Best Lead Management Software

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Do you know the secret to finding the best fish?

It’s improving your odds simply by catching as many fish as you can. And for this to be feasible, you need the help of a sturdy, durable net which simply no aquatic creature can get away.

The same thing functions in capturing and growing leads for your business.

If you don’t want to handle the nightmare of having your own leads turning cold, you have to rely on lead management software to accomplish what your good old spreadsheet can’t.

I actually waded through piles associated with boring data to find the best software to give your leads the particular tender loving care these people deserve. Let’s explore our top picks.

The Top 5 Best Business lead Management Software

  1. HubSpot CRM – Best free lead management software meant for solopreneurs and growing sales teams.
  2. Salesforce Sales Cloud – Most robust lead management software just for large enterprises.
  3. Zoho CRM – Greatest lead management software for marketing automation.
  4. noCRM. io – Best standalone lead management software for smaller businesses and startups.
  5. Pipedrive – Best business lead management software for real estate professionals.

From the long, overwhelming list of options, I’ve narrowed them right down to five remarkable brands that will truly deliver on their guarantees. Since your choice can potentially replace the course of your business, I’ll be sure to explore each software in depth so you can make an informed decision.

#1 – HubSpot CRM — Best Free Lead Management Software just for Solopreneurs and Growing Sales Teams

Visit HubSpot

  • Incredibly intuitive
  • Add forms to site
  • Use bots for live chat
  • Get it for free

Get it today!

HubSpot CRM dazzles with its simplicity.

The paid programs give you the full suite of features, but if you’re just looking for the core tools needed to find and warm-up your leads, nothing is better than HubSpot’s free CRM.

Perfect for an entrepreneur who also wears all hats for a company or a budding firm with few salespeople, HubSpot doesn’t have the extra features of expensive lead management solutions. For this reason, it requires a relatively shorter studying curve and less time lost on tasks that do not have anything to do with business lead management.

To get qualified prospects, you can add forms to your website or leverage the bots meant for live chat conversations. You may also capture leads automatically by means of Facebook or Instagram advertisements and have all your customer data synced with your HubSpot account.

No need to juggle multiple tools as every thing is accessible within the HubSpot CUSTOMER RELATIONSHIP MANAGEMENT. There’s a Contact Report where you can store up to 1 million contacts or retrieve information about each of your potential customers in a few clicks.

Each of your leads provides its own activity timeline where one can view the complete history of discussion with that contact.

Website links clicked, phone calls made, or emails opened, you name it. HubSpot may record every important touchpoint. This way, you can have a research point to create effective, customized follow-ups to your leads quickly.

As for task management, HubSpot’s free CRM also keeps a record of most of tasks and transactions completed so you can measure your little team’s productivity at any given time.

HubSpot CRM can be obtained for free, but you can get custom made reporting and other extra functions by upgrading to compensated plans starting at fifty dollars per month.

Benefits and drawbacks of Hubspot CRM

HubSpot is a trusted brand that doesn’t dissatisfy with its basic features.

Its simplicity plus ease of use are HubSpot’s main selling points, which resonate well with lead generation specialists who care more about results than dull, repetitive information entry tasks.

The quick accessibility of information is also a plus because it is key to understanding your own pipeline and funnel management.

However , HubSpot CRM operates on a freemium model, and the features you may use will remain limited for as long as you stay in its free edition.

Furthermore, the mobile version is a little little bit cumbersome, as it only displays a fraction of the features the browser version offers.

Overall, even though the totally free HubSpot lead management device lacks built-in reporting, the available features are more than enough for those who want to keep and manage their network marketing leads in one place.

#2 – Salesforce Product sales Cloud — Most Robust Lead Management Software for Large Enterprises

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  • Great for large orgs
  • Cloud-based solution
  • Collaborative forecasting
  • Good for social media qualified prospects

Get it today!

Salesforce is like the Hulk associated with CRMs. And for a good reason: It may integrate with any company app imaginable, making it extremely adaptable to any business that may afford its steep licensing cost.

The particular Salesforce CRM, also known as the particular Sales Cloud, is available in several tiers. The most basic is the Essentials plan ($25 per consumer per month, if billed annually), which is available for up to ten users and has the basic functions like lead scoring plus assignment and email and event tracking.

