Did you know that 78. 4% of contest shares are usually done on Facebook? Which on average, 34% of new fans are acquired through a competition?
Additionally , Facebook has more than 2 . 7 billion monthly active users as of the second quarter of 2020.
Like a marketer, those stats are hard to ignore. Social media contests and giveaways are an outstanding way to engage fans and acquire followers.
However , running a competition requires a lot of planning. It’s not as easy as 1-2-3 or A-B-C.
Today, let’s review all you need to know about running a Facebook giveaway. First, we’ll dive to the rules. Then, we’ll talk about how to get started with your own Facebook giveaway. Finally, we’ll give you ideas and examples to encourage your own contest.
Facebook Giveaway Rules
The rules on Facebook giveaways are pretty simple. According to Facebook, if you run a Facebook giveaway, you must include the standard rules, offer terms plus eligibility requirements (such since age and residency restrictions), and compliance with appropriate rules and regulations governing the advertising and all prizes offered (meaning registration and obtaining necessary regulatory approvals).
Additionally , the particular copy needs to include a full release of Facebook by each entrant and recommendation that the giveaway is in absolutely no way sponsored, endorsed, or administered by Facebook.
You can run a giveaway on Pages, Organizations, Events, or within apps. However , you cannot run a giveaway on a personal Facebook page. You also can’t use individual friend connections as a part of the particular giveaway, meaning you can’t have got people share on their schedule to enter or share on a friend’s timeline, or even tag friends in the publish to enter.
Please note: This blog post includes some home elevators legal issues surrounding internet marketing, yet legal information is not the same as legal advice — applying the law to a specific circumstance. We’ve conducted research to better ensure that our information is precise and useful, but all of us insist that you talk to a lawyer if you want professional assurance which our information, and your interpretation of it, is accurate. In a nutshell, you might not rely on this information as legal advice, nor as a recommendation or endorsement of any particular legal understanding, and you should rather see this post’s details as for entertainment purposes just.
Okay, now that the particular nitty-gritty is out of the way, why don’t get into the meat and potatoes of Facebook giveaways.
1 . Set your objectives.
The first thing you need to do before you run a giveaway on Facebook is to decide what the goal is.
Your goal could be to boost brand awareness, collect email addresses, gain new followers, boost engagement, or drive visitors your site.
Once you know your objective, you can come up with the type of giveaway you want to run (more on this below). For example , if you want to obtain new followers, you could run a photo vote contest, where users need to ask buddies to like their photograph in the contest. This will drive more people to your Fb page, and hopefully, convince some of them to follow you.
second . Choose a prize that makes sense for your target audience.
Once you know the kind of contest you’re going to run, it’s time to choose a prize. What ever prize you choose should make sense for your target audience and be something which they want. Choosing a $20 prize probably won’t entice people to enter. In fact , the average value of a social media contest prize is certainly $369.
Also, generic awards don’t usually work as well. Try coming up with something particular that your audience would like. For example, if you’re a fitness influencer, you can run a Facebook giveaway with a workout bike as the reward. In this example, the prize makes sense considering the target audience of the fitness enthusiast.
3. Create the rules.
Now, you need to come up with the rules. Set a time body for your contest, choose a good entry method, and choose any eligibility requirements.
Once you have decided on the rules and rules, write them out. Make sure you include all the information that Facebook requires.
4. Create your assets.
At this point, you know what kind of giveaway you’re running, might decided on the prize, and you’ve written the rules. Almost all that’s left to do just before clicking “Post” is creating the assets. You’ll need images, graphics, and a caption composed. The assets should inform you that you’re running a giveaway and exactly what the prize is.
5. Promote, promote, promote.
Once you have posted your giveaway on Facebook, you need to promote it via several channels. Organic reach on Facebook has dropped to 2% in recent years, and that means you can’t just trust that the followers will even see the write-up.
To promote your Facebook free items, you can use other social media platforms, write a blog post, develop a video, and email your subscriber list. The more ways you can get it out the better.
six. Measure success.
Now that your own giveaway is over, and you have contacted the winner, and posted that the giveaway has closed, what do you do?
It’s time for you to measure the success of your campaign. You had a goal, and now you should look at a few key metrics to see if you succeeded.
Some metrics to look at, depending on your goals:
- Response rate/number of submissions
- Website visits from the giveaway post
- Brand mentions
- Wants, comments, shares
- Email clients
1 . Photo vote.
A photo election is a type of Facebook giveaway where you ask users to upload a photo. Then, you will still encourage people to vote on which photo is the best.
This is a great way to acquire new followers since participants will ask their friends and family to go vote on the photo.
2 . Comment in order to win.
While you can’t have tag friends or talk about posts on their personal page, you can still ask them to discuss your posts to win.
These kinds of giveaways usually ask customers to write a caption, complete the blank, or answer some creative question.
3. Like to win.
Similarly to the above mentioned, sometimes all you need to do is ask people to like the posting. While you can’t ask people to like your page, according to the Fb rules, you can still have them like your posts.
This is a suprisingly low barrier entry method that may be great for increasing engagement plus brand awareness.
Now, let’s look at some Facebook giveaways in action.
Facebook Giveaway Illustrations
1 . Loveline Golden Retrievers
In this Facebook giveaway, Loveline Golden Retrievers ask participants to send them a photo of the dog to be showcased in their annual calendar. Once users sent in the photos, these people uploaded them to an recording. The photos with the most prefers won the contest.
This is a classic photo vote competition with a prize clearly aiimed at the audience. People with fantastic retrievers would love to have their household pets showcased in a calendar (I mean, who wouldn’t? ).
2 . Bling
This is another great example of a giveaway that may be clearly targeted to the right viewers. Presumably, most people who just like a game page, like Jewelry, on Facebook, actually enjoy the game.
That’s why a giveaway for free in-game points is a good idea. Additionally , this is a low barrier entry giveaway as well — you only need to like the post and comment.
Running a Facebook giveaway doesn’t need to be a hassle. It can actually be an easy process if you follow our six-step guide.