There’s a lot to take into consideration when you’re designing a website. You have to produce the layout, set up the website architecture, place calls to action (CTAs), and pick your domain name, just to title a few things.
But often times a website’s color system is an afterthought.
So many site owners put little to no believed into picking their website color palette, let alone a trending colour scheme. They think, “How important could my website’s colors really be? ”
Well, the color choices on your website have a larger impact on visitors than you may realize. They invoke particular feelings and can be a effective way to motivate the choices your visitors make.
In fact , research shows that people judge products within 90 seconds of exposure — plus 90% of that judgment is founded on color alone. Choosing the right colors impacts how your visitors perceive your website and brand.
Do it well and it can enhance your content’s readability, increase comprehension, and improve learning.
Colors are one of the most important elements that add trustworthiness to your website. According to HubSpot, almost half of people rank the style of a website as the number one factor in determining the credibility of a company.
The particular University of Toronto performed an interesting study on colours and how they are perceived by individuals. They determined that many people prefer combinations associated with simple colors.
In most cases, just 2 or 3 colors were perceived as appealing. That’s why sticking to the color palette is so important to the success of your site, and ultimately your company.
But you will find more than 10 million shades to choose from. That’s overwhelming, to say the least. How can you determine which site colors are the best for your brand?
Whether you do have a new site that you’re designing from scratch or an old website that needs a face lift, you’ve come to the right location.
Information will show you which color palettes are trending so you can find the colors that best match your website’s brand and people that match how you want your clients to feel. We’ll look at examples of real sites and list some of the exact colour codes for your reference.
1 . Soft Shades
Soft shades are definitely trending in 2020. Creations Namale is a jewellery brand based in Canada. Here’s a screenshot from the 2020 look book on the homepage of their website:
The particular colors are muted, elegant, and very appealing. It’s an ideal choice for a brand in the fashion industry selling jewelry. The simple tones work well with each other and help the pictures of jewelry stand out.
In addition to the simple color scheme used on this site, the particular layout takes the same approach. The white space allows the page breathe. All through this guide, you’ll see that the usage of negative space is just as essential as the colors you use.
As you can see, there is certainly minimal text. They’re the jewelry brand after all. These people don’t need to rely on a bunch of text to get their message across—and their audience does not want that anyway.
The muted colors give off a sense of class and refinement. It’s not within your face.
Rather than trying to cram as many products as possible onto 1 page, this site takes the approach of just one at any given time. That gives visitors a chance to encounter each product one at a time. The particular colors help that by supporting the images and highlighting them, rather than entertaining from them.
Creations Namale is using desaturated versions of green and brown (two earthtones). Desaturation just means taking common shades and mute them. This helps this brand send the right message and not distract from their items.
If you’re interested in using these colors on your website, the color codes are beneath.
2 . Basic Gray, Off-White, and a Appear of Red
You don’t always have to pick a bunch of different colors either. Internet site color palettes that use tones of gray with the periodic primary color to highlight something are less distracting and allow your audience to focus on what’s important to them.
Check out this site from Tareq Ismail’s Portfolio. Tareq is an experienced developer, so it’s only organic that he chose a powerful yet simple design and colour scheme for his own site.
There is more textual content on the page, but it is still simple and easy to read.
Rather than using a pure white tone, Tareq chose a slightly off-white colour to blend with his grey and red color palette. This off-white works particularly nicely since he’s wearing a white-colored shirt in the image with this page.
The subtle hints associated with red in the text actually complete the look, taking a web page that would be otherwise boring plus making it pop.
These are the color codes applied to Tareq’s site.
This can be a great option to consider if you’re looking for a color palette that’s professional, simple, and works well with pages that have a bit more text.
3. Blue and Green Gradients with White-colored Text
Stripe is a popular payment processing software program option for ecommerce companies. As a technology brand, Stripe must stay up to date with all of the latest tech trends. But they also have a website color scheme that’s trendy as well.
Prior to we look at what their website looks like today, take a look at exactly what their site looked like 6 years ago, back in 2013:
Is there anything wrong using this design? On the surface, it simply looks a little bit boring plus dull. There’s nothing about it that’s really visually attractive.
But Stripe made adjustments. Its current color palette uses a technique that’s been growing in popularity—gradients. Take a look for yourself:
This page blends vibrant blues that fade into a nice bright cyan with a hint of seafoam green to provide a dynamic background for the white text in order to jump off of.