The particular Lightning Professional plan ($75 per user per month, in the event that billed annually) is best suited pertaining to small businesses because of its more advanced features like collaborative forecasts. On the other hand, the Lightning Enterprise strategy is the most popular but is also one of the most expensive ($150 per user per month, if billed annually). It gives you entry to all enterprise apps and allows you to create a corporate app store through a developer.

In terms of lead generation, Salesforce is equally as reliable. It has an activity timeline showing where the leads come from, what they’re up to, plus ways you can convert them.

Most leads originate from social media. Salesforce Sales Cloud can track which of such social media networks provides the best return, giving companies important insights on where to commit more.

Each lead is also automatically provided a score to ensure the ones ripe for the taking is going to be given the utmost attention, with no good leads will actually fall through the cracks.

Pros and Cons of Salesforce Sales Cloud

No other CRM or free lead generation tool can compare in order to Salesforce when it comes to integrations and features it offers.

However , more features don’t mean better performance for the business. In fact , Zoho CUSTOMER RELATIONSHIP MANAGEMENT offers most of the customization options available in Salesforce at a relatively lower cost.

Salesforce can also be considered a blank standing, so only choose this if you have a highly skilled team associated with developers to customize the platform for your needs.

Along with high licensing fees, most users are also intimidated by Salesforce because it comes with a large learning curve. Many of the features are non-intuitive, therefore even though Salesforce has an extensive knowledge base, it will take some time before you fully grasp how the software program works and utilize it.

#3 – Zoho CRM — Best For Direct Management Automation


  • Great software tools
  • Omni-channel lead monitoring
  • AI-powered assistance
  • Get it for free

Get it today!

Zoho CRM was created with all your “smarketing” needs in your mind.

This strategy associated with working smart, not just hard, to get high quality leads is definitely accomplished through Zoho’s fleet of automation tools.

Leading the pack will be SalesSignals, which lets you keep track of your prospects from several channels and gives you real-time notifications every time your brand gets mentioned. If webinars are part of your online marketing strategy, you can also integrate Zoho CRM with your choice of webinar web hosting product and sync all of the vital information you gather back to your CRM.

The omnichannel communication approach is an investment that will pays huge for big companies in the long run. However , the regular notifications may turn off smaller sized enterprises that don’t have the particular workforce needed to filter them.

Just Amazon’s Alexa, Zoho CRM has an artificial intelligence-powered sales assistant called Zia, created to improve whatever information you collected about your leads. The information enrichment, in turn, will help you personalize all your marketing campaigns and gain new buying customers in the process.

Talking about personalization, you can also create and send email campaigns straight from the particular Zoho CRM. You can enhance its success using vital subscribers’ information like their buy history, location, and prior interaction with you.

Delegation is also seamless along with Zoho CRM. If you’re the particular sales manager, you can use predefined workflow rules to assign leads to sales reps based on product, department, or location. You can ensure every concern leads get a follow-up by employing the round-robin approach.

Zoho CRM has a free version, but it’s limited to three users. For further customization and to provide entry for your growing sales team, you may also avail of the Standard and Professional tiers, which cost $18 ($12 if billed annually) per user per month plus $30 ($20 if charged annually) per user each month, respectively.

Advantages and disadvantages of Zoho CRM

Aside from automated workflows, Zoho CRM also prides itself in the freedom it offers in order to users to customize the woking platform.

Unlike HubSpot that isn’t as flexible, Zoho CRM can be integrated with various software applications. When you have a private app that can’t be easily integrated, your own developers can create an API to ensure it will work harmoniously with Zoho CRM.

The number of contacts you can store in Zoho CRM is only up to 100, 500, which pales compared to HubSpot’s limit of 1, 000, 000 contact records. However , this particular minor disadvantage is offset by Zoho’s more comprehensive list of lead management features that beat HubSpot’s free of charge version and even Salesforce’s more expensive counterpart.

#4 – noCRM. io — Best Standalone Lead Software for Small Businesses or Startups

Visit noCRM. io

  • Great for startups
  • Minimal features
  • Lead capturing tool
  • 15-day free trial

Get it today!

noCRM. io operates on minimalism. As its name suggests, it’s created for salespeople who only need an easy lead management tool to show leads into customers.

Unlike complicated CRMs that require a longer onboarding procedure and time-consuming data management, noCRM. io is a cloud-based solution focusing on the product sales process itself.

Since its purpose can be clearly defined, expect noCRM. io to have minimal features. Hence, it’s ideal for small companies, specifically those with a separate department tasked with closing offers.

