It matters little if you’re building your first website or if you already have a few under your belt: You want to cut costs on it.
One area where you can see the most impact on your website’s expenses is the web host. This is the server where your website in fact “lives”—and it’s typically the priciest part about managing a internet site.
Before you decide to jump into building a site, then, you’ll want to understand the costs behind web hosting. Like anything else, the costs associated with hosting your website can influence several of your decisions.
Here’s what to know about the particular hidden costs of website hosting:
- Learning the total cost
- Types of web hosting
- Website traffic
- Operational costs
- Renewal and set up fees
Understanding the Price of Web Hosting
There isn’t just a single one-size-fits-all solution regarding website hosting. As such, there can be several hidden costs associated with site web hosting that you need to be aware of.
For example , as your company develops, your web hosting needs to be in a position to scale with it. You could decide to purchase additional storage and bandwidth to accommodate increased traffic. That means increased costs.
If you reduce corners initially with web site hosting costs, it can find yourself costing you more money down the road. You could run into issues that are more expensive than you might think.
PRO TIP: If you’re thinking about recommendations, check out our post on the best web hosting business. For this article, we’re likely to dive deep into the concealed costs of web hosting. Only by understanding them can you save the most you can in your website without sacrificing quality.
Types of Website hosting
There are 4 main types of website hosting.
- Shared enviroment. This is the simplest and common type of web hosting. Your website is hosted on the server that’s shared with other websites. The resources is going to be divided amongst all the websites. As such, you typically conserve a lot of money on web hosting. Nevertheless , that comes at a cost: If another website around the server sees a spike in traffic (or is compromised by hackers), it means your website could see fill times and speed plummet (not to mention having your personal website’s security compromised because well).
- Virtual private server (VPS). A step above shared hosting. Your website gives a single server with other websites. However , the number of websites breaking the server is lower. The server is also split up in to virtual servers dedicated to every website. That means higher uptime rates, faster loading rates of speed, and greater traffic volume than shared web hosting. If an additional website on the server sees a spike in traffic or security issues, your site has less of a possibility of suffering for it. VPS hosting comes at a higher cost, though.
- Dedicated hosting. Arguably the best type of web hosting. Your website gets an entire server all to itself. No longer worrying about your website’s acceleration and uptime because of other websites. The biggest downside though is how expensive devoted hosting tends to be. There’s also a lot more upkeep, since you will need to regularly keep the machine maintained and updated.
- Cloud hosting. Among the newest types of web hosting. This method gives your website access to a number of remote servers rather than just one shared or dedicated server. Because of this, it’s incredibly scalable. You’ll be able to add or even take away resources on requirement and only pay for what you use. This is great for growing sites that expect to see more traffic or experience sporadic spikes in traffic.
As you might have gathered from the above, expenses vary from web host to hosting company.
Shared enviroment is the least expensive option, dedicated servers come at a high quality price, VPS hosting drops in between these two options, and cloud hosting can be as inexpensive or expensive as your business needs it to be.
Free Internet hosting
What about free of charge website hosting? Is it good? Will i recommend it?
These are questions that I get asked all of the time.
While free web hosting is definitely an option you can think about, there is an old saying that you should keep in mind: You get what you pay for.
Now, this isn’t necessarily true all of the time. If you do buy a $500 designer t-shirt, is it really that much better than a cheap $5 shirt? Probably not. But when it comes to web hosting, free or cheap isn’t often better.
So just why do so many services offer free hosting packages? Because they are able to make money in other methods.
Some free of charge hosting services make money from the banner ads displayed in your website, or even banners by yourself dashboard. Some get paid along with ads on forums they force you to visit plus post on in order to obtain your free hosting. You will see web hosting plans that you can get free but then entice you to switch and upgrade in order to paid service.
You might even come across a start-up company that’s running a web host for the first time, and offering totally free hosting before they transition and go after paying clients. This is something you’ll wish to avoid because you never want to entrust your website to an unproven company no matter how lucrative their own deal might seem.
For those of you who are thinking about this route, you take a look at this guide on the best totally free web hosting.
Web site traffic
It’s organic to try and save some money with a totally free or inexpensive hosting service. But eventually, your site will grow. Obviously, this is a good factor.