By using a gradient scale, Stripe takes a very simple blue color and blends it based on a tones to create more structure in the background.
The difference between the 2013 site and the 2020 web site is like night and day. Even if you would seen the two homepages not knowing the years they were reside, you’d have been able to identify the newer one.
If your website happens to be outdated and looks more like the Stripe site from 2013, try adding colour gradients to give your colour scheme a more modern look.
4. Throwback Orange and Red tones
Retro color schemes make a big comeback in 2020. Lots of top brands are using popular colors from the 1972s, ‘80s, and ‘90s on their websites. But they are putting a modern twist on them.
By incorporating retro elements with modern tastes, they are able to give new lifetime to old trends. They are also able to evoke specific and familiar feelings in their audience no matter when they were raised.
It is a bit of an oxymoron. How can something be retro plus modern at the same time?
Let’s look at the Spotify homepage.
These warm orange and red tones possess a throwback vibe to them, but the design itself is very fashionable and uses gradient scales to blend the colors.
You can use generational marketing to segment your target audience. It’s important to be sure you understand who you’re seeking to target with your website pallettes. This goes far past just picking pink styles for women and blue designs for men.
Spotify chose these colours because they knew some of their market included those who grew up in the ‘70s and ‘80s. In addition they know there’s a trendiness to these colors that younger generations love.
5. Soft Pink, Bright Pink, and Plane Black
Cowboy differentiates its brand simply by selling electric bikes on the modern—and slightly pink—website. Generally, the words “cowboy” and “pink” don’t normally go together, but the sleek and stylish design of this website is perfect for what they’re selling.
The soft pink tones within the background makes the jet black bike stand out and become the center of attention. By adding the brighter red accents in subtle areas around the page, Cowboy Bike nails the trendy plus modern color palette.
Despite a feminine significance with pink, Cowboy focuses on users of any sex. Instead, they evoke feelings of enjoyment, trendiness, plus social buzz when combined with black.
If you like this design and think that the modern feel would work nicely for your website, you can use these types of color codes as a reference point when you’re choosing your color scheme:
6. Gray, Soft Yellow, plus Deep Blue
The QED Group is an organizational development firm located in the Czech Republic which is keen to apply concepts within psychology and behavioral economics.
QED Team knows company culture plus empowerment, so it makes sense that they have a sleek website that will uses unique color combinations in a smart way.
At first glance, the color palette of their home page is a bit busier compared to some of the other examples that we’ve looked at so far. But they still pull it away from well with this trendy design.
Normally you should think that yellow, blue, plus purple tones would be difficult to read and hard on the eyes. By using lighter plus dull gray tones in the background, they are able to add better contrasting colors to the middle silhouette.
If you like the modern look of these gentle yellow tones paired with gray and deep blue, check out these color requirements:
7. A Very Gentle Touch of Earth Tones
Konstantopoulos S. A. ’s “Olymp” label sells Greek olives. Hence, world tones—especially shades of eco-friendly that hew close to the colour of olives—make sense for its website.
The design and design of this website are very simple. The main colour choice here is olive eco-friendly, of course. But as you can see, it is used very sparingly.
It’s a brand new take on a classic, but effective color scheme. Rather than heading overboard with wall to wall saturation of darkish greens, the soft grey background helps the images, text, and colors appear.
Appearance closely and you’ll see muted green leaves within the background. This helps highlight the green text and logo design, and draw your eye to them.
Pertaining to businesses that deal within healthy foods, plants, and farming, the earth tones color palette is a superb choice. Refer to these eco-friendly, gray, and light brownish color codes to get a comparable look on your website.
You can do something similar if your product has an identifiable color. Start with the light gray history and darker gray duplicate color and add your accent color in sparingly. This is a good launching point regarding simple, not-too-busy color schemes that provide a quick facelift with just an identifying main colour and a complimentary accent colour.
eight. Lots of Red, Balanced along with Muted Tones
If you look back whatsoever of the trending website color schemes we’ve covered so far, you’ll notice a popular color that is rarely used—red.
That’s because red is one of the most powerful but challenging colors to use on a website. It could be overwhelming since red easily draws a reader’ ersus attention. But when used correct, it can be a great way to add exhilaration to your website.
One way to effectively use reddish colored is to use a light touch to provide a pop of colour to something as small as a few key words in the text (remember Tareq Ismail’s portfolio in #2? ).
Another way is to pair more muted colors with red. This is a more advanced color system tactic than what we saw on Tareq’s website.
