Have you ever wished you can just use a picture to explain a process instead of words (or your hands)?
A process infographic could be just what you need to show your audience how to do something or how a process functions. A well-designed one can establish you as an authority on whatever subject you choose to protect — whether you’re seeking to show how your business’s coffee is sourced or train the new hire remotely.
Even better, they’re easy to create using a template or from the beginning, meaning you can get started on a single today.
What is a process infographic?
A process infographic easily simplifies and explains the ways of a process in mainly visual terms. Generally, it illustrates what happens during each step or stage with an intuitive layout that is easy for the viewer to follow along with from start to finish. A well-designed process infographic the actual concept you want to share a lot more accessible and saves you and the audience time.
Chances are, you encounter process infographics in some form pretty regularly in your daily life. Just imagine how much (more) complicated it would be to build your brand new Ikea desk if the guidelines only included words and no visuals. Pretty daunting, huh?
Process infographics allow us to visualize how a procedure works more quickly and with more clarity. This makes them outstanding training and educational tools — but also a smart online marketing strategy.
Here’s an example of a process infographic that explains mechanical recycling where possible:
Image Source: bluevision
For marketers — particularly those of us who are wanting to market products or services that require some explanation — process infographics are extremely helpful for connecting along with potential leads and communicating your company’s value. Detailing how your company’s choices can provide value to clients with visuals can make your marketing materials more unforgettable and impactful than using copy alone.
Where to Find Process Infographic Templates
If you want to create your own personal process infographic with a template, here are a few offerings for every budget.
Venngage has a wide selection of process-specific infographic templates for several different purposes. If you’re seeking to essentially plug your process into a finalized design plus go, you’ll likely find what you need on Venngage. Monthly and annual subscriptions are available that give you full access to their own template library and the capability to create and download your own personal process infographics.
Template available on Venngage
Canva has ready-made infographic process templates ideal for fun activities, recipes, and the periodic life hack. You can also create a blank infographic process template on the site if you can’t discover it that fits your project. Canva includes a free and paid edition depending on your needs.
Template available on Canva
Visme’s library of process-specific templates includes an extensive variety of different options, including more flowchart-style process templates than various other infographic builder sites. When you are looking to translate a particularly complex process into a visual moderate, Visme is a smart place to start your for the perfect template. You can set up an account for free or get access to the full library being a premium member.
Template on Visme
We would be remiss whenever we didn’t mention that HubSpot offers free infographic web templates, including a number of process-specific templates that are easy to customize. All of our themes are free to use and compatible with PowerPoint, so you don’t need to download any new applications or apps to use them.
Design template available from HubSpot
DesignCap is an online graphic design tool with a curated selection of procedure infographic templates available to customize to your needs. While their selection is technically smaller than other template equipment on this list, every design template was created by a professional developer. They offer many templates at no cost and have paid plans beginning at $4. 99/month.
How to Create a Process Infographic Without a Template
If you can’t find a process infographic template that fits the procedure you want to visualize, you can always produce your own from scratch.
For the technicians of conceptualizing, structuring, plus creating a cohesive design for your infographic, you can check out the step-by-step blog post here to develop your own infographic design within PowerPoint. Below, we’ll conversation through a few tips specific to process infographics you are able to apply to any design.
Pick one process to explain.
Procedure infographics are good at deteriorating complex subjects, but you still want to limit the range of your design to one one topic that can be explained within a linear way — i. e., things that have a begin and an end. Trying to clarify too much in one visual can make your design confusing. Stick to one central idea for each infographic.
Speak to your audience, not yourself.
This applies to many marketing strategies, but it certainly is important to remember that you are — more often than not — not your own target audience. Chances are, you know much more about the subject of your infographic than your audience, so it’s easy to fall back on that knowledge as you plan your design.
Because your target audience knows less than you do concerning this subject, it’s important to approach any complexity from their perspective, finding the time to explain more elements than you would need yourself.
Map out each step with a clear start and end.
As you start outlining your infographic, identify where your market will start (what they likely know about the process before reading through the infographic) and where you want them to end (what you want them to know with the end). With those details in mind, map out the steps of
Experiment with the layout.
What’s the best way to framework the information of your process infographic? This will ultimately depend on the particular “shape” of your information.
For instance , a supply chain infographic will likely benefit from a straightforward, linear way of displaying information, yet a process like how your organization recommends specific products for various needs would need more of the flowchart style design. Test out different ways to lay out each step of the process you’re explaining until you find one that makes sense.
Edit for clarity.
When you have a draft of your process infographic completed, give it a re-read and check for locations that might be unclear or complicated. Or even better, ask someone else to examine your work with a fresh pair of eyes.
Don’t skip this particular final review — the aim of your infographic is to create something complex more available, and not everyone learns new information in the same way. Having another person take a quick look can help you improve your infographic so it fits a wider audience.
Visuals succeed where words may fail.
We’ve avoided using this particularly relevant cliche with this entire article, but here it comes: a picture really is worth a thousand words. Using pictures to aid in your explanations of complex subjects or procedures can help make your advertising materials more accessible and human.
The next time you’re tasked with breaking down a subject that seems to resist clear details, consider making a process infographic instead.