Wouldn’t it be great when creating infographics was as simple as writing regular previous text-based blog posts? Unfortunately, making visual content like this usually takes a lot more time, effort, plus let’s face it — skill — than the created word. Generally.
But considering the reputation and effectiveness of visual content in marketing these days, you can’t just afford to throw in the towel.
That’s why we decided to take all the pain and suffering out of infographic creation. Seriously — don’t quit just yet. You, too, can make infographics that are professional-looking, high-quality, and completed in under an hour or so. I’m going to prove it. First things first:
Then, what you just have to do is provide the happy to use inside them. Easy because that. In fact , I’m going to explain to you just how easy it is to create your own infographic by demonstrating with certainly one of our 15 infographic web templates in PowerPoint (pictured above). Then, I am going to explain exactly what I did so you get a sense of how simple it really is.
How to Make an Infographic
- Identify the particular audience for your infographic.
- Collect your content and relevant information.
- Choose your desired infographic template.
- Download your design template to PowerPoint.
- Customize your infographic.
- Include a footer together with your sources and logo.
- Add an embed code plus Pinterest button, and post it.
one Identify the audience for the infographic.
Infographics don’t sell themselves on design by yourself. You need to deliver “info” that may be just as compelling as the “graphic, ” and to do that, you should know the audience your infographic intends to reach.
According to Harvard Business Review, there are 5 possible audiences that can change how you choose and visualize your data: novice, generalist, managerial, expert, and executive. Start by comparing your infographic’s ideal reader with one of these five audiences — which one applies to you?
When thinking about the data you would like to visualize, let the five viewers above dictate how innovative your data will be. A “novice” audience, for example , might need data whose meaning is more apparent at first blush. An “expert” might be more interested in getting into the particular weeds of your numbers plus posing theories around them. An “executive” has more in common with a novice audience for the reason that they only have time for your simplest or most critical information, and the affect it’ll have on the business.
2 . Gather your content and relevant data.
Using the audience you’ve chosen above, your next step would be to organize all the content and data you’ll use in the particular infographic. You can either gather third-party data or occurs own original data. If you use third-party data, just be sure a person properly cite your sources — just like in any some other good piece of content.
- Selecting your data: Persuasive data needs to be “comprehensive” enough to give your readers appropriate context around the data you aren’t presenting. For example , a surge in website traffic from one month to the next doesn’t mean much — until, say, a person reveal that traffic has been on a steady decline within the previous three months. Suddenly you have a story of how you were able to reverse a downward tendency.
- Organizing your data: When collecting your data, make sure you know what story you need to tell through this information. Information for the sake of data won’t include value to your infographic whatsoever.
- Citing your resources: To keep your own infographic uncluttered by a load of different source URLs, a terrific way to cite your sources would be to include a simple URL at the end of your infographic that links to a page on your web site. You can also list the individual statistics used in your infographic, plus their sources — like the landing page to the full offer which you’re basing this free infographic.
That way, your infographic appears clean and professional, yet people will still be able to access the particular sources no matter where the infographic gets shared or embedded. It may also even drive site visitors back to your site.
3. Select your desired infographic design template.
Your next step is to select an infographic template appropriate for representing that data. The main thing is to choose a template that will specifically works for the type of data set/content you want to present. As you saw pictured above, you can down load our 15 infographic web templates in PowerPoint and choose whichever template you’d like.
Some of your design template options in the offer connected above include a timeline, flowchart, side-by-side comparison, and a data-driven infographic. Here are some basic suggestions for choosing an infographic template that suits the story you desire your data to tell:
- Side-by-side assessment infographic: This infographic design can help prove the advantage of one concept more than another, or simply explain right after between two competing entities.
- Flowchart infographic: This design is good for presenting a new workflow for the organization, or how a linear or cyclical process works across your market.
- Timeline infographic: This design will be able to tell a chronological story, or even history, of a business, market, product, or concept.
- Graph-based infographic: This design is suitable just for content creators publishing a higher volume of data and statistical information, making it a good match for expert-level audiences , too.
- Image-heavy infographic: This design caters to articles creators who are trying to reveal trends and information from shapes, designs, or photography — rather than just quantities and figures.
4. Download your template to PowerPoint.
For the sake of time (remember, our mission is to create an infographic in under an hour), I’ll create an infographic based on a compilation of methods and best practices we assembled in our guide, How to Operate an Inbound Marketing Campaign in 2018. For this, I’ve picked the “World’s Greatest Timeline” infographic template from our number of infographic templates, which is ideal for my data set because it will allow me to format each step of the campaign development process in order.
five. Customize your infographic
Obviously, this is the most time-consuming component — but it’s also the most fun. Simply come up with a appealing title, plug in your data/content, and adjust your typeface sizes and formatting. Please switch up the graphics and colors, too, so these people relevant to your brand and the data you’re providing. In order to customize the look of the infographic even more, you might add or change up the colors or font styles.
In this instance, you’ll notice that I’ve inputted my text and changed the font colors in order to HubSpot’s signature orange and dark blue:
You aren’t limited by what the template includes, either. You can use the tools within PowerPoint’s software to create bar graphs, pie charts, and other visuals to support your data. (Note: Download our free infographic templates to get a cheat sheet for making use of PowerPoint’s various features and tools. )
6. Include a footer with your resources and logo.
Finally, I actually included a link to my supply (which can be found here), and also the HubSpot logo so individuals know who created the particular infographic if it gets discussed in social media or inlayed on other websites — which is definitely something you need, since one of the main benefits of generating infographics is their shareability.
7. Add embed code and a Pinterest switch, and publish it.
The only thing left to do is to publish and promote your awesome new infographic. As I mentioned previously, we recommend using your blog to publish it (including your list of sources), including a Pinterest button for visitors to easily “pin” your infographic on Pinterest, and create and add an embed program code for visitors to share this on their own websites and weblogs, as we did above.
Share This Image On Your Site
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That’s it! This event took me under an hour to construct — much shorter than it would’ve taken myself if I’d started from the beginning (not to mention more professional looking… and less expensive than hiring a designer).
That’s it! This whole thing took me under an hour to put together — a lot less time (not to mention a lot more professional looking) than it would’ve taken me if I’d started from scratch. In addition, it’s less expensive than finding a designer and using the resources you might want to save for bigger campaigns.
Editor’s notice: This post was originally published in May 2020 and has been updated for comprehensiveness.