In high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the quantity of likes she got. She was surprisingly scientific about this, posting at different occasions of the day and jotting down all of her posts’ “likes per minute. ”
After weeks associated with testing, she figured out which post time raked within the most likes, and, from then on, she could easily get 200 likes on all of her Instagram posts.
My friend’s rather scientific approach to maximize her Instagram enjoys still makes me giggle to this day. But since I’m the marketer now, her desire to build a strong Instagram existence also resonates with me.
To build a sizable Instagram subsequent, you need to create compelling articles that your audience actually desires. But if you don’t post your articles at the right time, a lot of them will never see it.
So how would you figure out the optimal post period for your specific audience?
The ultimate way to find an ideal posting period is by testing the particular timing of your posts to see which post time produces the most audience engagement.
When you don’t have enough resources or time to conduct your own assessments, Sprout Social, a social media marketing management platform with over 20, 000 customers, has got you covered. Last year, they analyzed their customer data to find out what time and day time their social media posts created the most engagement. They also segmented the data by social network and industry.
Looking at their aggregate customer data for Instagram, you can see that the following times and times — within Central Daylight Time (CDT) — are ideal for generating one of the most engagement on the social network:
Mentioned previously above, although 10 FEEL – 3 PM is considered the best time of day to publish on Instagram, the day of the week on which you publish can change how much engagement you really get from 10 WAS to 3 PM.
The reason why? Think about the little differences in your daily mood and routine — the ones you might not realize you have — and how they affect your behavior. The same goes for everyone following your Instagram account. Here are some additional insights about optimal post time from data by Sprout Social to show you the reason:
- Posting at 7: 00 WAS CDT from Wednesday in order to Friday generates some of the highest engagement — people usually check their phones correct when they wake up.
- Posting from 11: 00 AM to 3: 00 PM CDT during the weekdays also produces a lot of engagement — individuals usually check their phones during lunch or if they start to run out of psychological energy toward the end of the work day.
- If you want to post for the weekends, post on Saturday around 10: 00 AM CDT when people eat brunch or hang out with their close friends.
So , when Instagramming, don’t go by this time range alone. Consider both the day of the week and the industry you’re in (we’ll talk about the latter in only a minute).
On average, listed here are the best times to Instagram during the week within every time zone globally:
* = particularly high levels of engagement
Would like some easy marching orders based on this data? Posting to Instagram between 9 AM and 4 EVENING from Monday to Friday. You’ll get the most consistent wedding that way.
Need a visual to strategize around? Have a look at this Sprout Social graph which shows Global Instagram Engagement hotspots.
Source: Sprout Social
The general data above regarding optimal post timing is a good starting point for growing a good engaged Instagram audience. But if you want to get more granular, listed below are the best times to post upon Instagram if your organization is within the technology, B2C, schooling, healthcare, and non-profit industrial sectors, according to Sprout Social’s analysis.
Best Times to Post on Instagram for Technology Businesses
- Best Time : Wednesday from 6: 00 AM and 9: 00 to 10: 00 AM CDT, Friday from 7: 00 FEEL to 10: 00 AM
- Most Consistent Wedding: Tuesday night through Wednesday afternoon, Fri from midnight to 10: 00 PM CDT
- Best Day : Wednesday
- Worst Day : Sunday
Best Times to Post on Instagram for B2C Companies
- Best Time: Wed at 3: 00 EVENING CDT
- Most Constant Engagement: Tuesday through Friday from eleven: 00 AM to several: 00 PM CDT
- Best Day: Wednesday
- Worst Day: Sunday
Best Instances to Post on Instagram meant for Educational Organizations
- Best Time: Friday at 10: 00 AM CDT
- Most Consistent Engagement: Wednesday, Friday, and Saturday from 9: 00 AM to 9: 00 PM CDT
- Greatest Day: Fri
- Worst Day: Sunday
Best Times to publish on Instagram for Health care Companies
- Best Time : Wednesday at 8: 00 FEEL CDT
- Most Constant Engagement : Will depend on audience location and business niche
- Best Day : Tuesday
- Worst Day time : Saturday and Weekend
Best Times to Post on Instagram for Non-Profit Organizations
- Greatest Times : Tuesday with 1: 00 to 3 or more: 00 PM, Wednesday with 2: 00 PM CDT
- Most Consistent Engagement : Monday to Friday from 10: 00 WAS to 4: 00 PM CDT
- Best Day time : Wednesday
- Worst Day : Sunday
Every brand’s audience is different. To build a substantial, engaged Instagram audience, you should know who your followers are. And one of the best ways to get to understand your audience and capture their attention is by knowing exactly when they like to surf the app.
Editor’s Note: This post was originally published in February 2018, but was up-to-date for comprehensiveness and freshness January 28, 2021.