A while back, the creative branding agency five/four thrown for the fences by using a brilliant red color on a huge part of their website, paired with bronze and a muted bluish-green.
The red here is doing a lot of the heavy lifting, with the muted blue-green helping it as an accent colour. If they had decided to go with bright yellow, light glowing blue, and bright orange furthermore red color, it would have been way too much.
But these gentle colors pair perfectly along with red. This red functions really well for the brand, as well. It’s bright, bold, plus draws lots of attention to the particular theme of creativity.
So , for those of you who wish to go modern and striking with your color scheme, consider using these color codes with red on your website.
Just make sure you don’t go too big with the reddish. You want to be certain that you have sufficient of the softer tones to let your page inhale and exhale, while still capturing a trendy appearance.
9. Futuristic Pastels plus Primaries
This list wouldn’t be finish without an example of Anton & Irene. These are professional creative designers based in New York. They focus on all aspects of design, which includes digital products.
And they put on an absolute masterclass on pastels plus primaries.
Among the best parts about this website colour scheme is the futuristic experience it. The outfit choices of Anton and Irene are pretty far out. It is a bold choice– but sometimes, the boldest choices pay off the most. Here they use flashy combinations without this ever descending into gaudiness.
Could site uses more colors than some of the other examples we’ve seen so far, they may be used sparingly, so the web page isn’t messy or unappealing. This is reflected in the image they use too: Anton would wear contrasting purple and fruit while Irene wears glowing blue and yellow. They’re imperfect opposites (blue’s opposite is orange, and purple’s opposite is yellow), but they work together well as a whole.
If you’re looking for a good artistic spin for your internet site color scheme, try using different combinations of these exact colours.
10. Black upon Black on Black
We’ve seen some black on nearly every internet site that we’ve looked at up to now, but always used fairly sparingly. It’s usually appropriated for text, as opposed to becoming one of the main colors or background.
However , that will doesn’t mean you can’t use heavy blacks in more sufficiency for your website color plan. Doing so helps showcase emotions of class, luxury, plus professionalism— especially if you use different black tones like these:
Check out the JY BH website. By combining different colors of black, you’ll get the gradient effect, which you saw earlier with some of our additional examples. The heavy dark gradient gives the site a mysterious, bold look.
This company is a French clothing manufacturer that sells luxurious garments and accessories to get both men and women. Just like in fashion, black is a timeless color regarding web design. It’s been popular for years, and will continue to be popular in 2020 and past.
But if you are going to go black on your own website, use different colors to add depth and texture, like the example above. Only one black will look flat and basic.
A lot more Resources on Website Design
Of course , your brand name is much more than the color scheme you choose. The way those colours interact with your overall website eventually impacts your conversions, trustworthiness, and the success of your brand name.
To assist you create the best website you can, here are a few of our very best assets to serve as guides in your design journey:
- 13 Web design Best Practices. This really is our checklist of everything you need to know about designing a winning (and converting) website.
- How to Make a Website (Step by Phase Guide). Do not know where to start? Read this post on how to create a great site from scratch. No coding understanding required.
- Website Planning in 4 steps and 20 minutes. You wouldn’t want to go on the road trip without building a route first. And you wouldn’t want to create your company’s site without planning it out there. This guide will show you how to choose the ideal content types—and how to construction them for your site.
- Learn how to Design a Homepage That Converts. Homepages are where the majority of your visitors will first encounter your own brand– so you want to leave a good first impression. Here is how to do so while converting them into lifelong clients.
- The Best Web Design Services. You don’t have to do this on your own. In fact , if you have a good spending budget, we highly recommend you use a proven design service company to help you build your website. Trust all of us. It’s well worth the money.
- How to Choose the ideal Color Schemes for Your Ecommerce Shop. Want a good way to influence your visitors into paying customers? Color mindset is a subtle, but effective way to do so. Here’s ways to get started.
- How Colors Affect Conversion Rate. Here’s our full infographic on how colors impact your own bottom line.
It is 2020. That means it’s time for you to ditch the color scheme you were using years ago. It’s important to switch it up because color schemes can impact sales on your web site.
Using these colour palettes as a launching point, you can create a modern, fashionable, and unique website. You can also use some of the exact color codes that we showcased.
You’ll likely discover that choosing the right website color palette doesn’t have to be hard. And when you do it, you give your brand the shot in the arm it needs to draw in new visitors and motivate old ones too.