We all want our internet sites to be great. Not only will certainly a high-quality website pull new visitors to your brand name, but it can also keep those people visitors coming back, turning your site into an income-generating motor.
Too often, site managers make subtle mistakes that end up hamstringing their efforts. When this happens, your visitors won’t think your site (and your brand) are high-quality—and they’ll turn their attention to a brand that is.
With so many other options available on the market, it’s too easy for people to find what they’re looking for somewhere else.
This particular goes for ecommerce stores, blogs, or any business that has a site. If a visitor sees the red flag on your website, they will leave. It’s that simple.
Some of you may not even understand you have components on your web site that drive people aside. Even if you think you have a few of these basics down, you can always add more components to improve your credibility.
And that’s just the tip of it. Creating a high-quality site isn’t a “set-it-and-forget-it” point. It’s an ongoing process of small adjustments, polishing, and testing to generate something great.
The 22 Aspects of a High-Quality Website
With that in mind, here are the particular 22 elements you need to remember when creating a fantastic site.
- Relevance and context
- Content length
- Grammar and spelling
- Social media integration
- Internal and external links
- Quality of responses
- Limit advertisements
- Ease of navigation
- Make customer care easily accessible
- Contact information
- Reviews and testimonials
- Validation from other media sources
- Awards and achievements
- Page loading speed
- Obviously state all policies
- Be upfront about your prices
- Secure the checkout procedure
Let’s jump in and take a look at each in detail.
1 . Relevance and context
What keeps you coming back towards the websites you visit a lot more once or more a day? Probably it’s because of engaging, related content.
Developing well-written and educational content for visitors is one of the biggest key factors within creating a high quality website.
Quality content is definitely original, purposeful, and correctly optimized information that people plus search engines are driven to read, view, and share. Google’s formula recognizes high quality, relevant content material, and rewards it with higher rankings.
Focus on creating only the best high-quality content that you can. That means content that is personalized for your target audience .
Just then will it be relevant to all of them and demand their curiosity. It will both help you position better and delight your customers.
Proceed deeper: Want to learn more about creating things your own audience will love? Check out the 9 tips to create extremely engaging content.
2 . Content length
There’s plenty of conflicting information out there about the ideal blog post length. Several sources will tell you 500 terms is the sweet spot. Other people will tell you to unleash your inner Tolstoy and crank out thousands of words.
Our suggestion is to focus on developing longer, high-quality content between one, 400 and 3, 1000 words.
One study by Backlinko found that the average phrase count of articles over the first page of Search engines is 1, 447 phrases (see below). That said, we’ve also discovered that longform blog posts tend to perform better both in backlinks and rankings.
Notice I stated high-quality content above. That’s because word count does not matter much if the overall quality of your content and website is bad. People won’t want to stick around plus read it and Google will ding you for this as a result.
Takeaway: Sites with more words in the copy occupy higher ranking positions but it is important to locate a balance between SEO plus user readability.
The perfect blend will vary based on your niche, competition, and audience.
Top quality pages and websites need content that demonstrates specialist and trustworthiness on their subject.
The expertise of the author is a critical factor for almost any content to be considered high quality.
People want to examine posts from experts that can dig into a topic and explain it. Focus on creating detailed, well-researched posts and provide examples to support your points. Remember: longer form, top quality content tends to perform better on search engines anyway.
4. Sentence structure and spelling
Have you noticed a theme however regarding your website’s content?
That’s right, I have said “high-quality” several times and I’ll say it again. This point is simple, though—obviously, spelling errors and poor sentence structure will come across as amateurish and lacking in quality.
Reread your content just before it goes live plus run a spell check before you decide to publish. Or, better yet, hire an editor (Editor’s note: I may or even may not have demanded this line be added).
Readability will be the ease in which text can be read and understood.
Use shorter sentences, paragraphs, and active action-word forms. Remove all mess and unnecessary words, and limit the use of adverbs and adjectives when possible.
That’s mainly because, sometimes, less is more.
