttered.
8. Base Butter
Instead of tapping into the greens, whites, and golds that a person would typically expect on a holiday homepage, Base Butter continues to their cool color palette and foregoes the pine trees, ornaments, and other holiday imagery. Instead, they use a minimalistic image of their product being gifted from one person to another with the headline “Gift a Glow. ” This is substantial because it’s emphasizing the act of giving.
Discover also that it’s “Gift a Glow” rather than “Gift Skincare Products. ” They are selling the outcome rather than their item, enhancing the idea of giving a gift that truly matters.
9. J. Crew
This J. Crew holiday website design goes above and beyond expectations for a clothing store. The whitespace on the page is easy and lets the clothes and accessories stand out in order to prospective shoppers while maintaining the website true to brand.
Its homepage advertises “Present-Topia, ” a Gift Guide that breaks down J. Crew products simply by age, gender, and price for ease of shopping. The black callout box advertises a sale it’s running that includes seasonal clothing. M. Crew also published curated looks that visitors may browse or directly store from to make the shopping experience easier and more visual. This particular homepage redesign prioritizes the consumer experience while still maintaining the site beautiful and on-brand.
Like the rest of Lume’s advertising, they get a humorous spin using their homepage.
As a natural deodorant company, Lume flips anticipations of “Your Days Is going to be Merry and Bright” in their hilarious and witty copy, which instead says “Your Days Will Smell Merry & Bright. ” This falls in line with the tone of their brand, pushing the benefits of their particular product with entertaining jokes.
Paired with the copy is attractive imagery of their products together with a snowy pine tree distribute and ornaments in the history.
The dark background of this Fitbits homepage design lets the particular festive gold color structure and the products shine. The photography styling positions Fitbits as a gift similar to jewelry in beautiful boxes, rather than piece of sporting equipment, to generate Fitbit products appeal to the wider variety of shoppers and not simply athletes.
The primary CTA — “Shop The Present Guide” — serves to lead visitors through all of the products with descriptions that suggest who they might purchase it for, making it easy for shoppers to imagine their family and friends using the product.
Fitbit incorporated a neat feature exactly where visitors can hint in order to someone that they themselves want to get a Fitbit as a present.
Peloton doesn’t change much by way of copy, choosing instead in order to highlight membership information plus their most important CTAs. Nevertheless , here they do include several videos in their full-page slider that are quite festive. Happy Peloton users exercise in front of decorated Christmas trees, within cozy living rooms, or before snowy windows. The focus remains on the bike and its benefits, but the setting is one associated with holiday cheer.
Instead of the traditional vacation homepage layout presenting items as potential gifts, this HP design kept the particular page minimally decorated along with only their featured video, “Reinvent Giving, ” over the fold.
The touching video features a brother using HP technologies to come up with the perfect gift to get his brother, who is listening to impaired — a clarinet set that displays flashing lights when played therefore his brother can see himself playing music, even if he can’t hear it.
HEWLETT PACKARD – BROTHERS REINVENT PROVIDING from 151 Awards upon Vimeo.
Emotion in marketing is effective, especially around the holiday season — everyone has a friend or even family member they want to find the ideal gift for. We are unable to guarantee that HP’s holiday homepage video won’t make you cry, but we can declare it’s a unique and heartfelt spin on traditional holiday marketing.
The and header on Madewell’s design are very much in line with the company’s typical branding: an auto dvd unit wearing a gorgeous dress in front side of a neutral background, accompanied by a holiday spin on their title in festive, embellished font.
This is both attractive to first-time visitors who are greeted with simple imagery and user experience as well as returning customers who expect a style like this but still appreciate the additional holiday touches. The #giftwell hashtag prompts visitors to begin a conversation about their buying experiences on social media, which usually fosters a sense of brand loyalty.
Pholk also uses the word “glow” on their homepage, pairing this particular benefit-driven copy with a seasonal touch: “Tis’ the Season to Glow. ” However , their own focus is on treating yourself, which is a refreshing position when other websites are usually hoping to attract shoppers which are getting gifts for others.
Why is this holiday homepage specifically attractive is the typographic style paired with a soft, awesome pine background image. Naturally , it wouldn’t be full without an image of a handbag of their products advertised for the opposite side of the textual content.
16. Pillow Dice
Pillow Cube is… just about what it sounds like: A cube-shaped cushion designed for side-sleepers. On their homepage, they use imagery to bring upward an important question: What if Santa was a side-sleeper?
The copy then calls the website visitor to consider buying a Pillow Cube for the side-sleeper in their life: “Support the side-sleeper who makes your dreams come true. ” Support being a sneaky way to talk about the product’s huge advantages.
In addition , the big heading “Merry Cubemas! ” is just adorable.
As you plan your own marketing strategy and website design for the holidays, be sure to plan and prepare your site for higher-than-normal traffic. The last thing you want is for your internet site to go down during a period when you hope to be carrying out great business.
Editor’s Note: This post was initially published in November 2015 and has been updated to get freshness, accuracy, and comprehensiveness.