It has a pre-installed lead capturing tool, so it’s easy to get leads from multiple sources and put them into your noCRM. io account.

You can collect leads from internet forms, emails, and LinkedIn. It also has a feature similar to Zoho’s that enables you to have a picture of business cards and have the data uploaded for your requirements.

Dealing with email messages is a breeze as every email you send in order to leads is automatically delivered to your noCRM. io account as well.

Automation works wonders on how you see and manage your product sales pipeline. Each lead put into your account is automatically assigned either a “To Do” or even “Stand-By” status.

“To Do” requires your own immediate attention, while the “Stand-By” means it needs a followup. With the data organized by doing this, none of your leads will certainly ever go cold with out your knowledge.

Follow-ups can be scheduled and the reminders synced with your calendar and that means you won’t forget to call or even meet your leads. You may also track your team’s performances from your account and have a definite idea of how everyone’s performing based on the number of calls produced, deals closed, emails sent, and other criteria.

noCRM. io offers a 15-day free trial with no credit card necessary. Afterward, you can upgrade it to either the Beginner plan for $10 per user per month or Expert plan for $17 per user per month to continue enjoying all its features.

Advantages and disadvantages of noCRM. io

If you’re looking for a easy lead management tool that provides the bare essentials with little of a learning curve, noCRM. io is worth a try.

Unlike other CRMs where lead management is simply part of the bigger picture, lead administration in noCRM. io could be the whole picture. It’s ideal for those who only want to arranged reminders, keep notes, and become in the loop about the status of their leads without the full CUSTOMER RELATIONSHIP MANAGEMENT experience.

You can integrate noCRM. io with hundreds of popular apps in order to automate workflows or make use of its API to customize the platform to your liking.

noCRM. io also streamlines the post-sale process simply by allowing you to build a checklist associated with tasks to be accomplished soon after winning a deal plus assign them to your associates. However , this feature is just available for those subscribed to the Expert edition, leaving all those in the Starter plan with no choice but to complete the particular post-sales process on their own.

#5 – Pipedrive — Best Lead Software for Real Estate Professionals

Visit Pipedrive

  • Comes with free trial offer
  • Simple, simple user-interface
  • Ideal for property agents
  • Great labeling system

Get it nowadays!

Whether you’re a home seller or a house agent, Pipedrive has the ideal set of features you need to ensure none of your leads can ever go stale.

If you want more functions than the free HubSpot CUSTOMER RELATIONSHIP MANAGEMENT but don’t have the budget nor the need for the more expensive Salesforce, Pipedrive is the lead management solution you’re looking for.

Pipedrive offers a free trial, and paid plans that start at $15 are affordable enough for budding real estate businesses that don’t require many integrations.

Even though list of apps that can be integrated with Pipedrive is more limited than the apps you can add within Salesforce, it’s not a dealbreaker, especially for its price point. In fact, Pipedrive can be integrated with apps like Asan, Slack, Trello, MailChimp, Gmail, plus LinkedIn that most in the property industry consider indispensable.

The user interface is easy and easy to use, so do not expect to deal with any large learning curve.

But what makes Pipedrive stick out is its Lead Inbox that allows you to put all of your leads gathered from a variety of sources in one place. You can then label each of the leads using the default “hot, ” “warm, ” and “cold, ” or any custom labels that make sense to you. This way, you can easily monitor and track leading are getting cold and plan a call or meeting with those leads before it’s too late.

Benefits and drawbacks of Pipedrive

Pipedrive has the broadest selection of integrations for its price group. However , larger corporations are usually better off with advanced solutions like Salesforce if they’re looking for more flexibility.

Customer support is also limited for the smaller accounts. Could may not be an issue for most users, given the intuitiveness associated with Pipedrive, I can see it as being a problem for those in beginner plans that are not as familiar with how CRM works.

How to Find The Best Business lead Management Software For You

A lead management software is designed never to let any prospects slip through the cracks. But these tools are not created equal. Use the following parameters and criteria to help with your research in selecting the best software to your requirements and budget.

1 . Do you need a standalone lead management software or a more comprehensive CRM?

Although CRM and guide management are now often used interchangeably, they’re two different things.

Lead administration is all about getting and maintaining leads until they’re prepared to convert. CRM encompasses both lead management and everything that happens post-sales.

