Clothes, foods, habits — outgrowing stuff is a natural part of lifetime. That’s true for brands as well. When brands decide they’ve outgrown their current way of doing things, this might call for a rebrand.
Outgrowing a brand, or at least a brand name, is common. Marketing platform Mailchimp used their rebranding to help the company changeover to a more “grownup” brand that would allow them to assist more small businesses. Many weblogs I read, like “Liv’s Healthy Life, ” (Now known as just “Liv M, “) quickly rebrand if they realize their old weblog name just doesn’t make sense anymore.
While rebranding a company can be a smart and required step to growing a long-lasting business, renaming your website or business doesn’t have to become. To combat outgrowing a blog name too quickly, why don’t go over some strategies to make use of when naming a weblog.
How to Choose a Blog Title
1 . Identify your market.
What are you doing? What will your blog be about? Could it be an extension of your business or its own project? Identifying what your blog will be about is key to defining a title that’ll expand with you.
Your blog name will represent your specific point of view in your industry or niche. It should match the aesthetic of your blog and define the mood you wish to give your readers if they visit your blog’s website. It should also be descriptive of the type of content you’ll post.
For example , I love the blog name “Hot for Foods. ” The blog is a companion to creator Lauren Toyota’s YouTube channel of the same name. It’s a great sort of a name that goes well with its cooking niche market.
The name is also broad sufficient that Toyota can develop her brand outward. In the event that she wanted to release a kitchenware line down the road, “Hot meant for Food” would still seem sensible, and have about a million obtainable puns at the ready. Exactly how fun would a saucepan labeled “Hot with Sauce” be?
2 . Do your research.
Take a look at what prominent blogs in your industry are doing. Take note of what you like and don’t like, and use their blogs as a springboard for what readers inside your industry like to see. Look for how these blogs are branding, the names of their blogs, and the responses their articles receives.
For example , if you’re starting a blog about technologies, look at TechCrunch, a massive weblog about startups and technologies. Their name is brief, memorable, and professes their own content strategy all in one: to dissect and disseminate the most recent tech news for their visitors.
It’s also a good idea to think about just how your blog will stand out from others. This is also a good time for you to find out if any of the weblog names you were thinking of are already being used.
Start with a simple Google search and then get a bit more specialized by checking LLCs within your state. Once you’ve found a name that’s free, ensure that the domain is also offered, and consider registering your selected name to protect it. This way, you can refine how you desire your brand to be perceived, and how you want it to develop within the market you choose.
a few. Think about your message.
So what do you want to communicate? Consider your own message now and in the long run. When looking over your five-year plan, does your message broaden as your company does, and will your blog name still reflect that?
For example , to say press giant Buzzfeed has grown exponentially over the past decade would be an understatement. Buzzfeed’s YouTube channels alone each have billions of views and millions of subscribers. As the company has grown, this diversified and expanded its YouTube content.
Buzzfeed Youtube . com channels were originally named after colors, for example , Buzzfeed Blue, Buzzfeed Ultraviolet, and Buzzfeed Yellow. Recently, those people names have been stripped.
Buzzfeed rebranded their content to develop with their company. Yellow rebranded into Boldly, and later on, when Boldly outgrew their particular name, rebranded into As/Is.
According to founder Jonah Peretti, the rebrand of approach names was to reflect “design and product functions that reinforce their unique identities and better serve their particular many fans. ”
four. Use a blog name generator.
When you’re brainstorming name tips by thinking of your niche and message, write down key words and phrases. Then, you are able to input those in a weblog name generator to help you get started with a few ideas.
For instance , you can use Themeisle’s Blog Name Generator, Domain Wheel, Zyro, or Panabee.
These can be taken as a starting off point to assist you to brainstorm even more ideas and get the creative juices flowing.
5. Consider your target audience.
One of the first things you need to think about is “Who is reading my blog? ” Can your target audience change with time or do you want people to grow with your brand?
For example , The Children’s Place store is always going to be targeting parents of young kids. While these kids will grow up 1 day, their target audience will always be mom and dad of young children. On the other hand, with a personal brand like Kaitlyn Bristowe’s, while she started off targeting young women who viewed The Bachelor, as the lady gets older, her demographic can grow with her and change to young moms (if she ever decides to get kids and be a blogger).
Those are just two illustrations, but it’s important to keep in mind that your target audience might change along with you, so you want your title to have a timelessness to it.
