How to Make Money Blogging in 2020

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Blogging can be a great way to make money.

Not only can it allow you to flex your innovative muscles, but it also gives you a chance to generate cash on the side (or full-time).

Want to know the best part: A TON of people make money from their own blogs already. That means you may use their proven methods to turn your blog into a money generating machine.

With so many bloggers out there, it’ t hard to figure out how they made it happen.

Luckily, we’ ve created this listing of 23 bloggers who run successful blogs—and how you can too.

23 Folks who Make Money Blogging (and Ways to Too)

I have a major disclaimer before we all begin: I’ ve caused a few people on this list.

In fact , I was individually responsible for setting annual income goals and hitting those goals while I was the particular Senior Director of Growth and Product at I Will Teach You To Be Rich .

In that case, specifically, I’m incredibly familiar with revenue totals and exactly what drove that revenue.

Not to mention the affiliate marketer commissions paid out to some from the people on this list, numbers that were shared in self-confidence after a few too many beverages, and second-hand rumors that I picked up along the way.

I’ve got sad information: I’m not going to share any of that insider knowledge. Remorseful.

I take the trust and confidence individuals have put in me very seriously. So I’m only likely to be sharing revenue amounts that have been shared publicly.

There are some common rules of thumb for figuring out revenue, even though. They’re not perfect rules but they do tend to obtain the right number of digits. After a while, you get a general sense of people’s revenue based on the size of their audience.

Marie Forleo — marieforleo. com

Revenue = Roughly several million per year

Marie has been composing online for nearly 20 years at this point.

She also put in a lot of work straight into her YouTube channel.

Her content has a great reputation and her copy is world-class. I assume most of her revenue comes from infoproducts, particularly her range topping program B-School, which is sold-out every time I check on this.

She’s an amazing person to study if you want to learn how to produce high-quality positive content.

She’s also outstanding at balancing valuable content with going for the sale within an authentic way.

Steve Kamb — Nerd Physical fitness

Revenue = Over $1 million each year

According to a written report from Forbes, Steve makes more than seven figures through Nerd Fitness. The business provides infoproducts, coaching, and bootcamps. Steve also wrote a book called Level Up Your Life.

The best part about Steve’ s blog is exactly how he’ s using a broad, competitive category (fitness) but targeting a very specific target audience (nerds). The fitness space is crazy competitive yet by branding his entire business around fitness just for nerds, he clearly sets apart himself from that competitors. Even in the most competitive groups, there are still opportunities to target a niche with your blog and make real money with it.

Ramit Sethi — I Will Teach You To Be Rich

Revenue sama dengan Can’t tell you

Ramit Sethi is the author of NYT best seller I Will give you to Be Rich. His website of the same name delivers infoproducts (ebooks, on the web courses, webinars, etc) regarding personal finance, entrepreneurship, and personal development.

Ramit is absolutely at the top of his sport when it comes to infoproducts. This is a excellent site to follow and study if you’re considering monetizing your own personal blog with infoproducts.

Make sure to sign up for their email list—you’ll start getting the launch funnels and you’ll be able to see how it all works.

Products are around for purchase from the products page. That’s a great source for motivation to see what an amazing infoproduct sales page looks like.

Amy Porterfield — amyporterfield. com

Revenue = At least $2–3 million per year (maybe more)

Amy’s about page states that she’s built a multi-million money business. That’ s easy to believe with more than 250, 500 loyal email subscribers.

I’m assuming that the vast majority of the girl revenue is from her infoproducts, but it looks like the lady does some affiliate promotion too. Her affiliate web page is pretty classy and well done. It’s a great example of the right way to promote products in an authentic and non-pushy way.

She also has a podcast that she may use to draw in more clients as well as leverage podcasting ad revenue. This is a great example of using multiple revenue channels to great effect.

Jon Morrow — Smart Blogger

Revenue = Over $1. 2 million per year

In this post, Jon states that he’s carrying out over $100K per month in affiliate revenue which is pretty impressive.

This individual also has several of infoproducts available on his site. I bet these do about $30–50K per year on their own. I’m unsure what Jon’s email funnels look like but if he’s pressing launch funnels aggressively, he could easily have another couple of million in revenue through infoproducts on top of his affiliate marketer revenue.

Darren Rowse — Problogger

Revenue = My prediction is about $10 million each year

Problogger has been around since 2004. That is an eternity in online marketing. It’s one of the original “how in order to blog” blogs. Darren furthermore owns Digital Photography School which has 8X as much traffic plus revenue as Problogger.

Darren did do an income report on the 1st half of 2016. At that time, 46% of his revenue through both sites came from affiliate marketers, 31% came from infoproducts, as well as the rest from a smattering of different categories.

