Steps to make a QR Code within 8 Easy Steps

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“Really? We’re talking about QR codes? ”

Fair reaction. For several years now, QR codes have already been at the center of the popular “___ is dead” trope we marketers love to claim when talking technology. Coming from even debated it ourselves on this blog.

But if there’s one thing the QR program code debate shows you, it’s there sure isn’t a consensus  — the efficacy of QR codes still hotly competitive.

Nonetheless, there’s no denying the popularity and convenience of the QR code. Keep reading to learn tips on how to create your own QR code, and how you can encourage your customers to scan them whenever they come across your content.

What Is a QR Code?

QR codes, short for “quick response” requirements, are square-shaped black-and-white symbols that people can scan using a smartphone to learn more about a item.

These encrypted squares can hold links, coupons, event details, and other information that users might want to take with them intended for referring to later.

QR unique codes usually look something like this:

qr-code

Although not every QR code is shaped like a perfect square, they’re usually found looking like the image above — with varying patterns displayed inside. You’ll often find them on direct email, signage, billboards, and even commercials where you can quickly scan the code on the screen using your phone.

QR Codes versus Barcodes

Does the increase of QR codes mean traditional barcodes are a thing of the past? Of course not. Traditional barcodes are still a common way for businesses to identify customer packaged goods (CPGs) plus manage their product supply.  

          Barcode example               QR code example

Images via Wikimedia Commons | Wikimedia Commons

However , there are a number of differences between barcodes plus QR codes — both in their uses and their particular characteristics. Here are three important differences:

QR Codes Are Shaped Differently

Bar codes are typically rectangular in shape, requiring scanning products to read the barcode’s information horizontally. QR codes tend to be square-shaped, displaying their data vertically or  horizontally.  

QR Codes Hold More Data

Due to a QR code’s square shape, it may hold much more data than a barcode. In fact , QR codes can hold hundreds of times more encrypted characters than a bar code.

QR Codes Hold Different Data

QR codes will often be used differently than bar codes. Barcodes hold key item information at the point of sale, such as the price plus name of the manufacturer. QR codes offer more unaggressive and intangible information, for example location data and URLs to promotions and item landing pages.

How Do QR Codes Work?

Originally created in Japan for the automotive industry, marketers adopted the barcodes because of their large storage capability and ability to translate more information to consumers beyond what creative and/or packaging  can convey.

If a consumer views a QR code somewhere, they can take out their mobile device, download a free QR code scanning app, and “scan” the barcode to gain access to additional information, like so:

Person scanning QR code with a scanning mobile app

So if you wanted to develop, say, a bus end advertisement promoting your podcast, you could display a QR code on that published ad that brings people right to your iTunes page when they scan it with their phones. Pretty simple, right?

 

How to Make  a QR Code

The QR program code creation process is pretty straightforward. Here’s how to get started.

Step 1 :   Select  a QR code generator.

There are  a lot of QR code generators on the market. The best ones give you several choices for using your QR code, and compatibility with the majority of mobile QR code viewer apps.

Other things to look for when choosing a QR code generator are whether or not you can track and analyze performance, and if it allows you to design a code which unique to your brand.

A few QR codes, for example , screen logos and other icons within the code that immediately tell people what information might get from scanning it.

Step 2: Choose the type of articles you’re promoting.

Let’s select among the QR code generators above and do a walk-through together. I’ll select qr-code-generator. possuindo, one of the eight preferred QR code generators above.

Initial, select what type of content you want your QR code to demonstrate the person after they scan it. You can choose from one of ten types, as shown in the screenshot below. For our purposes, we’ll promote a LINK that directs users to the podcast.

Icons detailing types of content a QR code generator can promote

Step 3: Enter your data in the form that will appears.

Once you select the type of content you’re promoting with this QR code, a field or form will appear where you can your information that corresponds with your campaign.

If you want your QR code to save contact details, for example , you’ll see a set of fields where you can enter your current email address, subject line, and associated message.

To save a link to our podcast, we’ll simply enter the URL in the field that shows up, like so:

QR code URL form

Step 4: Consider downloading a powerful QR code.

See the choice below for “dynamic”? One significant pitfall to making a QR code is that you still cannot edit the data it contains once you print it. But with dynamic QR codes, you can edit this data.  

Dynamic QR code generator

With a free regular membership to QR code power generators like qr-code-generator. com, you can print a dynamic QR code, scan it, and pull up an editable form where you can modify the data any visitors will receive when they check the QR code themselves.

Step 5. Customize it.

The fun part of generating QR codes is designing the design of the codes for your brand. Want your code to look like your logo? Do it now. Want it to reflect your own website’s design scheme? No  problem.

Using qr-code-generator. com, we can customize our QR code by clicking the button to the top-right, as shown in the screenshot below. Keep in mind not every QR code maker offers this style option — depending on the QR code you’re looking to generate, you might find some tools limited within their functionality.

Customize your QR code with a logo

Of course , you can customize your QR program code further — adjusting the colors, adding a logo design, creating social options, and more.  

Keep in mind, however , that will some customizations can make it more difficult for QR code checking apps to properly read the code. It’s a good idea to generate two variations of your QR code — one plain version plus another with your preferred design.

Step 6:   Test the QR code to ensure it scans.

Because a customized QR code can make it difficult for some mobile apps to “read, ” don’t forget to verify if the QR code reads correctly, and be sure to test more than just one reader. A great place to start is the free device Google Goggles, which requires a picture and then tells you exactly what link or item this “reads to. ”

Another great free tool is QR Code Reader, which immediately takes you to whatever it “reads. ”  Apple’s Passbook also offers a built-in QR code reader on iOS 7, so you should test to make sure your code is readable there, as well.

Step 7: Share and spread the QR code.

The QR code won’t be in a position to do its job except if its seen. So be sure you come up with a distribution plan for sharing the code. This could include displaying it on social media marketing, in print ads, on clothing, or in physical places where people will pick-up there phones to scan it.  

Along with spreading the code, you might also want to include text instructions in your various promotions that show less tech-savvy people how you can scan it. This way there’s no friction if people want to scan the code but don’t know how to.  

Scroll down for more tips on properly displaying a QR code.

Step 8: Track plus analyze performance.

Just like any marketing campaign, you should follow up upon any collateral or strategies using QR codes to find out whether they’re actually working. How much traffic comes from each specific code? Are people scanning your code but not redeeming their offer after they get to the  landing page? Or are they not even compelled sufficient to scan your QR code?

Knowing this will help you troubleshoot and adjust your own poorly performing QR unique codes to more closely mirror those that work well. I recommend you  include a UTM tracking code on your  URL so that you can better measure performance — this is particularly important if you utilize closed-loop marketing analytics, and are used to more in-depth reporting on your campaigns.

How to Use QR Codes (And How Not really to)

Now that you see just how simple the QR program code creation process can be, let’s talk about some best practices that’ll help increase the likelihood your QR code actually gets used.

This article through Search Engine Journal has some more  examples of good times to use QR codes, as well.  

When after reading this you’re not really convinced QR codes are the right move — or else you just want some additional ways  you can connect the offline world to the online world — consider also including a  short, memorable WEB ADDRESS people can type in easily on their mobile phones in your creative.  

The future of QR  codes could also mean an advancement — augmented reality apps certainly stem from the exact same concept, after all. Consider the AR News App, which lets readers augment a newspaper story into a child-friendly article by downloading an application and hovering over tales with a special marker (sounds pretty close to a QR scanner, doesn’t it? ).

It may be that QR unique codes aren’t quite dead, but just the  first part of a long evolution.

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