A presentation aimed at persuading an audience to consider a specific action can be the most difficult type to deliver, even if you’re not shy of speaking in public.
Creating a presentation that effectively achieves your objective requires time, lots of practice, and many importantly, a focused message.
With the right approach, you can create a presentation that simply leaves a skeptical audience enthusiastic to get on board with your project.
In this post, we’ll cover the fundamentals of building a persuasive presentation. Let’s dive in.
Just what persuasive presentation?
In its simplest form, a persuasive presentation features a speaker who tries to influence an audience to simply accept certain positions and take part in actions in support of them. A good persuasive presentation uses a combination of facts, logic, and sympathy to help an audience notice an issue from a perspective they will previously discounted or hadn’t considered.
How to Plan a Persuasive Presentation
Want to make a persuasive presentation that links with your audience? Follow these steps to win friends and influence people within your target audience.
1 . Decide on a single request.
The key to convincing your audience is to first recognize the singular point you wish to make. A good persuasive demonstration will focus on one specific and easy-to-understand proposition. Even if that point is part of a broader initiative, it preferably needs to be presented as something your audience can state “yes” or “no” to easily.
A message that is not well-defined or which covers too much can cause the viewers to lose interest or deny it outright. A more concentrated topic can also help your own delivery sound more confident, which usually (for better or worse) is an important factor in convincing individuals.
2 . Focus on fewer (but more relevant ) facts.
Remember: You are (in the vast majority of cases) not the target audience for your presentation. To make your presentation a success, you’ll need to find out who your audience is so you can shape your message to resonate with them.
When crafting your messaging, put yourself in your audience’s headspace and attempt to deeply understand their position, needs, plus concerns. Focus on arguments and facts that speak specifically to your audience’s unique position.
As we wrote in our blog post on Learn how to Present a Compelling Point When You’re Not Naturally Convincing , “just because a fact technically lends support to your claim doesn’t mean it will sway your audience. The best evidence needs to not only support your claim but also possess a connection to your audience. ”
What are the target audience’s discomfort points that you can use to make a link between their needs as well as your goals? Focus on those aspects, and cut any excess information. Fewer relevant facts are always more impactful than an abundance of unfocused pieces of proof.
3. Build a narrative about your evidence.
If you want to convince someone of something, it isn’t really enough to win their brain — you need their heart in it, too. Attempt to make an emotional connection with your audience throughout your own presentation to better sell them on the facts you’re delivering. Your audience is individual, after all, so some emotional tug will go a long way to shaking up how they see the issue you’re talking about. A little bit of emotion could be just what your own audience needs to make your facts “click. ”
The simplest way to incorporate an emotional draw into your presentation is with the use of narrative elements. As we published in our guide to crafting presentation decks, “When our minds are given a story instead of a listing of information, things change — big time. Stories engage more parts of our brains, including our sensory cortex, which is responsible for processing visible, auditory, and tactile stimuli. If you want to keep people involved during a presentation, tell them a story. ”
4. Confidence matters.
Practice makes perfect (it’s a cliche because it’s true, sorry! ), and this is especially true for presentation delivery. Rehearse your display several times before you give it to your audience so you can develop a natural flow and move through each section without ending.
Remember, you’re not giving the speech here, so you avoid want your delivery to find like you’re reading fully off of cue cards. Make use of tools like notes plus cue cards as ways to keep you on track, not as scripts.
Finally, if you can, try to exercise your presentation in front of another human. Getting a trusted co-worker to give you feedback in advance can help strengthen your delivery and identify areas you might need to alter or bulk up.
5. Prepare for common objections.
The last thing you want to say when someone in your audience expresses an issue or an outright objection during your presentation’s question area is “umm, let me return to you on that. ”
Carefully research the subject of your own presentation to make the best case possible for it — but also prepare in advance for typical objections or questions you understand your stakeholders are going to inquire. The stronger your command of the facts — and the more prepared you are in order to proactively address concerns — the more convincing your display will be. When you appear confident fielding any rebuttals during a question and answer program after your presentation, it could go a long way towards making your case seem more convincing.
Persuasive Presentation Describe
Like any writing project, you will want to create an outline for your presentation, which can act as both a prompt and a framework. With an outline, you’ll have a simpler time organizing your thoughts and creating the actual content you are going to present. While you can adapt the outline to your needs, your presentation will most likely stick to this basic framework.
Every persuasive display needs an introduction that has got the listener’s attention, identifies an issue, and relates it for them.
- The Hook: Just like a catchy song, your presentation needs a good connect to draw the listener in. Think of an unusual reality, anecdote, or framing that can grab the listener’s attention. Choose something that also establishes your credibility on the concern.
- The particular Tie: Tie up your hook back to your own audience to garner buy-in from your audience, as this issue impacts them personally.
- The Thesis: This is where you state the position to which you happen to be trying to persuade your market and forms the center point for your presentation.
II. The Body
Your body forms the bulk of your presentation and can be roughly split into two parts. Within the first half, you will create your case, and in the second you might address potential rebuttals.
- Your own Case: This is where you will present supporting factors for your argument and the evidence you’ve gathered through research. This will likely have several different subsections in which you present the kind of evidence for each supporting stage.
- Rebuttals: Consider potential rebuttals to your case plus address them individually along with supporting evidence for your counterarguments.
- Benefits: Outline the advantages of the audience adopting your situation. Use smooth, conversational transitions to get to these.
- Drawbacks: Outline what drawbacks from the audience rejecting your position. Make sure to remain conversational and avoid alarmism.
In your conclusion, you may wrap up your argument, sum it up your key points, and relate them back to the decisions your audience makes.
- Transition: Write the transition that emphasizes the key point you are trying to create.
- Overview: Summarize your arguments, their benefits, as well as the key pieces of evidence assisting your position.
- Tie-back: Connect back your summary towards the actions of your audience and how their decisions will influence the subject of your presentation.
- Final term: Try to finish on a last emotional thought that all can inspire your audience to adopt your position and operate in support of it.
Include a section at the end of your display with citations for your sources. This will make independent fact-checking easier for your audience and can make your overall presentation a lot more persuasive.
Persuasive Presentation Illustrations
Check out some of these examples of persuasive presentations to get inspiration for your own. Seeing how someone else made their presentation could help you generate one that strikes home along with your audience. While the structure of your presentation is entirely your decision, here are some outlines that are usually used for different subjects.
Introducing a Concept
One common kind of persuasive presentation is one that will introduces a new concept to an audience and tries to get them to accept it. This demonstration introduces audience members towards the dangers of secondhand smoke and encourages them to take steps to avoid it. Persuasive delivering presentations can also be a good format in order to introduce marco issues, such as this presentation on the benefits of renewable energy.
Changing Personal Habits
Want to change the personal habits of the audience? Check out this demonstration on how to adopt healthy ways of eating. Or this presentation which usually encourages the audience to obtain more exercise in their daily lifestyles.
Making a Commitment to an Motion
Is your goal to get your viewers to commit to a specific action? This presentation encouraging market memes to become organ contributor could provide inspiration. Trying to make a big sale? Check out this presentation outline that can encourage someone to buy a house.
Remember: This can be done
Anyone can compose a persuasive presentation after they know the basic framework for creating one. Once you get the process down, you’ll be in a much better position to bring in sales, attract donors or financing, and even advance your career. The skills you learn can also benefit you in other areas of your own personal and professional life as you know how to make a case and influence people toward it.