Seth Godin — seths. blog

Revenue = My guess is over $2 million per year

Seth Godin acquired plenty of success before their blog: he’s written 18 books, built and sold a company to Yahoo, and was a VP at Yahoo. And his blog has cemented him as the leading marketing and advertising thought leader. If you were trying to come up with an ideal example of a thought leader, you would have a hard time finding a better illustration than Seth Godin.

Seth’s blog could be the original, longest-running, and possibly highest-value blog in marketing. He is posted every day for like 20 years or something.

For a long time, he in no way monetized it. Unless you consider featuring his books from time to time to count as monetization. Recently, he has done a few infoproducts including the altMBA as well as the Marketing Seminar. I went through The Marketing Seminar personally and quite a few people were in the community, so it sold well. Seth’s site says that more than 5, 000 people had taken the course in total. At $800 per sale, that is about $4 million as a whole spread over several years. Plus all the revenue from altMBA.

Neil Patel — neilpatel. com

Revenue = I’m not even going to guess

I actually worked for Neil whenever he was a co-founder of KISSmetrics. He’s the one that initially hired me. Also individuals him on some other projects after that. I’m not going to even hazard a revenue imagine here since I don’t wish to reveal anything that Neil choose to keep private.

He has stated publicly that will his main site, neilpatel. com, generates over second . 5 million visitors each month. I’ll let you figure out the revenue from there.

Selena Soo — selenasoo. com

Revenue = Over $1. 6 million per year

In this article, Selena reported that she produced $1. 6 million within 2017. I assume the majority of her revenue comes from infoproducts that will she launches to her e-mail list periodically. Considering the stage of her business, she’s built out a pretty impressive infoproduct portfolio along with a few higher ticket mastermind offers.

Sam Dogen — Financial Samurai

Revenue sama dengan My guess is about $1 million each year

Mike gives a few hints on what he makes with his web site. First, he does give the revenue of his infoproduct ebook which is $36, 000 per year.

Humorous enough, he chooses not to include his Adsense income or affiliate revenue since “passive” income within any one of his passive income reports. Most folks in the industry would think about these revenue sources to become passive.

Sam does break down some hypothetical revenue amounts of blogs of different sizes here. One example includes a personal finance blog that’s generating about one mil visitors per month. I remember Sam stating somewhere along the series that he has about that many visitors. The traffic estimation tools like Ahrefs also put his site in the range. So , the example which he gives should be close to their actuals. Using his projections as a guide and understanding that he has plenty of affiliate links along with Adsense on his web site, a $1 million per year estimation should be close.

Brian Dean — Backlinko

Revenue = Over $1 million per year

Brian offers infoproducts to his newsletter subscribers. I believe he also has a course on SEARCH ENGINE OPTIMIZATION and one on YouTube. With his traffic volume, each of these launches ought to be doing somewhere in the upper six figures, possibly $1 million for each launch.

He has stated in a few interviews like this one that he’s doing 7 figures per year.


It is a great example of a business that is focused really heavily on generating traffic, turning that will traffic into email clients, then monetizing via a few infoproduct launches per year. It could seem magical to have a company with ridiculous profit margins at this point. Most of us would love to have a $1,000,000 per year business with a extremely small team and a number of moving pieces.

James Dahle — Whitened Coat Investor

Revenue = More than $1 million per year

James used to submit his annual revenue in the annual state of the blogs but stopped as their blog became more popular. Here’s his 2019 state of the blog. His last reported income was $187, 862 in 2014. He does mention multiple times that he’s now running a seven-figure business, so his present revenue is at least $1 million per year.

He does have a book by the same name. Looking through his site, the majority of his revenue comes from affiliates, ads, plus sponsorships.

Their email list is extremely little for the size of their blog — it’s just 21, 725 subscribers. Along with a small email list, any kind of infoproduct launch is going to be limited to five figures. He has an infoproduct on generating your own financial plan for $499. If he focused on transformation to email and got good at infoproducts, he could include another $1–2 million within revenue to his company.

Tim Ferriss — tim. blog

Revenue = My guess is about $10 million per year

Tim has a massive blog that’s been around for a long time. He started it before he actually launched his first guide, The 4 Hour Workweek.

Currently, I assume that the majority of Tim’s income originates from his podcast sponsorships. You will find seen ads on his blog in the past but it doesn’t appear to be there are any right now. Dont really think he’s ever completed an infoproduct or attacked affiliate ads aggressively.

According to this form, his podcast sponsorships go for $36K per slot. At 4–5 slots per episode, that is $144, 000 per episode at least. Tim averages about six podcasts per month, which would produce $864, 000 monthly or $10, 368, 000 per year.

The reason I’m not going to even imagine is that I don’t have any experience buying or selling podcast sponsorships which I assume are his main source of income right now. Also, sites with Tim’s achieve tend to start breaking standard revenue rules. Having one of the largest and highest-rated pod-casts can give you a lot of leverage, enabling you to charge more than normal on each sponsorship slot.