For example , Ernest Hemingway styled his creating to be concise and easy. Each sentence is cut of fat. As a result, he was able to write some of the greatest tales in American literature.
Be like Hemingway (but, of course , without the too much drinking and cheating on your significant other).
Use the Flesch reading ease formula to determine the legibility of your text before posting. This not only improves your own content’s readability but it also optimizes it for mobile readers too.
Roughly four out of every five users always scan web pages, according to a Nielsen study.
Not only that yet visitors are less likely to learn a post with poor formatting. High quality content is easier to read, and suitable for checking and skimming.
Use HTML headings for example H1, H2, H3, plus tags, number lists, and bullet points to break your articles down into easy-to-scan sections. Also, add a linked index at the start of your article if it is lengthy.
The particular headings, tags, numbered lists, and bullet points can help make your content scannable plus readable. Use bold and italics to highlight important parts so that they are extremely visible as people scan.
Include images in every piece of content that you simply publish. Be careful not to go as well crazy with these! Too many videos and images bog down your site’s loading speed.
But images are great for a number of reasons. For one, they help break up long obstructs of text. For example , which usually of the two pictures beneath is more difficult to read?
Or this one?
The first one, of course. The second one benefits from the images of adorable felines breaking up the huge blocks of text (and furthermore taking advantage of everyone’s love just for adorable cats).
Also a good text or even video helps add level to your blog post. This is a location where the old writing proverb of “show, don’t tell” applies.
Plus, your image helps with SEO rankings. For example , if you are using WordPress and click on ‘edit image’…
… you can fill out the alternative text for it. If your image doesn’t weight for any reason, your browser will load the oll image text instead.
Not only are these claims good for your visitor, but Google uses the oll (derb) text while crawling the web images. If your alt text is “dog sitter”, there are a chance your image may show up when people search for “dog sitter. ”
Overall, images are a great addition to your blog posts because they can help make your content articles more readable and enhance SEO.
8. Social media integration
Integrating social media to your site gives your users a lot more ways to share and engage with your content.
For example , add social revealing links to your blog posts to provide your visitors a way to share your content. This increases your brand awareness and introduces you to definitely folks who might not have otherwise heard of you.
You can even create a social login option. These are websites that allow you to sign in using Google, Twitter, Facebook, LinkedIn, and more.
Your readers will thank you for it. 73% of people prefer to login utilizing their social media accounts anyway.
So location your social media sharing symbols visibly on the page including call-to-action for people to share.
9. Internal and external links
Linking to valuable internal and external resources not only helps your readers yet will also help you rank better.
This isn’t just hearsay. Google Search High quality Senior Strategist Andrey Lipattsev said it himself within a Q& A.
Relevant bit starts in 30: 26.
Lipattsev says that the two most crucial factors are “content and hyperlinks pointing to your site. ”
Not only is it important to have links pointing to your site, but you also need to url to articles in your own website as well. 9 out of 10 sites at position 1 searching engine result pages have at least one internal self-referencing hyperlink.
Focus on creating a nice internal link architecture. The URL that you link to and the anchor text need to be highly relevant to your content.
Go deeper: Learn more about how to build an effective link architecture for your website right here.
10. High quality of comments
Content with a high number of comments is perceived as high-quality.
On the other hand, spammy not related comments might hurt your own rankings and make you appear bad in the eyes of your visitors.
Of course , this depends on a number of aspects:
- Do you want comments on your content? Some internet sites don’t include comments on their articles at all—and that may be fine! However , if you want to develop a community of readers, as well as a relationship with them, having remarks is a great way to do it.
- Do you have the resources to manage responses? If your web site is popular (which it can be if you follow our advice), you could see dozens and even hundreds of comments with every article. Moderating them can be a full-time job. Do you want to have someone on your staff spend time moderating? Is that worth it to you?
If you do decide to have responses on your website, you’ll also have to choose the platform on which website visitors can comment. Typically this comes in the form of either the default commenting tool (like WordPress has for the majority of of their blog themes) or even an integrated commenting platform such as Disqus.
