The way to Run Marketing Team Conferences That Don’t Suck

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Meetings suck. They’re time for people to avoid doing actual work, stare blankly each and every other, throw in generic responses to look like they’re focusing, and if you’re lucky, maybe come out with some wicked notebook computer doodles.

Is that how people perceive your marketing meetings? I hope not really, because they don’t actually have to be that way.

Turn your advertising meetings into something useful simply by — you guessed it — creating compelling content material! (Oh my gosh, inbound marketing concepts work in real life, too! )

As your team grows, it’s important for everyone to get in a room together plus talk about what they’ve been working on in their corner of the planet. So to ensure those marketing and advertising meetings aren’t blocks of your time your team dreads, create note of these tips for how to make marketing team meetings truly useful for your employees.

Leads waterfall

  • Product sales waterfall
  • Volume of marketing competent leads(MQLs)
  • Paid vs . natural leads breakdown
  • Website traffic
  • It’s important to take a look at team’s important metrics because these are how you’re measured on as an overall marketing team . And if you don’t all know how occur to be faring as the month advances, individual contributors can’t perform anything to step up and help your team’s numbers improve.

    A Bit of Education

    Marketing meetings can be a healthy mix of state-of-the-union articles and educational content. Every week, have a couple team members existing briefly about interesting projects they’ve been working on. This serves two purposes: it allows people know what their team members do all day, and they get to learn something new!

    Think about it… wouldn’t it be interesting for a blogger to learn a little bit in regards to a PPC experiment? Or for the social media intern to learn concerning the results of the latest email A/B test?

    Sharing lessons from projects helps everyone increase their knowledge base, sidestep landmines if a project backfired, and implement effective brand new techniques that they never knew worked.

    Boom — everybody leaves your weekly meeting a smarter, better online marketer!

    The Nitty Gritty Retrospective

    Your meeting should also contain a review of the particular projects each employee (or if you’re a larger marketing division, each team) worked on last month/quarter/year, plus the results they’ve seen.

    This is good for several reasons. First, it retains everyone accountable knowing that each meeting they need to stand up before their colleagues and explain just what they do all day. Second, everyone gets to learn from what everyone else worked on and become usually better marketers. Third, it helps everyone identify how person teams are faring, and exactly what projects they’re doing to improve their own metrics.

    For example , if you have a  social media team, this really is their opportunity to report at the success of every single social network they manage. How is their particular reach faring? How much traffic are those networks sending for your site? How many leads are being generated? Why are some networks more successful than others?

    Whilst your weekly meetings (if you have them) may focus on more high-level, team-based metrics, a monthly or quarterly meeting is a good opportunity to perform a deep dive into the channels and metrics that allow the entire team to meet its goals.

    How You’ll Meet up with This Month’s Goals

    After the retrospective, each employee or group should also present on their person goals for the month or quarter, and how exactly they will meet those goals. This is simply not the time to be generic.

    Teams should explain, point simply by point, everything they’ll be doing during the time period to meet the metrics they’re measured by.

    For example , let’s say the email marketing and advertising team is responsible for driving a lot more reconversions this month. What exactly will they do to, well, do that? Well, that slide might have some endeavours like A/B test e-mail copy with and without a P. S., anoffers analysis to determine which offers convert at the highest rate, list segmentation experiments, tailoring lead generation offers to align more closely with personas to improve CTR… the list could, and should, carry on.

    This is also a critical time in your meeting for suggestions. Build in time during every presentation — at least 5 mins, more if you find you need this after a few meetings — for each team to solicit feedback on their proposed tasks. This will help individual teams through getting derailed on tasks that might not help them meet their goals, or perhaps other members of the marketing team have fantastic concepts that the teams hadn’t actually thought of yet!

    Large Wins

    A little bit of acknowledgement is a good thing. Set aside a few momemts — come on, you can’t discover 5 minutes? — to display some of the amazing things your team members or department in general have accomplished.

    This could be something from press coverage, speaking engagements, engaging with energy players on social media, a smash hit blog post, an email that will received unprecedented click-through prices… you get the point. It’s easy to harp on where you’re falling behind, but a little cheerleading can help rally your group and remind them exactly how successful they can be when they put their mind to it.

    Solicit Help

    Everybody should have the opportunity to solicit help from team members during your marketing team meetings. The larger your own team gets, the easier you should work in silos — yet everyone has their own little extremely powers that sometimes go unnoticed.

    If there is a system during every meeting to get employees to share (if they need it) something they need a little help with, you may find others pipe up with a simple solution or resource that solves the issue.

    There should also be a couple of minutes built into each presentation for a little feedback. If someone is presenting on the progress of an ongoing project, a part of “soliciting help” may be getting feedback on what steps to get next. For example:

    • Is this project still worth pursuing?
    • How need to we measure the success of the project?
    • Does anyone possess a solution to a major roadblock?

    So while there should be a few minutes at the end of each meeting dedicated solely in order to giving employees the floor in order to solicit help, time to get feedback should be built into presentations if the presenter needs it.

    internet marketing company. Seriously though, only the conference coordinator should have a computer to pull up the agenda and presentations.

    If others bring their particular laptops, you’ll find people aint able to help but check their particular emails, get little bits of work done, and conversation online, no matter how riveting the presentations are.

    3. Create in time for a break.

    Your weekly meeting may only be 30 or sixty minutes, but your monthly conference could take a lot lengthier. In that case, build in time for people to get up, stretch their own legs, go to the bathroom, obtain coffee, whatever.

    You’ll start losing people’s attention otherwise.

    4. End every meeting with action items.

    Whatever you talked about during your meeting should be revisited briefly at the end from the meeting, preferably by the meeting coordinator. If you spend twenty minutes talking about how to solve your lead shortage problem at the beginning of your 90-minute meeting, there’s a good chance some of the to-dos and initiatives trickled out of people’s minds.

    Make certain there’s someone taking notes throughout the meeting, and asign five minutes at the end of every meeting to review what people should start doing once they walk out of that conference room.

    5. Consider your own remote folks.

    Whether your entire team or just a few users are remote, it’s important to consider the remote meeting experience. Like a remote worker myself, dialing into meetings as one of the few remote attendees takes a bit to get used to.

    Research useful technology to mitigate the particular gap between in-office plus remote workers. Zoom is obviously a great choice, but other technologies like The Meeting Owl simply by Owl Labs may be a great fit for your team. At the start of each meeting, test your connection and walk through your 35mm slides to be sure the message is clear for folks at home.

    remote meeting

    Source: Getty Images

    Most importantly, gather separate feedback from your remote team members to understand their struggles plus accommodate their requests.

    6. Review metrics and commemorate wins.

    You know those advertising metrics you decided to measure and review in the first section? The ones that noted your team’s progress throughout the 30 days?

    Now’s the time to see whether you hit your goals or not! If you hit your goals, do two matters: celebrate, and explain precisely why you hit those targets. That second one is critical. Someone should explain exactly what marketing activities strongly led to you hitting, say, your leads goal. That way you are able to repeat those activities this particular month!

    Meetings Don’t Have to Suck

    Meetings are a necessary element of work. They’re a time in order to celebrate wins, ask for feedback or help, and get aligned with your team and organization.

    Sit down with your colleagues in order to audit your meeting plan and see where you can trim time or cut meetings altogether. Effective and efficient meetings are much more important than meetings for the sake of it. Your team will thank you.

    Editor’s notice: This post was originally published in July 2012 and has been updated for comprehensiveness.

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