Otherwise, Tim has used his blog to market his books heavily over the years. They include The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools associated with Titans, and Tribe of Mentors.

Timothy Sykes — timothysykes. possuindo

Income = Over $25 mil per year

Timothy has been around for a while at this point, predominantly selling infoproducts on how to invest in penny stocks. According to this interview with Nathan Latka, Timothy was on track to perform $25–27 million in income in 2016, $20 mil of which came from infoproducts.

Timothy Sykes Blog

Timothy is a great person to follow along with if you want to see how an infoproduct business looks at scale.

Josh Axe — Dr . Axe

Revenue = Did $11 million per year within 2015, could be as high as $50–70 million per year now

Dr . Axe is a massive site having a huge audience. According to this particular press release, it has 17 mil visitors per month, which is insane. They also push products fairly hard via their email list. It’s obvious they know what they’ re doing. Their revenue is a mix of infoproducts, affiliates, and supplements.

Supplements are a great category with nice margins. I only have a little experience in the health and fitness category however the advice I always get through the health and fitness experts is to go hard on supplements.

Dr Axe

I did hear that they have a solid paid marketing engine going for their funnels. If that is true, they could be doing quickly $50–70 million per year right now.

I consider Dr . Axe to be a excellent example of what a health and fitness blog looks like when taken to the absolute height. If you’re considering a health and fitness blog, I’d study Dr . Axe closely

Peter Adeney — Mr. Money Mustache

Income = About $400, 1000 per year

According to this article from the Brand new Yorker, Peter pulled in about $400, 000 per year as of 2016. Ahrefs reports that will Peter’s traffic has been stationary since the 2016 period. If that’s true, I would expect his current revenue to be around $400, 000. Seems like the majority of the revenue, possibly even all of it, comes from affiliates.

AJ Harbinger and Johnny Dzubak — Art associated with Charm

Revenue = My guess will be $5–10 million per year

Jordan Harbinger didn’t reveal exact revenue but did say that it’s multiple seven figures each year. Based on the fact that the revenue is mostly infoproducts and the overall size of the audience, my prediction is that Art of Elegance does $5–10 million per year in revenue.

In 2018, Jordan Harbinger split from the Art of Charm and started their own podcast.

Pat Flynn — Smart Passive Income

Revenue = $2, 171, 652 per year

Pat Flynn posts most of his income reports right here, going back all the way to 2008.

Not sure if Pat decided to stop but it doesn’t look like he’s posted any new income reports since 2017. Regardless, I actually highly recommend reading through the first few years of income reports from Dab. That’ll give you a strong feeling of what it takes to start making money with a blog.

Smart Passive Income

Nearly all Pat’s revenue comes from affiliate marketer offers and his own infoproducts, about 50/50 between the two. He also has a few textbooks published, How to Be Better from Almost Everything and Will it Fly? Other than the months this individual received the advance through the publisher, I bet these books have a negligible immediate impact on revenue.

John Lee Dumas — Entrepreneur on Fire

Revenue = $2, 029, 744 per year

No one actually needs to guess at Bob Lee Dumas’ revenue, he posts monthly income reviews directly to his site.

Entrepeneur On Fire

He also put together a great revenue breakdown by supply:

Top Revenue Streams

Sponsorships are somewhat larger than everything else. Otherwise, it’ s a pretty even split between infoproducts, affiliates, and his journals (The Freedom Log, The Mastery Journal, and The Podcast Journal).

To get a sense of how blogs really make money, I highly recommend you read through the monthly income reports from the last 12 months for Entrepreneur on Fire. You’ll get an excellent really feel for what a seven-figure blog looks like. I also recommend you read through the income reviews from 2012 and 2013, which will show you what revenue looks like at the beginning and how it changes over time on the path to $1,000,000 per year.

Navid Moazzez — navidmoazzez. possuindo

Revenue = My guess is $300–500K per year

Navid is in the online marketing space and offers infoproducts on virtual summits. According to their About page, he’s gained over $1 million dollars within “a few years. ” Safe to say he’s easily carrying out six figures off his weblog. Hence my guess above.

Tim Urban — Wait But Why

Revenue = At least $100, 000, possibly $1+ million per year

Tim Urban grew to become VERY popular with his posts getting shared all over the internet.

This is probably an example of exactly what most people dream of when they start a blog. They plan to compose a bunch of stuff, a rabid fan base will appear out of nowhere, they’ll offer some tee shirts, posters, and a Patreon account to make tons of passive income. They will finish by riding in to the sunset of eternal blogging glory.