Make sure you moderate your comments plus leave thoughtful responses to interact your users to do exactly the same.
Quality responses help you rank better and encourage readers to engage with all the content.
eleven. Limit advertisements
While advertisements may be a good form of income for you, these people aren’t going to be well-liked by your visitors.
Just how much do you rely on ads to create a profit? If it’s just a small percentage, I recommend removing them altogether.
If you’re an ecommerce site or have a website that makes money from other revenue streams, ads aren’t always necessary.
But say you run a blog and advertisements are your primary income. If so, you’ll need to keep them as limited as possible.
Take a look at the types of advertisements people dislike the most:
Take these numbers into account. Avoid popup ads plus use minimal banner ads.
Keep in mind: Ads might be a big income stream for you. Just make sure you find creative methods to keep them without derailing your own visitor’s experience.
12. Ease of navigation
Customers shouldn’t struggle to find what they’re searching for on your website.
A few rules of thumb to help you toe nail navigation:
- The menu options needs to be limited so it’s not too overwhelming.
- Add a search bar so your readers can look for something particular is a great way to improve your navigation as well.
- The logo, contact information, and navigation buttons in a horizontal nav menu at the top of the display.
Check out this heat map of where most visitors look whenever visiting QuickSprout to see how effective our navigation elements are.
All of this helps enhance the consumer experience, which helps with your credibility score.
13. Make Customer service readily available
If somebody visiting your site has a issue or problem, they should never have to hunt for customer service options.
This should end up being readily available. When customer service will be unreachable, it makes the visitor feel uneasy.
Notice how Apple Support gives customers a variety of ways to achieve customer service:
Apple offers these options for customer support simply because they know their users like to have choices. They actually recommend one for those who are not sure about what they should pick.
Think about what your target consumer would appreciate? Would they be more amenable to live conversation? Or would they value a phone call more?
Giving your clients different options to contact you is an excellent way to build trust plus a lasting relationship with them.
14. Contact info
This should go without saying, but you’d be surprised how often I can’t find get in touch with information on websites.
When I see that, I think it’s sketchy. What are they wanting to hide by withholding their own phone number? Not including contact info is a good way to lose reliability and leave your visitors disappointed.
Make sure your site has:
- Physical address if you have a brick and mortar location or accept mail.
- Email address so they can contact a person if they have any questions or concerns.
- Phone number if they need to contact specific people at your company or if you have customer support set up.
- Links to social pages (Facebook, YouTube, LinkedIn) so visitors can stick to you and share your brand name.
Failing to do so will make your web page appear untrustworthy.
15. Reviews and testimonies
Showcasing client testimonials on your website assists generate social proof. This is the concept that people tend to replicate the actions of other people. This is especially true if you can get a testimonial from an expert in your industry.
Imagine two sets of dumbbells. Both units are similar in size, weight, plus quality. However , one arranged has the full endorsement of Arnold Schwarzenegger.
Which set can you be more likely to buy? The main one with the Governator’s approval obviously! Heck, you might even end up being willing to pay a little more for this. That’s the power of interpersonal proof.
You should also have a place on your internet site where customers can leave reviews. While good reviews are obviously what you are looking for, some unfavorable responses may actually boost your credibility too. After all, if all customer feedback on your website is optimistic, it may appear fake.
Even if many people didn’t have the best experience with your business, allowing them to leave an overview for others to read will establish trust. It also helps verify you’re an actual business rather than a scam.
Main point here: Reviews and testimonials are all about building trust and credibility. Use them to your advantage.
16. Approval from other media sources
Have you been featured inside a magazine, newspaper, or on the website? Any positive press about your company should be proudly displayed on your site.
If established mass media sources have verified your business, it will increase your legitimacy in the eyes of anyone who visits your website.
Find a better spot on your page to add any videos, screenshots, or links to all those tales. Some good places I suggest would be your about page, your home page, your social media rss feeds, or a dedicated press web page for your business.