For some businesses where there is a separate department that exclusively handles leads, a standalone lead management software has the simpleness they need. A standalone option would be a few steps above old-fashioned spreadsheet management but doesn’t have all of the bells and whistles of a CRM.

On the other hand, a CRM makes sense for businesses where the same person or group handles leads and product sales. Since everything happens in one platform, everyone can adhere to and optimize a customer’s journey throughout the entire product sales pipeline without jumping in one application to another.

2 . How many leads have you been tracking?

Rate of interest cap deal with more prospects compared to others.

If you’re a one-man team or a small enterprise with only one or two sales agents who handle numerous leads, it won’t make sense for you to invest in a program designed for a larger enterprise. A company this small can get by with a free software like HubSpot that provides you with all the simple features needed to manage your own leads.

A larger company with thousands of prospective customers requires a more robust and comprehensive program.

The application you choose should be one that is certainly powered by automation equipment. At the very least, it should be integrated along with prominent tools like MailChimp so you can import your large email list and start email marketing campaigns all in one place.

3. That are you tracking?

The nature of your business dictates the types of features you ought to be looking for.

Should you be a business that sells services or products to other businesses (B2B), it isn’t really unusual for the sales trip to take much longer. Your prospective customers need to be captured and nurtured for a long time, so you need equipment that will help cultivate a trusting relationship with them.

You also need advanced software tools to score or classify each of your leads depending on where they are in the product sales pipeline. This way, you can determine at a glance which ones to prioritize or are ready to move additional in the sales funnel.

Meanwhile, if you’re a business that sells directly to the particular consumers (B2C), expect the particular market’s size to be bigger and the customer life routine to be not as complex.

Hence, you need software that can import, process, and organize huge consumer information in its platform. An analytics tool is also indispensable within understanding your leads as a whole and in creating different market segments that make sense for your business.

4. Does the software integrate along with popular tools or your existing sales applications?

A lead generation software is either a standalone tool or part of a bigger customer relationship management (CRM) platform. In both cases, it rarely functions effectively unless you use it within tandem with tools that you’re already familiar with.

Are you using social media marketing to gather leads? Choose a guide management software with social media incorporation so you can reach out to and engage with your prospects.

Do you use Gravity Types or another form creator? You may also integrate this with a guide management software, so each person submitting a contact form automatically turns into a new lead.

Do people call you via RingCentral? No problem. Integration with the software means you can be notified with each contact, assign each call to your sales agents, and track whether or not which calls eventually transform.

The best part is definitely you’re not limited to general public apps. Lead management software at a higher price range also enables its users to customize their particular platforms by installing private apps via APIs. By doing this, you can continue using existing applications built exclusively for the business.

5. What kind of automation do you need?

The purpose of ditching your spreadsheet for lead software is to make the process of collecting leads easier. And efficiency lead management isn’t probable without some form of artificial intelligence (AI) in place.

AI automates tedious data entry tasks so you as well as your sales team can focus on what you are best. While there are many jobs that lead management software can automate, there are few that are considered the most critical.

An ideal lead administration solution not only gathers prospective customers from multiple channels but also analyzes which source produces the highest quality of leads that convert into sales. In this way, you’ll be aware of what to prioritize and stop wasting resources on places that don’t contribute to your bottom line.

But this is just the starting.

Lead administration solutions at higher price tiers are also capable of tracking where the customers are in the pipeline. For a customer to advance to a higher step, the particular salesperson must complete specific tasks.

Several also score each possibility based on a set of criteria to assist you identify which of the prospects are more likely to convert into product sales.


A lead management software rarely exists on its own. It is often incorporated within a more complex client relationship management (CRM) alternative that provides everything you need to manage the entire customer lifecycle.

If you’ re the solopreneur who is not thinking about spending anything yet, the free version of the HubSpot CRM can help you keep and nurture all your leads in a single place.

Should you want to step up, Zoho CUSTOMER RELATIONSHIP MANAGEMENT has all the features of the free HubSpot CRM plus automation tools to let you run some aspects of the particular lead management on autopilot.

For standalone lead management software that eliminates the particular complexity of a CRM, noCRM. io is your obvious selection. It streamlines the process of collecting, nurturing, and converting qualified prospects by focusing on what salespeople do best and departing all the non-essential tasks to those outside of the sales team.

Overall, there’s no one-size-fits-all approach in determining the best lead management tool for your business. Read the methodology above and use them to figure out which usually software has all the functions that will benefit you over time.

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