6. Keep your brand in mind.
In a similar vein, your blog title should be linked to your brand name. Whether you use the same typeface, colors, or use a perform on words, you want people to know that it’s your blog.
Additionally , the overall brand messaging should be consistent across your blog, primary homepage, social media, etc .
seven. Make sure it’s easy to say and spell.
Don’t let wordiness or even design get the best of you giving up cigarettes choosing a blog name. Ultimately, you want your name to be catchy, easy to remember, and easy to say and spell. You may be thinking, “Why does that matter? inch
Well, let’s imagine that a user comes across your blog on Google. They want to come back to your site, but forget the name because it was too long. Or maybe they try to type in the name but misspell it because your blog title used a pun or even play on words. This could lead to confusion and dropped readers.
Keep it simple and easy to keep in mind so users can come again and again.
Blog Title Examples
1 . LADbible
LADbible, an entertainment company, initially had a blog of the exact same name. Over time, their communications expanded and required various funnels for them. LADbible today has multiple blogs within tandem with the original: SPORTbible and Pretty52.
2 . Contently
Likewise, Contently’s blog has a name that’s separate from the firm: The Content Strategist. This name suggests that the blog is named right after their target audience, a clever way reach the readers they function.
3. Whole Meals
Rather than name their blog “Whole Foods Blog, ” the organic food company went with Whole Story. The name connects to its company but also has its option for diverse content, telling stories of where goods come from and the customers this satisfies. Whole Foods furthermore kept the keyword in the title, so SEO might be a breeze.
4. Focus on
‘A Bullseye View’ is certainly Target’s all-encompassing blog title. Twisting in the logo had been Target’s route, which demonstrates their branding. With a name like that, the opportunities are endless as to what Target may put on their blog because it grows, something the company helps to keep in mind with categories for example “Lifestyle, ” “Team, ” and “Company. ”
5. Pottery Barn
Art Barn wants you to know their company, ‘Inside plus Out’ with this fun, immersive blog name. The name provides interior decorating buffs a nod, hinting that content will provide deeper information about the people behind the design, as well as the homes Art Barn caters to.
6. Plan A Day Out
Strategy a Day Out is a local Orange County parenting blog. The reason I love the name of this blog is that it’s super catchy, easy to remember, and convey its mission. Talk about the blog name that does it all.
Backlinko is a wonderful blog name by SEARCH ENGINE OPTIMIZATION expert Brian Dean. It is a great example of a blog name that is catchy, special, but also easy to remember. Additionally , the niche and messaging is clearly communicated through its name. Anyone within Brian Dean’s target audience will understand the blog name, since backlinks are a common SEARCH ENGINE OPTIMIZATION strategy.
Another great sort of a blog name is certainly Thrillist. This blog name is certainly honestly just fun and simple to remember. It doesn’t necessarily correlate to the blog’s message, yet that’s okay. Sometimes an enjoyable, catchy blog name will work just as well.
9. Marketing Brew
Marketing Brew might be my favorite example of a blog name since it comes from the Morning Brew newsletter. Whoever is running Morning Brew came up with the blog name that was ideal for growth. From Morning Make, you have Marketing Brew, a blog clearly directed towards marketers. Then, you have Rising Tech Brew, a weblog targeting users interested in emerging technology.
The opportunities are usually endless for the Morning Make crew. If they want to start a blog about parenting, it may be called Parenting Brew. The overall concept had growth in your mind when it was born.
10. Rob Has a Podcast
I know this is a podcast, but I think the name is an excellent example of a simple blog name that you won’t forget. It is a personal fan favorite associated with mine since Rob Has a Podcast is a reality TV podcast from a former reality TV compitent (is my nerd displaying? ).
This is a great sort of just using a simple formula that individuals will remember. Every weblog name doesn’t need to be this particular creative phrase. Sometimes it may just be your own name.
Once you’ve finished brainstorming your blog name, they have time to dive in and learn everything you can about business blogging. In HubSpot Academy’s business blogging course, certainly learn how to craft a blogging strategy that drives business growth, create quality weblog content, and build a guest blogging strategy powered by SEO.
Creating a blog is a crucial business strategy, and you make sure your blog name and content will resonate with your target audience for years.
Editor’s note: This post was originally published in April 2014 and has been updated pertaining to comprehensiveness.