However , when your site reaches a certain dimension, the host may begin to slow down your website if you’re on a shared server. This is a practice known as “bandwidth throttling. ” They do this in order to restrict the data coming in and out of your website and prevent it from bringing down the rest of the server as a result.
A couple of things can happen from here. None are good news for your website.
It’s possible that website visitors will have trouble getting at your pages and articles. They might even see mistake messages when attempting to connect to your site.
Even if an error message doesn’t show up, the increased load period will cause people to bounce. That is a major problem. As loading occasions increase, page abandonment increases as well.
Slow loading times are extremely costly. Nearly half of your audience can abandon your website if it requires more than three seconds to load. 4 out of 5 of these readers will never return.
If you have an ecommerce or a SaaS website, this has a direct and undesirable impact on your bottom line. Therefore make sure you understand the basic principles that boost your website loading time. Upgrading and paying more for your web hosting can save you lots of money in lead generation, customer order costs, and sales.
However , a simple update to something like VPS hosting can be extremely beneficial for your website’s health. This is especially then when you do it before you discover a boost of traffic.
Let’s take a look at an easy comparison from Accu Web Hosting. They created a web page to find out how it loaded throughout four of the most popular content management systems (CMS) around. They hosted the web web page on a shared host plus VPS host for each CMS. Here’s what they found:
Throughout the board, shared web hosting took much longer to load than their VIRTUAL PRIVATE SERVER counterparts. This is a great example of the hidden costs of web hosting. You might not realize it, but you’re losing time, money, and traffic just about all because of the hosts you choose.
Reliable websites need to be secure. Safety always needs to be a top priority for your company. It doesn’t just effect your company’s data, but also your customers’ and visitors’ trust in your brand.
This is especially true should you be processing payments. Think about all the sensitive information that your website has on it. It’s your own responsibility to protect your site visitors and customers from cybercriminals and malicious attacks.
At an absolute minimal, here are a few security measures that you should implement:
- Spam filtering
- Security audits
- Firewall configuring
- Network protocols
- Scans for malware plus viruses
- Multi-level authentication
- User permissions
A favorite security option is a guaranteed cloud where you can store all of your documents and manage data files. However , all of this costs money.
But if a person pay for a reliable web hosting service, you can find all of these features included as part of your subscription. This is much better than paying out for them individually, or even even worse, pay the costs of your web site getting compromised or having security problems.
That’s why cheap or even free web hosting typically arrives at a higher hidden cost than typical web hosting. They may skimp on security features which ends up costing you over time.
To chip away at the concealed costs, you might even want to consider adding additional layers of security on top of that—even though they might seem expensive in the short term. This means installing anti-spam, anti-virus, and anti-malware software onto your personal computer. This is specifically important if you use it with regard to work.
You could also add a security plugin to your website. These add a firewall to your website to help fight junk e-mail and malware in real time.
If you use Wp, here’s our guide within the best WordPress security plugins. If you don’t use WordPress, check your website’s CMS for any security add-ons they offer. You can also purchase a good endpoint security software program that’ll keep your IT facilities secure on any CMS.
You need to make sure that your site hosting servers are reliable as well. Read evaluations and do your research before you subscribe to any hosting service depending on attractive pricing alone.
The best servers possess updated software, 24/7 overseeing, regular maintenance, and automatic updates. Most high-quality distributed, VPS, and cloud serves do this for you. It should be noted, though, that dedicated computers typically offer unmanaged options. This gives you more control over your server. However , you will be on the hook in terms of regular maintenance and upgrading it.
It’s worth mentioning that the size of the dedicated hosting market across the world is growing each year.
Does this indicate you need to have a dedicated server? It depends on the size of your internet site and the amount of traffic you’re bringing in.
As a general rule, I recommend you don’t consider getting a dedicated server unless of course your website brings in at least one hundred, 000 monthly visitors, and plenty of solid income to pay for the server (which could cost upwards to $100 – $300 per month).
Your website can perform better if you do, yet depending on the size of your site right now, it’s not completely necessary.
But if you choose to upgrade or change your machine at some point in the future, there will be additional costs associated with that transition, including some possible down time on the site. Remember: It’s typically worth the extra money to ensure that your website stays up. The amount you lose due to a downed site compared to the amount you spend on keeping it up can be incredible.