17. Awards plus achievements
Your site is a great place to show off any awards or achievements whether or not it’s local, regional, or even national.
Showcasing awards from the past displays you’ve been credible for a while. That can help establish credibility.
If you’ve already been operating since 1950, don’t be afraid to plaster this on your website.
18. Page loading rate
The quicker your page loads, the greater your conversion rates will be. That’s because users expect a speedy load time. If they don’t get it, they’re liable to turn elsewhere.
Page abandonment rates increase with longer load times. It’s that easy.
One key factor is your web hosting service. As your website grows and you garner a lot more visitors, you’ll want to update your web host in order to satisfy those demands. You get that which you pay for. Check out our manual on the best web hosting companies for more information.
It is worth it to pay a little extra to avoid technical glitches and always have fast loading times.
What kind of protection measures are you taking to shield users who visit your website? Unless you know or if your answer is “Not a lot” then you need to change that will.
More than 50, 000 websites get hacked each day. If you don’t put up a number of basic security measures, your website could be one of them.
While there are a lot of different ways you are able to keep your website safe, here are a few I recommend at a minimum :
- Use HTTPS process. This is an HTTP protocol (the rules utilized to transfer information from your server to a user’s browser) that helps secure users communication on the internet. It is what ensures the safety of users’ sensitive info such as credit card numbers plus banking information online (see below).
- Choose a safe hosting plan. When it comes to security, not all web hosts are made equal. For example , shared hosting plans are affordable and can be good for small websites. Nevertheless , they’re vulnerable to attack if other websites on the server obtain hacked. Check out our lists of best web hosts for the ones we believe in.
- Back-up your website. Occasionally crap happens. When it really does, you’ll want to make sure that your website is backed up. Otherwise, you can lose all of your content if this gets hacked or attacked.
Carrying out these things not only can help the safety of your website, but it also develops your credibility and trustworthiness with your audience.
If your website leverages a SaaS tool to help secure it, be sure to showcase those badges on every page.
Studies show that people trust the Norton Malware seal the most compared to some other badges. If you use Norton, proudly display that badge on your own site.
20. Clearly state most policies
Do not assume website visitors know your company policies. That’s why all of these should be clearly stated on your website.
Ensure things such as your return plan or money back guarantee are layed out in detail as well. If you’re a good ecommerce business, consumers may be hesitant to shop if they do not think you stand behind your own product.
This will help you from a legal viewpoint as well in case there is a argument.
21. Become upfront about your costs
Don’t try to sneak hidden fees past your customers, it’s shady.
Let’s look at the main reasons for shopping cart abandonment:
Tell your customers early that will you’re charging them taxes, shipping, or other costs.
You need to have all your prices clearly listed on the website. Adding extra expenses in the shopping cart could make the customer think you’re trying to sneak one by them.
It’s just not great business practice.
Why wouldn’t you just list your prices? What are you trying to hide? Those are questions that will go through the customer’s brain if you do that.
22. Secure the checkout process
In addition to adding security badges for your page, you have to make sure your own checkout procedure is secure. If this isn’t, it could cost you untold thousands of dollars if there’s a security breach. Perhaps more importantly, it’ll cost you the trust of your customers.
Look at this example from Dick’s Sporting Goods:
The protected link will make customers feel comfortable about entering their personal data, including a credit card number.
I wish I could inform you that if you just picked a few of the key elements above, you’d possess a great website. But the the truth is, you won’t.
It’s a total package kind of thing, and you need to work on all of the elements listed above.
Sure, implementing a few of them is better than implementing none, but the goal is to make your site so great that people would want to come back and buy from you.
If your site looks incomplete or untrustworthy, it can significantly impact your traffic and conversions.
Most importantly, though, this is an ongoing process . You need to iterate and reiterate this system to get it working for you. As you constantly update and tweak your website, you’ll find that there is always new ways to improve.
Make sure you do your best to create a high quality site by using as many of the twenty two key elements that I described over.