Wait But Why Blog

For Tim Urban, that’s basically so what happened. And he absolutely deserves this. His content is phenomenal. It’s so good that people were angry because he hasn’t published in a while. Very few of us can write content great. I can promise you nobody gets upset when I quit blogging. So for us men, we should look to some of the some other examples on this list meant for how to monetize our weblogs.

I know that I gave a really broad range over the revenue here. Blogs like this are really tough to guess. Bernard clearly has a massive, devoted audience. That doesn’t necessarily mean he’s swimming in gold. Although he might be. Blogs with massive audiences like this sometimes make a ton pounds, and sometimes they make very little. It also looks like his primary source of revenue is their ecommerce store. Unlike consulting, speaking, infoproducts, or affiliates, the margins on ecommerce products are much smaller. It is entirely possible that he’s making a great deal of top-line revenue but only enough profit to reside a decent lifestyle.

That’s pretty common with e-commerce entrepreneurs. They claim that they’re making millions of dollars with their business but only take home $50–100K per year. Once you factor in the expenses of goods sold and over head, there isn’t a ton leftover. I have no idea if Bernard Urban falls into this bucket. I simply don’t understand.

Noah Kagan — OkDork, Sumo, and AppSumo

Income: $10M last year and growing

Noah’s business is based close to four complementary sites:

  • Sumo. com : Free marketing and advertising tools to grow your business
  • AppSumo : Groupon for geeks
  • KingSumo : Giveaway web app or WordPress plugin
  • BriefcaseHQ : Netflix for business software

This system of related companies is one of his tips for growing a successful business . He believes of these businesses like a pyramid — KingSumo helps grow your company with giveaways, Sumo (which is the core product) arms those businesses with the tools they need for marketing, plus BriefcaseHQ and AppSumo give the rest of the tools. Creating a approach to interlocking tools means you don’t need to find new clients ; you can simply market to the customers a person already have.

This reminds me of Target adding within groceries. They increased their particular revenue by asking, Exactly what are our existing customers buying that they aren’t buying from us? What do they need that I could sell them?

Noah has an even better analogy: it’s like buying another book from an author you already love. If you love an e book an author’s written, naturally , you’re going to but their next book and their next book.

He’s also got a lot of thoughts on setting the ideal pricing structure, leveraging recurring revenue, and bundling that is all worth studying too.

Shane Parrish — Farnam Road

Revenue: It’s all already been reinvested into the business, in addition speaker fees

Shane began his blog to track their own personal learning and development — he didn’t possess any grand ambitions for the project, and the original WEB LINK, 68131. blogger. com, displays it. Today his publication has 200, 000 subscribers and Farnam Street will get 1M pageviews a month.

So how exactly does he make money? Well, “earn money” vs . “make money” is a good distinction here. Shane says he’s reinvested most of the money back into the business, “In 2014, I think we in fact lost money. In 2015, we didn’t lose money, which was good. … I will say that I’ve never actually personally made a penny off Farnam Street. It’s all already been reinvested back into content, encounter, trying new things, and that is the way that hopefully I foresee the future. ”

He makes money in a variety of ways: he first paid his expenses with Amazon . com affiliate links, then within 2014 he started his very first 9-month partnership deal, e-zine sponsorships, conferences, speaker charges, infoproducts, a podcast, a forthcoming book, and a regular membership plan for his site that you could choose what you pay, presently either $149 or $249. His model is based on supplying free content to many and creating a base of super fans who’ ll pay money for more of that content, subsidize the free content to relinquish, and gain access to even more: an e book club, a discussion group, plus private Ask Me Anythings. If 5% of their 200, 000 newsletter subscribers convert (that’ d be 10, 000 members), and each of them signed up at the $149 level, that’ d end up being $1. 5M a year.

Shane regularly transforms down speaking engagements to get $20, 000 because it’s not how he wants to make money, and he does not optimize his in-person training courses for revenue. He’s often asking what’s in the greatest interest of the business. This means the bulk of the revenue comes from memberships.

I go along with his advice: “The viewers will grow if you create good content. ” Plus, “I know how easy it is for people to copy our content and even our business structure. So that drives a lot of what we do. We want to do things that are hard to copy and that means we can’t cherry-pick what’s easy, because there is a lot of competitors in easy. ”

Ready to build a blog that makes money?

I know the list over is full of people making serious money.

Here’s the crazy part.

For every blogger creating a million dollars, there are thousands that make enough money to stop their job and work on their blog full time.

The list is too lengthy to keep track of — I wouldn’t be able to put it together.

It is absolutely reasonable to start a weblog with the goal of stopping your job and being your personal boss. So many people have already completed it you’d be walking a well-traveled path at this time.

I also believe that there’s still a ton of opportunity to be made blogging. I see brand new up-and-coming bloggers every year. It’s still possible to start a blog today and have it support you. I put together a 12-step guide on how to start a blog here. It’ll stroll you through the whole process.

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