For instance , imagine you have an ecommerce website. You’re using a web hosting service that results in a 98% uptime rate each year. Seems pretty high, right?
Wrong. In fact , 98% uptime rate means that your website is down 7 days, 7 hours, and 12 a few minutes each year. That’s more than fourteen hours per month (see graph below).
In case your website is down greater than a week each year, that means you lose out on a week’ s worth of profits on your ecommerce website. This hidden cost is huge compared to the amount you’d pay if you simply got a good web host that will ensured a higher uptime price.
Lots of business owners just want to host the website on their own. They have a technical background and don’t think it will be a problem. For example , there might be an IT firm that takes away from its client concentrate to run its own hosting.
But simply because you have the ability to self-host, does not mean that you should. I’m not really saying this to decrease you, but I don’t need you have to deal with hidden or even unexpected costs.
You’ve got a business to run. Web hosting your own website shouldn’t remove from your daily business tasks.
Aside from regular software upkeep and maintenance, the biggest and most costly part of the equation is housing plus maintaining the actual, physical machine. This is where most of the cost of website hosting comes from. Servers need devoted spaces that are specially designed and cooled to the hardware’s specifications. Creating and maintaining these types of spaces is expensive by itself.
You don’t want to have to worry about all of this?
Let a web hosting provider do all of the weighty lifting for you. Hosting a web site on your own can increase your operational costs. It will take time out of the day, and you may even need to hire more people. It is really an inefficient use of your resources.
Instead, I’d recommend just finding the right web hosting provider from the beginning. Then you can focus your efforts on running your business and avoid unexpected costs.
Renewal and Setup Fees
Internet hosts love to offer attractive promotional prices and increase them after the initial marketing contract. That’s no huge secret.
Nevertheless , it’s easy to forget this and not factor in what the renewal costs will be. Make sure you understand this and anticipate them when they’re done so you’re not blindsided by a expensive bill down the line. Whether that is next month, next year, or three years down the road. In most cases, there is no way around the price jump, but you should be ready for it.
Take a look at what it would certainly cost you in the long haul. I am talking 2, 5, or perhaps 10 years down the line. How will the renewal fees impact your bottom line?
Ultimately, you should be expecting to pay top dollar. This will likely come when you renew.
Some providers will also charge you for a set up fee.
In the example above, the setup charge is free. But this is not always the case.
For those of you who are paying for devoted servers, the setup cost is definitely justifiable. That’s because your provider may need to physically include hardware components and set up software program that you requested.
You might also see additional fees for security add-ons too. These are typically optional—but really worth it for the peace of mind as well as the overall benefit of keeping your site secure.
Website hosting is a crucial part of your business and brand. One of the biggest items that set it apart from some other aspects of your overall business technique are the hidden costs behind it.
For example , there are many different website hosting options for you to consider. The costs vary depending on which route you choose. Some options are more expensive than others. You may even choose to look for free website hosting.
Your business’s maturity, size, growth strategy, and traffic gains also just about all factor into your short- plus long-term costs. Because keep in mind: There’s no one-size-fits-all option when it comes to web hosting. Your business, brand, industry, and audience determines the provider you choose.
The important thing is that you do not sacrifice the quality of your web host in favor of lowered costs. That is because the hidden costs find yourself biting you in the bottom line when you see a hit in safety issues, uptime, speed, and—most importantly—your website visitors’ overall experience and satisfaction.
It’s important to make sure that you’re always utilizing a reputable host. If you’re prepared to start looking for a good web host, we’ve got you covered with a few hosting companies we like:
- BlueHost Evaluation
- Dreamhost Review
- Siteground Review
- Inmotion Review
- HostGator Review
- A2 Web hosting Review
- Hostinger Review
- GoDaddy Review
- iPage Review
Here at QuickSprout, we believe knowledge is one of the most valuable tools to have for any budding business owner or seasoned pro. If you know more about web hosting, you’ll be able to look for the right services and products to help your company grow and succeed.
To that end, should you be interested in learning even more about web hosting and what goes into it, check out our resources below:
- Just how Web Hosting Works
- The 6 Best Varieties of Web Hosting to Consider
- How to Host a Website in 5 Easy Steps
- Everything You Need to Know About Web Hosting Uptime
- Web Hosting versus Website Builder: Which One is much better?