The Ultimate Guide to Design Templates

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If somebody asked you to create a good infographic, where would you start?

Surely not with a blank Google Doc or page of paper. No, you would likely search for an infographic design template to use as a starting point — or at least pull ideas from.

Design templates are incredibly helpful tools for today’s marketers. They provide guidance and inspiration for nearly all types of content and conserve precious time and energy.

We all created this guide to help you take full advantage of design templates for your company. Keep reading to get started or use the chapter links below in order to jump ahead.

new menu? Grab the design template, fill in the required text, and send this on its way.

Design templates are systematized.

Design templates, when downloaded from reputable sites, are created to meet whatever specs and specifications are required for their intended purposes.

If you’re downloading it a design template for your Etsy shop cover picture, it’s likely already set to the proper width and size as designated by the site. The same goes for other social media and print design web templates like postcards, business cards, email headers, and Facebook ads.

Design templates furthermore help to preserve brand recommendations and consistency. When a business defines a brand, creating style templates for all major visible, written, and print parts can help maintain consistency throughout the organization, regardless of who’s generating the ad or marketing and advertising asset.

Design templates are usually optimized.

Bad design damages SEO. When people visit your blog and can’t easily navigate a content offer or web page, they’re likely to leave … or “bounce” out of your site to find another. This particular tells search engines that your site isn’t a good answer to search queries.

Design templates assist you to avoid this. By providing great design and user encounter, you won’t get dinged by search engines — and left in the dust by visitors.

Design templates are inexpensive.

Most design templates are free, especially when provided as content offers simply by brands. Other places you can find totally free or inexpensive design templates include Canva, Creative Market, and Adobe.

You can also produce your own design templates at no cost in programs like Ms Word, Google Docs, plus Canva.

essential in marketing. What’s even more important is gorgeous , consistent visual content.

Whether you’re constructing an infographic to illustrate a new report, placing symbols throughout a PowerPoint presentation, or even creating a new graphic to get a web page, design templates will help keep your visual marketing content material consistent and on-brand.

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PowerPoint Presentations

Digital Content

Digital articles can be hard to create without help. Website design templates give marketers and business owners a starting point when building a homepage, blog, landing page, and other digital content.

Site builders such as Squarespace, Wix, and HubSpot typically provide web design themes that fit their particular sites. WordPress also provides templates — otherwise known as WordPress themes — that allow you to simply input content and publish your site.

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Website Design Inspiration


Design templates created for written content are some of the most popular among marketing experts. Why? Because design templates allow content marketers to pay attention to what they do best (content) whilst taking care of the rest (gorgeous design and convenient use).

Let’s say you’re creating a good e-book and need a stunning template. Working with a style template helps you focus on the writing aspect and gives a person direction on how to organize your content.

Don’t forget informational content such as press releases. Design templates may help put a creative spin in the traditional public relations approach.

The same goes for email campaigns. Most e-mail marketing tools (like HubSpot! ) provide pre-designed email web templates into which you simply have to input your information.

Lastly, design templates can be beneficial for internal make use of, too. Need help organizing your content marketing efforts? How about building an editorial calendar for the team? Design templates can assist you get started creating those paperwork and systems.

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Blog Post Templates

Press Release Templates

Ebook Templates

Promotional/Print Content

Any public-facing content should be in line with your brand, especially promotional content. Design templates may help standardize this.

Whether you are designing a series of promotional visuals for social media, creating a PPC ad, building an online display, developing a new call-to-action button for a landing page, or even creating a new menu for your eating place or catering business, consider using design templates to maximize effect among consumers.

Some templates can be found on sites like Canva or AdEspresso, and others can easily be recreated using software program like PowerPoint.

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Social Media Images

CTA Templates

Ready, Set, Design

Style templates save time, standardize your brand, and assist your SEO. Whether you will need ideas for a new social media marketing ad campaign or are looking to generate consistency among your web content, design templates can help you.

Think about bookmarking some mentioned above or even creating your own for future use.

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